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CO-BRANDING & SPONSORSHIP OPPORTUNITIES

KELLIE HENSLEY | KHENSLEY@CLEVELANDER.COM


HISTORY TIMELINE 1938 Built by prolific Art Deco architect Albert Anis and named after owner Charles A. Ratner’s hometown, this five story hotel features a rooftop solarium, a garden patio and a private parking lot.

1986 Tony and Kay purchase The Clevelander for 1.4 million, adding the bar and restaurant feature.

1999 Brio Investment Group purchases the Clevelander.

2008 The hotel closes for a $50 million renovation and expansion.

2009 The Clevelander re-opens as a multi-venue property including the iconic Pool + Patio, the Game On Sports Bar, the 1020 Lounge, SPF4 Sun Deck, and C-Level Rooftop Terrace.

2012 The Clevelander opens an exclusive location in the new Marlins Ballpark featuring personalized service, fieldlevel seating, live entertainment andone of the only two pools in a major league baseball park.


PAST PARTNERSHIPS


EVENT CALENDAR + All Dates Available for Co-Branding & Corporate Sponsorship Opportunities FEBRUARY 13-17TH

BOAT SHOW

JUNE 30TH

WORLD SOCIAL MEDIA DAY

FEBRUARY 20-23

SOBE FOOD & WINE FESTIVAL

JULY 4TH WEEKEND

INDEPENDENCE DAY

MARCH 1ST-22ND

SPRING BREAK

JULY 6TH

NATIONAL KISSING DAY

MARCH 4TH

MARDI GRAS/FAT TUESDAY

JULY 19TH

CLEVELANDER BIKINI PARADE

MARCH 17TH

ST. PATRICK’S DAY

JULY 24TH-26TH

SWIM FASHION WEEK

MARCH 25TH-30TH

WMC & ULTRA WEEKEND

AUGUST MIAMI SPICE

MIAMI SPICE

APRIL 11TH-13TH

GAY PRIDE WEEKEND

AUGUST 8TH-11TH

PLAY IN THE SAND DAY

MAY 5TH

CINCO DE MAYO

AUGUST 29TH-SEPT 1ST

LABOR DAY WEEKEND

MAY 11TH

MOTHER’S DAY

SEPTEMBER MIAMI SPICE

MIAMI SPICE

MAY 23RD-25TH

MEMORIAL DAY WEEKEND

DECEMBER 4TH-7TH

ART BASEL

JUNE

ROMANCE MONTH

NEW YEAR’S EVE & DAY

NEW YEAR’S EVE

JUNE 27TH

SUNGLASSES DAY

DAILY | WEEKLY | MONTHLY | ANNUALLY


WEEKLY ENTERTAINMENT + All Weekly Events Available for Co-Branding & Corporate Sponsorship Opportunities

MONDAY | KARAOKE NIGHT

TUESDAY | SERVICE INDUSTRY NIGHT

WEDNESDAY | LATIN NIGHT

Want to be a Rock Star? Sing along with a Live Band for

How do you give back to the community? Here in South Beach

Samba, Salsa and Capoeira creates this one of a kind Latin

Karaoke Night for your 15 minutes of Fame. It’s a High

we take care of our industry colleagues. We are giving back

Night showcasing live performances and a free Salsa class.

Energy atmosphere sure to bring out your inner wild child.

to show respect for long hours, tired feet and hard working

Follow the beat of the music while live performers create an

Take to the stage, perform with a live band and sing your

employees. Just show your proof of employment to receive a

experience you won’t forget. Come out and let your soul get

favorite song for a chance to win a $100 bar tab.

special “In the Biz” prices on select drinks and dinner at each of

sassy with dance, art and music.

our venues. Kick back and relax.

FRIDAY | CARNIVALE

SATURDAY | POOL PARTY

SUNDAY | SUNDAY FUN DAY

An Internationally-fused live entertainment extravaganza

Since 1987 we set the scene at South Beach’s longest lasting

The number one spot to enjoy the laziest day of the week

filled with gorgeous stilt walkers, fire dancing beauties and

pool party. A legendary model showcase to display all the

with over forty TVs plus a 20ft LED screen. Giveaways,

choreographed performances. This extra spicy and exotic event

new trends and designs in fashion.

airbrushed models, sultry beats and the best drink specials

is sure to turn your dial to hot. Performers will entertain and interact with guests to keep the energy high and make you sizzle.

DAILY | WEEKLY | MONTHLY | ANNUALLY

on a Sunday Funday afternoon.


STATS + Male: 58%

+ Number of drinks sold in 2013: 3,000,000

+ Female: 42%

+ Annual entertainment budget: 3.5 Million Dollars

+ Age range: 21-55

+ Heaviest concentration of domestic guests: South Florida

+ Average occupancy: 80%

+ Northeast, California, Texas, and Georgia

+ Average stay: 3 days/2 nights

+ Heaviest concentration of international guests: Germany,

+ Average daily rate: $225 + Average on-property impressions per month: 83,000

+ Annual impressions: 1,000,000+

England, Spain, Brazil and Italy


BRANDING OPPORTUNITIES With thousands of guests daily, The Clevelander is the perfect space for branding & sampling opportunities. Sampling opportunities include:

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F&B sampling

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Membership enrollments

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Full experience sampling

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Product demonstrations

DAILY | WEEKLY | MONTHLY | ANNUALLY

Branding opportunities include:

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Retail Pop-Up Shop (multiple locations available)

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Product demonstrations

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Video projection mapping


DIGITAL INVENTORY:

CLEVELANDER LED MEDIA SCREEN Our Media LED screen is positioned on the Pool + Patio, and is able to play live and recorded video, animations and image files, including simulcasts and webinars. The screen is visible in both full daylight and at night.

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Location: Pool + Patio

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Activation Types: Logo loops

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Size: 20’ x 9‘ Total pixel count 768 x 320 DAILY | WEEKLY | MONTHLY | ANNUALLY

Commercials (without sound) Animated loops Movie clips Live Feeds


DIGITAL INVENTORY:

CLEVE TV & PUBLIC TELEVISIONS Clevelander hosts over 40 televisions in public areas throughout the property. These screens, used for broadcasting live sporting events. Our property television station, Cleve TV is broadcast in every hotel room and its the first station each one goes to when the guests turn on the television.

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Location: Pool + Patio Game On Sports Bar 1020 Lounge SPF-4 C-Level Lobby

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Size: 46�

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Activation Types: Logo inclusion in Cleve TV Commercial inclusion in Cleve TV Promotional video loop Promotional animation loop Live broadcast


10TH STREET CANOPY Center of it All Canopy Advertising:

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Located on the corner of Ocean Drive and 10th Street

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Vehicle placements

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Advertising space

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In-room marketing collateral

DAILY | WEEKLY | MONTHLY | ANNUALLY


C-LEVEL ROOFTOP TERRACE +

Floor naming rights

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Uniform branding

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Restroom advertising

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Sun chaises & pillows

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Bar awning

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Menus

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Towels

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Gobo lighting on east wall

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Front of bar branding

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Umbrellas

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Back of bar branding

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Step and repeat

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HD flat screens

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(View from Lummus Park)

Gobo lighting on south wall

(View from Ocean Drive & 10th Street)

DAILY | WEEKLY | MONTHLY | ANNUALLY


SPF-4 SUN DECK +

Floor naming rights

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Hospitality suite naming rights

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Hospitality suite activation

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Front and back bar branding

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Water feature branding

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Umbrellas

DAILY | WEEKLY | MONTHLY | ANNUALLY

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Couch pillows Gobo lighting on north wall

(View from Ocean Drive & 10th street)

Gobo lighting on south Wall

(view from C-level)

Floor gobo lighting


POOL+PATIO +

Top of canopy branding & product placement

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Step and repeat

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Stage backdrop and poles

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Branding at bottom of pool

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Uniform branding

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Gobo lighting on historic building

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Dance floor logos

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Gobo lighting yogurt bar ceiling

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Tops of tables and chairs

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Window clings

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HD flat screens

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Logo on body painted dancers

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Bathroom stall ads

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Dance pods

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POS items

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Dance floor wrapping

DAILY | WEEKLY | MONTHLY | ANNUALLY


CAFÉ & BAR +

Ingredients

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Table tents

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Dish naming

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Drink naming and ingredients

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Menu advertising

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Specials

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Product exclusivity

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Emcee mentions

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POS items

DAILY | WEEKLY | MONTHLY | ANNUALLY


GAME ON Naming & Programming Includes

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Venue naming opportunity

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Space co-branding

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Branded programming

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Marketing rights

DAILY | WEEKLY | MONTHLY | ANNUALLY

Event Space Co-Branding Includes

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Inclusion in promotional materials

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Day of event co-branding of space

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Signature cocktails


SOCIAL MEDIA The Clevelander experience doesn’t end when guests leave—we keep the party alive through active social media posting and engagement, including:

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100 posts/week on Facebook, Twitter & Instagram

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35,000 followers/fans

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Top 40 Trip Advisor Ranking Clevelander & Top 10 Trip Advisor Ranking Essex House

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State of the art photography & videography

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2013 Most Popular Bar in Florida (Data collected by FourSquare 9.4/10)

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Collaborate with entertainment & event planners


CLEVELANDER ROOMS +

Custom channel

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Hallway branding

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In-room directory

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Main elevator branding

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In-room fun packs

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South tower elevator branding

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Merchandise/ product placement

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Room service menu ads

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Bathroom amenities

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Table top advertising

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Suites Available


ESSEX HOUSE +

Custom channel

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Hallway branding

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In-room directory

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Elevator branding

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In-room fun packs

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Room service menu ads

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Merchandise/ product placement

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Table top advertising

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Bathroom amenities


Co-Branding & Sponsorship