The most representative Clear Channel installation at Venice Airport is the WelcomeTower. Its size, 18 metres high and 5 metres wide, certainly makes it striking but what highlights and makes advertising spectacular is its twist. Its cutting-edge design is not only impressive and provocative but also functional for advertising. The image on both sides is visible from all roundabout entrances thanks to the twist that makes the tower so original. Drivers approaching it can perceive a gentle deformation that gives rise to unusual and original optical dynamics.