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BEIRUT - CULTURE

The soothing rhythms and wild beats of Beirut reverberate off the mountains and resonate across the Mediterranean to the world, carrying with it the carefree vibrations and light-hearted maritime spirit of the people. An enchanting atmosphere of optimism and energy fills these lively streets with a colorful mosaic of multi-faceted culture ranging from Arabesque inspired cuisine and music to traditional French customs and hospitality. Beirut would like to invite you to share in our eclectic lively culture and celebrate the 2020 Summer Olympic Games.


BEIRUT - IMPACT The influx of employment options would provide the people of these regions with an opportunity to earn a wage and gain valuable basic job skills training. Beirut and the surrounding regions have been devastated by foreign occupation and civil war in the past. Yet, the Beirut people have continuously endured and have set aside their own differences to join together and establish an identity and cultural they can all relate to and celebrate.

In order to accommodate the world community, the rebuilding and beautification of the city would expand into the outlying regions, greatly increasing the quality of life and safety.

An event as prestigious as the Olympic games would give the Beirut people a chance to showcase their hospitality and bring the city even closer together.


BEIRUT - INSPIRATION


MARK - 3-D Statue Transparent Lit from Interior Color references most recent gold medal winner’s national flag.


LOCAL CONNECTION - ARABIC “Beirut - Bayrut”


2020


EVENTS - SYMBOLS


BEIRUT - MEDALS


BEIRUT - TORCH


BEIRUT - PROMOTION


Beirut Summer Olympics 2020  

Branding for the 2020 Summer Olympics in Beirut. A project for Sign + Symbol at RMCAD.

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