Social Gaming Markets Facilitating A Broader Customer Base Success for any business enterprise whether a large conglomerate or a small and medium one, is dependent on the tactics of getting customers closer to your products and retaining them. Over the ages, a number of strategies have been designed by the marketing teams to deep root the customers. However, as the new generations go techno savvy and business organizations become more dependent on e-commerce, the enterprises need to design marketing strategies to get hold of customers online. One such effort on part of the new age global organizations with e-commerce footing is the use of social networking sites as a part of their marketing strategies. To maintain a flow of customers to the sites and ensure they are back every time, the organizations have designed and developed social gaming sites. The generation next already glued to gaming through electronic media, the social gaming market along with the social networking sites paves way for the next gen consumers to compete and compare the goals and come back for a better performance every time. For the enterprises, this ensures an invaluable method of building a customer base. Analytics facebook reviews showcases nearly 200 million Internet users connected through social gaming zones of Facebook and other social networking portals. However, with the industry facilitating significant revenue generation, enterprises are investing more and more time and money into the channel. Nevertheless, though the social gaming market holds a great promise for the future, all this is possible only with good social intelligence and a clear understanding of the social gaming metrics. The leading social intelligence solutions providers for application developers and e-commerce business enterprises provide their clientele with solutions for robust web tracking and engagement metrics on real-time mode. Such drill-down social media analytic tools help the enterprises in planning out strategies to expand its reach, increase customer engagement and retention tactics as well as increase revenues. For a dynamic online environment, the social media analytics tools help business houses adopt success bound decisions. The vast potential of the social gaming market and the real-time information from the social media analytics tools provides enterprises with innumerable opportunities to expand customer base. The increased visibility and cost effective marketing campaigns, and the aggressively assertive approach not only paves way for a profitable revenue generation system but also leverages organizations to gain optimum benefits from the social media platform. However, with all the options available, engaging a customer is no easy task. This requires a constant flow of information in the form of feedback from the customer. The social gaming markets rely on this feedback, customer expectations and analytical tools while designing and developing games and applications for mobile devices and improve earning opportunities.