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INTERIOR+DESIGN


TABLE OF CONTENTS La Saône, Lyon, France - 2015

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The Heart of Midtown 3 «Ruban», an Interactive Art Gallery 11 L’oréal x SCAD Collaboration 17 The Fitzroy Bar and Kitchen 23 Other medias 29

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THE HEART OF MIDTOWN Gensler Internship project in Atlanta, GA The Intern project consisted of developing design proposals to refresh and activate storefronts in Midtown, and implement them into a mixed use development proposal for the AT&T campus. This work was developed at Gensler in collaboration with the summer intern team. In this project, I was responsible for the urban and retail planning, the design development and the post production of renderings.

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PROJECT GOALS

USER JOURNEY

Experiencing transformation in the heart of Midtown Atlanta

PLAZA OVERVIEW

Unify the local community by offering a welcoming retail experience and create a playful and entertaining retail environment all under one roof. Offering a variety of amenities to the local community, the new AT&T campus will be an inviting retail-oriented space bringing life back into the area. Visitors and patrons will be greeted with an iconic park space that speaks to the future of Midtown.

Green Spaces Dining Retail Leisure

U

Bike

P

G

Exploded Axon

D

R

L

B

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Exploded Axon


Rooftop Garden


Conceptual sketch, Rooftop Garden Canopy, Watercolor

Rooftop garden allows users to step away from the busy streets and relax.

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USER JOURNEYS The Heart Walk Several user journeys were created through the Heart of Midtown to show how users might commute from the Plaza to the Heart Walk. Each user has different needs and modes of transportation. The goal was to create a hub within Midtown Atlanta that offers retail, green 7

spaces, sidewalks and various services all within a 10 minute walk. The Heart Walk encourages user to leave their car at home and use transportation modes provided by the city such as the MARTA buses and subway, bikes, the Midtown Shuttle, and of course walking.


USER JOURNEY SUZI, 36

Heart Walk Dining Leisure

Suzi, 36 years old

Suzi just picked up her children from school, parks the car at the Midtown parking lot and takes the kids to play on the Rooftop Garden. They then decide to head to the Heart Walk to get ice cream and checkout the newest Sidewalk art exhibit.

Randall, 52 years old

Randall works in the AT&T tower and comes to work every morning with MARTA train as the station is close by. He usually gets lunch at the Heart Walk and decides to pick up his dry cleaning on his way back. Since it is a nice day out, he heads to the Rooftop Garden to eat his lunch.

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SHEP’S MIDTOWN ACE Internship project at Gensler Atlanta In addition to the AT&T campus, the

customized to the local community.

intern team refreshed and activated

Different opportunities to improve

the storefront of other near-by small

visibility of the brand and the pro-

stores in Atlanta. Shep’s Midtown

duct display at the street level were

Ace Hardware is a helpful neighbor-

assessed. New signage, brand

ly brand, providing excellent cus-

promotion elements and storage

tomer service, quality products and

displays were implemented.

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FURNITURE Providing a solution for storage and visibility Unify the local community by offering a welcoming retail experience and create a playful and entertaining retail environment all under one roof. Offering a variety of amenities to the local community, the new AT&T campus is an inviting retail-oriented space bringing life back into the area. Visitors and patrons will be greeted with an iconic park space that speaks to the future of Midtown.

Conceptual Sketch

Final rendering of storage solution C channel detail and sketch

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THE RUBAN An Interactive Art Gallery This project was executed at school as part of a studio course. In the cosmopolitan city of Miami, The Little Havana’s Interactive Art Gallery is a space that aims at blurring boundaries between diversity and integration, through Digital Interactive Arts. The design celebrates a cultural crossroad of interactive art in one 11

multifunctional space that brings together the audience. Each month, amateurs and professionals artists from around the world offer a unique experience of light, sound and movement in an immersive space. The journey provides the public with interactive live performances and a unique Cuban Coffee experience in one sitting.


CONCEPT Divine Proportion Organic | Movement | Lighting The shape of this interactive screen is inspired by Biomimicry and the Golden Ratio Rule by Finobacci. The golden ratio is sometimes called the ÂŤdivine proportionÂť because of its frequency in the natural world. The featured element creates a pleasing composition in the space and allows the audience to move naturally within the gallery. Lighting is used as wayfinding, to guide the user in their journey through the gallery.

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INTERACTIVE SCREEN SYSTEM An immersive experience The Ruban is a powerful way to bring the audience at the center of the artist’s mind to truly engage and impact the user through a story. The Ruban allow any artist to project an audio-visual presentation of their work and seamlessly blends the concept of a traditional art gallery with digital interaction.

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PROJECTION ROOM

RECEPTION GALLERY SPACE

Floor Plan - Level 01

Gallery space elevation

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Axon of the Gallery Space

Materials and textures

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Wayfinding is defined through thin light strips on the floor to guide users in the Gallery. The visitor is engaged, immersed and free to walk around the gallery. The ideal space capacity is around fifteen people with the option to sit on ottomans or simply stand.

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URBAN DECAY FREE STANDING STORE L’Oréal x SCAD Collaboration Urban Decay challenged us to re-imagine its store environment with the intention of creating «The Ultimate beauty Hangout». Urban Decay and the SCAD Collaborative learning team worked to produce a branddriven, adaptive kit of parts for Urban Decay to implement in the design of their

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soon-to-launch 100+ freestanding stores around the United States. Small teams curated ideas for products, services, digital media and technology. I was responsible for service design, space planning, FF&E selections and 3D modeling on Revit.


CONCEPT Urban Playground Femine | Dangerous | Fun Amongst the urban concrete jungle lies an abandoned neighborhood playground where Beauty Junkies congregate and play. With the cracked concrete walls, chain-link fences, moss-covered stone, graffiti, and rusted purple pipes, the ultimate Urban Decay hangout is truly feminine, dangerous and fun.

Inspiration images

CORE SERVICES

Experience Lounge (Physical and Digital Playground) «Concierge» (Book a Specialist and check Out) «Mini-Spa»

ENABLING SERVICES

Power Wall (Top Ten) History Wall (Wendy’s Favorite) Staff Culture and Specialists

ENHANCING SERVICES Product Display Swag Display Product Display Plan

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CONSUMER RESEARCH HOW LONG DO YOU STAY IN A MAKEUP STORE? Under 5 minutes (43%)

cal makeup stores to t and how the store e.

Under 5 minutes (43%) (34%) 15 - 30 (43.4%) 15minutes - 30 (43.4%) 30+ minutes (5.5%) 30+ minutes (5.5%) 5 - 155minutes (34%) - 15 minutes

43%

17.5%

34%

DO YOU LIKE TO PLAY WITH MAKEUP BEFORE YOU BUY IT?

33%

No (33%)

CONSUMER RESEARCH

Yes (67%) No (33%)

HOW LONG DO YOU STAY IN A MAKEUP ST

Yes (67%)

Under 5 minutes (43

During our preliminary research stages, we conducted a study via a short online survey. This questionnaire ran for 24 hours and yielded more than 350 responses from men and women of all ages. We asked questions that would help us gain insight into what the Ultimate Beauty Hangout would be, and the results were inspiring.

5 - 15 minutes (34%)

67%

WHAT KINDS OF IN-STORE EVENTS WOULD INTEREST YOU? Free Exercise (Yoga/Pilaties Free Exercise (Yoga/Pilates)

134 (36.7%)

Local Artist (Craft) Local Artist (Craft)

132 (36.2%)

Local Artist (Music) Local Artist (Music)

Intro

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17.5%

30+ minutes (5.5%)

34%

156 (42.7%)

After Dark Event AfterExclusive Dark Exclusive Event

DO YOU LIKE TO PLAY WITH MAKEUP BEFO

148 (40.5%)

Makeup Class Free MakeupFree Class Yappy Hour (Activities with your Dog) Yappy Hour

15 - 30 minutes (43.

43%

278 (76.2%) 118 (32.3%)

33%

Observations at local makeup stores to see how customers interact with product and how the store layout affects the customer’s experience.

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67%

No (33%) Yes (67%)


Product experience table with motion-activated screens

A short online survey was conducted via a study. The questionnaire ran for 24 hours and yielded more than 350 responses from men and women of all ages. Questions asked would helped us gain insight into what the Ultimate Beauty Hangout would be, and the results were inspiring.

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SERVICE DESIGN TEAM The Power Wall : Urban Decay 10 Ten obsessions Interactive Screen As part of the Service Design team, we went through a series of steps to analyse and better understand the customer journey. Upon doing so, an environment that reflects the needs of the customer began to take shape.

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We researched and imagined innovative and exclusive services for the Urban Decay free standing stores. Those services will encourage the consumer to shop a physical store rather than shopping online.


A place for ASSUMPTIONS MultiTHE GAME OF REVERSE Empathetic Smart games sensory

Open 24/7

The makeup store can no longer be about just buying product or getting your makeup done. The makeup store has to transform into an immersive experience that allows for self discovery, messy exploration, and exciting educational moments to connect with Urban Decay.

PROCESS A place for conversation

More than a place to buy makeup

Smart

EXPERIENCE LOUNGE

“CONCIERGE”

SENSORY WALL

An art gallery

A place for conversation

Empathetic

Multi-sensory

Comfortable

Sma

A place to get messy

A Restaurant

An art gallery

More than a place to buy makeup

A plac trav

Playground

Empathetic

Playgr

Personal Connections

Playground

A place to get messy

Comfortable

A place for travel

Flexible

A Restaurant

A place for games

Multisensory

Empathetic

Open 24/7

Reverse assumptions game

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Urban Decay x SCAD

More than a place to buy makeup

EXPERIENCE LOUNGE

“CONCIERGE”

SENSORY WALL

A place for conversation

Empathetic

Multi-sensory

Comfortable

Smart

A place to get messy

A Restaurant

An art gallery

More than a place to buy makeup

A place for travel

Playground

Empathetic

Playground

A place for games

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A place for games

More than a place to buy makeup

SPA

SPA

SAND

SANDBOX

Urban Decay x SCAD

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THE FITZROY BAR AND KITCHEN SCAD Collaboration This multidisciplinary studio was a collaboration between Interior Design and Graphic Design students at SCAD. This project included 4 interior designers and 4 graphic designers. Responsible for the concept, the design development, the FF&E selections, the design documents and post productions renderings. Initial renderings by others.

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CONCEPT Fitzroy, Melbourne’s first suburb Eclectic |Vibrant|Bohemian This restaurant is an Australian Gastro-pub in the heart of the Historic District of Savannah. The Fitzroy Bar & Kitchen reflects the ambiance of Melbourne’s first suburb: Fitzroy, a city that embodies the bohemian charm of a city full of life and eclecticism and best known for its liberal lifestyle, unique street art, and music scenes.

Inspiration images

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Front view at 9 Drayton Street, Savannah, GA

The team’s goal was to come up with a concept, brand identity and design for the restaurant. Graphic Design students helped The Fitzroy come to life with the logo design, branded merchandise and environmental graphics.

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Corridor and Access to Second Floor


ENTRANCE

DINING ROOM

BAR

CORRIDOR POS Floor plan - Level 1

Color Palette and Dining area 26


ROOFTOP A sense of place

The second floor level hosts the rooftop and bar area as well as a private interior lounge. These spaces aim to feel more relaxed and give flexibility to the customer with the option to rent the private lounge for specials events and small venues. When the space isn’t reserved for private events, it stays open to the public, the consumer is free to play board games while having drinks or relax and watch sports on the television.

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KITCHEN

(NOT IN SCOPE )

ROOFTOP

PRIVATE LOUNGE

Floor plan level 2

The Rose Market Instagram Inspiration

Private Lounge 28


HAND DRAWING

Pen and Ink

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Adaptive-Reuse Residential Design

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PHOTOGRAPHY

elevate Lyon, France - 2015

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sabre Lyon, France - 2015


speed Lyon, France - 2015

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clarisse.roux@outlook.com | www.clarisseroux.com | 917.806.8672

Senior portfolio 2018  
Senior portfolio 2018  
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