Page 22

Beyond the Box

 3rd floor shop 6, Resorts World Manila, Andrews Ave. Newport Mall, Pasay City 1309. Tel. no.: 846-2390

Beyond the Box Opens New Apple Premium Reseller Store in Pasay City Beyond the Box launched its new Apple Premium Reseller store at the Newport Mall, Resorts World Manila last  August 26, 2011.  The new store offered shoppers in Pasay City the opportunity to learn and experience Apple’s innovative products and solutions in a welcoming environment. The new store offered a complete range of  Macbook Pro, iMac, Macbook Air, Mac mini, Mac Pro, iPad, iPod, iPhone  along with a wide range of accessories. On the grand launching day, the event was hosted by Lifestyle Channel’s VJ Janeena Chan and Philmug chairman Elbert Cuenca and entertainment was provided by a band that uses the “Cajon” which is a box of wood with strings inside as their instrument, this showed everyone how small things

can be transformed into extraordinary things. Guests won instant prizes such as Headphones, Hard Drives, USB, Thumb Drives and many more. The event was graced with food catered by Caffé Firenzo and there was a special twist to the presentation that added to the quirky and fun atmosphere of the launch. “We’re very excited to open a new Apple Premium Reseller store,” said Gerald C. Senolos, General Manager for Sales, Marketing and Services of Beyond the Box.  “Customers can now visit one store to try and purchase the full range of Apple products and accessories.  We offer amazing personal service for home and business users that includes installation and training.” At  Beyond the Box, a new Apple Premium Reseller in  Pasay City, knowledgeable experts were available

to help visitors learn about all the latest products from Apple including the magical iPad 2™ which let users browse the web, read and send email, enjoy and share photos, watch HD videos and much more. The all-new iPod touch® featured a stunning Retina™ display, FaceTime® video calling, HD video recording and Game Center. Visitors of Beyond the Box also tried the new MacBook Air®, Apple’s lightest and most portable notebook ever, and the revolutionary iPhone® 4, the world’s thinnest smartphone with the highest resolution display ever built into a phone. Offering service and advice from experts for both consumer and professional customers, Apple Premium Resellers also offered regular in-store demonstrations and training to help customers get the most out of their purchases.

VOLUME 7 2011