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Sister by SIBLING/ edited research


Sister by SIBLING/edited research Background/Overview Cozette Collections Stockists Press coverage Collaborations Events promotion Events Social media Competitors Market research SWOT Ideas 1. Social Media 2. Opening Ceremony 3. Somerset House 4. Knit the City 5. Press/ industry associations


Sister by Sibling is the women’s ‘sister brand’ to cult East London men’s knitwear label SIBLING. SIBLING was launched in 2008 when after watching the menswear shows around a pool in Ibiza, friends Joe Bates, Sid Bryan and Cozette McCreery discussed how dull they were. With the desire to give knitwear ‘a good old fashioned shake-up,’ to create something which challenged the menswear industry, and to create something ‘fabulous, indulgent and playful’ the creative trio were instantly recognised and snapped up by Beams, an international retail store, at the launch of their first collection, set in an indulgent East London house party. Three years after the success of their menswear label and after defining a sought after brand aesthetic, composed of colourful loud knitwear, sparkle, leopard print and traditional knit stitches and techniques, Sister by Sibling was launched after popular demand from the womenswear market. The brand identity of SIBLING was replicated throughout the womenswear line and Sister is now in its third season.

The designers liken their relationship to that of a family, which is where their name choice of Sibling came from. ‘If you can tell someone to f*** off and still be ok, you know you’re close’ says Joe. Sid Bryan After graduating from the Royal College of Art and setting up a workroom providing fully exclusive knit atelier, Sid Bryan went on to be known as one of the most highly respected knitwear designers of his generation, immediately working with Alexander McQueen and Bella Freud to produce iconic knitted looks for catwalks. His portfolio includes designer clients such as Lanvin, Giles, Jonathan Saunders, Jasper Conran and Fendi, Sid has been credited with starting the recent hand knit revolution when his work for the Giles AW 07 collection was filtered down to high street. Cozette McCreery Cozette is also PR, DJ and committee member of the charity HOPING. Previously, Cozette worked for Jasper Conran after meeting him on a dance floor in Cafe De Paris, and went on to work with John Galliano and Bella Freud, later working as a PA for MODUS followed by Head of Press at Azagury-Partridge.


Ss/12


Aw/12


Ss/13


SIBLING UK Stockists Dover Street Market Hervia 39, 39 Stores Selfridges International Stockists RA13, Europe Bonvicini, Europe KM20, Russia Midwest, Japan GR8, Japan Bambifaline, Japan Beams International, Japan Bullets & Butterflies, UAE Shine, HK Maria Luisa, HK Russell Street, HK Space Mue, South Korea Blush, South Korea Darling You, South Korea Daily Projects, South Korea Poepke ,Australia Clozzet, Taiwan Online Stockists The Corner Luisa Via Roma Asos The Unconventional

Sister by SIBLING UK Stockists Hervia Bazaar 39, 39 Selfridges International Stockists Bambifaline, Japan GR8, Japan Russell Street, HK Marijuana, HK People Of Tastes, HK Dailyprojects, South Korea Treasure & Bond, USA Joyrich, USA Online Stockists Asos


Sister by Sibling's stock is available for attendees of the Bleach Blankey Babylon's private orders evening and sample sale, for those who are not able to attend customers have the option of purchasing and pre ordering collections online through mybeautifuldressing.com. Their list of stockists shows their global appeal and strength in the international market, targeting some of the world’s emerging markets, including Japan, South Korea and Hong Kong. Whilst the brands aesthetic roots are in East London and caters towards a young, alternative and confident customer, the brand have stated their ideal client as a girl with a good sense of humor and a fun, happy attitude. Sister has a strong appeal throughout the fashion industry, and through their use of innovative promotional and marketing tactics have received global press from, amongst others, The independent, Fashion Monitor, Telegraph, Topshop, Vogue, Nylon, Drapers, New York Times, Dazed, Idol and 10 magazine during the short time they have been on the London fashion scene.

Possible suggestions for their current success rate include an identifiable brand aesthetic, which is supported by the older and more progressed 'brother brand' SIBLING, good industry network and contacts, and a press/marketing team which understands the market in which the brand is placed. As the press team is in house, Cozette McCreery, who has acquired a predominant place on London's alternative fashion and lifestyle scene since djing at clubs such as BoomBox and Ponystep, is in charge of press at Sister. Handling the main body of press herself, allows the brand to rely on it's personal experience in the industry handle decision making and progress. Whilst using an out of house PR agency can have benefits such as further immediate knowledge from the representative of competitor clients in the target market and their activities, decisions which are solely based on an objective perspective, and more time for the designers to concentrate on developing the brand aesthetically, McCreery stands as one of Sister's most notable brand ambassadors.


Sister by Sibling’s stock in Selfridges london, stacked with competitor Markus Lupford


As social media is one of their main outputs, Sister by Sibling promote their press clippings through their facebook site, which is shared with their menswear collections SIBLING. The press clippings and print screens shown are from publishers and promotors including, but not limited to; Sunday Times Style, Vision, GQ Style, Sport and Street, BBC Children in Need, Elle.co.uk, Rita Ora, Never Mind the Buzzcocks, i-D, Grazia, Notion, ES, The Independent, The Independent Online, The Sun, Show Studio, Vogue Japan, MRHK, Topman Generation, The Guardian, Opening Ceremony, The London Showrooms, Style.com, Scope, Elle US, Vogue.it, AnOther, Vogue Italia, Metal, Clash, Ponystep, Topshop, WWB, Drapers, Lovecat, Le Look, Vogue Korea, Elle Girl Korea, Art Direction Design magazine, Used, Dazed, Love, The London Collections, ASVOF, 10 magazine, Fashion 156, HypeBeast, The Times, The Style King, Exit magazine, Rough online, Black Star, Rollacoster, Surface China, Intern magazine, Underground, Idol, Farfetch, Vogue Brazil, International Herald Tribune, Scotland on Sunday, Amelia’s magazine, Business of Fashion, Wad magazine, Pheonix, World Journal, The Corner.com, Glamour, FT Russia, Yen Australia, Fashion Monitor, Third Looks, Hero Magazine, Electric Dress.


Sibling and Sister by Sibling have collaborated with brands including Casette Playa, Underground, Topshop, Mattel Barbie, Pudsey Bear, W London for their ss13 collection, which featured a fashion film entitled 'Doppelganger' directed by Gabriel Gettman, screened at LFW simultaneously with the launch of the Sister x W London afternoon tea party at the W London Hotel, complete with Sister by Sibling styled confectionaries, including a signature leopard print cake and leopard print t-shirts for sale at ÂŁ50, Sophia Webster for footwear, and most recently a collaboration with Fred Perry. Creating further market interest and widening their customer appeal, through the promotion of knitwear as the dominant stylistic signifier within Sister's designs, the brand have established ties within the UK wool and knit industry, which proved to be an important market for 2012, with the rise in high fashion 'Made in Britain Campaigns,' as used by including others, Mulberry.


Sister by Sibling designers Cozette McCreery, Joe Bates and Sid Bryan were joined by the London fash pack at W London – Leicester Square to celebrate their Spring/ Summer collection with a W London collaboration including the Sister by Sibling Afternoon Tea Salon in the W Lounge Bar, a bespoke t-shirt (pictured below) which is being sold through the W boutique, and a gorgeous 70’s discos themed fashion film showcasing Sister by Sibling’s collection and the decadent EWOW suite and spaces at the W London. Guests including Jade Parfitt, Lulu Kennedy, Diane Pernet, Brix Smith-Start, Yasmin Sewell and Ana Trevelyan were treated to a lavish Sister by Sibling x W London Afternoon Tea Salon including Sister by Sibling Pink Leopard Biscuits made with shortbread and pink leopard icing. Sister by Sibling also created a fashion-infused soundtrack for the Fashion Week Tea Salon service that included Bow Wow Wow's 'Go Wild In The Country', and Hazel O'Connor's 'Eighth Day'.

In curating W London’s afternoon tea menu, W Lounge’s pastry chef created a bespoke ‘Sister by Sibling Pink Leopard Biscuit’ that sat alongside other sumptuous elements, such as purple Victoria sponge, and rose petal jam financier cakes, and Pink Rock Shandy cocktails. To launch the collaboration, Cozette McCreery, Sid Bryan and Joe Bates of Sister by Sibling, threw the ultimate tea party following their show on Saturday 15 September. A film entitled Doppelgänger, featuring Sister by Sibling’s new collection for Spring/Summer 2013, which is based on youthful rebellion, has been shot by Gabriel Gettman at W London, and was also be showcased at the launch event. “Myself, Sid and Joe are really excited to collaborate with W London – being British we find a cup of tea, a nice biscuit and a laugh tends to make everything alright, so to curate an Afternoon Tea Salon where everyone can stop by during Fashion Week, is going to be just what the doctor ordered following our show!” Cozette McCreery, Sister by Sibling W Hotels has always supported the world of fashion and was the first to link hotels with fashion when it launched the Backstage VIP Lounge at New York Fashion Week over 11 years ago. Having since launched Fashion Next, an integrated approach to fostering and supporting emerging fashion designers all year long, W hotels have worked with leading and emerging names within the fashion industry. For more than 10 years, W has continually broken new ground through innovative and first-of-a-kind fashion initiatives and programmes and is excited to add the Sister by Sibling collaboration to its fashion family. “W Hotels is passionate about supporting young emerging talent. Being in one of the most fashionable cities in the world, it is fitting to support Sister by Sibling, who represent everything integral to the W brand,” says Jenne Lombardo, Global Fashion Director, W Hotels Worldwide. Drawn together by their shared attributes, Sister by Sibling and W London celebrated the duality of British personality transforming from formal day to informal night, drawing from prim and proper to punk English heritage. When designing the elements of the collaboration Sister by Sibling took inspiration from the hotel’s sleek design as well as W’s fresh and fun take on hospitality, bringing Sister by Sibling’s trademark sense of humour and light hearted design to W London’s spaces and services. W LONDON W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 41 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and exotic destinations around the world. They provide the ultimate in insider access, offering a unique mix of progressive design and passions around fashion, music and entertainment, and offer a holistic lifestyle experience through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, spas and residences. W Hotels is on track to reach 50 hotels by the end of 2012. W Hotels have been announced for Paris, Guangzhou, Milan, Shanghai, Abu Dhabi, Bangkok, Athens – Astir Palace, Muscat, Mumbai, and Sante Fe, and Mexico. The Sister by Sibling x W London film will be available to view from Saturday 15 September at www.wlondon.co.uk/gallery and www.facebook.com/wlondonhotel The Sister by Sibling x W London Pink Leopard T-shirt will be available to buy from the W London Store from Saturday 15 September 2012.


To Celebrate London Collections: Men, MR PORTER collaborated with London menswear designers Richard Nicoll, Katie Eary, Sibling, & Matthew Miller Sibling was founded in 2008 by Messrs Joe Bates, Sid Bryan and Ms Cozette McCreery as an antidote to grey V-neck knits. The trio, who together count Alexander McQueen, Giles Deacon, Lanvin, Jonathan Saunders and Bella Freud as former employers, swore to bring knitted colours and prints to London's menswear scene. Since then, Sibling has gained its Sister womenswear line and the trio are preparing to stage their second men's catwalk show this month. It's a combination of humour and skilled craftsmanship that has enabled Sibling to establish itself as one of London's most sought-after brands. The SS13 Revolution collection, styled by Love magazine's Ms Katie Grand, is a perfect example of Sibling's love of colour and gold sequins - with an added rat print. Although the brand's signature prints, such as the leopard pattern, failed to make an appearance in June, the trio have brought them out for their MR PORTER collaboration. Ms McCreery explains why Sibling produced a T-shirt, sweater and cardigan that encapsulate the brand's essence while introducing newness through clever details. Describe the pieces you've created for MR PORTER. Joe [Bates] described them as "preppy punk", which nicely sums up the feeling. There is a large pocket cardigan in navy with a black jacquard leopard, which is rapidly becoming our signature. The crew-neck jumper is made with the same fabric, but the colour has been reversed, so it's pink with a black leopard and navy tipping. Finally, there is a navy and black leopard T-shirt. Each piece can be worn separately or layered up we like a twin set but also think a flash of pink from under a suit looks smashing! How did you try to cater them specifically for the MR PORTER customer? Well, MR PORTER actually wanted us to be true to Sibling, which was lovely. We didn't really stray from our own aesthetic; it was quite refreshing for a collaboration. What inspired the pieces? The idea was that they should be easily recognisable, so we took the usual ingredients: colour, humour, graphic jacquards, and mixed them up. How are they different from other pieces in the SS13 collection? Sibling SS13 is about sportswear. With MR PORTER, we really wanted the items to have a classic feel and actually reference jacquards and shapes from AW12. Having said that, the leopard jacquard does feature in SS13 as a white on white version; it's a Sibling staple. What does it mean to do a capsule collection with MR PORTER? It's an incredible opportunity; we think that the MR PORTER customer will love what we are offering. What was your impression of London's first menswear week back in June? All three of us were thrilled to be a part of it. It was like being an ambassador for menswear. Our friends who work for big design houses in Paris said that watching the shows really worried them. Nothing like a bit of healthy competition. How are preparations coming along for next season? Any hints? You'll have to wait and see. It's a bit like Christmas! What makes London's menswear scene unique? Its creativity, the friendship between the press, buyers and designers, the support, and most of all... it's fun! -Mr Porter.com


Markus Lupfer graduated in 1997 from London’s University of Westminster with a first-class honors degree. With his refreshingly unique style and artful way he redefined everyday basics, his critically acclaimed final year collection was immediately bought by London boutique Koh Samui. It was in quick succession that he was awarded the British Fashion Council’s New Generation Award in 2001, providing the platform to begin showing on an international level the label that bears his name. Markus Lupfer became a regular on the London Fashion Week schedule before becoming Design Director at Spanish fashion house Armand Basi in 2006. In 2008 Markus Lupfer won ‘Best Designer of the Year’, at the Prix de la Mode Awards in Spain. Lupfer’s talent and expertise have created opportunities for collaborations and consultancy projects with international brands Ruffo, Cacharel, Mulberry and of course, Armand Basi One; which under Lupfer’s direction was a must see London Fashion Week show. In 2010, Markus reintroduced his collections to the London Fashion Week schedule with immediate global success. AW12 will be the second season Lupfer will present as part of Style.com’s Video Fashion Week. Lupfer is renowned for his humorously subversive knitwear and inspired approach to jersey daywear and tailoring. His innovative and often surreal use of print, embroidery and graphic embellishment, continues to earn him a devoted celebrity following. With fans including Madonna, Beyonce, Rhianna, Olivia Palermo, Lydia Hearst, Alexa Chung, Florence Welch, Edie Campbell, Anna Friel and Gossip Girl’s Leighton Meester and Blake Lively.Markus Lupfer’s witty and unique approach to sequinned embroidery has won him loyal customers the world over. Particularly, American Vogue’s Contributing Editor Sarah Mower, who recognizes the cult fan base Lupfer is quickly acquiring. “Markus Lupfer’s been very clever in making his sequinned sweaters an item with a bit of a cult following that draws followers from a really surprisingly broad customer-base. They strike such a great balance between easy and dressed-up and witty and smart – pieces to make people from teenagers to grown ups smile and feel good in it almost anywhere.” The Markus Lupfer brand has evolved to include extensive day and eveningwear collections and from AW10 has also included internationally successful Menswear collections bearing all the Markus Lupfer hallmarks and essence of wit and playfulness.


henry holland After graduating from the London College of Printing with a BA in Journalism, Henry Holland was catapulted into the fashion limelight in 2006 with his irreverent 'Fashion Groupies' slogan tees featuring catchphrases such as "UHU Gareth Pugh" and "Get Your Freak On Giles Deacon". In February 2008, after 2 seasons showing with Fashion East, House of Holland held its first solo show on the main Fashion Week schedule to critical acclaim with the brand consequently winning the 'Best Use of Tartan Award' at the Scottish Fashion Awards. Henry designs with a London girl aesthetic in mind and is continually inspired by the variety of attitudes, cultures and mindsets that exist throughout the UK capital. The House of Holland girl is cool, confident and savvy and wears labels without letting them wear her. Firmly established in the international fashion scene, House of Holland now boasts an impressive roster of international premium stockists including Browns Focus, Selfridges, Harvey Nichols, Colette, Opening Ceremony and Barneys.


Mintel’s research reveals that two thirds of the population buy luxury brands, equivalent to 34.2 million Britons. The popularity of high-end brands is heavily biased towards the younger generation, and declines progressively with age; eight in ten under-25s are luxury goods buyers, compared to less than half of over-55s. Nearly four in ten (38%) 15-24s wear designer clothing, with a quarter believing that a designer label improves a person’s image (TGI). Men are almost twice as likely as women to wear designer garments (21% of men compared to 11% of women). Two socio-economic groups stand out as the main drivers of sales within the premium sector: the affluent ABs and the aspirational C2s, with a sharp drop in interest from the E socio-economic group (which includes state pensioners). The propensity to make luxury purchases peaks among consumers who are in full-time education, with over eight in ten (82%) buying upmarket merchandise, despite their limited income. It must, however, be noted that young and cost-conscious shoppers (and in particular students) tend to only buy luxury items which have been dramatically reduced in price, and it is 25-34s who are more valuable to the market due to their heightened spending ability. ‘Luxury’ is a concept, and consumers have widely differing ideas about what it is that encapsulates a luxury brand. However, the general consensus is that the use of better materials and craftsmanship is the ultimate element which makes premium brands more desirable than the mainstream, highlighting that most consumers think that a luxury label provides a trustworthy guarantee of superior quality. The exclusivity of a brand distinguishes it as luxury for six in ten adults, therefore if a designer name becomes too commonplace, it risks losing its premium status. Half of people think that luxury brands have limited availability and therefore are difficult to get hold of. Under-25s are most likely to think that luxury brands are defined by both their premium prices and their visible trademark patterns or initials. Women are most likely to think that having the choice to customise products to their individual specification raises a brand to a level of luxury. Under-25s are significantly more likely than average to associate luxury with brands that bestow the owner with status and respect. More stores are branching out into more expensive, high quality lines to give their clientele a more premium fashion offering, whilst simultaneously more designer brands are launching diffusion lines at lower price points to widen their appeal. Premiumisation within the clothing market is on the surface completely at odds with the current economic turmoil and the fact that many consumers are curtailing their discretionary spend in reaction to squeezed disposable incomes. However, there has been a small but noticeable shift in consumer mindset, in that, although the fast, disposable fashion available at value retailers remains highly popular, more shoppers are opting to invest in fewer items of higher quality garments. This trend is aided by upward mobility, with the population of ABs forecasted to expand by 6% between 2011 and 2016, as these affluent consumers have the greatest spending power and have a high affinity for high quality, premium clothing. Designer brands are experimenting with various new portals to engage with their audience in innovative ways, in a constant battle to stay one step ahead of their competitors in a marketplace where competition is rife. Burberry has been a longstanding advocate of experimenting with ground-breaking marketing strategies and stands out as being the clear leader in designer fashion’s digital age. In September 2011, Burberry launched a pioneering ‘tweetwalk’, livestreaming its London Fashion Week runway show to the masses via Twitter. The label has also designed a “Buy the Runway” function for its iPad app, allowing a select group of customers to purchase clothing as they watch the show. Online luxury etailer Net-a-Porter has also broken the mould in terms of its use of different media channels, with its new print magazine and the launch of its digital TV station embedded in the ecommerce site. However, there is an opportunity for more luxury brands to raise their profiles via luxury blogs, discussion sites and social media. This would be an effective way for high-value segments to connect with their key audience – the young and tech-savvy younger generation. There is also scope for more luxury fashion brands to provide mobile commerce (m-commerce) sites to encourage on-the-go purchases. The appeal of luxury and designer brands subsides as age increases; over half (52%) of over-55s would not consider buying luxury or high-end brands regardless of discounts, compared to only a fifth (19%) of under-25s. Three in ten AB and C2 consumers do not buy luxury brands, whether they have price promotions or not, and this doubles to six in ten E consumers (which includes state pensioners), reflecting that consumers in the latter social grade have limited income and are likely to be operating under very tight budgetary constraints. These adults are more likely than average to define a luxury brand by having a high price. Six in ten luxury goods purchasers buy these items as an indulgent treat for themselves, and this is particularly the case for women (67% of women compared to 55% of men). Treat purchasing is most common among under-25s and 35-44s (66%). Consumers who buy luxury goods for reasons related to their image and trendiness are strongly biased towards the trend-orientated younger generation. Over a third (35%) of under-25 customers buy luxury brands because they want to look attractive and impress others, a quarter (23%) want these items to set them apart from others and one in six want to keep up with the latest design trends.


Strengths Established brand aesthetic attracting a specific customer base, targeted East London luxury market in particular16-25 year old consumers Successful in the international market in a short amount of time, also stocked in prestigious stores such as Hervia and Selfridges Credentials associated with the brand and more established menswear line shows brand focus in terms of industry placement Links to the fashion network through Cozette McCreery and designers experience helps advise collection and marketing campaigns Collaborations with high street retailers, Topshop, Underground and Fred Perry Products are successful in showing a range of high fashion, creative products and commercially viable products Associations with knitwear and UK wool industry are further market for Sister by Sibling to be involved in Weaknesses Sister is only in its third season and is not as established as the menswear line, therefore the brand’s position on the market place is less stable Yet to have a stand a lone shop, also has less UK and international stockists than ‘brother’ brand Lack of a functioning website does not allow industry professionals or customers official brand information In house pr representation suggests the designers have less time to concentrate on the aesthetic development of the brand Competitive market and designers Opportunities Having recently received Newgen sponsorship for the Portico showrooms, further critical acclaim through press coverage could see the brand pushing for catwalk slots Further collaborations with commercial and creative designers/brands would increase brand awareness to a larger market Through seeing the international success the brand have already achieved, Sister could consider branching into further markets or extend stores in successful markets Threats Competitor brands such as Markus Lupfer and Henry Holland, have currently held a position in the industry for longer through successful marketing campaigns, Sister must achieve similar success through their marketing tactics to eliminate the chance of being ‘knocked off’ the ladder An identifiable design style can be easily replicated by high street designers, selling the products through a more affordable price range, which could potentially impact sales Lack of a functioning website threatens overall online media presence, in comparison to competitors such as J W Anderson and Markus Lupfer


A LONDON BASED CREATIVE AGENCY PROVIDING ART DIRECTION, ADVERTISING, BRANDING, EDITORIAL DESIGN AND PUBLISHING FOR THE FAS INDUSTRY. 

WORKING ACROSS A BROAD RANGE OF DISCIPLINES INCLUDING PHOTOGRAPHY, DIGITAL MEDIA, FILM AND PRINT, WE HAVE COLLABORATED W OUR NATIONAL AND INTERNATIONAL CLIENTS TO DELIVER A STRONG, CONTEMPORARY BRAND IMAGE. 

INVENTIVE AND CURRENT, WE WORK WITH NEW AND ESTABLISHED ARTISTS, WRITERS, AND PHOTOGRAPHERS TO BRING INNOVATIVE SOLUTION EVERY BRIEF, ENABLING OUR CLIENTS TO STAND OUT IN THEIR MARKET.

Useful is a London based creative agency providing art direction, advertising, branding, editorial design and publishing for the fashion industry. Clients include: Wonderland, Topshop, House of Fraser, Rollacoaster Magazine, Draw in Light, YMC, Oasis and more

Specialties Art Direction, Advertising, Branding, Editorial Design, Publishing, Web Design, Interactive Design


Opening Ceremony was founded in 2002 by two friends from UC Berkeley, Carol Lim and Humberto Leon, as a place to share their passions for travel, art, and fashion. Inspired by a trip to Hong Kong, the two decided to leave their jobs in corporate fashion to realize their unique dream. What began as a single store on a quiet street in downtown New York is now a global community with outposts in New York, London, and Los Angeles, a department store in Tokyo, a wholesale showroom, an in-house clothing line, a blog, an e-commerce site, a TV channel, and an annual magazine. Taking its name and mission statement from the modern Olympic Games, founded by Baron Pierre de Coubertin, Opening Ceremony adopts a multinational approach to retail. In addition to stocking both iconic and emerging homegrown designers, every year OC showcases the spirit and merchandise of a visiting country, transforming each store into a marketplace for exotic souvenirs and international talent.

Opening Ceremony London 35 King Street Covent Garden London WC2E 8JG

Today, OC continues to grow according to its founding principles of exploration and friendship, working with a family of contributors to forge a creative environment that reaches far beyond the fashion world. Over the years, Opening Ceremony has collaborated with brands including Rodarte, Topshop, Pendleton, and Maison Martin Margiela, and has become known for its projects with creatives like Spike Jonze, Terence Koh, and Chloë Sevigny. In 2011, Carol and Humberto embarked on a new journey as the creative directors of Kenzo, taking the storied French fashion house into a colorful new chapter.

Hours: Mon–Sat 11–8pm Sun 12–6pm

Opening Ceremony London is OC’s first European outpost. Opened in October 2012, the year of Opening Ceremony’s ten-year anniversary, the store is located in Covent Garden, just down the street from the OC pop-up shop launched in July 2012 to coincide with the city's summer Olympic Games. The spacious shop floor stocks Opening Ceremony brands from around the world. Cult US favorites like Patrik Ervell, Proenza Schouler, and Opening Ceremony’s own men’s and women’s lines sit side-by-side next to British labels, as well as brands from Korea, OC’s featured country of 2012. Representing the full spectrum of the Opening Ceremony world, the store is also host to Tinker, a furniture-based art installation created by British designer Faye Toogood and commissioned specially for the space. In addition, visitors can browse a custom Claire de Rouen bookshop-in-shop curated by the team at the famous bookstore. In a fitting fusion of fashion and art, OC London opened with a joint celebration, feting London’s annual Frieze Art Fair. ‘Opening Ceremony opened up a brand new spot located in Covent Garden in London today. The temporary shop will hold OC over until the relocate to a permanent location sometime this fall. This new endeavor from the influential retailer coincides with the 10th anniversary of their first shop in New York. From New York Magazine:To help lure shoppers to the pop-up, Humberto Leon and Carol Lim roped some of their longstanding collaborators into doing capsule collections, including Chloë Sevigny, who reprised some “best of” items from her past ranges for the brand. The store also offers Olympics-themed apparel made for exclusively for them by Norma Kamali, Band of Outsiders, House of Holland, Delfina Delettrez, Pamela Love, and Proenza Schouler, which created a special all-gold mini PS11 bag that’ll launch at the store’


‘Somerset House is a spectacular neo-classical building in the heart of London, sitting between the Strand and the River Thames. During summer months 55 fountains dance in the courtyard, and in winter you can skate on London's favourite ice rink. Somerset House also hosts open-air concerts and films, contemporary art and design exhibitions, family workshops and free guided tours of spaces usually hidden to visitors. The Trust's mission is to conserve and maintain Somerset House to the highest standards and to develop the site as a public space which is universally recognised as a world class visitor attraction and centre of excellence for culture and the arts.’


Club Nights this season feature some of the UK’s hottest music festivals, clubs and record labe take to the ice, then continue the party with friends over a cocktail or mulled wine in Tom’s Skat Session Times: 20.00–21.00, 21.15–22.15, 22.30–23.30 Ticket prices: £17.00 DJ listings are subject to change

Lightwells and Deadhouse, a subterranean, historical space ‘Enjoy the atmosphere and unexpected hidden depths of the Lightwells and Deadhouse as you descend from The Edmond J. Safra Fountain Court. The lightwells themselves are soaring spaces with graceful staircases and hidden nooks and crannies, a favourite of film location managers. They are two metres wide and run along three sides of The Edmond J. Safra Fountain Court; whilst the Deadhouse runs under the courtyard, connecting the Lightwells from East to West. This unique and arresting space provides the perfect setting for creative parties and fashion shows that make use of its unusual architecture. ‘


YOUR FRIENDLY NEIGHBOURHOOD GRAFFITI KNITTING ART COLLECTIVE Operating from a secret underground wool-lined bunker in the heart of the busy metropolis of London, Knit the City’s Yarn Corps are artists who spend most of their lives operating under assumed names. The practice living their lives like every day people. You could sit next to one of them on the tube, spill your pint on one of them in a crowded bar or inadvertently ‘pavement dance’ with them on busy Tottenham Court Road. You would never know they were sneaky stitchers. Knit the City have been collectively sneaky stitching, and leaving their art in public, in the city of London since February 2009. They were the first graffiti knitting art collective to move away from the ‘socks on things’ concept and tell ‘stitched stories’ (a concept conjured by their fearless fibre-flinging founder Deadly Knightshade through their crafty creating of amigurumi creatures and characters to create installations in public places. They were also the first group to coin the term ‘yarnstorming’ as a squishy, more creative and less in your face alternative to the popular ‘yarnbombing.’


dalston superstore lovebox etc

creative design by Alex Noble Anna Bruder for Dalston Superstore at Lovebox festival 2012 ‘Suited to its surroundings in tipping-point East London, the Dalston Superstore is a carefully indifferent, confidently cool and slightly camp New York-styled ersatz dive bar split between two floors, clad in cement, brick and steel vents. The decor is enlivened by fluoro flashes, graffiti and a long, wooden bar, but the designers have taken a casual, less-is-more approach to the place. The food and drinks lists are just as spare: beer in familiar bottles, a brief cocktail list, and substantial burgers, sandwiches, salads and cakes. In studiously aloof fashion, there's no website on which to discover what's on; but turn up unbidden and you might stumble into a club night, an exhibition after-party or some other faintly arty event favoured by the moustache-wearing, fixed-wheel-bicycle-riding clientele. Expect to queue at weekends.’


Time Out London, Your critical guide to events, attractions, culture and going out in London Richard Mortimer is the entrepreneur behind the cult London club BoomBox, a weekly club night which ran from June 2006 to New Years Eve 2007 . He is currently the Editor-in-Chief of the online magazine ponystep.com.


'A collaboration between Joe Bates, Sid Bryan and Cozette McCreery, SIBLING is all for one and one for all.'


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