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CONTENTS 2010 - Nine contents



New Releases


Event Recap




Color Codes


Pink Ink

New Selections from Limited Edt.


Longboards Manila



Asphalt surfers haven.Get what you really want from Manila’s no-nonsense long board paradise.


Anticipated follow up albums,old artists in new projects,the turning point approaches in the generations music.


Use this.

One of the Philippines’ first lady tattoo artist.


One of JAY-Z’s favorite concert shoes is a brand that exceeds expectations.

See the essence of the movement through the eyes of graffiti artist HEPE.


Cover Story


One of the most important parts of a sneaker. Lick it good.


Sneakers Dictate the Color Dress like a pro with your sneakers taking the lead.



Air Jordan IV “Lightning”


30 years strong.We pay homage to one of the, if not the most, respected brand in the world..

34 072

Sneaker Selection

Pam Perlas x Stussy Deluxe x Dr. Martens


Sneakers to satisfy the hunger in you. Eat up.



These gears are as important as your lunch money. Rock ‘em right.


The Parties You Missed

Attica Bar Relaunch. New Balance APAC Project Tri-color. Paloma Autograph Signing Session. Adidas X Titan.


Staff and Crew EDOUARD CANLAS editor-in-chief


associate editor

YENTOWNKID & CO. concept and design

DALEMATIC GARCIA design consultant


operations manager


sales & marketing


advertising account executive


sales & distribution officer

SAM KIYOUMARSI photographer

ARCEE CRUZ video editor




launches its

TS Heat Check Halloween collection in time for the season

For a limited time only, feel the excitement and momentum in every game with the new adidas TS Heat Check Halloween collection. As the first of its kind in the market, it allows athletes to monitor their performance through a technology that changes the colour of the iconic three stripes as the intensity of the game heats up. Indicate your performance in court with style with adidas TS Heat Check Halloween. The iconic three stripes activate as the player heats up. It is packed with heat sensitive materials that indicate coolness to hotness as it turns to white once the player’s energy is unleashed. Enter the zone of intense excitement as the player busts his moves and consecutively score points for the team. With Puremotion Technology embedded in its sole, TS Heat Check Halloween enhances the natural movement of the player’s foot for

more speed, power and agility. The outsole technology allows the foot to become fluid and play natural. It has a stability triangle that increases lateral stability, cushion, traction, and acceleration. It makes the foot and the shoe perform as one. In time for Halloween, the new collection perfectly matches the feel of the season. It is designed with mesh and synthetic leather, which allows your feet to feel cool even if the player is in a scoring streak. It gives the user the option to tuck the collar in and out with the twotired lacing system to enhance ankle-support and better lock-down. It is also designed with a pumpkin and the word BOO embedded on the shoe for a more spooky style. The adidas TS Heat Check is available this October in Orange and Black for a limited time only for Php 5,995 exclusively in Titan Barbershop.

Previously, New Balance’s annual Asia-Pacific project collections saw launches in Shanghai and Singapore, for this year’s installment the unveiling ceremony took place in Japan.

The 10 winners from the Japanese side of the ‘What’s Your Balance?’ photo contest were presented with their prizes by Mr. Nagase and were given a chance to speak about their work.

The Tricolor pack of running sneakers - a celebration of New Balance’s heritage colours (Burgundy Red, Navy Blue and Classic Gray) - was launched with an accompanying photographic art exhibition featuring the works of Mr. Kim Hyeon Seong (Korea), Mr. Masatoshi Nagase (Japan), and Mr. Quo Ying Sheng (Taiwan).

After the event, select media were ushered to Omotesando station for the unveiling of the advertising campaign, where the works of the three photographic artists were installed along two passageways inside the busy station.


The highlight of the TriColor collection will be the CM1500SB, which is inspired by the recent re-released of the original M1300JP cult favorite that is highly revered by New Balance fans and collectors worldwide. The CM1500SB is individually numbered and limited to 600 pairs worldwide and is a showcase of New Balance’s heritage and history.


NEW BALANCE APAC PROJECT 2010 About TriColor: New Balance took inspiration from their past, applying three of their heritage footwear colors - burgundy red, navy blue and classic gray onto a pack of limited edition running shoes.

It is made from premium nubuck and mesh, and will only be available at select top-tier New Balance accounts. The CM1500SB comes with heritage print inserts, shoe bag and in a special drawer box. On a wider scale, the hybrid M150 model - a modern interpretation of the 1500 classic design - has been made over in burgundy red, navy blue and classic gray colorways. The uppers of the three shoes are made up of a mixture of suede, leather, nylon mesh and synthetic materials, and will be available at key New Balance stockists worldwide.

PHP 3,890


PHP 3,890

PHP 3,795


PHP 3,890


PHP 3,890

PHP 3,995

Huber Pro

PHP 3,295

PHP 3,295


PHP 2,795



PHP 3,295

PHP 2,995

PHP 3,295

Available in all leading malls & department stores nationwide.







Cesario Lo XVI

PHP 2,995


Cesario Lo

PHP 3,995


PHP 3,295

PHP 4,295

Cesario Black Smoke

Cesario Wool Plaid

PHP 3,295

Cesario Lo XVI

PHP 2,995

PHP 3,295

Cesario Lo XVI

PHP 2,995

Cesario Lo

PHP 3,995


PHP 4,295

Cesario Black

PHP 3,295


PHP 4,295

Creative Recreation is sold in Complex, Eastwood Mall and select Shoe Salon Stores.


Kings of Leon Come Around Sundown RCA

Deftones Diamond Eyes Maverick/Warner

It wasn’t that shocking when Tennessee quartet Kings Of Leon became big names with their fourth album, Only By The Night – they’d forever had an aptitude for catchy songs with larger-than-life riffs and arena-rocking backbeats - but it was unfortunate that they crossed over with such a straightforward rock record, devoid of the investigational sharpness that made Aha Shake Heartbreak and Because Of The Times so electrifying. Kings Of Leon’s fifth album, Come Around Sundown, is just as much of a crowd-drawer as Only By The Night, but the Followills return more of the chasing-awhim identity of their earlier releases, whether they’re adding doo-wop-style vocal harmonies into the crashing ballad “Mary” or injecting fiddle and slide guitar to “Back Down South,” a song that’s satisfyingly twangy but also temperamental and pinging, like inventing a genre called “goth reggae”. Kings Of Leon still rely a great deal on booming echo and perkme-up guitar as opposed to completely formed melodies and lyrics, but few modern rock bands are as adept at producing delightful discord out of one textured sound resisting another. When Caleb Followill sings “It’s in the water where you came from” in the elated “Radioactive,” he comes off like a man who’s absolutely secure in that legacy, and where it’s led him.

Diamond Eyes not only achieves a yet more elevated pinnacle for Deftones' terrific, rosy aesthetic, but cleverly merges this aesthetic with the immensity, imagination and atmospehere that made White Pony such an insightful album. Diamond Eyes is an amalgamation of the two Deftones: the metallic, frantic and heartless and the melodic, craving and insightful. Despite the extravagant acclaim that can be ascribed to any part of this album, the topmost feat of Diamond Eyes may be its programming as a whole, which in truth bolsters the new, total aesthetic the band has always dreamed of achieving. The album starts with effortless fulfilments of this evolving style that concentrates on digging in the roots of Deftones' more metallic aspect. However, by the time "You've Seen the Butcher" rolls into "Beauty School," something spins and the album is both intense and melodic without being crudely belligerent or wimpy. It's powerful and intuitive, but deep in thought and responsive in ways Deftones has never been before. The rest of the album supplements scopes to this sound by surveying the way it serves in many diverse feelings and flavors - unyielding: "Rocket Skates," drenched: "Sextape," inspiring: "976-EVIL" - all with overpoweringly affirmative results. By the end of the album, this sound is depicted so completely and skillfully that previous efforts to combine them (i.e. their previous two albums) seem juvenile by comparison. Diamond Eyes is fierce and tranquil, and their best album to date.

John Legend & The Roots Wake Up! Columbia John Legend is modern R&B's most refined male singer, serving traditional good old polish to hip-hop soul; the Roots are the world's most all-around band (for proof check out their live rework of Arcade Fire’s “Wake Up” on YouTube). As one, they have created a magnificently conjured and carried out album, breathing new life to music from the Nixon-era halcyon days of politically themed R&B. Steering through funk, Philly soul and gospel, covering songs well-known (Marvin Gaye's "Wholy Holy") and little known (Mike James Kirkland's "Hang on in There"), Legend and the Roots encapsulate the classic sensitivity of protest and encouragement while bringing the sound up to date. They're no copycats - they're successors.

Metric Fantasies O2/Universal Records Emily Haines’ heart is beating like a hammer - as she sings in Help I’m Alive - and so is Metric’s fourth album, Fantasies. So consistent and measured is this album from beginning to end, it seems like an album that, by intention, created itself. As its title proposes, it’s a dreamscape of neon and methodical noise that scrapes at the existent, the sensual and the utter dreamy and it’s all directed into one mighty sword wielded by Haines herself. The Toronto resident dwells in a particular gifted exquisiteness – her face can seem both unforgiving and forbearing. This perception can be heard, and it steers Fantasies through all ten tracks. This is exactly the album everyone was waiting for from Metric, a zenith of all their strong suits and a reduction of the fat that may have decelerated them in the past. It’s a team effort, but more so it is an extraordinary idea; Fantasies exists through Haines, her words driving through its vessels and her breaths loosening its diaphragm. And, of course, her heart hammers away – the flawless rhythm to groove to.

Memory Tapes Seek Magic Sincerely Yours/Something in Construction/Universal Records Seek Magic is something of a livable world that shows there's far more to Dayve Hawk's music than a way with reverb and transient knowledge with dance loops. The rubbersmacks-road beat of "Bicycle" would be happy to reflect its titular vehicle, but almost every moment fills some kind of meticulous structural revelation: the widescreen idea where Hawk's neutral voice quiver lo-fi two minutes in, the bass dissection that soon corrects itself into the second half's vertebrae, and the choral coda that places an ecstatic vocal moan over wave-running New Order guitars. By contrast, "Plain Material" is restructured, but not by much - the way Hawk's voice strikes the fuzzed-out guitar chords, you might believe this was an uncovered Flaming Lips track, and at first, it comes off like the first instance on Seek Magic that he'll hold on to a typical versechorus structure. It does, but only after a drum beat borrowed straight from “Organized Noize” turns in a bridge of teen yells traded in from In Ghost Colours' meaner breakdowns. And yet in Seek Magic's showpieces, you discern a nocturnal restlessness frequently recognized to more sparse albums. "Stop Talking" could've been at ease to ride out its sticky bass riff to forever, but it morphs through so many stages in its seven minutes that the half-time post-rock ending doesn't feel tacked-on. On the following track, "Graphics", Hawk presents an painfully forlorn response "I don't even recognize the sound of your voice, the feel of your touch, you could be alone even though I'm here by your side." Lyrics are simple propositions through majority of Seek Magic, but Hawk lays out an "I can't go on, I'll go on" atmosphere all the way through. One second, he groans "this is the last time" and right away afterward, "one more time, baby, one more time." It's a response that's highlights great works of art from Daft Punk ("One More Time"), F. Scott Fitzgerald (This Side of Paradise) and Kanye West ("Why can't life always be this easy?") - the moments where you think "it doesn't get any better than this," and it's at the same time the most joyful and most sorrowful thing you can say.



PINK INK You’re considered as the first female professional tattoo artist. Did you have any idea that you will be such? Hindi ko naman sya in-enendeavor na maging first female professional tattoo artist. Nagkataon lang na wala pang professional na babaeng tattoo artist noong time ko. Pero sobra akong nag-endeavored para maging professional tattoo in “over endeavor” What was the initial reaction of the onceall-male tattoo industry in having the first female tattoo artist? May nashock, natuwa, naiinggit,humangga, nangamba. Iba iba ang reaction nila eh..pero karamihan natuwa at nashock,kasi di nila akalaing magagawa ng isang babae yun. Hindi kasi birong bumahat ng isang tattoo machine at bihira ang babae na magkakainterest sa ganitong klaseng profession. Dati kasi ang alam nila pangbilanggo lang ang tattoo, pang mga kriminal,para sa mga miyembro ng OXO SIGE SIGE SPUTNIK, kaya nakakatakot ang image ng tattoo para pagpursigihan ng isang babae para gawing career. How did it all start? 2002 nang naging professional tattoo artsit ako. Under sa guidance ng aking mentor na si Mr.Mel Lacanilao. Oo umattend ako ng formal school, nakatapos ako ng Bachelor of Elementary Education hehehehe.... Tattoo Teacher! Philippines has a relatively conservative view on getting inked. How did your family react to the career that you chose? Ayun galit lahat sa akin ang family ko. From lolo ko hanggang sa mga tiyahin ko. Naiintidihan ko naman sila, sino ba naman kasi ang matutuwa sa ginawa ko after four years sa college ang babagsakan ko lang pala eh maging isang

tattoo artist. Pero ngayon tanggap na nila, mula nong malaman nila na ang katumbas pala ng isang araw kong tattoo ay isang buwan na sweldo ng isang teacher. hehehe. Most tattoo artists transfer to the city to have more clients. What made you opt to stay in Sta. Cruz, Laguna? This is my hometown kasi, kumportable ako dito sa lugar namin simple lang at malapit sa nature. Ayoko kasi sa Manila always busy,crowded,polluted in short hindi ako relax. Malaking bagay kasi sa tattoo ko ang nature, it inspires me a lot, Bio-organic (abstract design na galing sa nature) at floral kasi ang mga theme ng mga tattoo ko. So kung anong nakikita ko sa paligid ko yun ang tinatattoo ko About sa clients naman, totoo kaunti lang ang clientele ng tattoo sa probinsya kaya napipilitan yung iba na pumunta sa Manila. At yun ang naging challenge sa akin para gumawa ng mas magagandang tattoo. Para imbes na ako ang dumayo sa Manila, ako na ngayon ang dinadayo ng mga taga-Manila. Tourist Destination na ang Sta.Cruz, Laguna dahil sa Rakel Tattoo. Is the “competition” among the tattoo artists in the country fierce?

Marami eh..ang una syempre kailangan magaling kang magdrawing. Kailangan mo rin skills sa pakikipag-usap sa tao dahil may business side rin ang tatto. At kailangan mo ring matuto sa electrical at mechanical dahil machine ang ginagamit sa tatoo. Medical (sterilizing at autoclaving) upang maging ligtas ang iyong pagta-tattoo. At marami pang skills na dapat i-develop. Gaya ng computer, photography skills etc. What kind of sneakers do you wear? Syempre Rakel wears only Draven Shoes. To what other activities do you usually wear your sneakers for? Usually, I wear my Draven shoes everyday. So, halos lahat ng activities naka Draven shoes ako. What other activities / hobbies do you enjoy? I like drawing, watching Eat Bulaga and driving. Eating is also fun. Are you fond of collecting anything?

Who are your most notable clients?

Oo. Mahilig akong mangolekta ng tattoo, meron na ata akong sampung tattoo. Meron akong tattoo ni Alycia Harr from California, Eric Kueh from Malaysia, Chris Garcia from Las Vegas, Alpog from Saipan at kay Tito Mel from Philippines syempre.

Yung mga clients na nagsasabing bahala ka na sa balat ko make my skin your work of art! Naks!

Lastly, what can you say to those people who wish to be tattoo artists?

Who was the first person who got inked by you?

Kumuha ng apprenticeship.... May kaakibat na resposibilidad ang pagta-tattoo. Hindi ito basta libangan o hobby lang. Dahil pwedeng malagay sa panganib ang buhay mo , kliyente at pamilya mo. Hindi ito canvas at pintura lang. Eto ay sining na may kaakibat na dugo na pwede mong ikahawa ng sakit. So maipapayo ko kumuha ng apprenticeship at pagaralan muna ang drawing, Sterilizing, bago pa ang Tattoing.

Medyo, lahat naman ng negosyo sa Pilipinas fierce ang labanan, dahil sa hirap ng buhay..

Ang kawawa kong asawa, siya ang una kong human scratchpad. What are the skills needed to be a tattoo artist?

What is RADII? Radii (ray-dee-eye) Footwear brings an unbridled passion for art and couture to the world of sneakers and high-end footwear.  Radii, defined as a range of influence, set forth to show there is no limit to fashion, creative styling and opportunity.  Radii Footwear’s goal is to exceed the expectations of the current consumer climate by offering quality products, creative concepts, comfort and value. The creative team thrives off the principles of functionality and fashion forward ingenuity.  From futuristic designs and materials, to classic styling and detailing, each shoe exudes confidence for the ambitious forward-thinkers of the world. You can visit our




When did it come about?  We developed the footwear for about 8 months and then launched Magic Las Vegas in August of 2008.  We first started delivering in February 2009. Enlighten us on the general concept of RADII. Since day one, Radii Footwear had been about the product.  We rely on our unique

designs, quality and comfort to gain a place in the market.  We have never been on the mindset of spend millions in marketing to sell a product that is below par.  Conversely, we put the product first and the marketing has come because of the product. Why such a concept?  We sat down and decided we could make some noise in the footwear market.  I come from 10 years of experience where I have sold footwear and I’ve also been a shoe buyer for the majority of the 10 years. What made you decide to give it a go? I was pushed a bit by my partner.   I had dealt with China for 3 years prior to the launch of Radii.  When I was a buyer, I was doing private label production for sandals, sunglasses and some shoes so I knew contacts in China and know the terminology and how to deal with them.  Essentially, being a buyer for larger retail stores is VERY similar to what I do now.  I am now just buying products for a larger scale.  If I notice a color, a material or a style is hot, I have to react.  Actually, my retail experience helps on the back end to help manage each of our accounts to maximize our sales.

What is RADII’s design inspiration? History and consumer demand.  Fashion is cyclical.  It all comes back around with a slight twist.   That knowledge, with very detailed research of the market and our customer base, we find so much inspiration.   I take inspiration from EVERYTHING.  I’ll be looking at art or cars or photos and get inspired and figure out some way to channel that into footwear design. How do you come up with the designs?  We start with a product assortment each season. From there, we see what has performed well for us and what hasn’t.  We keep or cut existing styles.  After that, we look and see what is trending and what areas we are missing.  From there, we design the new styles and then color up all the shoes. How is the lifestyle market treating you so far? We are being welcomed pretty nicely.   We will not let ourselves settle and stop evolving.  We intend to be here for a very long time and we will continue to produce the best product to ensure our legacy. Did you have a lot of support when you were starting out? It depends what you mean by support. 

From our very first tradeshow we had an overwhelming response to our line.  I was very pleasantly surprised how well our line was received and how many people ordered from us.  With that being said, we still do and will probably always have tons of haters out there, but they don’t affect us. We let the consumers dictate, and they have been very supportive of our brand. What makes RADII different from other brands? If you look at the size of our line, we have more selection in one season than most of our competition has in an entire year.  We have similar styling because the market dictates what they want but we offer you premium product at a more competitive pricing with different colors and materials than (what) a lot of (other) brands offer.   We also segment our line so as not to be stuck to one type of customer.   The Radii Originals line is more of the street customer/Jordan customers and our newly launched segment “The Black Book” by Radii is more business casual and mature for the kids who have grown up with sneakers but are now looking for the next evolution. Who was the first celebrity to rock your wares? Taboo from the Black Eyed Peas was probably the first celebrity.  The thing about all celebrities you see wearing Radii is that they were NOT paid to wear the brand. We ONLY send product out that the celebrities have personally picked.  We don’t just send 10 shoes out and hope they wear a pair. Or we don’t send something out so they can just put them on to take a picture then you never see them wearing it again.  Celebrities wearing our shoes actually wear them.    Jay Z was probably the biggest named celebrity who wore Radii and he has pretty religiously worn our shoes on almost every single stop of his last two tours. Wow. We’ve got hundreds of celebrities wearing Radii. Many of them actually bought the shoes because we didn’t have their contact info.   For example, at the last MTV VMA’s, Justin Bieber was wearing the Straight Jackets during his performance.   We had been looking for his contact info for over 6 months with no success, and then he’s wearing them for his performance at the VMA’s and is in Life & Style rocking them!   He bought those shoes, they were not sent from us. People are starting to take notice of RADII. I hope that people would love what we were making and really appreciate our art. They have, but we are still relatively unknown, even though we have so many A-list celebrities wearing our stuff.  I think we are on the right path and my next achievement is to be well known throughout the world. What do you love about and/or hate about the streetwear scene? I really don’t hate anything. Everything happens for a reason and evolves the culture. I love the streetwear scene because there is so much originality and so much room to be creative. It’s much different than any other segment of fashion. We’re out there pushing

the limits and making style for the brands that have been around for a long time. You see the big guys reacting to the small street brands now unlike the past when the small brands were emulating the big brands.

Patrick Ewings, Reebok Omni Pumps, Jordan V, Jordan VI, Adidas Nizza, Dunk Low Supreme NYC, Nike Dunks, Nike Blazers, Sperry Topsiders, LA Gear MJ’s, Nike Airmax 90’s and Airmax 95’s.  

What should we look out for in streetwear?  

That’s it for now.  We could break these down to exclusive color ways, but those shapes are my favorite.   The Air Yeezy’s were pretty amazing the first time I saw them, too.

Classic styling with not-so-futuristic colors.  Boots and price points. What do you think is the next big thing in urban culture? I don’t think we’ve seen it yet.   But look into history and I can tell you it’s going to be good. Which up-and-coming brands should we keep an eye out for? Ateliers Arthur. Android Homme. IM King. Huf. Primitive. Neff. Kill City. Personally, what shapes street culture?    Creative people and history.  There are articles Iove read that actually make a good case for high end (like Gucci, LV, etc.) that actually shape the market, so I could argue that, too. What do you think is that one piece of urban culture that a sneakerhead should have?  A copy of Back to the Future II – Hyper Dunks. Share something about what sneakerhead should be aware of.


I think they don’t realize that we are all inspired by shoes from the past.  I can look at any shoe on the shelves today and tell you what inspired the designer or where the concept came from.   The haters will hype up something because it’s cool, and hate on something that’s almost identical, but sometimes they don’t even know what they are saying. How many Vans Authentics do you see on the market now? I can give you a laundry list of 25 brands that basically have a Vans Authentic.  And here’s something that they don’t know. Nike SB, Vans,etc...all these brands didn’t start selling again because they came out with some brand new amazing product. NO. They started selling because fashion is cyclical.  What brought Nike back from the grave in the street scene? Dunks.  They were around over 25 years from now. What brought Vans back from the swap meets and discounters? Authentics, Old Skools, Sk8 Highs, Slip ons. Nothing new.  Tell us about life before RADII.  It was good.  A bit scary with the economy, but really very robotic. I’m a creative person so I had gotten so used to my job it became so easy to me that it lost the fun and energy.  Now, I have so much energy and it hasn’t stopped.  With that comes more stress, but it is well worth a little stress for so much reward. Let’s talk about sneakers... Geez, do you have a couple days? Like I said, the Hyper Dunks has got to be up on the list. When you see those for the first time it’s like, “Oh, shit!  Those are ridiculous!.     Ato Matsumotos played out but life changing the first time I saw it.

And the sneakers you rock?   Radii Noble Low (Spring 11), Radii Hamptons, Vans Authentics, Cr8tive Rec Ponti’s and Sperry Topsiders. Most desired sneakers in the past?   I think the first SBTG Dunk highs were some of my favorite. LA Gear Michael Jackson’s. Jordan 5’s. Janoskis or P-Rods? Kobe or LeBron?   Depends.  I would rock Janoskis on an everyday basis, but I always admire basketball shoes.  They are always so ahead of their time.  Like 5 years from now, you’ll see all the new Jordan and Lebron lines popping up on streetwear shoes.   I love the new Lebron VIII’s. Stuff you’d bring if banished on a deserted island. Funderware, Sushi, a supermodel, lighters so I can start a fire and a gun with bullets so I can hunt for food. What gets you out of bed every morning?  My never ending thoughts and ideas running through my mind like a hamster wheel. What do you do on your down time?   Live the life.  Not think too hard. And travel. Dream project? Fudge…Maybe doing work for Dior Homme. Or taking Radii to the next level and transcending the street scene to high fashion. What will we be seeing next from RADII? Well, “next” is a relative term for us.   We’re already finalizing Holiday 2011, so next is already 2012.  It’s crazy how far ahead you have to work.  But we’re going to expand into accessories first then we will take it to the next step.   I hope to come back to women’s footwear so we can compete with high fashion at competitive pricing.  (It’s) something that we haven’t really seen from the street scene before. What RADII product do you think would be perfect for the Philippines?   Radii Originals is prime for the Philippines. How do you see RADII in 10 years? Synonymous with the likes of Nike.   And by that, I mean, Nike means so many different things to so many different people.  Nike can be completely super cool to kids in school with SB and also, without discriminating, be their parents’ favorite brand.  The branding and diversity is truly amazing and what they have been able to do.


Paolo Vasquez: He Had Me at “ ‘Hi-Ma’am-HiSer-Bili-Na-Kayo’, You Won’t Find That Here.” Paolo Vasquez is a no-nonsense person so he deserves a no-nonsense intro. He is the main man behind Longboards Manila and is one of the people responsible for bringing longboarding to the fore. Please introduce Longboards Manila. Longboards Manila is a longboard lifestyle store catering to the needs of all types of longboarders, from novices to seasoned riders and everyone in between. Who started Longboards Manila? Officially myself but I certainly get a lot of support from my family especially my kickass mom Leila Vasquez, my cousin and effortless hero Maricar Holopainen, my girlfriend Inez Togle who is as terrific as she is lovely and my friends in no particular order: Gerard Cancio, Lasse Holopainen - who’s also my cousin by law- Rafe Arcenas, Paolo Villacorta, Jay Mitra and T.O. Cruz. Superb athletes, these guys, and just great people to be around. Longboards Manila wouldn’t be what it is without these wonderful people beside me every step of the way. When did it all start?   In May 2008. May 22, 2008, exactly. I remember that day. I got on my first longboard the day before and after digging up a few pictures online, put up the admittedly crude Multiply site, which still stands in its original form today, albeit with about a hundred more entries and pictures. Did you come up with the concept by yourself? To be perfectly candid, calling it a concept lends it some gravitas that betrays the unsophistication of it all. I just wanted an avenue to exist for Filipinos to learn about and to acquire some gear for the sport, since there seemed to be a dearth of longboardingrelated sites for the local scene, which was quickly growing and coming into its own. So, there was the website, but what set off the decision to start the retail store? Starting a website is easy, especially on Multiply. Anybody with a Mac can do it in five minutes. I was operating the whole thing out of my house, balancing a day job and trying to sell these things from my living room at night and on weekends. Plus getting more and new content in there, making sure the site retains its relevance. That’s when it became a bit of work, but as trite as it sounds, it doesn’t feel like work because you love it. The “Fuck it, let’s do this thing” moment was when we chanced upon The Collective on the Sunday paper. I was not looking to open up a retail store when I saw that article, but after a visit and talking to Cheska (Yupangco, the owner of The Collective), we knew that if there was ever a time and a place to have a brick and mortar, more like plywood and hardiflex, store, that time was now and The Collective was the place. It all happened in the span of a week. We saw the article on a Monday night, April 12, 2010, went for a visit on Tuesday, got a copy of the lease on Wednesday, signed it by Friday. On Saturday I was like, “Oh, fuckballs! What have

I done?”. (laughs) How did you hold up when you were starting out? I feel like I’m still starting out. (laughs) Tons of support. My mom, who’s one of the most risk averse people you’ll ever meet, has been terrific. Inez and my friends are really great, too. Inez, particularly, will take time from her busy schedule as an attorney to staff the store when I simply cannot be there. You wouldn’t think this very demure person could talk about, let alone assemble, a speedboard, but you should see her do it. It’s kinda hot. (laughs) How is the market reception? Well! We hope to continue seeing the sport growing bigger and bigger here and us along with it. Is longboarding for everybody? Most everybody, really. I think longboarding has democratized the sport of skateboarding. Young people, old people, guys, girls, straight, gay. There’s really something for everybody. I think people just need to understand that it’s not called an extreme sport for nothing. People who respect the sport by wearing the necessary safety gear are those I like seeing on these longboards the most. Longboarding is on the rise, huh? I think the downhill scene is gonna grow even bigger, with the younger guys really getting into it and with even more brands coming in. The mini and slalom scene are gonna show their teeth, too. I’m excited for that! I just saw Landyachtz Longboards’ 2011 lineup and it’s gonna be a killer. They’re releasing a few new decks and other goodies and I’m really excited to get them over here. The precision truck market is becoming more accessible, too, with Surf-Rodz entering the local market later in the year. You’ll be able to get quality CNC molded precision trucks for under P10,000. Next year is gonna be even better than this one! What kind of people don’t you want using your products? Douchebags. What makes Longboards Manila different? “Hi ma’am/sir! Bili na kayo!”. You won’t get that here. And when you ask a question, you get informed answers. If you seek recommendations, you get solid ones, even if the items can’t be purchased here. A little flashback, what were you doing before Longboards Manila?

phone, a GPS navigation system, a solar charger, those flints that Bear Grylls uses to start fires with and a big-ass sword to kill shit with. I’ll use all that to get a rescue team out to me. Some items in your ultimate wish list. For me, it would be the original Eames Chair & Ottoman. I’m quite into mid-century design pieces and architecture, and that’s just a beautiful – not to mention iconic – piece that I shall aspire to one day own. While we’re dreaming, it would also be nice to have an old Porsche, a 1972 911 S Coupe to be exact. Understated and elegant by today’s measure, but they put some muscle under the hood starting with that model year, so it’s got some serious kick. Reason you go to work everyday. The anticipation of going to work. Clichéd, I admit, but quite true. I like assembling the boards for people who come in the store, exchanging stories with them, hearing the whirring sound of my Makita drill mounting the trucks to the decks, sensing the anticipation that grows with each wheel getting bolted into the axles and finally getting the completed longboard under the new owners’ feet for the first time. It’s a trip and I’m thankful I get to do that almost every day. How do you unwind? Usual stuff. See films. Read books. Eat out. Spend time with the people I love and of course, skate. Janoskis or P-Rods? Janoski is closer to my age, but I prefer the P-Rods. I think the P-Rods look more like they mean business when it comes to being a skate/performance shoe. So, what do you think is the next big thing in urban culture? You’re gonna have to ask the fellas at Crazy Eddies on the other side of The Collective for that. There are some stylish dudes running the place over there and they can tell exactly what the next big thing will be. Dream venture? I’d love to have another downhill event, but this time with the best international riders flying in to race against our local guys. Your upcoming plans for Longboards Manila? Hopefully a second floor or loft in the current location for additional storage. Maybe a TV somewhere in here. Perhaps a guard dog! (laughs)

I was doing well enough as an investment analyst at a wealth management firm in the San Francisco Bay Area. Drove an Audi and ate a lot of sushi. It was a pretty good gig, honestly. But I wanted to do something for myself and see how far I can take it. Longboards Manila is an attempt to do just that.

And the goal for the next five years?

Slambook style questions, man. Five things you’ll bring to a remote jungle.

Thank you for taking the time to sit down with me. We’re humbled to be in a cutting edge magazine like this! Thank you!

The practical answer would be a satellite

Preferrably (to be) in more locations, so that even more longboarders can get access to our good stuff! Thanks, Paolo. Manila the best.




Hepe hail to the chief The



If the cops are watching us, who’s watching the cops? -Street Art Workers In mythology, a trickster is a creature who flouts conventions and rules. It can be seen as a cultural hero or a deceiver, sacred or lewd. It is associated with Prometheus, a Greek mythological character who stole fire from the gods to give light to mankind. This idea aptly represents the potency of street art in subverting the powers-thatbe and enlightening the common and concerned citizen. Buen Abrigo, a young street artist, disrupts the daily platitude with his splattered images in the streets. His intention is to involve the pedestrians—the masses—as he highlights the rot and decay in a seemingly secure and orderly Philippine society.  Tagged as Hepe, he could be viewed as a vandal, bombarding public structures all over Metro Manila with maggots and playfully mocking the political and economic institutions that dominate us. But Hepe insists on the constructive nature of this sort of destruction that is street art. He fleshes out the depth, importance and potential of this mischievous culture involving aerosol cans, latex paint, vinyl stickers and duping the nearby policeman: writing truth on the walls for the people to feel.            

Your pseudonym is Hepe, can you tell us something about its origin? It is related to what I learned from Karl Marx as a historical materialist. I used to live in Cubao and while I was painting on the walls one night, I happen to notice that the cops were lurking everywhere with their awful potbellies, especially at the corner of Aurora and Edsa. By midnight, I could see them extorting money from the people, which illustrates how something is wrong in our system here in the Philippines. No one can even complain against them because obviously, they’re cops. Those who wield power in our country abuse it.  I chose Hepe as a tag name to question the concept of authority. Who’s the real chief, the police who take advantage of the constituents or the people? 

What drew you to street art? 

Do you prefer to work alone?

Anger. At first it was really personal. I wasn’t Hepe then. My friend and I back in college were planning to do street art because we liked its direct way of attacking.

I prefer to work alone. When a group gets caught, it’s harder to deal with the cops or to orchestrate lies. I wouldn’t want to have to fink on anyone, for example. 

In the process, I got pissed at him so I painted over his works one day. But then I realized its impact on the viewers; this kind of expression deconstructs the concept of private, public or government property. There is no such thing. Those walls and all sorts of edifices are there because we pay taxes. So I thought I could use those structures to convey messages to the people through images. It is also a stark contrast to the conceptual and abstract art movements who paint walls white. To me, they’re empty and convey nothing. It fails as a medium of communication.

You are affiliated with the SDK (Simply Droppin Fresh Kreativity). How is your group different from others in the scene? It was Gurm, another artist, who coined this term. What makes us different, and I’m speaking for myself, is that I would never sell out like one group I know of who keep on organizing events for funds. That kind of thing is cancer. It is no different from the capitalistic mindset of making money out of everything. Graffiti or street art is an underground tool. It’s irritating when people

sell it for whatever cause.    Another thing that makes us different is that we don’t just tag around spreading our pseudonyms for all people to see. Those are but simple ego markings. Some street artists use graffiti as a way of attracting viewers to their events, turning graffiti to a kind of commercial enterprise and muddling up its real meaning and purpose. Who are your influences? It’s cliché, but Banksy is one.  He’s still effective. Also J-R, Blue, Space Invader and Mark Jenkins.  

Have you ever been caught? Yes, countless times. I was first apprehended near Ateneo along Katipunan.  Were you wearing sneakers when the police apprehended you? I always wear sneakers evidently when I’m working in the streets. They would help if ever a chase ensues.  Do you have a favorite (shoe) brand? Nothing in particular. I really don’t care. Dong Abay wears slippers to dodge tear gas, if you know that song. I just wear

whatever I can get but now I’m wearing Rockport. These leather shoes with rubber soles and they have been lasting for years. The pair costs one hundred pesos. I also like Converse.   If you’d have to design sneakers for a company, what pattern would you use? I’d put maggots all over them.  It’s a neverending strike. (grins) What have you got to say to people who view street art as a kind of nuisance? That kind of thinking is authoritative, a key to keeping a system that is stagnant and

backwards. Sometimes after finishing a piece, I’d drink with some people around the vicinity and they understand what I’m doing. These are the “uneducated”, the loafers, the squatters and the criminals. They grasp my maggots. Those who claim that they are “educated” know nothing but what the routine, the system, feeds them. They are looking for security in a dog-eat-dog world that we are steeped in.  We chanced upon an immense work of yours in Libis, this man wearing a ski mask. Can you tell us something about the image and why you painted it there?  It is a statement against the “clean and honest” businessmen and tycoons. They

are the true criminals, who exploit the little people for excessive wealth. They wear ski masks to disguise their sordidness. Libis is a center of commercialism so it is a suitable location for the project.  What can you say about the state of street art in the Philippines? It’s still (a) fledgling. It’s too early to evaluate the movement. Tagging is a good place to start. I like the ones in Cebu. Young people who dabble in the scene would eventually be enlightened about what they’re doing. It will all come to them. It’s all a matter of experience. I wish more would be influenced. Some people do it for fame.

It’s negative, but it’s true.  Which is your favorite among your works? The maggots, of course. It applies to all kinds of establishments- an effective and basic symbolism of the rot that we are caught in. It’s my job to educate the masses. I wouldn’t resort to complex visuals.   If you would convert your maggots to music, what would they sound like? Thrashcore. It’s an expression of anger. Tell the truth. Tell the people what they have to ditch.


What is a “sub-culture”? Good ole Webster defines it as “an ethnic, regional, economic, or social group exhibiting characteristic patterns of behavior sufficient to distinguish it from others within an embracing culture or society”. People said that surfing and surfers were a subculture. They also said that hip-hop and rap music was a subculture. And they are now saying that about the sneaker community. Look at where these guys are now. It’s probably good to ask: What if the sub-culture defines the culture? Who’s laughing now? The outsider becomes the insider and changes everything. That is the story of Stüssy. Stüssy stuck its finger in a hole in the street culture wall just at a very crucial time – the late 80s heading into the 90s. This was the period where everything we know and hold important now was being developed. Whether we knew about it or not. It was also the Do-ItYourself era. Punk rock had already made its mark. Hip-hop was becoming the new rock n’ roll. Most kids with a TV and a boom box tried their hand at making mixtapes. And most kids who had a guitar spent most of their time at their friend’s garage jamming at the strings. This was the time when the world’s tastes were changing. Plus, for young sneakerheads and cool urbanites it was The Renaissance. The sub-culture was about to lose the “sub”. The underground was going to be the mainstream. Shawn Stüssy had a pretty good understanding of cool and hip. He was always, after all, around the quintessential trademark of “cool”: surfing. In the early 80s Mr. Stüssy made his trade as a surfboard shaper in Laguna Beach California, and used his now famous graffitiinspired signature to brand his boards with a broad tipped marker. To market and promote his surfboards, he screen printed graphics of his own design on shirts and shorts, that also bore his signature, which he displayed with the boards he made. He sold his merchandise out of the trunk of his car. As a form of guerrilla advertising, his scheme worked. In fact, it worked so well that in a few short years, his promotional shirts and shorts were getting more attention and began creating more buzz than his boards.

He took this as a prophetic note and made his segue to concentrate on apparel design. The move changed urban culture for everyone, forever. In 1984, Shawn and a business partner started to market Stüssy’s threads. Before the 90s broke, Stüssy had already broken the European market with shops in London and Berlin, and on the homefront with a strategic presence in LA and New York, particularly in SoHo More than any other brand, Stüssy was able to marry surfwear and streetwear so seamlessly that no one could peg it as exclusively one or the other. And that was the way Shawn Stüssy wanted his brand to be. The key for Shawn and Stüssy as a brand, was to be available in establishments he respected. The 90s saw Stüssy start to roar. The West Coast East Coast battle was on and Stüssy was in the middle of everything. His threads became uniform for the troops from all sides. Surfers wore his shit after dawn patrol. Urban hood cats rocked his threads. Skaters ripped it to shreds. DJs, rappers, performers wore Stüssy on stage. So did the stars. No matter what inclination the tribe, they became a Stüssy tribe. Stüssy defined a generation, but it didn’t allow itself to be defined. It also defied that generation by being relevant not only then, but now especially. It conquered the cutthroat, edgy urban markets worldwide despite being born in the laidback sandy coasts of Laguna Beach. It started by being liked by a few. It ended up being loved by all. And it did all that without losing its integrity as a clothing brand and as a personality. You can see a little of the Stüssy DNA in a lot of what makes up in urban culture these days. It started out as a small surfing outfit, an underground brand, but it carried a universal spirit and appeal. Stüssy the man created, something to serve a sub-culture. Stüssy as a brand defined a culture. Everybody calls it surf wear, or urban street wear, or surf street... I don’t name it, and I don’t name it on purpose. – Shawn Stüssy

After three solid decades in the clothing scene, Stüssy and the Stüssy Tribe evolved from cultural fashion icons to urban brand mentors. Stüssy has clothed a generation. But more importantly, Stüssy has left its creative imprint in most urban brands’ designs that came out.

How intensive is the brand marketing?

MS.CLAVEL Sneaker Magazine very recently got a hold of Emmy Coats, the Marketing and Public Relations Officer for Stüssy. Here is her take on Stüssy being a godfather brand, the streetwear scene and how she knew where the Philippines is.

We make the products that we want to wear. There are several seasons a year and an incessant stream of collaborations that we would all love to make. Our team works hard to keep up and do as many good pieces as we can.   What do you think of the streetwear scene right now?

How did it all begin for Stüssy? In 1980, Shawn  Stüssy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to t-shirts that he sold along with his boards around Laguna Beach, California. As the clothing line expanded, its raw and modern aesthetic soon developed into the next generation of new wave beach culture. With Stüssy’s success came the opportunity to travel and spread the  Stüssy vibe. We hooked up with trendsetters in New York, London, Tokyo and other areas of the world. Stüssy clothing was inspired by an international group of musicians, skaters, DJ’s and artists with similar tastes, whom helped to shape the brand into an international streetwear label. Today,  Stüssy exists as a brand with worldwide respect and independence. With over sixty stores across the globe and a very strong tribe still in effect, Stüssy is a leader in the culture that we helped start over 30 years ago.   What is the concept behind Stüssy? There is no general concept or a grand scheme. (It’s) Only people and a desire to create something authentic. Everything that we have become over the years evolved from friends and relationships around the world. This was the concept behind the much-famed International Stüssy Tribe, a term Shawn Stüssy coined in the ‘90s as he sent out letterman jackets to his close friends around the world. After 30 years, the Stüssy brand has become a common symbol shared by many around the world to stand for authentic design and as one founding godfathers of the modern streetwear market that exists today.   What kind of individuals do you see wearing the brand? The people who use our products know what is up and care about what we do. We don’t try to “sell” Stüssy to anyone. Almost everyone who buys it has to go out and look for it. They seek out Stüssy because they appreciate our history and what we represent.

We don’t really do marketing. I think last year we bought a total of two print advertisements. How does the design process go?

We feel the streetwear scene is undergoing a re-birth currently that, if it plays out correctly, could leave it in a much better place. For many years, what we did went unnoticed. Really, it was only our friends and customers who knew about the small underground community that no one had even bothered to dub “streetwear” yet.   These all changed in the early 2000’s with the rise of the blog. The best way to describe this period would definitely include the use of the word “hype”. With all of this hype came an influx of new brands that enjoyed the rapid promotion and growth of several booming years.   Now that the economy has slowed and the customer has gotten more educated, it appears that only the best of the new growth are establishing roots. We are very happy about this because we prefer to keep what we do to a tight club and several of the brands that are establishing roots are among some of (our) best friends.   What do you think continually shapes street culture? Whatever the hardest working designer and product creators are dreaming about at night as they go to sleep. In the morning, they will wake up and pursue it relentlessly until it becomes a reality. Then wait a few months and every kid in New York will want to have it, too.   What’s next for Stüssy? Some things change as you age, others don’t. We’re 30 now, but still stirring things up and bringing new members into the tribe. Over the last few years we’ve had new players come up and start Chapters Stores in: Seattle, Vancouver, Calgary, Las Vegas, Honolulu, DC, Madrid, Seoul. Each of these Chapters is starting a local culture of their own and establishing a fresh place with some style to feed that town. We can’t wait to keep on doing our thing, sharing that history for another 30 years and helping our new Chapters create their own.j Do you know where the Philippines is? Yes. We googled it.

Stussy opened its first boutique in downtown New York in 1991. Since then, 58 chapter stores have opened around the world with recent openings in Seattle, Washington DC and Amsterdam. Stussy boutiques are known for their streamlined aesthetics, rotating art exhibits and feature collections from the Stussy mainline, Stussy Ladies, Stussy Deluxe, accessories and special projects. Each chapter store maintains a distinct voice while working together at the same time, to paint a global portrait of the Stussy brand.



















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