Page 1



CONTENTS 2010 - Four contents

024 Boys Night Out

The notorious three on their cult hit radio show,traffic and being used & abused.



Event Recap


Eco-Friendly Kicks


New Releases

Adidas Street Party @ Piazza,McKinley Hill

Rock the streets while spreading environmental awareness.


Nike Air Carnivore Pony NB1500 X UNDEFEATED “Desert Storm� NB1300

Raymond Wong

Philippine skate culture.The start,the death & rebirth. Raymond Wong takes us on a journey through it all being in the thick and thin of it.

026 Trash it or Keep it with Commune Summer music,the Carnivore & NB running shoes. Hear it.Understand it.


Louie Cordero

Let us pick the mind of the artistic oddity that is Louie Cordero.


Sneaker Sounds

The songs about kicks that will stay in your head for hours on in.Can you kick it?Yes you can.

Cover Story


Sneakers Dictate the Color Dress like a pro with your sneakers taking the lead.



Nike Dunk High Pro SB “UNKLE”

Jinri Park + Nike Dunk SB Tokyo


Wale Hip-Hops lyrical wonder hits our shores on his intertwined destiny with music,sneakers & the world.

034 072

Sneaker Selection

Mad Summer Heat. No,we don’t mean the sun.



Get those fingers exercised. Super Street Fighter IV! KIKS TYO new releases!


The Parties You Missed

Art Direction: YTK & Co. Model: Jinri Park

Heartstoppers live in Vietnam. Republic skate park pro demo.


Staff and Crew EDOUARD CANLAS editor-in-chief


associate editor

YENTOWNKID & CO. concept and design

DALEMATIC GARCIA design consultant


operations manager


sales & marketing


advertising account executive


sales & distribution officer

SAM KIYOUMARSI photographer

ARCEE CRUZ video editor



What have you been listening to lately? I hope it’s not your momma yapping over and over inside your head ‘bout how you flunked summer class. Or your wife’s voice telling you to stop what you are secretly up to and start doing something with your life. Well, I hope you are listening to good music because this issue has that plus more stuff that is good for your brain. We got a DC based rapper who knows and wears the coolest kicks around. We have the art of Louie Cordero. And the Tokyo dunk SB from the “City series” with Korean hotness, Jinri Park. Jinri’s photo shoot was done at Sound Creation Studio, thanks to a good friend, Shinji Tanaka. Keep it in the dry-box, Shinji-san. Read about the songs inspired by sneakers and all its madness. Damn. Did I just use the word read? Does this mean we are turning into a full-blown magazine? We already did. My team and I do not want to make your head hurt with big words and make you read three thousand word articles that turn you into spectacle-wearing old folks. Still, we will be heavy with the coolest visuals and the hottest photos you will ever see on a Philippine magazine. We will not mess with your head with ambiguous subject matters that leave you thinking alone on your bed at night. We want you to be happy like us. -edouard

adidas Originals Street Party Celebrates Individuality 7 May 2010, Manila—In 2010, adidas Originals welcomes you to the neighborhood to come out and play on the street where originality lives. Its Street Party campaign is a call to action, an invitation to reclaim the street in a celebration of the raw spirit of creativity and Originality! As a shout out to this, adidas Originals threw a massive Street Party at Venice Piazza Mall Open Park in Mckinley Hill last May 7.

The adidas Originals Street Party in Manila celebrated the roots of authenticity and Originality at its core—the streets, the very place where Originality comes to life as artists, athletes, musicians, and creative innovators are inspired to create. It was a night of playing on the streets in the truest sense: Marching with Star Wars Troopers, dancing to beatboxers, doodling with painters, participating in foosball competitions, and cheering on skate crew performances in a massive street-level party. What’s more,

Venice Piazza Mall Open Park Mckinley Hill, Taguig City

STREET PARTY amazing party loot, inlcluding an Adidas Originals x Sennheiser DJ Headphones, 60 Years Diamond Studded Superstars, Limited Edition DMC Autographed Superstars, and 10-inch, limitededition adidas Originals Trexi Toy, were awarded to lucky revelers. This sense of play continues in the adidas Originals theme throughout 2010 as adidas highlights collections that reflect what makes adidas Originals truly unique: a diverse mix of styles

and stories, collaborations and creativity. From football lifestyle products that herald the 2010 FIFA World Cup™ to fine Japanese streetwear design in the OT-Tech range, from iconic collaborations with French grafitti artist Fafi, cinema icon Star Wars, and cool ride Vespa to customizable product lines styled and restyled by you, the creative innovator, adidas celebrates true Originality.




20 > 1000 Simple® Shoes launches BIO-D: Collection of biodegradable footwear for Spring 2010 Twenty years... That’s less time than it takes to pay off the average mortgage. Twenty years isn’t even long enough for a baby born yesterday to reach the age when they can legally buy themselves a drink at the bar. Yet twenty years is all the time it takes for Simple’s BIO-D soles to completely disappear from a landfill. Regular soles can stick around our landfills for as long as a thousand years. Twenty is greater than a thousand. So how exactly is this possible? Simple has started using an additive called EcoPure in the EVA and rubber of all the BIO–D collection midsoles and outsoles (and in all of our plastic shoe hangers and shoe bags, too!). What is EcoPure? EcoPure is basically a bunch of little microbes that like to eat EVA and plastic. These microbes

eat and eat, and in 20 years Simple’s BIO-D soles are turned into dirt. This process will only happen in aerobic (think of a compost) or anaerobic (think landfill) conditions… so don’t worry, they won’t biodegrade on your feet! Simple’s BIO-D collection for 2010 features new sneakers for men and women, as well as new flip flop styles. BIO-D takes Simple’s dedication to sustainability one step further by not only cutting back on the production of waste, but by leaving less behind. HOW we make our shoes is just as important as WHY we make them. We’re committed to making our products 100% sustainable. Please check out Simple Shoes at Rustan’s and R.O.X at the Fort.


S choo l


G r e e n

I n d u stri e s

by Kumiko Mae Yasuda

Just recently it rained ice in the Philippines. While the sun effortlessly tried to run a meltdown in various cities in the metro, down south, it rained ice. Small chunks of ice fell off the sky as if signaling the end of the world— okay, that’s an exaggeration, but then again doesn’t it make you wonder? Where are all these leading us to? One popular Filipino saying states the importance of going back to one’s roots. Philippines’ national hero, Jose Rizal, knew what he was saying when he said “Whoever doesn’t know how to look back to where he has come from is worst than the stench of rotten fish.” For this matter, let’s take a stroll down memory lane, ask yourself. How have you been contributing to the problems of nature? Or maybe, hopefully, how have you been trying to solve it? Fortunately enough, the slightest experience of school attendance could have exposed you to one of the most widely used campaigns for the environment. Do you remember your three R’s? Reduce. Reuse. Recycle. From the very walls of kindergarten students up to the thick columns of graduate school, the three R’s conclude if not begin the simplest yet one of the strongest statements for the protection of the environment. Because of the three R’s, anybody can at least say “yes, I care for the environment.” The reduce, reuse and recycle campaign is such an indispensible approach to the alleviation of the escalating environmental problems experienced today; but like any other flight, the three R’s campaign is just a step off the brick road. Like they say, it doesn’t always end in school. Life is beyond the four walls of a classroom, true, that is why even in the workplace, environment-conscious campaigns are starting to sprout like mushrooms—no, gremlins dancing with rain. Although historically, protecting the environment was seen as an added expense, lately, because of the rampant and the increasing efforts and following of the “green movement”, businesses venture into environment-friendly projects because it can easily convert into profit, whether monetary or in kind. If history would narrate how it all changed, it would begin with this. Once upon the 1960s, there was the littlest regard to the environmental concerns in businesses. Half a century after, the planet found peace in nonprofit organizations and even in the corporate world. Bioproducts, clean energy, conserved resources and various environmental technologies serve as backbone in creating Planet-oriented business ventures locally

and internationally. In the Philippines alone, establishments like malls and business clusters angle position themselves with an environment-friendly angle to attract more customers—to enhance their name’s fragrance even. In the Philippines alone, one can see how local companies eye opportunities in global eco-market. By successfully participating in local and international trade fairs, Center for International Trade Expositions and Missions (CITEM), an agency attached to the Department of Trade and Industry (DTI), recognized the increased chances of having businessmen interested in importing and patronizing low-cost environmental solutions. “Now is the time to intensify our efforts to promote the Philippines as a prime source of eco-friendly products and services,” Officerin-charge for CITEM Ma. Lourdes D. Mediran said. “Our archipelago does not lack materials and Filipinos possess the innate creativity to excel in the industry,” she explained. To pursue this kind of business strategy, sustainability is promoted. Sustainability talks about providing “environment” laden products and businesses reasonable and competitive access to be a major player in the mainstream market too. This is often visible in the food industry where organic farms, among many, receive “sustainable” support from healthful restaurants and supermarkets. Other than the food industry, telecommunication companies also adopt the environmental thrust. Telecommunication companies like Nokia and Siemens mobile invest in energy-efficient models of mobile phones as well as energy-efficient and minimal-carbon emission structures in providing their service. Likewise, Nokia also promotes environment conscious projects that are related to the “school-based” three R’s campaign where Nokia strongly encourages their mobile users to recycle old phones and chargers. Do not be mistaken to conclude that environment friendly industries are alive only in the central business districts in the metro. In fact, Bohol province is the country’s first recipient of an international certification for adopting an Environmental Management System or EMS. With EMS, identification, tracking and eventual reduction of operations harmful to the environment is made with ease, focusing on operations such as open dumping, incineration of medical wastes and exposure to harmful toxics. Although participation in EMS is voluntary, various establishments begin to recognize the benefits of adopting it. Toledo Power which operates two power plants in Cebu states an 85 percent reduction

of wastewater discharge and a 65 percent reduction of energy consumption. “The environmental management process calls on us to recycle and conserve materials that we use in the process of our business so while we’re reducing waste, we’re also saving money,” Daniel Noble, Toledo Power President said in an interview for Chemonics International. But of course mainland Manila won’t allow itself to be left behind. Premiere destinations such as Bonifacio High Street in The Fort which employs high-standard water treatment facilities, as well as various SM Malls which launches various projects that express strong support for the “green” advocacy. Now if hail in a tropical country does not alarm you—if hail in a tropical country DURING summer does not alarm you, then maybe it’s time for an intervention. Humankind is facing serious environmental problems in many forms and in various fronts. Individuals forming groups and stakeholders forming alliances are battle cries for the only planet WE can survive in. The next and probably the most essential responsibility each and every one of us should account for is the question where. Where do you place yourself in this fight? Are you on the front line or are you by the wing, consciously striking issues that try to sneak their way around the battalion? When Neil Armstrong walked the moon, it was referred to by the rest of the world as a big step for mankind. Imagine how such a simple gesture transformed itself to one of the most inspiring stories for generations to tell generations. Although it is sometimes contradicted by skepticism from various ends, myth or not, the idea of having launched someone to explore the world beyond our atmosphere leaves a strong imprint of hope in any audience’s unconscious. Simply speaking, every little thing we do for ourselves, when we do it with the best of all intentions and we do it right, will contribute to an improved “bigger picture”. For the care of environment, which some people may contest as the recuperation of Mother Nature, each small step counts. In fact, each small step is potentially a big step for mankind. Taking this to heart is Simple Shoes, a new line of eco-oriented footwear that persistently developed its self to be the best of its kind. Nowadays, there are a number of “ecoproducts” available for the market to indulge in, but what makes Simple Shoes stand out is its consistent effort in finding better ways of being environment-friendly…now don’t you think it’s rad that you can take that big step wearing a soulful, sole?

NB1500 X UNDEFEATED “Desert Storm”


w raymond o n g skatin

Skateboarding is one of the popular hobbies a teenager engages in and eventually finds hard to let go. In the Philippines, the skateboard scene started to boom in the mid 80’s when skaters started to spring out from every corner of the country, especially in Metro Manila. Raymond Wong has witnessed all the ups and downs of the country’s skating community from its birth to sudden death and on to its rebirth. Wong started skating in 1989 when he saw a group of five skaters passing in front of their house one afternoon. Upon seeing them, he immediately grabbed his skateboard (which he doesn’t know how to use yet) and showed it off to the group. “Ang yabang ko pa.! I told them, ‘Meron din ako n’yan!’. But I really had no idea how to use it. I just sit on my board everytime I watch TV,” he recalls. Those skaters eventually taught him how to ride a board and they became his close buddies later on. Wong immediately got the hang of the skater life. He says the skating community back then was so small that everyone knows each other. There were very few spots where all the skaters met up and practiced. “It was just plain, sheer fun. Every weekend we hang out in just one spot with all the other skaters in Metro Manila. Walang siraan, walang nagaaway-away.”. The skateboard itself even looks different back then. Wong notes the difference in its shape. Instead of the current capsule-like form, a deck in the 90’s used to be single-tailed, with no kick nose. This change in shape was made to accommodate “switching” stances while riding a board. The measurements also dramatically changed with the width now reduced by an average of three inches from a maximum of 12. A board used to be just 31 inches long. Its current length is 32.5 inches max.

in time.

“The skateboards now are more comfortable than the ones we had before. The current shape of decks is more strategic and can accommodate more improvised stunts.” Wong said. Along with the modifications in the actual skateboard came the changes in the sneakers that were used by skaters. Wong’s usual sneakers would be the old-school Chuck Taylor, Airwalk and Vans since these were the only brands that were available and affordable. Sometimes, a new pair of shoes would only last him for two weeks or even sooner, depending on how often he skates. Current trends point to Nike SB, DC and Converse Conskate as leading sneaker choice for skateboarders. Wong thinks that Conskate features the best sole compared to the others and even described it as “the perfect technology for skaters”. He stresses the importance of a skate shoe to be comfortable and shock-resistant. Sneakers must provide the right amount of protection for the skaters, as they are prone to injuries. Wong himself is a suki of injuries and has experienced numerous wounds, dislocated joints and fractured bones.“My first injury was when my right arm broke into segments. It looked like I had two elbows because I got ‘gumby-armed’. My parents threw my skateboard out after that.”, he recounts. Aside from injuries, Wong reports that most skaters consider alcohol and drugs as another integral part, “Pero hindi lahat.”. Though catering to a really small niche, skateboarding was a trend back in the 90’s. According to Wong, the skating community was already as healthy as it can be in that period. But by 1992, skate shops started closing down which left the skaters with no viable source for equipment. That was when Wong stopped skating, along with others.

People started forming music bands. He resumed skating six years after that. The second generation of skaters heralded the rebirth of the skating community. If the old skating spots were the park in Greenbelt and the parking lot in Greenhills, the new skaters filled the grounds in SM North EDSA. A number of skate parks were also built. The first one was owned by Mountain Dew near Kapitolyo, which opened in 1995. In 2001, another skate park was launched in Marikina named JackAss Project. A few years later, the Morales Skate Park opened up in Biñan, Laguna. Sadly, none of these parks lasted long enough to be used by skaters today. Due to the lack of available skate parks, skaters use public and private leisure spaces in Mandaluyong, Makati, Quezon City, Manila and Marikina. But skaters are chased away because some have ordinances against skating in public places. Wong was already detained twice- in Marikina for a few hours and in Mandaluyong, where he was jailed with ten other skaters. He thought it’d be better to spend the night in jail with friends than behind bars alone. Friendship is what really bonds these skaters together and makes them continue skating notwithstanding the constraints. Skating may be an individual activity but the community serves as the security blanket of the members who consider the camaraderie as the best add-on of the sport. Wong believes that the skating community in the country will stay and grow even more. The younger generation is more exposed and more interested in the sport plus more products are focused on the skating market. The future sees huge growth for the community, proof that skating had stood and will stand the test of time.


NIGHT OUT MS. CLAVEL: Excuse me, do you wear sneakers? SAM YG: Yeah. Everyday, practically. Unless we host formal events but every single day, we wear sneakers, at least for me. I don’t know. I think Tony… TONY TONY: Yeah like 288 pairs from where I last counted. They’re all Adidas. Honestly, that’s all I can say but I have 15 Nikes but you can’t put that down. And I have 3 Converse.

Boy, three of those because there are three different kinds of the Hell Boy edition and then the collector diamond issue of Adidas. It has little diamonds, Swarovski diamonds. Oh and the Def Jam, the high cut. SR: Yes. I wear sneakers all the time. And yeah, a lot. It takes up like three rooms – a bedroom, a guest room and I put some in my parents’ room. I lost count already, so I don’t really know how many shoes I have so far.

SAM YG: Three Converse?

MC: That actually brings me to my next question. Among the three of you, who is the most crazy about sneakers?

SLICK RICK: Three. Just three lang. But that’s a lot of shoes.

TT: Crazy style-wise?

MC: Where do you put them? Do you get to wear them all? SR: His house is like a bodega. TT: No, I don’t get to wear everything. I have four shoes that I bought but I never wear just because they’re collector’s items – the Hell

SY: Kasi I think all of us have around…kasi we endorse diba. I think I also have 250-300 pairs. All of us have the same number more or less of sneakers. TT: But I think I buy the most shoes. If there was someone who would spend, even if we endorse, I still bought all those Hell Boys and

Adidas. Even when I was younger, me and my brother from the last count when I left home, we have around 20 pairs each. It was back in late 90s so I’m a big sneakerhead. I used to collect sneakers. There was a magazine called Slam, it was a basketball magazine. I would buy yearly just for sneakers. I don’t know if we have it here but we used to have those in the States. It would have the latest in basketball, running, track. SR: We used to get one in San Diego, East Bay. It has all that shoes, it has all the sneakers, the running, the basketball stuff. East Bay was pretty big. MC: Ok, let’s deviate from the sneaker stuff. When and how did Boys’ Night Out start? SR: Boys’ Night Out started March 5, 2006. Our boss wanted just a late night show and he said for Tony and myself and our old partner Logan to do the evening show as Boys’ Night Out so we started that and then there. After three months, Logan left, he wanted to do something on his own and for about a month or so, me and Tony we worked

alone. I mean just us two. That’s when we got Sam and from there, that’s where it took off. Because with Logan, our demographic was mature, very mature audience. But when Sam came in, it became very young and it opened up a bigger audience for us so that’s how we started. We started 9-12 in the evening, we were just a late night show and then they decided to move us 6-10 because they wanted us nationwide and the show can sell. It’s a business. So advertisers are more keen on putting ads with us because they see us out and they know who we are and there. MC: Why did you choose Sam as replacement for Logan? SR: Tony actually trained Sam before when he was training as a student DJ here. As a campus patroller, now otherwise known as junior jocks.

SR: They think we’re just sex objects. SY: We’re not call boys. We’re DJs. SR: Especially Tony. They say he looks like a penis. TT: We get used and abused. And I guess for Sam, his privacy. He just can’t go anywhere no. before he can go somewhere, but right now, people know that we’re having lunch. But we just wanna have our privacy and now we can’t go to those massage parlors anymore. We cannot pick up a girl on the street. We cannot go to the club then go home with someone. SR: Wala ng afternoon delight.

TT: He was Sam the Sausage.

SY: While they’re massaging you, “Ay Sir, nakikinig ako sa radio.” There’s an upside, but I guess the privacy is the biggest downside.

SR: There you go, take it from there.

SR: It comes with the job.

TT: I just knew he was ready.

SR: About the question as to what the hassle is, the hassle is the privacy but the thing is, it’s always nice that when we’re out people recognize us. They know us individually but when we’re out together, Boys’ Night Out! And the thing is, we respond to that and we like to say hi, hello, if they wanna take pictures, that’s cool. I mean because we owe it to them for listening. Because we don’t want them to come away with a bad taste in their mouth na parang, “Ah, we have a bad encounter with Boys’ Night Out.” Even if it’s tough, like for Sam, he works hard, even if he has a bad day or a long day, he still finds it in him to wave and say hi. I mean that’s part of his job, it comes with it, essentially you become a public property.

SY: Parang jedi training yan e, ng Star Wars. TT: He was really trained by Joe Schmoe for like two months. And then he left we worked together. Because every time I watch Harold and Kumar, that’s his humor. And he’s talented. So it’s bagay na fit. It was ironic because me and Slick were Filipino but we’re not fluent in Tagalog but si Sam, Bumbay, he’s Indian, but he’s most fluent. Read and write, you know. So like the show is really twisted that way that the guy who speaks Tagalog is Indian. MC: Did you ever expect the show to be this big? TT: I always wanted a show this big so I think we worked hard and we knew what we wanted. We didn’t know how fast we’d get there in terms of fame, in terms of I guess, fortune, because you know, we’re getting a lot of endorsements you know. And this is just radio. I think Chico and Delamar, Joe D Mango, those three are the top 3 DJs in my head that I know made it big in terms of the A-B market and it’s really unheard of to really cross tri-media – radio, TV, print and with Boys’ Night Out, we did it in a span of 3 years. So I think we were all surprised. But you know, we’re all focused and we’re very passionate. We all respect each other’s craft individually and collectively so I think it was just talking about how fast it blew up. We were really, I guess they call it “hit sensation”. SY: Ang ganda nun, parang movies lang tayo ah…box office king! SR: On radio. SY: Patok sa takilya! Yon. MC: What is the downside of being sikat? TT: I think the downside is, we’re being taken advantage of sometimes by you know, some people think like they can use us but we’re so nice, sometimes we get used in events, sometimes we get used in terms of our bodies. Women think that they can just call us and text us at any time of day or night.

SY: And I guess it also goes back to being a barkada. So it’s not like, let’s say Piolo Pascual that you see on TV. When you see Piolo Pascual walking somewhere, may intimidation factor diba parang wow, that’s Piolo Pascual. With us, like I said, we created a very barkada feel so when people see us, it will be “Oi! Si ano! Oi! Yeah man! Boys!” Instantly, parang there’s no wall to break, there’s no barrier between us and our listeners. That’s the difference. Like with being celebrity na artista na parang may barrier, hindi namin pwedeng lapitan yan kasi si John Lloyd yan or something kami parang they listen to us and they feel na they’re art of the show, and it creates a big difference. And it goes everywhere, like with clients, with advertisers, it’s always like that. They feel that they know us already. Parang may instant na, “Uy, ganyan din ang experience ko.” It’s either, “Uy si Slick, pareho tayo ng pinagdaanan, yung bestfriend ko ganyan din.” There’s always somebody you can relate to. MC: Since TV has a visual advantage, what do you think is your advantage and why do people still want to listen to you? TT: Traffic. We’ve been talking to advertisers during the weekend, if it wasn’t for the traffic, radio wouldn’t be popular. As long as there’s traffic, radio will never go. It’s free, and when there’s no electricity, there’s no cable, there’s no TV so you listen to the radio on your cellphone. That’s why. And radio can give you that easy fix of a song, it can be a companion. TV you can watch, watch, watch, but radio, you can bring it with you and then that voice

or that song will remind you. Especially if it’s your genre, the music the station plays feel mo, if you like slow music, you listen to slow station. If you like pop music, fast, or if you like tsismis, listen to AM or whatever, radio will always be in. And as long as they’re entertaining, the station or the show’s entertaining, it’ll never go away. SR: Plus I think it’s also the interaction. Just being able to call or text us is like, “Ok, I can call or text these guys.” It’s simple. It’s not like TV na one-way. Sige you watch a teleserye, but you can’t say, “Oh, don’t do that.” SY: Hindi mo naman pwedeng i-text si KC Concepcion, “Oh, alam mo yan din ang pinagdaanan ko, yung nangyayari sa soap mo ngayon. Iniyakan ko rin si ganyan.” SR: Unlike radio, we always say our door is always open. They can come in, if they just wanna hang out, sit down. I guess that’s the advantage of radio, it’s very interactive. That’s what people like. And we get people involved. Like what Sam said earlier, the stuff that we talk about, we make sure that people aren’t left out like, “Ah, pang-mayaman lang yan. I don’t know what they’re talking about.” But then, even though we’re an English-speaking station, we still have C-D listeners because they can relate din to what we’re talking about. So everybody is just one big barkada. MC: How do you choose the topics that you discuss on your show? TT: Conversations with friends, talking to each other, whenever we’re out, we’ll have something or we’ll see something. Everything that we see around us becomes a topic, anything that we see can be used. It can be a personal experience or someone else’s experience. We have to be very, very observant with everything around us. SY: We have to take a good grasp of the culture – the people you deal with, who you talk to, Twitter, Facebook, what’s on the internet, you have to be like a sponge to grab everything. All these things are happening, especially in the world today, everything’s happening so fast so you really have to be updated. MC: How about the tracks? How do you create the playlist? TT: Someone does that. We’re given songs but we don’t always follow. I like to look for songs that I think are in, I buy them off the internet, especially remixes. I’m a member of SpinCity, it’s a website where I buy from all the different websites where you have to pay for songs, or if you’re a member of a DJ club and then you have to pay and contribute remixes. Everytime you buy, they give you a mix. And then they buy from you. So basically if you’re a DJ, that’s how they make money so you have to buy. MC: How does Samantha look? TT: Hot. Freaking hot. MC: So it’s not true that when you sound good on the phone, you don’t look as good in person? TT: You tell me, you’re looking at us.


Louie Cordero Is The Oddity Louie Cordero’s brand of art can be described as “intuitive” and “visceral”. He belongs to a category only a few young Filipino artists belong to- those who have eradicated the barrier that used to differentiate pop art from the so-called “fine arts” and in the course of action, gave new meaning to the modern aesthetic. One only needs to see his most popular and recent works such as his comic book Nardong Tae, his Absolute Horror exhibit and his album art on Radioactive Sago Project’s Tanginamo Andaming Nagugutom sa Mundo Fashionista Ka Pa Rin, among others for proof. In Louie Cordero’s world, as it is in Lourd de Veyra’s and company’s, B-movies, George Estregan, Tony Ferrer and Tito, Vic & Joey stand side by side with the world’s greatest artists. Tagalog movies alongside Sesame Street. These are evident in Louie’s choice of iconic sneakers: Grosby and Mighty Kids are just as awesome as Nike and Adidas. His images recalls a cross between the world of horror movies and jeepney art, where brains, innards and zombie heads among other gruesome images are mixed with pop art inspired by old school Cubao movie house billboards. Cordero has the fortune of being accepted both here and abroad by those who consider themselves part of the cutting edge of modern culture. He was recently featured in Juxtapoz, which is highly considered as the bible of postmodern art freaks and fanatics who aspire to “raise” all forms of what is regarded as “low” culture (low culture, my ass!) – tattoos, graffiti art, underground comics, custom cars and vinyl toys – to the same level of respect as the “traditional” arts. Louie Cordero was also featured in Giant Robot, an Asian-American magazine of the same vein. With that, CLAVEL sneaker mag proudly unveils its own interview with The Oddity.

What was your first pair of kicks? Robertson, mehn! Oh, but that was way back in high school. I’d have to say I rocked Mighty Kids first. Which brand do you prefer? Robertsons! Otto and Rusty Lopez. Natasha! But I wear Adidas these days. Which field do you enjoy the mostpainting, animation, sculpting or music? Painting, of course. Because that’s where the money is, really. I love music, too. Of course, as a listener, I am biased towards soft jazz and Yanni.

barrier. We eventually had to translate it, courtesy of my good friend, Wataru.

What is the one incident that got you drawn to the arts?

What’s the inspiration behind the Sago album cover?

I was scolded back in Kindergarten while drawing Super 6. That came before Super Friends and Sesame Street every Saturday morning.

Those Cubao movie billboards along Aurora Boulevard. I’ve always admired those painters. They really are unsung heroes often excluded from the quote-unquote “art world”. What is art for you? True beauty is in the eye of the Tiger. What drew you into Filipino films and B-movies for inspiration?

What is the main idea and intent on Absolute Horror? Jeepney art meets Clive Barker meets Phillip Guston, basically. B-movies versus mainstream movies...?

What’s the inspiration behind your work that’s most associated with you, Nardong Tae?

My lover, Boredom. And watching Channel 13 afternoon flicks as a kid. Panchito, Palito, Ben Tisoy, Tito, Vic and Joey, George Estregan… the works!

They (B-movies) are more inventive, crazier and weirder. Even with low budgets, they’re true at what they want to communicate to their audience, even if it’s all still really about making quick cash. An economical animal, working for cheap thrills.

Boredom! Nardong Tae was my lovechild with total boredom.

Who are your main influences as a comic book artist?

What do you think of all these hipsters being seen in the world of art?

What kind of a character is Bornek?

Nonoy Marcelo, Vincent De Kua, Gary Panther, from the top of my head…

They want my money now and they should be skinned and made to walk on salt first. They should open Ozone disco again, on that same night only because that’s where they belong.

Well, he is a happy camper that had a tremendous stream of bad luck in his life. Just like with me and boredom, our paths always meet. What do you think Nardong Putik thinks of Nardong Tae? I don’t know. He’s really into bitches and crack whores.

What are your main influences when it comes to album art and animation? Man O’ War albums and Michael Jackson’s Off the Wall. In animation, Liquid Television and Ren and Stimpy about covers it. How about in sculptures?

Tell us something about RA’s painted Stan Smith. It was made during an informal artist’s gathering in Cubao. It has 666 on its tongue. Everyone joined in. I think we called it the “Sa Iyo ang Tondo, Akin ang Cavite” sneaker.

Which came first, the toy or the book?

Rodin, Michaelangelo…

The comic book. The toy is my second child with boredom.


If you had the fortune of creating a Louie Cordero sneaker line, what would they be like?

“Ang Tunay na Amo”. Yoyoy Villame and Fred Panopio.

I’d like to show up dressed in a polo barong and Kaypee Futuras.

Any personal rituals when making art?

Future project? Which brand?

I brew and drink coffee first. Barako or Kalinga.

Robertson and Kaypee. Keep it real, keep it local.

What are your views on the world and life? Do you consider yourself an optimist or a pessimist?

How fulfilling and how difficult is it being an artist?

“Don’t trust me, I’m Homeless.” – Olaf Breuning

You’ll have your time to yourself. No Boss. Self employed. What’s difficult is keeping focused to produce quality work. So, it’s basically the same as with any other job in any other field.

Future plans? Is another Nardong Tae book in the works? I really wish I could finish up on the whole anthology (12 volumes to be exact) by this year or early next year. I’m really busy painting these days. Even at this very moment I’m here at my Cubao studio finishing a set of paintings to be shown at Jonathan Levine’s gallery in New York. It’s tough work, really. Heard that Nardong Tae made its way to Japan. What do the Japanese think of it compared to what the Pinoys think? It’s actually the same but it was hard for them at first, of course, because it was in Tagalog. But as soon as they saw the images through the pages, they sort of got what it was all about and understood it despite the language


What is the art scene abroad like compared here at home? It’s all the same, but they are definitely more professional compared here.

“Sa Iyo Ang Tondo, Akin Ang Cavite” adidas Stan Smith


Louie Cordero



“Come to DC and I can make you a believer.” - Wale on the song Pretty Girlz

And believers we have become. This D.C.-born, suburban rapper is today’s hip hop messiah. Arguably one of the most talented rappers to emerge from this generation of MC’s, his love for his hometown and his sneakers plus incredible work ethics have caught the hearts of many- proving that hitting it big does mean sticking to your roots. He does his thing everyday with purpose and vindication, showing everyone what it takes to get where he is. For those who don’t know yet, tell us a little bit about yourself and what you do? Government Name: Olubowale Victor Folarin aka Wale (Pronounced “Wah-Lay”) not Whale. When did you first take an interest in music? What music were you listening to while growing up? I took an interest in music as a child because my father drove a cab, and exposed us to various types. Not being limited to a specific genre, allowed me to develop a respect for music. My introduction to music was all over the place…From rhythm and blues to rap to international beats. How did you start out as an artist? Tell us about what it was like when you were just starting out? I developed a love for writing, poetry, and pros during the time when hip-hop was at its peak. I had thoughts about pursuing it early on, but everything in the world worked to discourage my personal belief that I could be great at the only thing I wanted to do. I remember the epic classroom discussion where everyone owns their righteous plans for college and career. I sat silent, secretly embarrassed because all I desired to do was express myself through hip-hop. Since being a dope emcee wasn’t necessarily a profession on the coveted career and salary lists, I had to contend with choosing to pursue my personal passion or conforming to tradition and even culture. So like many, I took the road “more traveled” and attended college to do the right thing. Leaving college was like a break up from a relationship, something never easy to do, but in retrospect I would do it all over again because it allowed me to be true to my first love: music. There is no difference in me now versus when I first ventured off and left college in the sense that my passion and grind are the same. Writing and music are my lifelines; necessary like air is to breathe. How long have you been doing music? Since a teen. Tell us about your rapping style and musical approach? Indulge us and describe your music as only Wale can. Music is my muse. It empowers me to be raw, vulnerable, and exposed absent pride or even embarrassment. It’s my personal manifesto about life and experiences that are the sum total of who I am. I do not necessarily have an approach other than to be true to my feelings and emotions in how I creatively share my deepest and most intimate experiences. Sure, some of the things I decide to share are far more

personal and intimate than the norm, but I don’t just think, live, or love outside the box. I explode it. I invest all of me in everything I pursue. My mind is analytical, quick, and consumed with rhyme as a part of my daily regimen. Making music is like eating, brushing my teeth, etc, a part of my mental health and well being plan, necessary for my day to be one of balance. Russell Simmons would call the tranquility I get from music yoga or chi. I guess music is my chi. Lol.

2007: 100 Miles & Running: Discussing my hustle. Even in high gear, I will keep pushing.

How did you promote yourself before you were famous?

2009: Back to the Feature: About touching back and paying homage to the hip hop greats and featuring them on the joint. A collabo with Nice Wonder. He’s a great producer.

I don’t really consider myself “famous”. If anything I am just fortunate to be in a position to pursue my passion. I don’t know if you are on twitter and follow me, but right now I’m on a “no days off” campaign meaning I work all day and night by choice. I want to see all of my supporters and people who took a risk in believing in me and supporting my music. No days off means, Wale is potentially in route to a town, city, or even country near you even if I have to pay out of my own pocket to make it happen. I will forever stay true to my grass root beginnings where the small city weighs just as heavy as the major metropolitan city. We are all just ordinary people striving to be extraordinary. My investment in my artistry is the same. I am willing to work whenever there is an opportunity. Even in inopportune times.The Internet has helped out a lot of people with their career. How has the web helped in starting your career? I believe social media, blogs, and the Internet have enabled me to have a closer line of communication with fans. Take twitter for example, I can tweet and engage with people both domestically and internationally. It’s kind of amazing to be able to text the world via twitter. It also brings in a sense of normalcy for my life during busy times like tour travel. I can read tweets and engage with supporters who attended a show and thought enough of me to share kind words regarding my performance. The Internet is the alpha and omega of self-promotion. In these days if you want a shot at making it, you have to maintain a huge Internet presence. Can you describe to us the themes & inspirations you had in your first 5 mixtapes? 2005: Paint a Picture: Is about being a true artist absent all the hype, selfproclamations, and commercialism. 2006: Hate is the New Love: Stems from a DC Culture/attitude because the rap climate was full of hate at the time.

2008: The Mixtape About Nothing: My ode to Seinfield and belief that real music and lyricism can make any topic dope. I can rhyme about Jerry, Larry, and David and make it memorable. To me that is a direct slap to the idea and notion that everything worth listening to is about women, sex, money, drugs, and the so called life.

A lot of record labels where competing on signing you a few years ago, that alone is something that speaks of your talent. How has choosing Interscope Records affected your artistic creativity? How much are they involved in your creative process? The decision was a great one, one of epic proportions. Kind of like the American Express Commercial that says it’s the gift that keeps on giving. I say that because being in the presence of Mark, Rich, and everyone has afforded me many creative opportunities that have improved me beyond my artistry. I’ve met and collaborated with musical icons and giants as well as professionals with incomparable business and professional savvy. And at the same time, I’ve creatively been able to stay true to my artistry and cultivate my craft. Your song “Dig-Dug (Shake It) became the most requested song by a local artist in D.C. radio history, how did that make you feel? It was an awesome experience. Receiving love from where I originate is a stamp of approval. It boosted my confidence in knowing that my work was not done in vain and was appreciated and supported by the people where I come from. How did the song and video “Nike Boots” come about? You’ve worked with numerous artists, Chillin’ and Pretty Girlz are both excellent songs. Are you picky when it comes to whom you’re working with? What was the people’s response to these songs? Being diverse is the way of the world. My goal in collaborating is to make sure the chemistry is organic and a natural fit so the music is well received and appreciated by the people who we are making the music for. Both songs were well received. The Pretty Girls remix is in circulation right now featuring Fabulous, and Chris Brown and the Pretty Girls Go-Go remix featuring Raheen Devaughn, and Phil Ade.

How was it working with French duo JUSTICE on your 100 miles and running mixtape? It was an awesome experience being new on the hip-hop scene. They are great at what they do, resulting in us producing a memorable collaboration. Who is/are your favorite rappers? What artists do you look up to? Jay Z is the greatest. No contest, like in court. Oprah is a fan, and sat out in Marcy with him. I’m just saying… What sets you apart from other artists? What is your philosophy as an artist? The status quo doesn’t predicate my status. Music is not a profession, or paycheck… It’s more like my road to redemption/salvation. It has a presence and firm grip on my being like That Thing. I have to do right by it or nothing at all. So I rhyme.

pairs that stand-alone. What is your philosophy when it comes to your sneaker game? I stay current and maintain the classics. Life is all about balance, even with sneakers. In some of your lyrics you seem to have an affinity for models, what is it about Asian design that attracts you to it? Asian shoes have design precision and pay close attention to the details that others often neglect. The uniqueness, detail, and exclusivity of the sneaks make them must haves. What do you think was the most neck-breaking shoe in the past 20 years?

Any collaboration with other artists coming up? Who would you like to collaborate with?

Foamposites are the definition of cool because they were brave enough to be the first shoe with a cutting edge futuristic appeal and high price point. They took a risk in looking different and holding their own despite trends and what popular culture identified as hip.

I’d like to collaborate with Jay Z, TI, & gotta put Mary on a hook to certify it.

We heard you used to play college football on a scholarship. Did football have any influence on your love for sneakers?

What was your vision with creating Attention Deficit? What do you wish to achieve?

Yes, Dion Sanders etc. I liked to look fly on the field too, so I got the best cleats also. Marshall Faulk and Rod Woodson had popular shoes. I kept my game up on the field and off.

Attention Deficit came about because no one pays much attention to anything these days. I’m guilty of it too. We invest little to nothing in every endeavor yet anticipate epic returns. From the whole texting and acronym abbreviation LOL & LMAO phenomenon to drive thrus with hot lattes for quick travel…nothing is worth the investment of time, dedication, or better yet undivided attention. We seek instant gratification in every encounter. In AD I describe my plight as a young man through the dynamics of life, learning, and love. I’m even guilty of a short attention span, but every time I exercise patience and pay attention to something there is a valuable lesson and/or key takeaway. AD is my first born, the seed sown between me and my first love; hiphop. You’ve carried the DC badge since you blew up. And you’re a fan of the Redskins. Obviously, you love your roots. Have you gone back and visited your parents’ roots in Nigeria? If so, how did you find the experience?

What kicks did you rock when you were playing college ball? In-game and when you were just chillin’. Nike SBs, Jordans, and Foamsposites What is Wale’s dress sense? I’m versatile. I dress appropriate to get into wherever I’m headed and like to be fashionable. I like to look good. It’s simple. Or at least feel like I look good. Personally, how do you go through deciding what to wear? I start with the sneakers then go to tee then pants etc. It depends on the sun and weather too.

Yes, and I’m in the process of setting up a tour to show love with Knaan and Tabi.

Having a good fit is essential in the sneaker game. What are your favorite clothing brands to rock with your kicks?

When’s the next album dropping?

G Star Raw, D Squared, Purple Label, Moschino.

No official date as of yet but definitely in the 4th quarter.

Do you collect sneakers other than Nike and Jordans? Mossimotos

Decades from now, what would be a dream project? A joint with Jay Z produced by Kanye and Dr. Dre. In your songs you also rap about sneakers. You’re very well known for your love of sneakers & having a mad sneaker game! How’d you start out in the sneaker game? As a youngster I was popular and played sports. Being an athlete and popular kept me up on the latest fashion. Then having a name like Wale made me work extra hard to keep the attention off my name and more on my style. It went from me liking various sneaks as a youngin to working at a sneaker shop once I got older. You have one of the most respected sneaker games around. My sneaker game is like the Lakers, something like a legend, undefeated, MVP status. Every shoe has its position, and there are some superstars that obviously stick out and perform better than others: those that step up and when the time calls and holds their own even against the strongest competitors. And there are definitely a couple of Kobe Bryant’s in my closet, those

What got you hooked on the Swoosh more than any other sneaker? Nike is versatile with something catered to fit the needs of every customer. I sound like a commercial, but it’s true. Any Nike insider information you can share with us? I can’t because then it may not happen. But if and when something does happen, you will be among the first to know. What kicks would you rock on a bad/good day? I can rock any kick any day because none of my kicks are actually bad… What is your everyday sneaker? NO sneaker is an everyday sneaker. They all have a place; you have to know your personnel.

What is your sickest pair?

What do you think about the current sneaker scene?

1 of only 2 Limited Edition Haiti Benefit Kevin Durants ever made. He and I are the only ones that have them. He’s a good guy, made them exclusively to benefit his Haiti Campaign after the tragedy. There are only two pair in the world.

Yeah, there’s this pair I’d love…My own, the Wales

It’s overrated. People are letting the Internet take the anticipation and thrill out of the original sneaker hustle, the thrill of being the first to have the newest slickest joints. Now everything is “leaked” not just music and movies, sneakers too. And there is no hype/anticipation/ and traditional long lines at the exclusive shoe stores. Now people try to wear a certain sneaker to identify or brand themselves versus really being into true hip hop culture. Sneakers are not collector’s items they are meant to be worn and do get dirty. lol

What is your favorite sneaker model of all time? What kicks do you have the most pairs of?

What should we look forward to in the world of Wale?


Look forward to Wale making significant strides and a true indentation/permeable mark in hip-hop culture and emerging as a global/international icon from music to fashion to even philanthropy. Just look for me in all the circles where the magic is happening.

Any particular sneaker you just HAD to have?

Do you keep track of how many kicks you have in your inventory? Naw, but I’d guess it’s somewhere around the 2000. Say you’re stranded in a deserted island, what are the five things that should be with you then? My mother, father, brother, sister, my love for all my fans Has your taste in kicks changed over the years? More extensive.

Any plans to tour Asia? We’d love to have you here. If you were to do a concert here in the Philippines, what pair would you wear on stage? I plan to tour overseas in between recording my 2nd Album. I’ will definitely rock VISVIMs during my Philippine’s Tour. Any message you have for all your Filipino fans? Thanks for the support, love, and appreciation of good music. I’m excited about touring overseas and have every intention to make it there to show my supporters they’re important to me no matter where they’re located.














“republic: xvib skate park launch” makati



“YTK&Co. presents: Heartstoppers - dj aryan & dj nix damn p” fuse bar, vietnam


“cueshe: boutique launch” trinoma


“vans: beach clean-up drive” boracay


“merrell: adventure run� wawa dam


“sanuk: sand castle building contest� bonifacio high street


Contact: Phone: Fax e-mail:


Bernie Gonzales 632 703.2531 Direct Line: 217.1887 632 726.9471 local 255

Mobile: 0917 547.0085

Drop by the Ms. Clavel Magazine office at 1835 E. Rodriguez Sr. Avenue Cubao, Quezon City Personal Information Surname: First Name: Delivery Address:

Home Phone:

Office Phone:

I’m interested in subscribing for: Six (6) months for only Php 890.40 Save up to 20% off the cover price

One (1) year for only Php 1,524.60 Save up to 30% off the cover price

Free delivery within Metro Manila

Provincial delivery plus postage fee

Payment Information: For payment details, please call 632 703.2531 or email Payments can be made via bank deposit thru BPI Account Boybrightboy Multimedia Corporation No. 0120-0739-15 then fax the Deposit Slip thru 632 726.9471 local 255.

B O Y B R I G H T B O Y M U L T I M E D I A C O R P. INT’L (00632) 703-2531

9 772012366 009



Read more
Read more
Similar to
Popular now
Just for you