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INTRODUCING

Get Noticed Get Remembered Get Business Get More Profit Sales Solution for UK Hoteliers


About Classic Britain  Established in 1996  We offer marketing & distribution for both Groups & Leisure Business  Represent 220+ hotels throughout the UK  Members report for every £1 spent, £66 is generated, giving excellent return on investment.


GROUPS  We operate over 1000 groups a year into member hotels  14% growth in 2011  2012 Advance Bookings well up on 2011  Deal with 200 operators across the UK and beyond.  Dedicated team to support your group requirements.  Highly successful and sought after groups brochure out now for 2013 tours.


LEISURE BUSINESS  Leisure web bookings up 287% since 2008  85% Bookings made online  Over 2000 unique visitors to site per day ( 4000+ during key campaign times)  March 2012 up 56% on last year.  165,000 quality mail database  E-Mail database – 45,000, great readership rates!  Key booking months are October, March, February and April.


SPLIT OF LEISURE BUSINESS BY MONTH COMMISSION SPLIT BY MONTH

DEC 4%

NOV 8%

JAN 5% FEB 11%

OCT 14%

MAR 13%

SEP 8% APR 11% AUG 8% JUL 8%

JUN 5%

MAY 5%


WHAT WE CAN OFFER YOU…  3 Levels of Membership:   

Web Partner Full Promotional Partner (Leisure) Full Promotional Partner (Groups & Leisure) A variety of options to suit your marketing and distribution needs!


WEB MEMBER    

Full page entry on classicbritain.com Access to Extranet to manage bookings Links to all main Channel Management companies Access to “Instant Offers” for filling late availability  Promotion of Special Interest Packages  Option to participate in additional marketing promotions.


SAMPLE WEB PAGE


FULL PROMOTIONAL PARTNER ( Leisure )  All the benefits of Web Partner level PLUS  Inclusion in bi-annual Mail-shot  Access to solus e-blast to 45,000 past bookers  Access to sponsored adverts in high circulation papers.  Entry into printed “Hotel Book”  Free participation in Newspaper promotions


FULL PROMOTIONAL PARTNER ( Groups & Leisure)  All the benefits of FPP (Leisure) PLUS  Entry into our highly sought after Groups Brochure  Promotion of out-of-season packages through leaflet distribution/email blasts and telesales campaigns  Representation at key trade events 

(BoBI, Expo, WTM etc)

 One month free Skyscraper advert on classicbritain.com


YOUR CONTRIBUTION WEB MEMBER Joining Fee: £NIL Annual Contribution: £95 Commissions (ex. VAT): Individuals: 15%

Groups: 10%

ASSOCIATE MEMBER

Joining Fee: £75 Annual Contribution: £395 Commissions (ex. VAT): Individuals: 15%

Groups: 10%

FULL MEMBER

Joining Fee: £100 Annual Contribution: £595 Commissions (ex. VAT): Individuals: 12.5%

Groups: 5%


SUCCESS STORIES  Fairmont St Andrews 

Number One Distributor within weeks of coming on board with Classic Britain

 November Campaign Press – Off Peak Promotion 

1200 Bookings generated from 1 newspaper feature which cost the hotels nothing to participate in.

 Indigo Hotel – Press Campaign 

Over 60 bookings from one advert costing hotel £125

 Dunblane Hydro – Groups Business 

Turnaround in mainly leisure business to providing same level of groups business

 TV Campaign 

Internet Traffic increased by 69% over this time.


CLASSIC BRITAIN Providing: Effective Low-Cost High Profile Sales Solution for UK Hoteliers

Classic Britain Hotel Membership North England  

Information on Classic Britain Hotels membership

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