Classic Legacy Webinar 2013 Preview

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CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Classic Legacy Webinar

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Value of Teamwork How to Communicate & Team for Success Examples of Teamwork with Accounts & Reps across USA New Product Introductions Competition Challenges Promotions Website tips Questions and Feedback


Pinterest is one of my top ways to connect!

Facebook

Twitter

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


My Most Popular board on Pinterest Displays for Retailers and Buyers

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


My personal photo on Linkedin.

I have a personal Linkedin account and a Classic Legacy Linkedin account. I have made many excellent connections through the years using Linkedin. I know customers have researched our company through Linkedin. It is a valuable resource! Thank you for those who have already connected with me!

The image to the right is the banner on the Classic Legacy company site on Linkedin.

It is important to have recommendations on Linked In. This is confirmation to others that research Classic Legacy. Here are two of my recommendations. Please join Linkedin and please comment on our posts. “I've done business with Catherine and Classic Legacy for several years and have always been completely thrilled with our partnership. She is creative and honest, timely and sincere and always looking for ways for us both to improve our business and bottom line. She is a true partner and I whole heartedly recommend both her and Classic Legacy!”February 23, 2012 1st Nomi Albano, Merchandise Manager, Hotel Del Coronado

was with another company when working with Catherine at Classic Legacy Custom Gifts

“I have had the opportunity to work with Catherine on several major custom projects. Catherine is always thorough, creative and amazing to work with. She is top notch in her line of work and ALWAYS one step ahead of the competition. I would highly recommend Catherine's work.” June 5, 2012 Top qualities: Great Results, Expert, High Integrity 1st Kimberly Pomeroy

hired Catherine as a Business Consultant in 2011

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Classic Legacy Newsletter Emails are valuable !

Classic Legacy On Google+

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Examples of Classic Legacy Teamwork

Les Threadgill sug-

gested the Curt Teich Vintage Postcard Collection for a Texas theme. We researched where to buy the rights to this collection and now are making it available for the TOLA states. Your product notebook/catalog will have photos and the Texas collection is

Ann O’Hara introduced us to the British Emporium and we created “Union Jack” gifts for this business.

Judy Bailey let us know how

important it was to have longer necklace chains available. So we created many lengths up to 30” long…..and since we are making everything by hand we could go longer!!! CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Examples of Classic Legacy Teamwork

Ed Howell told us that customers are requesting silver charms and silver necklaces. We have designed that for 2013. We are also expanding on the initial charm offerings. Everyone loves initials and they SELL!

When I found out that

Sharon Furrate was an

artist we worked together to create Classic Legacy products with her art that is very “Louisiana”! The pelican is the state bird and I’ve heard the mayor of Alexandria has these cuff links!

When I wrote about how I was helping artists expand their reach my business expanded!.....to the Broadmoor Hotel in Colorado and also to Marjorie Cranston’s gallery! Ideas that work for one rep will work for many others. This is a unique niche that Classic Legacy fills. CLASSIC LEGACY (888 645 3422)


Example of Teamwork Serving Secret Nook in Fort Smith Arkansas The Secret Nook is a French Inspired Store in Fort Smith Arkansas. Customer Since 2008 Ordered 14 times in 2012 Loves to Look online Telephones Orders (I email copy to rep) These are some of the most popular items ordered.

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Examples of Classic Legacy Teamwork Nationwide Serving Corporations

The 2012 Berkshire Hathaway chose was a stars and stripes theme with the likeness of Warren Buffet and Charlie Munger.

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Examples of Classic Legacy Teamwork Nationwide Serving Luxury Hotels The Waldorf Astoria Hotel asked us to create a pewter medallion using their logo. We work with a master model maker and we can do that! This process is described in detail here and also on our blog. The design process sometimes takes 4-6 weeks using this method but the results are stunning! We also plate all our findings and can do shiny silver, oxidized brass, or antique silver. Classic Legacy is Made in the USA!!

Special note‌..Ma Milles Gifts in St. Francisville, LA wants to create a custom charm with a fleur de lis and the words St. Francisville rounded at the top and Louisiana rounded at the bottom‌...after learning about our ability via our website. CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Examples of Classic Legacy Teamwork Nationwide Serving Retailers who Participate in High End Markets Cindy Tarsi is an excellent business woman that sells gifts at high end holiday markets. Her show in Jackson Mississippi was a knock -out this year! She knew she wanted to create a niche for men’s gifts. We helped her create this cotton image and logo. Classic Legacy then created medallions and charms to embellish our gifts with her cotton medallion. This technique is a photographic process. The photo is placed in a silver setting and enameled. Think about your customers who do this type of event and let them know of our custom ability.

Cindy’s Booth in Jackson, MS Junior League Holiday Marketplace

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Examples of Classic Legacy Teamwork Nationwide Serving Retailers who Serve Festivals and Mardi Gras Events Every state has their unique, special, and wonderful festivals. Many of these events are very high end and have kings, queens, and courts….and they give gifts to honor those who have been chosen. This year we did custom gifts for The Texas Rose Festival. Cole and Company of Tyler, Texas provided us with the official Texas Rose Festival logo. We created a presentation at no charge for them to review and choose which gifts would work best for them. They especially wanted gifts for men and women. They re-order three times and I think this will be an on-going niche that Classic Legacy can fill. Although I’ve never met the Dickerson’s in person I feel like they are friends via Facebook and talking on the phone!

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Examples of Classic Legacy Teamwork Nationwide Serving Retailers who Serve Festivals and Mardi Gras Events Classic Legacy gifts make great Mardi Gras Gifts!

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Examples of Classic Legacy Teamwork Nationwide Serving Top Notch High Schools, Colleges and Universities Hutchison is a girl’s school in Memphis, TN. They are known for their wonderful curriculum as well as being community oriented. Their alumni are an important part of the development of their school. The school as a bookstore that sells gifts and their alumni department and development department also buy gifts. When calling on schools I often first say this is Catherine Tatum can I please speak to the alumni department….or development department….that usually gets me to the right person! We also worked with Briarcrest Christian School this year. It was their 40th anniversary and these beautiful paperweights went to the board of directors as a Christmas present. We sourced the box and wrapped this present for them! The movie “The Blind Side” was based on Michael Orr’s experiences at Briarcrest. CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Examples of Classic Legacy Teamwork Nationwide Serving Top Notch Colleges and Universities

Rhodes College has a good looking logo! Their alumni department requested a presentation showing how the logo would look on Classic Legacy gifts. We do not charge for these presentations. We have found that if a company cares enough to give us their logo they are usually serious about committing to buying custom gifts. Rhodes College chose the silver engravable photo frame as a gift for their alumni. Examples of Classic Legacy Team How Museums work with Classic L The Wharton School of Business found Classic Legacy online as a result ofoften a blogtheir postsigI wrote. We Museum art is this with year to create nature.were Thathonored is the case customPlantation. business card holders for Belle Meade This The School of Business. painting of Wharton Iroquois was a famous racing horse of the 1800’s. Classic Legacy teams with museum and creates CLASSIC LEGACY (888 645this 3422) www.classiclegacy.com many gifts that reflect the


Examples of Classic Legacy Teamwork How Museums work with Classic Legacy Museum art is often their signature. That is the case with Belle Meade Plantation. This painting of Iroquois was a famous racing horse of the 1800’s. Classic Legacy teams with this museum and creates many gifts that reflect the wonderful spirit of the Belle Meade Plantation. Customers only need to provide a high resolution jpeg image and then the process of creating custom gifts begins!

This custom bottle stopper was created for the Minneapolis Museum of Art for a fund-raiser. Each donor was presented this gift at their table setting. It will be used again and again‌.and each time the recipient will remember the museum! CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Examples of Classic Legacy Teamwork Websites that Feature Classic Legacy

www.giftsforprofessionals Features Classic Legacy wine bottle stoppers and business card holders.

www.nycwebstore features Classic Legacy wine bottle stoppers with the New York theme and also other city themes.

www.practicon features our Classic Legacy dental theme wine bottle stopper and dental theme wine charms. Practicon is a dental supply business that serves dentists nationwide.

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Examples of Classic Legacy Teamwork Olive and Cocoa Website

Classic Legacy serves online retailers like Olive and Cocoa. Their specialty is “Unique gifts gracefully presented”. Olive and Cocoa’s passion is to provide products that allow for thoughtful giving. That is where Classic Legacy is able to help fulfill that mission. Here is how the process works.

Olive and Cocoa provide us with all the supplies to create a wonderful gift presentation. This includes: wooden crates, tissue paper, shredded stuffing, unique labels, beautiful ribbon, enclosure cards, and the final shipping box! Look at all the supplies needed!

We are very hands on and detail oriented.

Crate is opened, tissue added, shredded paper added, custom initial bottle stopper is added!

The custom gift is assembled to exact specifications

We add the Olive and Cocoa Seal before the Package is closed.

Olive and Cocoa includes an enclosure card with each gift. If there is a message to be written we do that as well!

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


CLASSIC LEGACY (888 645 3422) www.classiclegacy.com

The Venetian Las Vegas WBS502-VenetianLV $14 Custom Wine Bottle Stopper

WBSMarb-VenetianLV $6 Italian Marble Coaster

WineCar2BLK-VenetianLV $12 Collapsible Black Faux Leather Wine Carrier

WBSMarb-VenetianLV $14 Marble Wine Bottle Stopper


Examples of Classic Legacy Teamwork Custom Gifts for Banks

Wonderful Gifts for the Board of Directors

This bottle stopper was for a charity event sponsored by a bank and a hospital. It was presented at each place setting.

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Examples of Classic Legacy Teamwork Custom Gifts Organizations and Associations The American Quarter Horse Association buys gifts for their gift shop and also for rewards and prizes for competitions. Classic Legacy has teamed with them to provide quality gifts with their logo.

Tray1-custom $35

MCL-custom $10 Money Clip

FR700-custom $14 4� x 6� Photo Frame

CH143 custom $4.50 Custom Charm

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Examples of Classic Legacy Teamwork

Small Towns Christmas Ornaments

Country Clubs Gifts for Golf Tournaments

Wineries Restaurants CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Classic Legacy New Techniques in Design

Printing on Metal Small Silver Boxes Custom & Open Line

Printing on Metal Business Card Holder Custom & Open Line Printing on Metal Purse Mirror Custom & Open Line

“Wrapping Image� Sepia, Black/White, Color Flask Sets Custom & Open Line CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Classic Legacy New Products 2013

New Silver Necklaces New Silver Charms

New Drop Earrings Swarovski Birthstone Crystals

New Silver Earrings

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


CLASSIC LEGACY (888 645 3422) www.classiclegacy.com Acrylic Tray with Custom Insert $35 Your Painting, Your Logo, Your Photograph Waterproof Insert may be easily removed insert is 8.5” x 11”


Classic Legacy New Products 2013 Curt Teich Vintage Postcard Collection State Themes

Featuring Classic Legacy Gifts with Vintage Images State Themes

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Classic Legacy Displays

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Classic Legacy Challenges, Competition and Flexibility

Competitors

Flexibility CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


Classic Legacy Promotions and Tips to Maximize Sales   

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Free shipping with $500 order through month of January Free Display Offers for Necklace & Bracelet T Bar Displays Free Display Offer for Rotating $600 Assortment of Silver and Brass Oxidized Jewelry

Introduce Jewelry to Many Accounts…...Proven Seller Remember we have designed many themes refer to website Vintage Postcard theme for your state good feedback Offer FREE Presentation for custom gift request...we just need a high resolution jpeg image to begin. Login to website and view prices easily. We will offer Spiff incentives during the January Show.

Sales Performance Incentive Fund

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


How to View Wholesale Prices Classic Legacy Reps

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Go to www.classiclegacy.com and then click on any of the product pages…..for instance the word Jewelry at the top right. On the green bar on the right hand side click on the Wholesale Customer Login You will then see a screen like the one above. On the left hand side where it says Returning customers fill in:

USER NAME: rep@classiclegacy.com PASSWORD: classiclegacy

You will then be logged in and be able to see prices….be sure to click to the actual product. You will not be able to purchase using this login information. Customers must create an account to order online. Even if they are an existing customer they are considered a new customer if they have not ordered online. If your customer places an online order through our website you will receive commission.

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com


CLASSIC LEGACY (888 645 3422) www.classiclegacy.com



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