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Outdoor Lions 2013. The Cannes Lions International Festival of Creativity.


Clear Channel Outdoor

Cannes Lions 2013

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Clear Channel Outdoor

Cannes Lions 2013

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Clear Channel Outdoor

Cannes Lions 2013

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Introduction

2013 marked our fourth year as the official sponsors of the Cannes Lions Outdoor awards, which continue to set the international benchmark for excellence in our medium. We are proud of our partnership as Clear Channel Outdoor is committed globally to redefining out-of-home and pushing the creative boundaries for advertising. This year, we even embarked on our own creative marketing programme, #canvas for creativity (read more about this on page 7), a Twitter-based social media campaign which challenged the creative community by posing the question: how can we realise our creative potential?

William Eccleshare Chief Executive Officer Clear Channel Outdoor

As a business operating in 30 countries across five continents worldwide, we were particularly delighted – but not in the least bit surprised – to see that of the 25 Gold Lions awarded, winning campaigns came from 19 different countries, reflecting the truly global diversity of out-of-home creativity. The Grand Prix winner for IBM from Ogilvy France reminds us how the most simple of ideas, executed in an innovative way, can lead to an interactive and brilliantly original campaign. While outdoor presents almost limitless possibilities for creativity, this campaign shows how engaging people in the most personal of ways can lead to the most exciting results. Through its creative approach, it also offered the public a whole new perspective on outdoor advertising, demonstrating how it can become part of the fabric and identity of a city. 5,562 entries were received for this year’s competition – the highest number of entrants for five years, reinforcing both the industry’s unceasing conviction in out-of-home, and highlighting the sheer volume of high quality, inspirational outdoor campaigns being crafted. With innovation and technology enabling advertisers to connect ever more powerfully with consumers, and out-of-home’s proven ability to drive search and social media activation, the original advertising medium has never been more alive or more relevant.


Clear Channel Outdoor

Cannes Lions 2013

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President

Tony Granger Global Chief Creative Officer, Y&R

Outdoor is the oldest medium on the planet. It was the first form of advertising that cavemen left us on their walls. But it’s also a medium that’s evolving at a remarkable rate.   Outdoor today runs the gamut from a simple graphic treatment, to a medium that connects mobile and social. And since so many screens today are digital, it can also be used as a channel, connecting an idea across continents by activating screens simultaneously.   When I first started working with outdoor many years ago, it functioned like print (it needed a quick, catchy headline). Now, billboards can be live. They can be 3D and digitally immersive. Outdoor can be film, it can be interactive, link to social. Use augmented reality, motion recognition, QR codes or NFC and so on and so on. In a way, it’s really bridged the real world with digital.   But in the end, the innovation has to come out of the idea, it can’t be a distraction. And although outdoor can be very immersive, it’s still first and foremost about an idea that pulls you in quickly.   The juries judged over 35,000 entries this year across 16 categories, and set out to find the Grand Prix. In previous years, multiples were given out across categories, but in my mind there can be only one winner, whether digital, social or anything else. One idea that stands out as the best.   IBM’s “Smart Ideas for Smarter Cities” campaign from Ogilvy France won us over because we loved the simplicity of the idea, and the way it breathed new life into a deep-rooted strategy and for a huge global client.   Advertising is a never-ending evolution of connecting. As mediums and media habits evolve, so does advertising. But at its core, it’s still very much about a great idea.


Clear Channel Outdoor

Cannes Lions 2013

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Jury

Anne-Cécile Tauleigne Saatchi & Saatchi+Duke Creative Director France

Juan Carlos Ortiz Ddb Latina President, Ceo Usa

Armin Jochum Thjnk Chief Creative Officer, Co-Founder. Germany

Marcelo Vergara Publicis Chief Creative Officer Latam Argentina

Ben Welsh M&C Saatchi Sydney Executive Creative Director Australia

Márcio Ribas Neogama/Bbh Creative Director Brazil

Dave Henderson Dlkw Lowe Executive Creative Director United Kingdom

Mariano Duhalde Havas Worldwide Spain Chief Creative Officer Spain

David Guerrero Bbdo Guerrero Creative Chairman The Philippines

Prathap Suthan Bang In The Middle Chief Creative Officer, Managing Partner India

Ean Hwa Huang McCann Worldgroup, Malaysia Partner, Executive Creative Director Malaysia

Sarah Barclay Jwt New York Executive Creative Director Usa

Farrokh Madon Y&R Singapore Chief Creative Officer Singapore

Yoshimitsu Sawamoto Dentsu Executive Creative Director Japan

Fran Luckin Ogilvy & Mather, Johannesburg Executive Creative Director South Africa

Yosu Arangüena Made México Founder, Executive Creative Director Mexico

Ilkay Gürpinar Tbwa\Istanbul Chief Creative Officer Turkey


Clear Channel Outdoor

Cannes Lions 2013

#canvas for creativity

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Clear Channel Outdoor

#canvas for creativity

Cannes Lions 2013

#canvas for creativity

As a longstanding sponsor of the Cannes Lions, Clear Channel Outdoor is proud to endorse its unique role in championing exceptional creativity.  In this, the festival’s 60th anniversary year, we wanted to embark on a groundbreaking marketing programme that demonstrated the fusion of digital media techniques with that of the enduring power of outdoor, and to do this, we would engage with and challenge the global advertising community by posing the question: “how can we realise our creative potential?” The result was #canvas for creativity, a Twitter-based social media programme that sought to inspire conversation and debate around a series of topics, realised through the creation of the world’s first hand-painted micrography billboard made entirely from tweets.  We invited the most innovative minds in advertising and beyond to share their perspectives in a series of daily debates that took place on Twitter, with two world class artists then hand painting the best comments, perspectives, observations and quotes on to the giant 16m × 4m canvas located at the foot of Le Grand Hotel in Cannes. The gigantic billboard symbolised, both metaphorically and literally, the powerful audience effects that can be created through the collision of physical and digital experiences. In total, our campaign reached 15.7 million impressions on Twitter based over a 5 day period making it the 5th largest social footprint during the week in Cannes, with #canvas rising to be the 3rd most popular hash tag used at Cannes Lions 2013. Ultimately, we reached our objective of having the highest social share of voice of any media owner brand at the festival, securing the success of our marketing programme and setting a platform for future audience engagement for Clear Channel Outdoor.

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Clear Channel Outdoor

Cannes Lions 2013

Grand Prix

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Clear Channel Outdoor

Grand Prix

Cannes Lions 2013

Grand Prix Lions 2013. The Cannes Lions International Festival of Creativity.

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Title Bench Shelter Ramp

Advertiser IBM

Product NA Agency Ogilvy France Paris

Country France

Grand Prix

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Grand Prix

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Clear Channel Outdoor

Cannes Lions 2013

Gold Lions

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Clear Channel Outdoor

Gold Lions

Cannes Lions 2013

Gold Lions 2013. The Cannes Lions International Festival of Creativity.

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Title Helmet / Moose / Toast Bear / Snake / Piranha Hair / Kidney

Advertiser Metro Trains

Agency McCann Melbourne

Product Metro Trains

Country Australia

Gold Lion Campaign

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Title Lumberjack 1 Lumberjack 3

Advertiser STIHL

Agency Publicis Brussels

Product Outdoor Power Equipment

Country Belgium

Gold Lion Campaign

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Title Dog 1 Dog 2 Dog 3

Advertiser Effem

Agency AlmapBBDO S達o Paulo

Product Pedigree

Country Brazil

Gold Lion Campaign

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Title Cyan/Pregnancy Magenta/Doping Yellow/Beer Black/Widow

Advertiser Ecofill

Agency Ogilvy & Mather, Bogotรก

Product Ink Cartridges Ecofill

Country Colombia

Gold Lion Campaign

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Title Twister Crash Thief

Advertiser Bancolombia

Agency DDB Colombia, Bogotรก

Product Insurance Bancolombia

Country Colombia

Gold Lion Campaign

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Title Frederic & Enzo Franรงois & Gustave Lisette & Ambre Andreas & Guillaume Satochi & Mona

Advertiser Evian

Agency BETC Paris

Product Evian

Country France

Gold Lion Campaign

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Title Streaker Photojournalist Rodeo

Advertiser Luxottica

Agency Marcel Paris

Product Ray-Ban

Country France

Gold Lion Campaign

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Title Champagne Yacht Plastic Surgery Pony Golf

Advertiser Westdeutsche Lotterie Product Lottery 6x49

Agency Bbdo Germany D端sseldorf Country Germany

Gold Lion Campaign

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Title Farmers’ Suicides 1 Farmers’ Suicides 2 Farmers’ Suicides 3

Advertiser Bennett Colman & Co.

Agency Taproot India Mumbai

Product Times of India

Country India

Gold Lion Campaign

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Title Afrochina Indijap Arabmerican

Advertiser Berlitz Product Berlitz Language Center

Agency Hakuhodo Indonesia Jakarta Country Indonesia

Gold Lion Campaign

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Title Upside Down Necklace Upside Down Hair Upside Down Earrings Upside Down Spaghetti Top

Advertiser L’Oréal

Agency McCann Worldgroup

Product Revitalift Laser x3

Country Singapore

Gold Lion Campaign

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Title Everything We Need / Most Important Thing Single / The Baby / Once / The End

Advertiser Swiss Life Product Life Insurance

Agency Leo Burnett Schweiz Z端rich Country Switzerland

Gold Lion Campaign

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Title T V Chaplin Salvador

Advertiser Energizer Phils.

Agency JWT Manila

Product Schick Exacta 2 Razor

Country The Philippines

Gold Lion Campaign

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Title WSH EWE WRE ERE / GRY SKY / ARM LEG / FAC TOR TEN / LAT ERS / MUM DAD IOU / SUN SEA SND SEX / YOO WAT

Advertiser Expedia

Agency Ogilvy & Mather London

Product Expedia

Country United Kingdom

Gold Lion Campaign

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Title Green Pink Yellow

Advertiser Sharpie

Agency Draftfcb Chicago

Product Sharpie Ultra Fine Point Marker

Country USA

Gold Lion Campaign

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Title Life Signs

Advertiser La Voz Product La Voz

Title Wedding

Advertiser Turner Broadcasting Product TV Channel

Agency Ogilvy & Mather Argentina Buenos Aires Country Argentina

Agency Duval Guillaume Modem Antwerp Country Belgium

Gold Lion

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Title Immortal Fans

Title My Blood Is Red And Black

Advertiser Sport Club Recife

Agency Ogilvy Brasil S찾o Paulo

Product Football Club

Country Brazil

Advertiser Hemoba / Esporte Clube Vit처ria

Agency Leo Burnett Tailor Made S찾o Paulo

Product Football Team

Country Brazil

Gold Lion

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Title Vodafone Fakka

Title Potable Water Generator

Advertiser Vodafone Egypt

Agency JWT Cairo

Product Micro Recharge Cards

Country Egypt

Advertiser The University Of Engineering And Technology

Agency Mayo Draftfcb Lima

Product Admissions 2013

Country Peru

Gold Lion

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Title The Last Meal: A Strong Dish

Advertiser Amnesty International Product Amnesty International

Title Pelicans

Agency Ddb Latina Puerto Rico San Juan Country Puerto Rico

Advertiser Harvey Nichols Dubai

Agency Y&R Dubai

Product Sale

Country United Arab Emirates

Gold Lion

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Title Tundra Endeavour Pull

Advertiser Toyota

Agency Saatchi & Saatchi LA

Product Toyota Tundra

Country USA

Gold Lion

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Clear Channel Outdoor

Cannes Lions 2013

Silver Lion

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Clear Channel Outdoor

Silver Lion

Cannes Lions 2013

Silver Lions 2013. The Cannes Lions International Festival of Creativity.

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Title Small World 1 Small World 2 Small World 3 Small World 4

Advertiser Coca-Cola

Agency Leo Burnett Sydney

Product Coca-Cola

Country Australia

Silver Lion Campaign

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Title Dangerous Debris Dangerous Creatures

Advertiser Pinnacle Liquor Group

Agency Droga5 Sydney

Product Dry Dock

Country Australia

Silver Lion Campaign

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Title Pullover Tie Shoelaces

Advertiser McDonalds Austria

Agency DDB Tribal Wien Vienna

Product Early Morning Breakfast

Country Austria

Silver Lion Campaign

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Title Lumberjack 1 Lumberjack 2 Lumberjack 3

Advertiser STIHL

Agency Publicis Brussels

Product Outdoor Power Equipment

Country Belgium

Silver Lion Campaign

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Title Psycho Titanic King Kong

Advertiser LG

Agency Y&R S達o Paulo

Product TV With 2D-3D Converter

Country Brazil

Silver Lion Campaign

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Title Office Bedroom Living Room

Advertiser LG

Agency Y&R S達o Paulo

Product Aspirador De K2 Kompressor

Country Brazil

Silver Lion Campaign

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Title President Astronaut Fire Woman

Advertiser Rotthammer

Agency Prolam Y&R Santiago

Product Rotthammer

Country Chile

Silver Lion Campaign

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Title Brownie Costume Sweater

Advertiser Sodimac

Agency Prolam Y&R Santiago

Product Rotthammer

Country Chile

Silver Lion Campaign

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Title Green Onion Meat Salmon

Advertiser Exito

Agency Sancho BBDO Bogotรก

Product Exito Water

Country Colombia

Silver Lion Campaign

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Title Motorbike Doll House Drum Kit

Advertiser Herta

Agency Ogilvy France Paris

Product Knacki

Country France

Silver Lion Campaign

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Title Streaker Photojournalist Rodeo

Advertiser Luxottica

Agency Marcel Paris

Product Ray-Ban

Country France

Silver Lion Campaign

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Title Coal Dump Truck Fire Engine Pipe Truck

Advertiser Volkswagen Product Side Assist

Agency Grabarz & Partner Hamburg Country Germany

Silver Lion Campaign

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Title Beer Burger Cleaner Toothpaste

Advertiser ZMG (Newspaper Marketing Association)

Agency Ogilvy Germany Frankfurt

Product ZMG (Newspaper Marketing Associaiton)

Country Germany

Silver Lion Campaign

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Title Afrochina Indijap Arabmerican

Advertiser Berlitz Product Berlitz Language Center

Agency Hakuhodo Indonesia Jakarta Country Indonesia

Silver Lion Campaign

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Title Snowball Wave Whirlwind

Advertiser Pizza Hut Restaurants SDN BHD

Agency Ogilvy Malaysia Kuala Lumpur

Product Pizza Hut Delivery

Country Malaysia

Silver Lion Campaign

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Title Forest Beach

Advertiser Canon

Agency JWT Mexico Mexico City

Product EOS

Country Mexico

Silver Lion Campaign

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Title Search Engine Ba Search Engine Ra

Advertiser Terra

Agency DDB Mexico Mexico City

Product Terra Search Engine

Country Mexico

Silver Lion Campaign

P52


Title Ketchup Mustard Chocolate Milk Ice Cream

Advertiser Unilever

Agency Lowe Singapore

Product Breeze Washing Detergent

Country Singapore

Silver Lion Campaign

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Title War Earthquake Flood

Advertiser Crisis Relief Singapore

Agency Publicis Singapore

Product Disaster Relief Organization

Country Singapore

Silver Lion Campaign

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Title Frisbee Contact Lens Ball

Advertiser Volkswagen Product Volkswagen Genuine Parts

Agency Ogilvy & Mather Cape Town Country South Africa

Silver Lion Campaign

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Title I’ll Be There In A While See You Now I’m In Traffic

Advertiser Volkswagen Product Volkswagen

Agency Ogilvy & Mather Cape Town Country South Africa

Silver Lion Campaign

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Title Dinger Martí Savanna

Advertiser Perfetti Van Melle – Chupa Chups Product Chupa Chups With Gum

Agency TBWA\España Barcelona Country Spain

Silver Lion Campaign

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Title USA Flag UK Flag Zimbabwe Flag

Advertiser Accem

Agency Draftfcb Spain Madrid

Product Accem ONG

Country Spain

Silver Lion Campaign

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Title The Baby Once The End

Advertiser Swiss Life Product Life Insurance

Agency Leo Burnett Schweiz Z端rich Country Switzerland

Silver Lion Campaign

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Title Crossover Foldout Twin Loop Team Loop Rollup

Advertiser Abu Dhabi Airports Company Product Abu Dhabi Air Expo

Agency Y&R Dubai Country United Arab Emirates

Silver Lion Campaign

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Title Pouncing Chasing Stalking

Advertiser Mars Petcare Product Whiskas

Agency Abbott Mead Vickers BBDO London Country United Kingdom

Silver Lion Campaign

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Title Blonde Male

Advertiser Harvey Nichols

Agency Adam&EveDDB London

Product Summer Sale

Country United Kingdom

Silver Lion Campaign

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Title A Place To Remember (The Long Table)

Advertiser Transport Accident Commission Product Road Safety

Title Small World Machines

Agency Grey Melbourne Country Australia

Advertiser Coca-Cola

Agency Leo Burnett Sydney

Product Coca-Cola

Country Australia

Silver Lion

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Title Operation Bethlehem

Title The Daily Abuse

Advertiser Ministerio De Defensa

Advertiser Innocence In Danger Product NGO

Product Programa De Atenci贸n Humanitaria Al Desmovilizado (Pahd)

Agency Lowe/SSP3 Bogot谩

Agency Serviceplan Group Munich

Country Germany

Country Colombia

Silver Lion

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Title Pepsi Icon 1

Advertiser PepsiCo Product Pepsi

Agency BBDO Germany D端sseldorf Country Germany

Silver Lion

P65


Title Future Receipt

Title Make The Politicians Work

Advertiser QM Financial

Agency Lowe Indonesia Jakarta

Product QM Financial

Country Indonesia

Advertiser URA.RU City Website

Agency Voskhod Yekaterinburg

Product URA.RU City Website

Country Russia

Silver Lion

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Title Wall of Shoes

Advertiser Tiger Brands Product Doom Super

Title Engen Fireblanket

Agency TBWA\Hunt\Lascaris Johannesburg Country South Africa

Advertiser Engen

Agency Draftfcb Cape Town

Product Engen

Country South Africa

Silver Lion

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Title Bridge Of Life

Title 2 in 1

Advertiser Samsung Life Insurance

Agency Cheil Worldwide Seoul

Product Samsung Life Insurance

Country South Korea

Advertiser Mercedes-Benz

Agency Contrapunto BBDO Madrid

Product Smart

Country Spain

Silver Lion

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Title CV Campaign

Title Mobilizing The 12th Man

Advertiser Situation Stockholm

Agency INGO Stockholm

Product A magazine sold by homeless people in Stockholm

Country Sweden

Advertiser C.S. Hammam-Lif

Agency Memac Ogilvy Label Tunisia Tunis

Product Football Club

Country Tunisia

Silver Lion

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Title Pelicans

Advertiser Harvey Nichols Dubai

Agency Y&R Dubai

Product Sale

Country United Arab Emirates

Silver Lion

P70


Title The Glad Tent

Advertiser Clorox Company

Agency Alma Ddb Miami

Product Glad Forceflex

Country USA

Silver Lion

P71


Clear Channel Outdoor

Cannes Lions 2013

Bronze Lion

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Clear Channel Outdoor

Bronze Lion

Cannes Lions 2013

Bronze Lions 2012. The Cannes Lions International Festival of Creativity.

P73


Title Birth Travel Fish

Advertiser AGEA

Agency Y&R Buenos Aires

Product Ole, Sports Newspapper

Country Argentina

Bronze Lion Campaign

P74


Title Evita Luther King Lennon

Advertiser Tedx Product Tedx

Agency Ogilvy & Mather Argentina Buenos Aires Country Argentina

Bronze Lion Campaign

P75


Title Upside Down Corkscrew

Advertiser Pinnacle Liquor Group

Agency Droga5 Sydney

Product Platinum Blonde

Country Australia

Bronze Lion Campaign

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Title Comics Van Gogh Comics Renoir Comics Modigliani

Advertiser Masp Museum

Agency DDB Brasil S達o Paulo

Product Museum

Country Brazil

Bronze Lion Campaign

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Title Florence Kela Melinda Jenise Lani

Advertiser Unilever

Agency Ogilvy Brasil S達o Paulo

Product Dove Masterbrand

Country Brazil

Bronze Lion Campaign

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Title Nurse Agent Crazy

Advertiser Bayer

Agency AlmapBBDO S達o Paulo

Product Cafiaspirin

Country Brazil

Bronze Lion Campaign

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Title Michael Amy Kiss

Advertiser LG

Agency Y&R S達o Paulo

Product Car Audio

Country Brazil

Bronze Lion Campaign

P80


Title Baptism Graduation 97th Birthday

Advertiser Bandsports

Agency Ogilvy Brasil S達o Paulo

Product Sports Channel

Country Brazil

Bronze Lion Campaign

P81


Title Have You Ever Really Loved A Woman Waiting On The World To Change Make A Move On Me I Swear

Advertiser Billboard

Agency Ogilvy Brasil S達o Paulo

Product Magazine

Country Brazil

Bronze Lion Campaign

P82


Title Einstein Marilyn Che

Advertiser Miami Ad School Product Private School

Agency Ogilvy Brasil S達o Paulo Country Brazil

Bronze Lion Campaign

P83


Title Ugly Parents, Beautiful Kids 1 Ugly Parents, Beautiful Kids 2 Ugly Parents, Beautiful Kids 3

Advertiser Groupe Seb

Agency Publicis Brasil S達o Paulo

Product Arno

Country Brazil

Bronze Lion Campaign

P84


Title 1988 1991 1993

Advertiser Quebec Automobile Insurance Corporation Product Road Safety

Agency Lg2 QuĂŠbec Country Canada

Bronze Lion Campaign

P85


Title Knitting Cooking

Advertiser Penguin China

Agency Y&R Beijing

Product Penguin Audiobooks

Country China

Bronze Lion Campaign

P86


Title Round Triangle

Advertiser Unicef China

Agency Y&R Beijing

Product Breast Is Best

Country China

Bronze Lion Campaign

P87


Title Dog Fat Girl

Advertiser Mercedes-Benz Product Distronic Plus

Agency Ogilvy & Mather Colombia Bogotรก Country Colombia

Bronze Lion Campaign

P88


Title Moto Dog Drums

Advertiser Meccano

Agency Y&R Paris

Product Meccano

Country France

Bronze Lion Campaign

P89


Title Dolyphan Bamboseal Bufaloon

Advertiser WWF

Agency Marcel Paris

Product WWF France

Country France

Bronze Lion Campaign

P90


Title Empire State NYC Gherkin Tower London Burj Khalifa Duba Al Tijaria Tower Kuwait

Advertiser Makita Power Tools

Agency Leo Burnett Frankfurt

Product Power Drills

Country Germany

Bronze Lion Campaign

P91


Title Pepsi Icon 1 Pepsi Icon 2 Pepsi Icon 3

Advertiser Pepsico Product Pepsi

Agency Bbdo Germany D端sseldorf Country Germany

Bronze Lion Campaign

P92


Title Ming Saint Greek

Advertiser Henkel CentroamĂŠrica

Agency Ogilvy Guatemala

Product Super Bonder

Country Guatemala

Bronze Lion Campaign

P93


Title Positive & Negative Positive & Negative Positive & Negative

Advertiser Procter & Gamble Product Duracell Batteries

Agency Grey Worldwide India Mumbai Country India

Bronze Lion Campaign

P94


Title Forest Alley Gorge

Advertiser Philips Electronics India Product Led Torch

Agency Ogilvy & Mather India Gurgaon Country India

Bronze Lion Campaign

P95


Title Nascar Samurai Ram

Advertiser Mattel Southeast Asia Product Pictionary

Agency Ogilvy Malaysia Kuala Lumpur Country Malaysia

Bronze Lion Campaign

P96


Title Jenga Stampede Jenga Spartan

Advertiser Hasbro Product Boardgame

Agency Grupo Reforma Mexico City Country Mexico

Bronze Lion Campaign

P97


Title Fool / Look / Gel Cher / Boat / Ash

Advertiser Britanico

Agency Y&R Lima

Product English Lessons

Country Peru

Bronze Lion Campaign

P98


Title 50 RUBLES 100 RUBLES 500 RUBLES

Advertiser Leroy Merlin

Agency Leo Burnett Moscow

Product Leroy Merlin Stores

Country Russia

Bronze Lion Campaign

P99


Title Bulls Frogs Moths

Advertiser Selleys

Agency DDB Group Singapore

Product Selleys Supaglue

Country Singapore

Bronze Lion Campaign

P100


Title Gauntlet Arrows

Advertiser Signal

Agency Lowe Singapore

Product Sensitive Toothpaste

Country Singapore

Bronze Lion Campaign P101


Title Okavango Delta Sani Pass Zimbabwe Highlands

Advertiser Land Rover Product Freelander 2

Agency Y&R South Africa Cape Town Country South Africa

Bronze Lion Campaign

P102


Title Zombie Serial Killer Crocodile

Advertiser Nampak Product Toilet Paper

Agency Tbwa\Hunt\Lascaris Johannesburg Country South Africa

Bronze Lion Campaign

P103


Title Shades Shades2

Advertiser Mercedes-Benz Product Mercedes Benz

Agency Contrapunto BBDO Madrid Country Spain

Bronze Lion Campaign

P104


Title Pig Lamb

Advertiser Unilever

Agency Lowe Bangkok

Product Sunlight / Dishwasher Detergents

Country Thailand

Bronze Lion Campaign

P105


Title Beetroot Carrot Pineapple

Advertiser Groupe SEB (Thailand) Product Juice Booster / Tefal

Agency Bbdo Proximity Thailand Bangkok Country Thailand

Bronze Lion Campaign

P106


Title Globefish Spearfish Octopus

Advertiser 3M Thailand Product Nexcaretm Water Proof Bandages

Agency Ogilvy & Mather Bangkok Country Thailand

Bronze Lion Campaign

P107


Title A Girl 2 A Boy 2

Advertiser The Center for The Protection of Children’s Rights Foundation (CPCR) Product CPCR Brand Corporate

Agency The Leo Burnett Group Thailand Bangkok Country Thailand

Bronze Lion Campaign

P108


Title Dexter Mad Men Gossip Girl

Advertiser CNBC-e Turkey

Agency Rafineri Istanbul

Product CNBC-e

Country Turkey

Bronze Lion Campaign

P109


Title Earthquake Parachute Tornado

Advertiser Mars Foods GCC

Agency Impact BBDO Dubai

Product Maltesers

Country United Arab Emirates

Bronze Lion Campaign

P110


Title Kit Dimphy

Advertiser Harvey Nichols

Agency adam&eveDDB

Product Beauty Bazaar

Country United Kingdom

Bronze Lion Campaign

P111


Title Parkinson’s Everyday Parkinson’s Everyday Parkinson’s Everyday

Advertiser Parkinson’s UK Product Awareness

Agency The Assembly Network London Country United Kingdom

Bronze Lion Campaign

P112


Title Bathtub Aftermath Boxer

Advertiser Converse

Agency Anomaly New York

Product Converse

Country USA

Bronze Lion Campaign

P113


Title Forest Rock Cliff

Advertiser Land Rover

Agency Y&R New York

Product Automobiles / Cars

Country USA

Bronze Lion Campaign

P114


Title Volkswagen Suite

Title Dad’s Pregnant Too

Advertiser Volkswagen De Argentina

Agency Ddb Argentina Buenos Aires

Product Drive Carefully

Country Argentina

Advertiser Kimberly Clark

Agency Ogilvy & Mather Argentina Buenos Aires

Product Huggies

Country Argentina

Bronze Lion

P115


Title Taxi

Title Drama Hits The Netherlands

Advertiser Ribeiro

Agency El Almacen Buenos Aires

Product Minicuotas Ribeiro

Country Argentina

Advertiser Turner Broadcasting

Agency Duval Guillaume Modem Antwerp

Product TNT

Country Belgium

Bronze Lion

P116


Title Wheel

Title Toast-Tray

Advertiser GOL Linhas Aereas

Agency AlmapBBDO S達o Paulo

Product GOL Linhas Aereas

Country Brazil

Advertiser Bauducco

Agency AlmapBBDO S達o Paulo

Product Bauducco Toast

Country Brazil

Bronze Lion

P117


Title Solarad Charger

Advertiser Nivea Product Nivea Sun

Title Tissue

Agency Draftfcb Brasil São Paulo Country Brazil

Advertiser Sanofi Consumer Health

Agency Lg2 Montréal

Product Allegra

Country Canada

Bronze Lion

P118


Title Skipping Rope

Advertiser Mcdonald’s Finland Product Mcdonald’s Milkshakes

Agency Ddb Helsinki Country Finland

Bronze Lion

P119


Title Live Weather Billboard

Advertiser La Redoute Product Sales

Title Botox

Agency CLM BBDO BoulogneBillancourt Country France

Advertiser Luxottica

Agency Marcel Paris

Product Ray-Ban

Country France

Bronze Lion

P120


Title Tree Concert

Advertiser Bund / Friends Of Earth Germany Product Nature Protection

Title Divorce

Advertiser DHL Product Dhl Express Courier

Agency Bbdo Germany Berlin Country Germany

Agency Grey Worldwide India Mumbai Country India

Bronze Lion

P121


Title The Real Master Of Intuition

Title Voice Driver

Advertiser Heineken Italia

Agency Publicis Italy Milan

Product Heineken

Country Italy

Advertiser Nissan

Agency TBWA\Hakuhodo Tokyo

Product Nissan

Country Japan

Bronze Lion

P122


Title The Forehead

Title Misplaced Airbag

Advertiser Eureka

Agency Not Perfect Y&R Vilnius

Product Vilnius Book Festival

Country Lithuania

Advertiser Mini

Agency Publicis Mexico

Product Don’t Make Up And Drive

Country Mexico

Bronze Lion

P123


Title #scribebillboard

Advertiser Grupo Papelero Scribe Product Scribe

Title Driving Dogs

Advertiser Spca / Mini New Zealand

Bronze Lion

Agency Viva La Doblevida Mexico City Country Mexico

Product Public Awareness / Pet Adoption / Brand Sponsorship Leverage

Agency Draftfcb New Zealand Auckland Country New Zealand

P124


Title Call Girl

Advertiser Prime Television Product Television Programme / Channel

Title Only For Children

Agency Draftfcb New Zealand Auckland Country New Zealand

Advertiser Fundaci贸n Anar

Agency Grey Espa帽a Madrid

Product Help Line For Children And Teenagers

Country Spain

Bronze Lion

P125


Title Underwater Diver

Advertiser Reckitt Benckiser Espa単a Product Strepsils

Agency Havas Worldwide Spain Madrid Country Spain


Title Father´s Day

Title The Word On The Street

Advertiser Gol Television

Agency TAPSA/Y&R Madrid

Product Channel Football

Country Spain

Advertiser The Economist Group

Agency FHV BBDO Amsterdam

Product The Economist

Country The Netherlands

Bronze Lion P127


Title Dengue Bottle

Title See Through Loo

Advertiser Maynilad Water Services

Agency Y&R Philippines Manila

Product Maynilad

Country The Philippines

Advertiser Unilever

Agency DLKW Lowe London

Product Domestos

Country United Kingdom

Bronze Lion

P128


Title Converse Highways

Title Macy’s Yes Virginia The Musical

Advertiser Converse

Agency La Comunidad Miami

Product Converse

Country USA

Advertiser Macy’s

Agency JWT New York

Product Department Store

Country USA

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Cannes Lions 2013

Index

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Clear Channel Outdoor

Index

Cannes Lions 2013

Index. The Cannes Lions International Festival of Creativity.

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Clear Channel Outdoor

Index

Cannes Lions 2013

Contents

Silver Lion Campaign

3

Introduction by William Eccleshare

4

Cannes Lions Outdoor President — Tony Granger

36 Small World 1 / Small World 2 / Small World 3 / Small World 4 — Leo Burnett Sydney

5

Cannes Lions Outdoor Jury

6

#canvas for creativity

Grand Prix 10

Bench / Shelter / Ramp — Ogilvy France Paris

Gold Lion Campaign 14 Helmet / Moose / Toast / Bear / Snake / Piranha / Hair / Kidney — McCann Melbourne

37

Dangerous Debris / Dangerous Creatures — Droga5 Sydney

38

Pullover / Tie / Shoelaces — DDB Tribal Wien Vienna

39

Lumberjack 1 / Lumberjack 2 / Lumberjack 3 — Publicis Brussels

40

Psycho / Titanic / King Kong — Y&R São Paulo

41

Office / Bedroom / Living Room — Y&R São Paulo

42

President / Astronaut / Fire Woman — Prolam Y&R Santiago

43

Brownie / Costume / Sweater — Prolam Y&R Santiago

44

Green Onion / Meat / Salmon — Sancho BBDO Bogotá

45

Motorbike / Doll House / Drum Kit — Ogilvy France Paris

15

Lumberjack 1 / Lumberjack 3 — Publicis Brussels

46 Streaker / Photojournalist / Rodeo — Marcel Paris

16

Dog 1 / Dog 2 / Dog 3 — AlmapBBDO São Paulo

47

Coal Dump Truck / Fire Engine / Pipe Truck — Grabarz & Partner Hamburg

48

Beer / Burger / Cleaner / Toothpaste — Ogilvy Germany Frankfurt

49

Afrochina / Indijap / Arabmerican — Hakuhodo Indonesia Jakarta

17 Cyan/Pregnancy / Magenta/Doping / Yellow/Beer / Black/Widow — Ogilvy & Mather, Bogotá 18

Twister / Crash / Thief — DDB Colombia, Bogotá

19 Frederic & Enzo / François & Gustave / Lisette & Ambre / Andreas & Guillaume / Satochi & Mona — BETC Paris 20 Streaker / Photojournalist / Rodeo — Marcel Paris 21 Champagne / Yacht / Plastic Surgery / Pony / Golf — Bbdo Germany Düsseldorf 22 Farmers’ Suicides 1 / Farmers’ Suicides 2 / Farmers’ Suicides 3 — Taproot India Mumbai 23

Afrochina / Indijap / Arabmerican — Hakuhodo Indonesia Jakarta

24 Upside Down Necklace / Upside Down Hair / Upside Down Earrings / Upside Down Spaghetti Top — McCann Worldgroup 25 Everything We Need / Most Important Thing / Single / The Baby / Once / The End — Leo Burnett Schweiz Zürich 26

T / V / Chaplin / Salvador — JWT Manila

27 WSH EWE WRE ERE / GRY SKY / ARM LEG / FAC TOR TEN / LAT ERS / MUM DAD IOU / SUN SEA SND SEX / YOO WAT — Ogilvy & Mather London 28

50 Snowball / Wave / Whirlwind — Ogilvy Malaysia Kuala Lumpur 51

Forest / Beach — JWT Mexico Mexico City

52

Search Engine Ba / Search Engine Ra — DDB Mexico Mexico City

53 Ketchup / Mustard / Chocolate Milk / Ice Cream — Lowe Singapore 54

War / Earthquake / Flood — Publicis Singapore

55

Frisbee / Contact Lens / Ball — Ogilvy & Mather Cape Town

56 I’ll Be There In A While / See You Now / I’m In Traffic — Ogilvy & Mather Cape Town 57

Dinger / Martí / Savanna — TBWA\España Barcelona

58

USA Flag / UK Flag / Zimbabwe Flag — Draftfcb Spain Madrid

59

The Baby / Once / The End — Leo Burnett Schweiz Zürich

60

Crossover / Foldout / Twin Loop / Team Loop / Rollup — Y&R Dubai

61

Pouncing / Chasing / Stalking — Abbott Mead Vickers BBDO London

62

Blonde / Male — Adam&EveDDB London

Green / Pink / Yellow — Draftfcb Chicago Silver Lion

Gold Lion

63

A Place To Remember (The Long Table) — Grey Melbourne Small World Machines — Leo Burnett Sydney

64

Operation Bethlehem — Lowe/SSP3 Bogotá The Daily Abuse — Serviceplan Group Munich

65

Pepsi Icon 1 — BBDO Germany Düsseldorf

66

Future Receipt — Lowe Indonesia Jakarta Make The Politicians Work — Voskhod Yekaterinburg

32 The Last Meal: A Strong Dish — Ddb Latina Puerto Rico San Juan Pelicans — Y&R Dubai

67

Wall of Shoes — TBWA\Hunt\Lascaris Johannesburg Engen Fireblanket — Draftfcb Cape Town

33

68

Bridge Of Life — Cheil Worldwide Seoul 2 in 1 — Contrapunto BBDO Madrid

69

CV Campaign — INGO Stockholm Mobilizing The 12th Man — Memac Ogilvy Label Tunisia Tunis

70

Pelicans — Y&R Dubai

71

The Glad Tent — Alma Ddb Miami

29

Life Signs — Ogilvy & Mather Argentina Buenos Aires Wedding — Duval Guillaume Modem Antwerp

30

Immortal Fans — Ogilvy Brasil São Paulo My Blood Is Red And Black — Leo Burnett Tailor Made São Paulo

31

Vodafone Fakkar — JWT Cairo Potable Water Generator — Mayo Draftfcb Lima

Tundra Endeavour Pull — Saatchi & Saatchi LA

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Clear Channel Outdoor

Index

Cannes Lions 2013

Bronze Lion Campaign

Bronze Lion

74

Birth / Travel / Fish — Y&R Buenos Aires

75

Evita / Luther King / Lennon — Ogilvy & Mather Argentina Buenos Aires

115

Volkswagen Suite — Ddb Argentina Buenos Aires Dad’s Pregnant — Too Ogilvy & Mather Argentina Buenos Aires

76

Upside Down / Corkscrew — Droga5 Sydney

116

Taxi — El Almacen Buenos Aires Drama Hits The Netherlands — Duval Guillaume Modem Antwerp

117

Wheel — AlmapBBDO São Paulo Toast-Tray — AlmapBBDO São Paulo

77 Comics Van Gogh / Comics Renoir / Comics Modigliani — DDB Brasil São Paulo 78

Florence / Kela / Melinda / Jenise / Lani — Ogilvy Brasil São Paulo

79

Nurse / Agent / Crazy — AlmapBBDO São Paulo

118

Solarad Charger — Draftfcb Brasil São Paulo Tissue — Lg2 Montréal

80

Michael / Amy / Kiss — Y&R São Paulo

119

Skipping Rope — Ddb Helsinki

81

Baptism / Graduation / 97th Birthday — Ogilvy Brasil São Paulo

120 Live Weather Billboard — CLM BBDO Boulogne-Billancourt Botox — Marcel Paris

82 Have You Ever Really Loved A Woman / Waiting On The World To Change / Make A Move On Me / I Swear — Ogilvy Brasil São Paulo 83

Einstein / Marilyn / Che — Ogilvy Brasil São Paulo

84 Ugly Parents, Beautiful Kids 1 / Ugly Parents, Beautiful Kids 2 / Ugly Parents, Beautiful Kids 3 — Publicis Brasil São Paulo 85

1988 / 1991 / 1993 — Lg2 Québec

86 Knitting / Cooking — Y&R Beijing 87

Round / Triangle — Y&R Beijing

88

Dog / Fat / Girl — Ogilvy & Mather Colombia Bogotá

89

Moto / Dog / Drums — Y&R Paris

90

Dolyphan / Bamboseal / Bufaloon — Marcel Paris

91 Empire State NYC / Gherkin Tower London / Burj Khalifa Duba / Al Tijaria Tower Kuwait — Leo Burnett Frankfurt 92

Pepsi Icon 1 / Pepsi Icon 2 / Pepsi Icon 3 — Bbdo Germany Düsseldorf

93

Ming / Saint / Greek Ogilvy Guatemala — Ogilvy Guatemala

94 Positive & Negative / Positive & Negative / Positive & Negative — Grey Worldwide India Mumbai 95

Forest / Alley / Gorge — Ogilvy & Mather India Gurgaon

96

Nascar / Samurai / Ram — Ogilvy Malaysia Kuala Lumpur

97

Jenga Stampede / Jenga Spartan — Grupo Reforma Mexico City

98

Fool / Look / Gel / Cher / Boat / Ash — Y&R Lima

99

50 RUBLES / 100 RUBLES / 500 RUBLES — Leo Burnett Moscow

100 Bulls / Frogs / Moths — DDB Group Singapore 101

Gauntlet / Arrows — Lowe Singapore

102 Okavango Delta / Sani Pass / Zimbabwe Highlands — Y&R South Africa Cape Town 103 Zombie / Serial Killer / Crocodile — Tbwa\Hunt\Lascaris Johannesburg 104 Shades / Shades2 — Contrapunto BBDO Madrid 105 Pig / Lamb — Lowe Bangkok 106 Beetroot / Carrot / Pineapple — Bbdo Proximity Thailand Bangkok 107 Globefish / Spearfish / Octopus — Ogilvy & Mather Bangkok 108 A Girl 2 / A Boy 2 — The Leo Burnett Group Thailand Bangkok 109 Dexter / Mad Men / Gossip Girl — Rafineri Istanbul 110

Earthquake / Parachute / Tornado — Impact BBDO Dubai

111 Kit / Dimphy — adam&eveDDB 112 Parkinson’s Everyday / Parkinson’s Everyday / Parkinson’s Everyday — The Assembly Network London 113

Bathtub / Aftermath / Boxer — Anomaly New York

114

Forest / Rock / Cliff — Y&R New York

121

Tree Concert — BBDO Germany Berlin Divorce — Grey Worldwide India Mumbai

122 The Real Master Of Intuition — Publicis Italy Milan Voice Driver — TBWA\Hakuhodo Tokyo 123 The Forehead — Not Perfect Y&R Vilnius Misplaced Airbag — Publicis Mexico 124 #scribebillboard — Viva La Doblevida Mexico City Driving Dogs — Draftfcb New Zealand Auckland 125 Call Girl — Draftfcb New Zealand Auckland Only For Children — Grey España Madrid 126 Underwater Diver — Havas Worldwide Spain Madrid 127 Father´s Day — TAPSA/Y&R Madrid The Word On The Street — FHV BBDO Amsterdam 128 Dengue Bottle — Y&R Philippines Manila See Through Loo — DLKW Lowe London 129 Converse Highways — La Comunidad Miami Macy’s Yes Virginia The Musical — JWT New York

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Clear Channel Outdoor

Cannes Lions 2013

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Cannes Lions Outdoor 2013