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CHRIS HOLDER


the science of visual communication

Design, like any scientific field, requires innovation and a basic understanding of how the world operates around us. Similar to math, design is capable of utter simplicity and efficiency. Like astrophysics, design is able to encapsulate the entirety of a system with endless variables through an easily digested idea. Some fields are more closely related to design, such as psychology. In order to effectively facilitate the transfer of information, a designer must possess an extensive comprehension of human psychological behaviors and be capable of extrapolating this knowledge to adapt and predict the future of necessity.


WORKFLOW MAPS


visual equations These maps illustrate the variables that influence my focus on achieving practicality and efficiency through a process that is derived from my own interpretation of the scientific method.


RESEARCH

EXPLORE

IDEATE


ANALYZE

DEVELOP

REFINE

PRO CESS

PRACTICAL APPLICATIONS Research and forecast the trends of innovation to judge the future of technological limitations. Application of research throughout ideation emphasizing both a broad and personal appeal. Analyze and explore to strategically develop a creative and efficient solution.


USER PROTOT YPING


justincase iPhone/Condom Case

70% OF PEOPLE CARRY COND OMS 41% in their wallet 26% in their pocket 3% in their underwear

95% OWN CELL PHONES

$63 Billion Anually (Cell Phone Accessory Market Size)

$550 Million Anually (Trojan’s Condom Market Size)


PAYMENT/DEVICE CONSOLIDATION Google Wallet (Proximity) Starbucks+iPhone Mobile Banking

MANUFACTURING EFFICIENCY iPhone (Largest Single Market Share)

REQUIREMENTS Discreet Accomodating Compatible

iPhone Case Concealing a Cond om


ST YLISH & DISCREET SLIDER ULTRA-SLIM PROFILE FITS 2.5MM COND OMS

COMPATIBLE WITH D O CK


Expansion potential Refillable Condoms Condom Manufacturing

REFINEMENT­- PURPOSE Driver’s License Debit/Credit Cards Money


ad campaign


NASA SPINOFFS POSTER SERIES

130 0+ SPINOFFS SINCE 1976 Everyday Items (Insoles, tools, etc) Medical Tech (MRI, Insulin Pump, etc) Safety (Fire Fighter Equip, Lenses, etc)

POPUL AR SPINOFFS Tennis Shoes Cordless Tools Cell Phone Wireless Internet Laptop/PC Helmets (Modern) Water Purification Golf Ball Texture Java Security

MedAlert Bus Chassis GPS Fogless Goggles MRI Infrared Thermal Boots Teflon Calculators


$1 IN, $7 OUT Average economic input/output ratio

facilitate advancement Fund Research and Development Spinoffs provide research tools

PUBLIC OPINION Majority unaware of NASA’s work Associate solely with space travel

PROJECT goals Increase public appreciation Create awareness of benefits Promote investment

‘WHERE WE WERE’ POSTER SERIES


“HELP NASA HELP US” OBSOLETE ITEMS WHERE WE are vs. were

old vs new The old logo communicated a feeling of a different decade.


IR THERMOMETER

GOLFBALL DIMPLES


GPS

WIFI/CELL PHONES


interface


OLPC INTERFACE EDUCATION E-BOOK

ONE L APTOP PER CHILD Low cost computers Aimed at improving education Non-profit organization

XO-3 OLPC Tablet­— Spring ‘12 Android OS Sub-$70 range

features Touch Display 1080p GPS WIFI/Sat Camera 3D Video Battery Life Rugged body


market Low income children worldwide seeking an affordable education.

textbo oks Expensive Outdated Limited

pro gress Schools around the country have implemented iPad education programs with exceptional results.

REQUIREMENTS Adaptable (Language) Inclusive (Content) Access (Content) Non-intimidating

educational user interface


intuitive navigation icon based open source

REFINE This idea spawned out of a project from before the invent of the iPad where I aimed to create an interface for a flexible electronic paper textbook.


HOME

SUBJECTS


ASSIGNMENTS

MEDIA


SIGN/SYMBOL


2020 olympics BRANDING/ICONOGRAPHY

BEIRUT, LEBANON Landscape - Mountains/Ocean Lively and optimistic culture Turbulent History

HISTORY Beirut and the surrounding regions have been devastated by foreign occupation and civil war in the past.

rebirth The Beirut people have continuously endured and have set aside their own differences to join together and establish an identity and culture they can all relate to and celebrate.


CULTURE Diverse: Muslim/Christian Arabesque influences Cedar Tree is significant Lebanese Flag

ARABESQUE Typography Cuisine Music

LO GOMARK Inspired by the Cedar Tree Illustrates rebirth Arabesque typography

ELEMENTS Icons/Signage/2020

2020 BEIRUT SUMMER OLYMPICS


BEIRUT LO GOMARK SYMBOLIC TREE REPRESENTS REBIRTH


BEIRUT icons consistent with mark communicate action


diving

cycling

basketball


2020


event tickets


OTHER


XO COL ATL PACK AGING mayan candybars

FL AVORS


stl ket tle corn pack aging/l abels

FL AVORS


DADA POSTER

bo ok cover


DIE WALKURE POSTER OPERA THEATRE OF ST LOUIS

CHALLENGE Style足: Constructivism

MUSIC The sheet music for the opera provides an extra element to texture the background.


CHRIS HOLDER


see8ch

triune

Freelance - Design/Photography 2009-Current

Intern - Branding/Photography 2009

Clients: Nationwide Automotive Basscrooks Bevinco

Clients: Mercy Health Vitro STL Kettle Corn


PAST WORK

creative.comm

jsp studio

Design Team Lead - Non-profit 2007-2009

Photographer - Product/Lifestyle 2007

Clients: Missouri Humane Society STLCC-FP Theatre Missouri Police Council

Clients: Anheuser Busch Rudy Select Artificials


EDUCATION

CONTACT

314.780.3252 chris@see8ch.com see8ch.com


RMCAD Rocky Mountain College of Art and Design BFA Communications Design 2011 GPA 3.9/Dean’s List

STLCC St. Louis Community College­— FP AAS Graphic Design 2009 GPA 4.0/Dean’s List


CHRIS HOLDER


CHRIS HOLDER c h r i s @ s e e 8 c h .c o m

Workflow Maps // Portfolio  

Collection of works and their accompanying processes highlighting how information and outlook shaped each project.

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