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February Dinner Meeting

Tuesday February 21, 2012 Graziano’s in Petaluma 170 Petaluma Blvd. North 6:00 PM - $35 with RSVP ($40 at door)

The Game of Marketing “You Can’t Play if you Don’t Know the Rules!” Successful marketing is not a random set of activities; it has an underlying structure and set of rules you must follow to be successful. The first thing you need to understand is how the game of marketing is played – and won. When you understand the game you can finally start to play it with some confidence.

See RSVP Flier Inside

Marketing Guru

Jaco Grobbelaar MBA Broad Vision

March Dinner Meeting North Coast Chapter

SOCIAL Tuesday March 20th

6:00 PM

SOCIAL Upstairs @ McNears in Petaluma

North Coast Chapter Events February 21st - “The Game of Marketing” with Jaco Grobbelaar, MBA – Graziano’s in Petaluma March 20th - SOCIAL @ McNears in Petaluma – Come and fraternize with landscapers and suppliers!!!! CLCA North Coast Chapter


February 2012


CLCA North Coast Chapter P.O. Box 1621 Sebastopol, CA 95473



February 2012 In this Issue Page 2.…………North Coast Partnership Program Application 2012 Page 4………….State CLCA Honors 3 Members for Contributions Page 5…….……What You Need to Know for Your 2011 Tax Filing Page 9………….Housing Markets Improve Page 12…………How to Get Low Water Color in the Garden Page 19…………New USDA Climate Zone Map – Northward Warming Trends Page 20………..About Our February Speaker – Jaco Grobbelaar “This Publication is Printed on Recycled Paper” North Coast Chapter of the California Landscape Contractors Association

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Time to think about Partnering-up with North Coast in 2012

Page 3 North Coast Chapter Board Members

Immediate – Past President Charlie Thompson Cagwin & Dorward (415) 892-7710 Charlie.Thompson@cagwin.com President Jeff Hausman Gardenworks, Inc. (707) 974-5799 jeff@gardenworksinc.com Secretary/Holiday Party Lyndsey Kornmaier Coast Landscape Mgmt. (707) 332-8999 lyndsey@coastlm.com President Elect Lisa Stratton Cagwin & Dorward (415) 798-1753 lisa.stratton@cagwin.com Treasurer Ben Kopshever Sonoma Mountain Landscape (707) 695-2429 sonoma_mountain3@msn.com

Golf Chair Michael O’Connell O’Connell Landscape (707) 462-9729 ocl@oclandscape.com Membership Chair John Goldey Landesign (707) 974-1503 jong@landesign-inc.com

CLT State Committee Liaison Dave Iribarne City of Petaluma (707) 778-4591 diribarne@ci.petaluma.ca.us Program’s Chair Owen Mitchell Mitchell Landscapes (415) 717-6214 mitchland@att.net Awards Chair Lisa Stratton Cagwin & Dorward (415) 798-1753 lisa.stratton@cagwin.com

North Coast CLCA Executive Director & Journal Editor

Connie Salinas P.O. Box 1621 Sebastopol, CA 95473 Phone 707-829-5487 Fax 707-829-5487 heyconniesalinas@hotmail.com

Education Chair Salvador Ledezma Jr. Gardenworks, Inc (707) 974-5800 slj@gardenworks-inc.com Partnership/Sponsor Chair Jeff Jones John Deere Landscapes (925) 595-6115 jjones@johndeerelandscapes.com LWAG Chair Ali Davidson SCWA (707) 547-1933 ali@scwa.ca.gov Legislation Committee Chair Brigid Flagerman Cagwin & Dorward brigid.flagerman@cagwin.com Scholarship Chair Kitty Klingberg kitty_klingberg@hotmail.com \ Chapter General Board Members

CLCA 2012 State Officers PRESIDENT Eric Watanabe Signature Pools & Landscape (818) 993-0200 eric@spl-designs.com

PRESIDENT-ELECT Frank Niccoli, CWM The Village Gardener, Inc. (650) 592-9440 frank@thevillagegardener.com

EXECUTIVE DIRECTOR Sharon McGuire Phone: (800) 448-2522, ext. 13 FAX: (916) 446-7692 sharonmcguire@clca.org

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The North Coast Chapter’s 2011 partners We would like to thank and acknowledge the following for signing on with our new Sponsorship Program thus far!!! DIAMOND PARTNERS Hunter/FX Luminaire Wyatt Irrigation Horizon PLATINUM PARTNERS John Deere Landscapes Ewing Irrigation GOLD PARTNERS LCIS CONTRACTOR PARTNERS Cagwin & Dorward (2) Gardenworks Inc.

The North

Coast Chapter would like to thank all the above

companies who were 2011 “Sponsor Partners” If you are interested in becoming a 2012 Partner, call Connie @ (707) 829-5487

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Cotati ● Materials Yard ● 8150 Gravenstein Hwy 707-792-4695 www.shamrockmaterials.com San Rafael – Materials & Showroom - 548 Dubois St 415-455-1575

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Russ Clarke Sales Representative

Happy Valentines Day

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3500 PETALUMA HILL ROAD SANTA ROSA, CA 95404 (707) 543-8400 www.wzsupply.com

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Profile for Michael OConnell

North Coast Journal February 2012  

February 2012 CLCA North Coast Journal

North Coast Journal February 2012  

February 2012 CLCA North Coast Journal


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