The advertising market at airports
In the last ten years, the global advertising market at airports has experienced unprecedented growth. Against a backdrop of continuous fragmentation and declining audiences for other media forms, such as the TV and the press, the number of passengers transiting through Clear Channel Airports has increased by 27%. Airports are therefore one of the few advertising platforms with enormous untapped potential. This rise in the number of travellers, combined with increasingly spectacular environments, has led major brands to invest ever-increasing amounts in airports worldwide
The number of passengers at airports worldwide increased by 6.6% in 2010, reaching 5.04 billion. In countries where Clear Channel operates, passenger trafďŹ c increased by 27% from 2001 to 2010.