Digital offer Digital advertising, both digital signage and mobile engagement, is becoming widespread all over the world. Even in Italy, especially in areas of heavy trafﬁc – airports, underground and railway stations – digital advertising is beginning to gain a signiﬁcant market share that is clearly on the increase. In order to focus all activities concerning this new market and its new creative potential, Clear Channel has created a speciﬁc brand that connects all the experts and activities of the group worldwide. The aim of “Play” is to quickly consolidate all the experience of our multinational company in the digital area to make a valid and constantly updated support available to customers who use our spaces.
The global portfolio of Clear Channel Digital Media comprises over 2,200 digital panels in 12 countries throughout Europe and Asia, including the “Spectaculars” at Piccadilly Circus, London.