Greetings from 34 Haji Lane
SUP From a random chap that yelled out, “Wassup, guys!”, Sup became and is the embodiment of that greetingcool, hip, young, approachable and welcoming. Located in Singapore’s Haji Lane, Sup is a habitual trip by locals and a frequent haunt for tourists from around the world. Loyal followers are those who want to get a hold of the latest and unique items, like from New Balance HS77s to Capital Jakarta Apparel. Certainly, they have their own Sup line, created through exclusive collaboration with the finest up-and-coming designers, one of whom is Killer Gerbil. Street culture retail is not rocket science but it helps when you have someone with Aeronautical Engineering credentials like one of Sup’s co-founder Jacky Chia who graciously granted us an interview.