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Manchester EventCity

19 - 22 January 2012 2 - 5 February 2012

The Essential Event for Travel Inspiration

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The UK’s leading consumer holiday & travel show The Times presents Destinations: The Holiday & Travel Show is firmly established as the UK’s leading exhibition brand for travel, offering your company a unique sales opportunity to meet faceto-face with passionate travellers, build brand awareness and sell travel products and destinations. The London show, now in its 18th year, will be joined by a new launch show in Manchester, delivering a combined audience of over 55,000 affluent and discerning travellers keen to meet you, be inspired by new travel experiences and to book holidays.

Key reasons to exhibit: •

Meet your market: a unique opportunity to promote and sell to enthusiastic travellers

Sell to the right people: 89% of Destinations’ visitors are ABC1 with high levels of disposable income

Build long term relationships: influence your customers holiday decision making

Raise your company profile: enjoy a range of bespoke sponsorship and advertising opportunities tailored to suit your business


  It’s been absolutely fantastic! We’ve had lots of bookings and I’d 100% recommend Destinations to any tour operator who’s considering exhibiting.  Jon Barber, Travel Consultant, The Adventure Company

Manchester EventCity 19-22 January 2012 | London Earls Court 2-5 February 2012


Destinations Delivers Discerning Travellers

Key Acorn Profiles for Destinations Visitors:

Conveniently located in key UK cities - London (Earls Court) and Manchester (EventCity), the Show offers exhibitors an unrivalled opportunity to meet this travel-savvy market.

Educated urbanites •

High-income professionals

Spend significant amounts on travel and take frequent holidays. Likely to take long haul trips.

London 2011: 36,792 visitors Manchester 2012 (predicted): 15,000 – 20,000 visitors Destinations Shows are the most cost-effective way to create real response from your target market via the travel industry.

Wealthy Executives •

Mix of middle-aged families, empty nesters and wealthy retired

High income - take 2 or more holidays a year

Flourishing Families

An Unrivalled Audience No other form of marketing delivers such a pure audience of travellers to your company – offering you the chance to meet with them directly. Having been established for over 18 years, The Destinations Shows have a proven track record of bringing the right type of visitors to your company. Our visitors come to take advantage of the choice, inspiration and expert advice on offer – and are keen to learn about the destinations, products and services that are available to them from your organisation and to book their next travel experience in confidence.


Wealthy families with mortgages

Take regular holidays including long haul, skiing and summer sun

Prosperous Professionals •

Well-educated professionals

Love travel

Independent, adventurous and discerning

Affluent Greys •

Empty nesters, retired couples

Go on regular holidays

Money and time to enjoy life and travel

Manchester EventCity 19-22 January 2012 | London Earls Court 2-5 February 2012


One travel event – two key locations New for 2012… Manchester, 19-22 January 2012 The launch of the new Manchester show provides you with the perfect opportunity to meet a new, highly affluent and passionate audience of travellers in the North West of England. With a targeted, high profile marketing campaign planned throughout the region, covering Manchester, Liverpool, Cheshire and Yorkshire, travellers will be flocking to the shows new home, EventCity. Located in the hugely popular leisure and shopping destination, The Trafford Centre, EventCity provides a fantastic venue for the show, with excellent links from Manchester City Centre and Manchester International Airport as well as local road networks and motorways. The show will also benefit from its connection to The Trafford Centre, which will welcomes 400,000 visitors through its doors during the show, with 72% of them ABC1. Show visitors will also benefit from over 13,000 free car parking spaces while exhibitors can take advantage of the free wifi provided in the venue.


people live within a   45 minute drive-time of the show’s new home, EventCity.


Manchester EventCity 19-22 January 2012 | London Earls Court 2-5 February 2012


One travel event – two key locations London, 2-5 February 2012 Visitor statistics 2011 Destinations gives visitors the opportunity to come and meet expert, specialist travel operators, seek advice and gain practical trip information and be inspired to book a holiday in the coming 12 months. •

76% of visitors came to Destinations to book a holiday

68% of visitors intend to book a holiday within the next 6 months as a result of the show

Destinations visitors are seeking a broad range of both short and long haul holidays – culture, city breaks, relaxation, adventure, learning.

The average visitor spends between £2,500 - £4,000 per person on travel over the next 12 months


of visitors to the London show travel from within   a 50 mile radius of   Earls Court


Manchester EventCity 19-22 January 2012 | London Earls Court 2-5 February 2012


Delivering The Visitors Over £250,000 is invested in to marketing the shows and the strategy is designed to deliver maximum exposure to attract the travel-savvy audience. The campaign uses key media channels, forms powerful partner alliances, and taps into Clarion Events’ database of high-spending consumers to ensure that the right people are put in front of your organisation. The high-profile advertising campaign consists of national and regional press, specialist travel publications, lifestyle titles and online, including:

Media Partner As part of the media partnership with The Times, Destinations receives extensive coverage within The Times and The Sunday Times, Sunday Times Travel magazine, online and to Times Plus members.

2011 Partners Included:


Manchester EventCity 19-22 January 2012 | London Earls Court 2-5 February 2012


Press National Press

Travel Publications

• • •

The Sunday Times Travel Magazine

Lonely Planet Magazine


Travel Africa

The Times The Sunday Times The Telegraph

Regional Press


London • •

Metro (London) Evening Standard

London Underground

Prominent poster sites around the Trafford Centre, Manchester

Manchester • • • • • • • •


Metro (Manchester) Manchester Evening News Liverpool Echo Oldham Evening Chronicle Chester and District Standard Warrington Guardian Daily Mail (Central) Birmingham Mail

Radio campaigns targeting the core visitor groups across key stations

Mail & Email Campaigns

  The quality of visitor has been incredibly high this year – the show is really attracting those who are well-travelled. 

Extensive direct mail, email marketing and leaflet distribution campaign (over one million pieces) through partners, retail outlets and targeted databases

The Trafford Centre will also be marketing the show to their consumer database

PR •

Dedicated media relations strategy generates awareness and communicates key messages about the shows and exhibitors to national and regional media

Jane West, Marketing Representative, Tourism Fiji


Manchester EventCity 19-22 January 2012 | London Earls Court 2-5 February 2012


Creating The Atmosphere – Destinations Features Destinations creates stunning cultural extravaganzas to inspire and captivate visitors. Your company has the opportunity to get involved in these features to bring your destination and products to life in an exciting and interactive format. Contact the Destinations team to discuss how we can work together.

Meet the Experts Theatres Explorers, travel experts and writers recount their travel experiences and tales, alongside informative exhibitor sessions and panel discussions. Destinations 2011 speakers included:

Wanderlust Travel Photo of the Year Competition

Frank Gardner

Ben Fogle

Antonio Carluccio

Michaela Strachan

See the World In this area music and dance from around the globe will be showcased to include dance workshops and music workshops

The UK’s biggest amateur travel photography competition. Set in a beautiful gallery at the heart of both shows, visitors can view the year’s stunning collection of unforgettable travel shots from the final of this prestigious competition.

World Entertainment Stage Captivating performances bring the sights and sounds of cultures from around the world to life - a focal point of the show, giving our audience a sneak preview of the travel experiences on offer at the Show

Touch the World From crafts that have been practised for centuries to modern inventions, visitor’s will get an insight into traditional arts and crafts and have the opportunity to learn the basic skills from the professionals. Taste the World An opportunity for attendees to tantalise their taste buds with food and drink from the different continents with world food demos and drinks sampling

What’s more, our dedicated in-house team will be working to create NEW features for 2012 to continue building upon the visitor’s experience.


Manchester EventCity 19-22 January 2012 | London Earls Court 2-5 February 2012


Get Involved

Book Your Stand Today

The Exhibitor Package As an exhibitor at Destinations, you can enjoy – •

Listing in the Show Guide

Destinations website – listing, company profile, add press releases and special offers

Point of sale material – including show leaflets

Marketing, PR and operational support and advice

Opportunities to engage visitors through the shows features (subject to availability)

Complimentary invitations for prospects and customers

Call the team on (+44) 20 7370 8374 or email Chris Cutler on chris.cutler@

Bespoke Sponsorship Opportunities Embrace this ideal opportunity to ensure that your company is at the forefront of the Shows. We can work with you to tailormake your presence at the Show with our numerous brandboosting opportunities. Whether you want to brand the Central Café, or sponsor our Meet the Experts Theatres, we can tailor any opportunity to suit your requirements. If you have an idea, we can bring it to life at Destinations. Customised packages offer you a full range of promotional opportunities and ensure face-to-face interaction with travel-savvy visitors.


Manchester EventCity 19-22 January 2012 | London Earls Court 2-5 February 2012


Examples of already confirmed 2012 exhibitors: Tourist Boards Abu Dhabi Tourism Authority • AGIA NAPA - PROTARAS HOTEL ASSOCIATION • Argentina National InstituteTourism Promotion • Aruba Tourism Authority • Barbados Tourism Authority • Belize Central America • China National Tourist Office • Cuba Tourist Board • Cyprus Tourism Organisation • Egyptian State Tourist Office • Greek National Tourism Organisation • India Tourist Office • Israel Ministry of Tourism • Jordan Tourism Board • Malawi Tourism • Malta Tourism Authority • Moroccan National Tourist Office • Namibia Tourism Board • Pays du Bocage Tourist Office • Philippine Department Of Tourism • Québec Tourism • Switzerland Tourism • Taiwan Tourism Bureau • Tenerife Tourism Corporation (Tenerife Select) • Tourism Authority Of Thailand, Thailand • Tourism Fiji • Tourism Malaysia • Isle of Wight Tourism • Trinidad and Tobago • Tunisian National Tourist Office • Turkish Culture & Tourism Office • Visit Guernsey • Visit Norway

Tour Operators / Tour Specialists Adventure Vans New Zealand • Africa Collection • Africa In Focus • Alaska’s Hallo Bay Bear Camp • All Iceland • Anatolian Sky Holidays • ANZCRO Australia & New Zealand • ATI Holidays • Audley Travel Group • Baltic Holidays • Bamboo Travel • Blue Poppy Tours & Treks • Bradt Travel Guides • Bridge the World • Busanga Safaris Ltd • Cadbury World • Cellet Travel Services Ltd • Chameleon Holidays • Chimu Adventures Ltd • China Holidays Ltd • Churchill Safaris and Travel • Club La Costa (UK) Plc • Constantinou Bros Hotels • Cox & Kings Travel Ltd • Crystal Cruises • Cuba Direct • Direct Traveller Ltd • Discover The World • Dragoman • Elite Vacations • Escape To India • Exodus • Experience & Xplore-Asia • Experience Travel Group • Expert Africa • Explore Mongolia Co, Ltd. • Explore Worldwide Ltd • Fez Travel • Fortina Spa Resort • Furlongs Travel • Geodyssey • GoCruise (Fred Olsen Travel) • GW Travel • Hinterland Travel • Historic Hotels - Keytel Int. • HURTIGRUTEN LTD • Iceland - Jona Tours • Inntravel • Into Japan Specialist Tours • Intourist UK • Intrepid Guerba Ltd • Journey Latin America • Karakorum Jeep Treks International • Kent Wildlife Trust • Kerala Travel Centre • Kirra Holidays New Zealand • Lanka Hotels & Travels (Pvt) Ltd. • Leger Holidays • Leo Project Foundation Ltd • Lionscape Indus • Looe & Polperro Holidays • Luxury Holidays Direct • Mauritius Luxury Holidays • Meet Me There Ghana • Mountain Kingdoms • Nomadic Expeditions • On The Go Tours • Panoramic Journeys • Persian Voyages Ltd • Pigeon Island Beach Resort • Ramblers Worldwide Holidays • ReadyClickAndGo • Real Travel Ltd • Regent Holidays • Rough Guides • Round The World Experts • Rovos Rail Tours (PTY) Ltd • Safari Consultants • Savage Holidays • Sharm Travel UK • Spice Land Holidays • Sunvil International Sales Limited • Surreal Holidays • The Adventure Company • The Zanzibar Collection • The Baggage Man • The Cruise Portfolio • The Zambezi Safari & Travel Company • Tikalanka Tours • TIPI Adventure Ltd • Trailfinders • Trans Indus Ltd • Travel & Leisure Group • Travel Indochina • Travel The Unknown • TravelPak • Tribes Travel • Tucan Travel • Uncover the World Limited • Undiscovered Destinations Ltd • Sandals Luxury Included • United Vehicle Rentals - New Zealand • Viking River Cruises • Visit Asia Ltd • Voyages Jules Verne • Wendy Wu Tours • Wild Frontiers Adventure Travel Ltd • World Expeditions • Zanzibar Festival Tours • Zendmen Travel


Manchester EventCity 19-22 January 2012 | London Earls Court 2-5 February 2012


Destinations 2012: Floorplans



Meet the Expert Theatre 1

Destination: Responsible Travel Destination: UK Meet the Experts Theatre

Destination: Activity & Adventure Destination: Asia & Pacific

Destination: World Foods

Destination: Travel Accessories & World Food

Destination: Taste the World

Destination: AITO

Destination: Middle East

Times Bar

Meet the Expert Theatre 2

Destination: North America Destination: Activity & Adventure World Entertainement Stage

Destination: Caribbean

Central Cafe

Destination: UK

Holiday Home

Destination: Middle East

Destination: Travel Accessories Central Cafe

ENTRANCE Destination: Destination: Destination: Latin North Carribean America America

Destination: Africa & Indian Ocean

World Entertainement Stage

Destination: Asia & Pacific

See the World

Destination: Europe

Destination: Cruise Destination: AITO

Destination: Latin America


Organised by: Clarion Events Limited, Earls Court Exhibition Centre Warwick Road London SW5 9TA United Kingdom


Destination: Responsible Travel

Destination: Africa & Indian Ocean

Destination: Europe

Manchester EventCity 19-22 January 2012 | London Earls Court 2-5 February 2012

Destinations: The Holiday & Travel Show sales brochure  

Destinations: The Holiday & Travel Show sales brochure