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North Coast Journal CALIFORNIA LANDSCAPE CONTRACTORS ASSOCIATION

Happy Holidays

“Nature is full of genius, full of the divinity; so that not a snowflake escapes its fashioning hand.”

CLCA North Coast Chapter

www.clcanorthcoastchapter.org

Thoreau

DECEMBER 2010


PRESORTED STANDARD MAIL U.S. POSTAGE PAID PERMIT #105 PETALUMA, CA

CLCA

North Coast Chapter

P.O. Box 1621 Sebastopol, CA 95473

RESPECT THE EARTH…

RECYCLE

December 2010 In this Issue PAGE 2 ………….…Artistic Use of Interlocking Pavers PAGE 4……………..Delta Bluegrass – Associate Member Spotlight PAGE 6….................How to Really Target Market – Carolyn Higgins PAGE 11…………….More Benefits of Living Walls PAGE 15……………Tech Updates from our Webmaster PAGE 16……………Our Chapter’s New Partners Program for Sponsors PAGE 18……………ICC Facilitates Irrigation Industry Round Table PAGE 19…………....Bay Friendly Landscape – Maintenance Training & Qualification This Publication is Printed on Recycled Paper North Coast Chapter of the California Landscape Contractors Association


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Father & Son Team Uses Interlocking Pavers as Their Canvas By Bruce H. Soileau, Consultant to Pavestone Company

Riverstone Blend were selected for the main patio area, while Holland Stone pavers in pewter, red and sandstone were chosen for the floral design of flowing vines and flowers as well as the soldier course. Once the vines were drawn correctly, they cut the pavers down to six inches in length and worked with them until they appeared correctly. To keep the leaves uniform, the contractors made templates and placed them along the vines to give it a realistic appearance. Then, petals were hand-drawn for each flower. Jim and Justin cut pavers for 10 days. The chamfers were cut off the pavers to make it appear as one paver. An error in calculating the time needed for cutting out intricate designs can make or break a paver contractor. This step has taken the Hampton team some time to perfect, but now this type of project is their specialty.

Creating unique and elaborate paver designs and hardscapes takes someone with an active imagination and the skills of a master craftsman. Multiply that by two, and you have the nationally recognized father and son team of Jim and Justin Hampton, owners of Paver Designs LLC in Omaha, Nebraska. This team tackles landscape projects many contractors avoid, and does it without any other employees. They prefer to work each job together so they can concentrate on crafting the best hardscapes possible. Their goal is to provide clients with an aesthetically pleasing project that is structurally sound, safe and functional. Jim Hampton carefully hand draws the flower design, while Justin Hampton uses a flexible edge restraint to get the curves just right.

One such project is a residence located near Bellevue, Nebraska. The project began when the homeowners contacted Paver Designs to work on a steep hillside. The project quickly blossomed into one with a 3-tiered wall on the hillside, as well as the creation of an outdoor living space. The owners gave the contractor a general idea of what they were looking for and practically free rein to come up with a design for the outdoor living space. The primary restriction was that they maintain a low-profile view, allowing the family to observe the deer, turkeys, woodchucks and other wildlife from the home. Safety for children and adults was carefully designed into the patio to guarantee smooth transitions from each area, ensuring there were no tripping hazards such as steps and ledges. One of the team climbs up onto the roof to see if the drawing was proportional. If something did not look right, they would wash the chalk off and redraw until it looked correct. There were many trips up and down the ladder onto the roof during this project.


Page 3 North Coast Chapter Board Members Chairman of the Board – Past President Brigid Flagerman Bertotti Landscaping (415) 720-0065 b.flagerman@verizon.net

Resource Chair Susie Dowd Markarian Susie Dowd Markarian Design (707) 546-6221 designers@bloomful.com

President Charlie Thompson Cagwin & Dorward (415) 892-7710 Charlie.Thompson@cagwin.com

CLT State Committee Liaison Dave Iribarne City of Petaluma (707) 778-4591 diribarne@ci.petaluma.ca.us

Secretary Ben Kopshever Sonoma Mountain Landscape (707) 695-2429 sonoma_mountain3@msn.com

Programs Co-Chairs Owen Mitchell Mitchell Landscapes (415) 717-6214 mitchland@att.net

Treasurer Lisa Stratton Cagwin & Dorward (415) 798-1753 lisa.stratton@cagwin.com Web Guru Michael O’Connell O’Connell Landscape (707) 462-9729 ocl@oclandscape.com Associate Member Chair Russ Clarke Park Ave Turf (707) 217-9669 rmclarke07@yahoo.com

Membership Co-Chairs Kevin Kohl Ewing Irrigation (707) 457-9530 kkohl@ewing1.com Jeff Hausman Gardenworks, Inc. (707) 974-5799 jeff@gardenworksinc.com Salvador Ledezma Jr. Gardenworks, Inc (707) 974-5800 slj@gardenworksinc.com Chapter General Board Members

Tyler Doherty Cal West Rentals (707) 694-9108 tyler@calwestrentals.com

Jeff Jones John Deere Landscapes (925) 595-6115 jjones@johndeerelandscapes.com

Legislative Chair Chris Zaim Akita Landscape (707) 486-2548 akita@aceweb.com Education Co-Chairs Luis Lua Cagwin & Dorward (415) 720-6624 Will Jenkel Lampson Tractor (707) 206-2294 wjenkel@lampsontractor.com

Kjell Kallman Grab n’ Grow (707) 333-7694 kjell@soilandrocks.com

North Coast CLCA Executive Director Journal Editor

Connie Salinas P.O. Box 1621 Sebastopol, CA 95473 Phone 707-829-5487 Fax 707-829-5487 heyconniesalinas@hotmail.com

Jason North

CLCA 2010 State Officers PRESIDENT William Schnetz, CLP Schnetz Landscape, Inc Phone: (760) 591-3453 bill@schnetzlandscape.com PRESIDENT-ELECT Robert Wade, CLP,CLIA Wade Landscape Phone: (949) 494-2130 WLI2006@gmail.com EXECUTIVE DIRECTOR Sharon McGuire Phone: (800) 448-2522, ext. 13 FAX: (916) 446-7692 sharonmcguire@clca.org


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Delta Bluegrass Company has completed the 6th planting season of California Native sod! The dynamic Native Sod Program has not only expanded in acreage, but has created excitement among the green industry with the development of water saving landscapes. To date, Delta Bluegrass staff has hosted over 100 guests for their educational and hands-on Native Field Tours. These tours, which take place at our McDonald Island Ranch in the San Joaquin Delta, have proven to be the gateway for landscapers, contractors, designers, and architects to be introduced to these innovative products.

Native Bentgrass™ Agrostis pallens Residence, Carmel

Currently there are 6 different blends and or individual varieties commercially available. Native Bentgrass™ and Delta Grassland Mix™ are cultivated to become the first native lawns available that withstand mowing for urban landscape areas. For bio-swales, roadsides, medians, irrigation canals, erosion control, and environmental mitigation areas, we have developed our Native Mow Free™, Biofiltration Sod™, Delta Native Heartland Sod™ and Native Preservation Mix™. The newest feature of these California native grasses is environmentally friendly biodegradable netting! This netting will decompose in approximately eighteen months from the planting date. This means that after a few short months, the netting biodegrades on your jobsite. Environmentally conscious efforts have to led to the use of biodegradable netting on all of the sod varieties Delta Bluegrass offers. This benefit creates a truly green product. With over one hundred native installations throughout Northern California, the Research & Development facet of the Native Sod Program has advanced dramatically. The various climate and environmental conditions have enabled Delta Bluegrass to study specific attributes associated with the different varieties of grasses. Additionally, an on-going irrigation study at the McDonald Island Ranch has created data to determine tangible water savings and shaped our efforts in pursuing an updated WUCOLS guide and ratings. The recently updated website now features a dedicated section to the California Native Sod Program. Just simply click on the “Delta Bluegrass Goes Native” icon on the homepage. Included in this section are a Blend Selection Guide with characteristics and an assortment of photos of each blend, a Blend Comparison Chart to decipher the differences in products, a Research & Development section focusing on the technical results of the program, and a Testimonial page emphasizing the use and reactions of these new products in the market. An updated maintenance guide will soon be posted, and more photos will be uploaded seasonally. Visit www.DeltaBluegrass.com today to learn more about the Native Sod program! We encourage you to attend a Native Sod Tour for a truly exclusive experience. Watch for further details on the website early next year. We have a team of representatives available to answer all of your questions. You can reach the sod department at (800) 637-8873 or your local sales representative, Frank Halstead, at (800) 844-2402.

Join us in our commitment to greener living! Native Preservation Mix™

Native Preservation Mix™ Junegrass Molate fescue Purple needlegrass Nodding needlegrass Skyline College, San Bruno

Native Mow Free™ Molate fescue Idaho fescue Western Mokelumne fescue Blue Sky Designs, Half Moon Bay


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“Anyone-Who” is Not a Target Market! By Carolyn Higgins Finding your target market – that segment of the population that is best suited for your business and is most likely to buy from you is absolutely crucial to developing a plan for growth (aka a marketing plan) and achieving your goals. When talking to small business owners, there is often a reluctance to start at the beginning- to build a plan. Many small business owners think all there is to marketing is getting the right ad in the paper, designing the most creative direct mail piece or the perfect web site. While all this is certainly part of an effective marketing plan, none of it is going to be fully effective without a strategy to drive it. Believe me, I have watched and studied small business for over 10 years and I know, without a doubt that when they plough through the foundational steps and go right for the tactics – they are simply throwing money away. The key is to develop a plan first – and stick to it. Then all the rest will fall into place.

Throwing Money in the Wind When small businesses spend money on advertising without knowing who they need to be targeting, what are they doing? First, they’re trying to be all things to all people and this dilutes their core strengths. It makes them look and sound just like everyone else out there. Second, they’re throwing a whole bunch of money away marketing and advertising to people who are not and never will be suitable prospects for their products and services. Think about that – wasting money on people who will never buy their product or service for one reason or another. I don’t know about you, but I have a limited marketing budget and spending money on people who will never buy from me is just not how I want to invest it. So who is your target market? To answer this, let’s talk about who isn’t. Identifying a target market always comes up in my conversations with small business owners and marketers. “Oh, I know who my target market is!” they proclaim. I ask, “Really? Good for you! Describe your target market to me”. Their answer? “Anyone who _______ {fill in the blank}”: anyone who has a yard; anyone who needs a dentist; anyone who wants to buy a house, etc. Would your answer sound similar? If so, I’m sorry to tell you “Anyone Who” is not a target market. “Anyone Who” owns a home, a car, a yard, or has teeth is not your target market; “Anyone Who” breathes is not necessarily the best fit for your company.

Targeting Makes Your Marketing More Profitable Let me explain: Let’s say you own a landscape architecture firm in the 95401 zip code. You may think “Anyone Who” has teeth and lives in your zip code are your target market. You send out a postcard to every home – let’s say 20,000 postcards Of those 20,000 people, 30% don’t have the dental insurance you cover. Another 15% haven’t been to the dentist in 10 years and aren’t going any time soon. Another 20% work in another city and go to dentists near their work. What does all this mean? It means that 65% of the people in your zip code are not candidates for your practice. It means that you just sent out 13,000 postcards or letters for nothing. It means you probably wasted at least $6000 marketing to the wrong people. Yes, this is a very simplistic example of the danger of not identifying and marketing to your target market, and the benefits are more than just saving money on marketing. Finding your target market also allows you to: differentiate yourself in the market place; find a niche that you serve best and work only with the people or businesses who value what you do; work with the customers that are the absolute best fit for the core products or services; work with people who refer you to others; and work with the customers who are most profitable.

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Page 6 What Does Your Target Market Look Like? So, unless your “Anyone Who” goes something like this: “Anyone Who is a professional couple, between the ages of 35 and 45, with a college degree, 2 children, a husband, owns their home, drives a 3 year old car, reads entrepreneur magazine, has a household income between $80,000 and $120,000 and spent $4000 dollars on yard maintenance last year” you need to do some more work on defining your target market. But trust me – “Anyone Who” is usually not a target market. If you need help with this step, feel free to contact me.

About Author Carolyn Higgins Author Carolyn Higgins is the President and founder of Fortune Marketing Company. Her personal mission is to help small businesses stop wasting money on advertising and promotions that don’t deliver and install marketing systems that bring you more customers and more revenue– consistently. For more information about Fortune Marketing Company visit: http://FortuneMarketingCompany.com or http://FortuneMarketingCompany.com/marketing-blog

Do you want to more tips and ideas for marketing your business? Download our free report: "7 Steps to Marketing Success" http://fortunemarketingcompany.com/free-report/

Umbrella of the month

The Pileus Internet Umbrella Projects the Web Ever noticed that the common texture of your typical umbrella canopy is not unlike a projector screen? Designers Takashi Matsumoto and Sho Hashimoto once noticed the same similarity-- and upon that realization they created the Pileus Internet Umbrella. Pileus is an umbrella that includes a mobile PC and a projector to display live internet content while keeping its user dry in the rain. While you're singing in the rain, Pileus can play a Flickr slideshow, show a weather map update, watch youtube videos and even check out updates here on TheCoolist.com... Don't plan on getting your hands on a Pileus any time soon, as this umbrella is still in prototype stages.

“Snowflakes are one of nature's most fragile things, but just look at what they can do when they stick together.”

“Like snowflakes, the human pattern is never cast twice. We are uncommonly and marvelously intricate in thought and action, our problems are most complex and, too often, silently borne.”


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GPS Tracks Landscape Equipment Theft of equipment from landscape and construction sites is occurring at an alarming rate. So much so, that many firms have embraced the use of GPS Tracking devices to help them recover expensive equipment quickly. Others come up with creative solutions that are much weightier. The poor economy is partly to blame for the rise in incidents of theft.

But beyond the economy is the fact that there are more opportunists out there that are looking for ways to make a quick dollar – even on larger expensive items. GPS Tracking systems are playing a large part in helping to solve these incidents. Here are the ways that they are helping. With a device attached to an asset, the location can be viewed on a computer screen at any time (as long as it is a device that is on all of the time, an active system, and can be tracked in real-time.) This alone is a good feature, but there is one better: geo-fencing. With this feature enabled, you can get a text alert or email message if your asset is moved outside of a boundary that you set on a map on your computer. Since early morning thefts are common, these boundaries protect your assets while you sleep. Stealth and quickness are the two biggest advantages of using these devices. Getting your equipment back fast helps you to keep your business running and will ultimately result in less damage to the asset. Risk reduction is important to insurance companies and with GPS Tracking devices, they can achieve that goal better than ever right now. So, chances are high that your insurance premiums will go down as a direct result of implementing these units on your equipment. Making the decision to outfit your entire fleet of assets with GPS Tracking devices is one that you will not regret. Knowing expensive asset locations helps manage projects, keeps insurance companies happy and keeps thieves away. GPS Tracking plays a large role in protecting const Smart firms embrace GPS technology and are proactive against thieves.


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ASLA 3rd Quarter Survey Finds Steady Economic Improvement for Landscape Architecture Firms

Compared to the second quarter 2010, your third quarter 2010 billable hours were: Significantly higher (more than 10%) - 9.9%; Slightly higher (5-10% higher) - 26.2%; About the same (plus or minus 5%) - 29.5%; Slightly lower (510% lower) - 18%; Significantly lower (more than 10%) 16.5%

A ''slow march towards economic recovery continues for landscape architecture firms,'' is how the American Society of Landscape Architects (ASLA) terms the results of its third-quarter business survey. The survey, conducted October 11-24, with 465 firm representatives responding, reports more than half of responding landscape architecture firm leaders reported steady or increased billable hours and inquires for new work. These numbers represent the third quarter in a row of positive findings outpacing negative. According to the survey, two thirds (65.6 percent) of firm leaders reported steady or above billable hours in the third quarter of 2010. Similarly, seven in 10 (69.9 percent) reported steady or higher inquires for new work in the same period. These third-quarter findings, similar to the second quarter results, represent the fourth time in the previous five quarters where firms reported average or above levels of work. The relative optimism has not transferred into new jobs, with only 14.6 percent planning to hire in the upcoming quarter, down from 17.3 percent last quarter, but up from 11.8 percent this time last year. Like elsewhere in the economy, firm leaders appear to be taking a wait-and-see approach to hiring despite reporting an improved business climate. ''We continue to see incremental signs of improvement, like work from projects originally put on hold due to the recession,'' said ASLA Executive Vice President and CEO Nancy Somerville, Hon. ASLA. ''However, firms face significant hurdles due to lack of project financing and heavy competition for a still small new business pool.'' The survey also asked the landscape architects why clients choose sustainable design techniques. The top reasons include meeting government requirements (50.4 percent), saving money on utility or maintenance costs (43.1 percent), adding marketing cache (38.7 percent) and reducing environmental harm (38.1 percent).

“Worry is a waste of imagination�


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Our Own Bertotti Landscaping has Grown & Installed Three Living Walls and is Currently Growing a Fourth Tony & Kim Bertotti from Bertotti Landscaping and Buckeye Nursery in Petaluma have been using a Fyto Wall product to construct and grow living walls for residences in northern and southern California over the last year or so.

The Benefits of Living Walls •

Living walls are extremely space efficient. Living walls make use of vertical walls - areas that would otherwise be wasted space in the garden. In small city lots, they are a perfect way to expand your garden and increase the number of plants you can grow.

Living walls can help cut your heating and cooling bills. On exterior walls, both the growing medium and the plants themselves provide insulation and shade to the sides of buildings, cutting heating and cooling bills, in many regions significantly. Interior walls provide insulation. The insulating qualities of living walls also make excellent sound barriers to reduce street noise.

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Living walls can improve air quality. Both exterior and interior living walls can improve air quality. So-called "active" living walls are specifically designed to provide biofiltration and improve air quality. "Passive" living walls may or may not significantly improve air quality, depending on the choice of plants. In addition to their use as air purifiers, some active walls are also designed to reuse or purify greywater or stormwater runoff.

Living walls can help cut your food bills. A number of edible plants can be grown on living walls, including many herbs, salad greens, and other vegetables and fruits.

Living walls can provide an urban refuge for wildlife. Depending on the plants chosen, birds, butterflies, and other wildlife may visit exterior living walls.

Living walls are beautiful. Instead of looking at the boring side of a building, you can look at a veritable explosion of greenery and flowers. Studies have shown that people whose windows look out on green spaces and other natural areas report lower stress, higher satisfaction in their job and personal lives, and other benefits.

Ron Sharek of Cagwin & Dorward wins the 2010 Master’s Jacket Congratulations to Ron Sharek for winning a spot in CLCA North Coast’s golf history with a net score of 67. Second Place went to Jason North who ended up with a 71. There was a tie for third between Eric Rayner of Rayner Landscaping and Chris McNairy from Hunter Industries with a 74. This year the closest to the pin prize went to Jeff Jones of John Deere Landscapes. As always, we owe Henry Buder of Buder Landscape Restoration a big pat on the back for his continuing efforts to raise money for the LEAF scholarship fund and well as organizing a day of fun with fellow green industry folks!!! THANKS TO OUR HOLE SPONSORS EAGLE SALES AND SONOMARIN LANDSCAPE MATERIALS

Chris McNairy, Ron Sharek , Henry Buder and Jeff Jones

Andrew Kendall, Eric Rayner, Michael O’Connell and Tom Kendall of Eagle Sales

Bill Bertolucci and the gang from Sonomarin with Jason North


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Notes From Our Webmaster: Michael O’Connell – O’Connell Landscape

Verizon’s New Dream Phone There was an interesting article in this month’s Fortune Magazine on Verizon and Apple’s upcoming partnership. For those of us on Verizon’s wireless network there’s big news- the iPhone is coming to Verizon. Verizon business users will now have the option of the iPhone along with Verizon’s successful stable of Andriod based phones.

Tech Tools Discussion Join the discussion on the Chapter Facebook page on technology and computer tools that benefit your business: Facebook Discussion Page

Blackberry Better Evolve Continuing with tech related posts, we just switched our administrative staff from Blackberry to Andriod based smartphones. The Android platform and new phones like the Droid X and Droid Incredible are the next generation of smartphones. Better screens, better hardware, and applications to solve all sorts of business problems. Yes, the iPhone does much of these same things, but for those not on AT&T (we are on Verizon and have found their business support to be outstanding), These devices are like little hybrid laptops in your pocket. So back to Blackberry- how do their phones stack up? Great in some areas of user interface and email, but dated in the advanced features that the Droid phones have. The Blackberry Torch? Better, but still an inadequate hybrid of the Blackberry Bold and Blackberry Storm. Until Blackberry gets a better OS and better applications Android is the way to go.

Evernote – Capture Your Notes We have been integrating Evernote, a handy free application, into our capture of information for various different media types. What’s so special about Evernote? It works everywhere, via web, desktop or smartphone (iPhone, Andriod, and Blackberry). It allows you to capture text notes, web pages, Acrobat .pdf, Word Documents, images and more. So when you see a great webpage add it to your Evernote. Want to show your co-worker, but can’t remember the page, log-in and view the note online, or pull it up on your phone. The flexibility and sync of the information makes it extremely useful. Evernote offers a premium version that gives more storage, but the free version is fully functioning. Check it out!


Page 16 Announcing our new sponsorship program for 2011 .


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ICC Facilitates Historic Landscape Irrigation Industry Roundtable to Begin Standards Development The International Code Council conducted a standingroom only roundtable discussion with landscape irrigation industry experts on October 6th at the 2010 WaterSmart Innovations Conference and Expo to kick off the development of several key ANSI consensus standards addressing landscape irrigation products. Participants included a full range of industry experts, manufacturers, installers, contractors, design professionals, academia, U.S. EPA WaterSense, water efficiency organizations and water utilities. With the development of Public Versions 1.0 and 2.0 of the International Green Construction Code (IGCC), which include provisions for efficient outdoor landscape irrigation systems, it was revealed there is a current lack of ANSI consensus standards for these systems or products. This led ICC's Plumbing Mechanical and Fuel Gas (PMG) representatives to reach out to key industry organizations such as the Irrigation Association early in 2010 to begin building relationships to meet this need.

way possible before we had even made any real efforts to announce the project. The diversity of experts that have lent their support has been amazing, and will assure that these standards will be practical, pertinent and widely accepted." ICC facilitated the roundtable at the WaterSmart Innovations Conference to obtain feedback on the proposed consensus standards and provide an overview of the development process and procedure for stakeholders. Participants were introduced to the hallmarks of ICC standards developed using the ANSI process: transparency, openness, balance, consensus and due process. During the discussion period that followed, the industry experts brainstormed the technical needs to be addressed and potential topics within the standards. During the course of the meeting the need for consensus standards, and the benefits of standardizing test procedures and performance requirements was heavily emphasized.

As an ANSI-accredited standards developer, ICC initiated projects to develop new ANSI consensus standards for landscape irrigation controllers, rainfall sensors and sprinklers in May 2010, through the ANSI Project Initiation Notification System (PINS). A 30-day comment period revealed no competing or conflicting ANSI standards or development efforts, clearing the way for the development of new standards. By unanimous votes, the ICC Standards Council and ICC Board of Directors approved the development of the standards and allocated resources to begin the project.

John Koeller, a key participant and representative from the Alliance for Water Efficiency said, "the development of consensus-based ANSI standards for irrigation equipment and devices is long overdue. ICC has taken the lead in this effort and they must be commended for their foresight. Standards will benefit the irrigation industry, design professionals, consumers, and building managers. By having access to ANSI standards, water use efficiency initiatives, such as the U.S. EPA's WaterSense Program, will be able to reference a set of carefully developed performance metrics as well. This is a 'win' for all parties."

According to Shawn Martin, Director of ICC's PMG Industry Relations, and the project leader for this highprofile initiative, "the importance of this initiative became crystal clear when the calls and emails began pouring in from experts wanting to be involved in any

Another participant, Larry Rohlfes, CAE, Assistant Executive Director of the California Landscape Contractors Association echoed that view. "CLCA members, state-licensed contractors who design, install and maintain landscapes in California, should be Continued on next page‌‌.


Page 19 major beneficiaries of a consensus effort to set standards for irrigation products, in addition to our clients, who are the ultimate consumers of these products. At the roundtable discussion, the ICC representatives convinced me that the ANSI process is sound and exceedingly fair. Moreover, the ICC appears to have a great deal of experience and credibility when it comes to acting as stewards of a building standards process." During the ANSI notifications process, it became apparent there were additional organizations that played a key role in developing similar irrigation standards for agricultural applications. ICC reached out to one such organization, the American Society of Agricultural and Biological Engineers (ASABE) to seek their expertise and involvement in the development of the new standards. Travis Tsunemori, representing the ASABE, participated in the event at WaterSmart and remarked that "ASABE is pleased to collaborate with the ICC and participate in the development of standards for turf and landscape irrigation. The roundtable at

WaterSmart Innovations 2010 was an excellent venue for teaching several stakeholders the ANSI standards development process, and illustrating the value of openness and balance for standards development." The development process for the standards will begin with a call for committee member applications for the first standard in late 2010, and the committee is expected to be seated and begin work in early 2011. For more information or to be added to the interested party mailing list, contact the PMG Resource Center at PMGResourcecenter@iccsafe.org. The International Code Council, a membership association dedicated to building safety, fire prevention and energy efficiency, develops the codes used to construct residential and commercial buildings, including homes and schools. Most U.S. cities, counties and states choose the International Codes, building safety codes developed by the International Code Council. The International Codes also serve as the basis for construction of federal properties around the world, and as a reference for many nations outside the United States.

Wi-Fi Damaging Trees Worldwide, Study Says The research on the deleterious effects of Wi-Fi radio frequency radiation (RF) on trees was conducted by Wageningen University and Research Centre in the Netherlands.

A study by Wageningen University in the Netherlands over the last five years concludes radio frequency radiation from WiFi networks is harmful to trees, causing significant variations in growth, as well as bleeding and fissures in the bark. The city of Alphen aan den Rijn ordered the study when local trees displayed a disease condition that could not be attributed to a virus or bacterial infection. In the Netherlands, about 70 percent of all urban trees show the same symptoms, compared with only 10 percent of the trees five years ago. Trees in densely forested areas are hardly affected. Additional testing found this particular disease condition to occur throughout the Western world in all deciduous trees. Besides the electromagnetic fields created by cell-phone networks and wireless LANs, ultrafine particles emitted by cars and trucks may also be to blame, said the study. These particles are so small they are able to enter the organisms. The study exposed 20 ash trees to various radiation sources for three months. Trees placed closest to the Wi-Fi radiation demonstrated a "lead-like shine" on their leaves that was caused by the dying of the upper and lower epidermis of the leaves. This would eventually result in the death of parts of the leaves. The study also found Wi-Fi radiation can inhibit the growth of corncobs. As with all initial research, further studies are needed to replicate or confirm these results and to further determine long-term effects of wireless radiation on trees. The World Health Organization established the International EMF (electromagnetic fields) Project in 1996. WHO asserts EMFs are influencing the environment, but not people. The WHO also seeks to determine whether there are any health consequences from the higher RF exposures from mobile phones.


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LANDSCAPES UNLIMITED NURSERY 4330 Bodega Avenue, Petaluma, CA 94952 Phone: (707) 778-0136 Fax: (707) 778-0633

Jerry Seinfeld Quotes •

Now, they show you how detergents take out bloodstains, a pretty violent image there. I think if you've got a T-shirt with a bloodstain all over it, maybe laundry isn't your biggest problem. Maybe you should get rid of the body before you do the wash.

A dog will stay stupid. That's why we love them so much. The entire time we know them, they're idiots. Think of your dog. Every time you come home, he thinks it's amazing. He has no idea how you accomplish this every day. You walk in the door; the joy of this experience overwhelms him. He looks at you, "He's back. It's that guy, that same guy." He can't believe it. Everything is amazing to your dog. "Another can of food? I don't believe it." •

My parents didn't want to move to Florida; but they turned sixty and that's the law.

Make no mistake about why these babies are here - they are here to replace us.

I once had a leather jacket that got ruined in the rain. Why does moisture ruin leather? Aren't cows outside a lot of the time? When it's raining, do cows go up to the farmhouse, "Let us in! We're all wearing leather! Open the door! We're going to ruin the whole outfit here!"

Any day you had gym class was a weird school day. It started off normal. You had English, Social Studies, Geometry, then suddenly you’re in Lord of the Flies for 40 minutes. You’re hanging from a rope, you have hardly any clothes on, teachers are yelling at you, kids are throwing dodge balls at you and snapping towels you're trying to survive. And then it's Science, Language, and History. Now that is a weird day.

Kids could always resolve any dispute by calling it. One of them will say, "I got the front seat." "I want the front seat." "I called it." And the other kid has no recourse. "He called it, what can I do?" If there was a kid court of law it holds up. "You Honor, my client did ask for the front seat." The judge says, "Did he call it?" "Well, no, he didn't call it..." He bangs the gavel. "Objection overruled. He has to call it. Case closed."

The idea behind the tuxedo is the woman's point of view that men are all the same; so we might as well dress them that way. That's why a wedding is like the joining together of a beautiful, glowing bride and some guy. The tuxedo is a wedding safety device, created by women because they know that men are undependable. So in case the groom chickens out, everybody just takes one step over, and she marries the next guy.

Are there keys to a plane? Maybe that's what those delays are sometimes… when you're just sitting there at the gate. Maybe the pilot sits up there in the cockpit going, "Oh, I don't believe this. Damn it! I did it again." They tell you it's something mechanical because they don't want to come on the P. A. system. "Ladies and gentlemen, we're going to be delayed here on the ground for a while. I uh oh, oh this is so embarrassing. I… I left the keys to the plane in my apartment. They're in this big ashtray by the front door. I'm sorry. I'll run back and get them."

According to most studies, people's number one fear is public speaking. Number two is death. Death is number two! Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.

Profile for Michael OConnell

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http://www.clcanorthcoastchapter.org/newsletters/NorthCoastJournal_December_2010.pdf

/NorthCoastJournal_December_2010  

http://www.clcanorthcoastchapter.org/newsletters/NorthCoastJournal_December_2010.pdf

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