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The on ly reason to look back is to pl an ahead! P. H .

1608 Walnut St., 10th Fl. Philadelphia, PA 19103

P 800.989.2227 F 215-563-7020

W clarifi.org

powered by Consumer Credit Counseling Service of Delaware Valley


2012 Key Outcomes One-on-One Counseling Housing Delinquency & Default Housing HomeKeeper NJ Total Housing Delinquency/Default Housing Reverse Mortgage Homeownership Home Equity

Housing Totals

 

3,659 1,027 4,686 777 1,091 159

6,713

Credit Counseling Totals

Appointments total = 10,624

Dear friends,

3,911

Tremendous work was done by our sta ff in 2 0 12 !

Philadelphia Mortgage Help Center Appointments = 2,329

When others pulled back, we took the lead. Despite the uncertainty some felt, we drew on our reserves. We kept staff in place and challenged them to do what they do best: help people stay in their homes, secure their most valuable assets and plan for better days ahead. No matter how “audacious” we might have been, I’m here to tell you our conviction paid off in more ways than we could have predicted. Maybe it was because our entire organization was energized from the get-go by a new name and brand identity. For the first time in more than four decades, we did business as Clarifi with a new mission to drive us forward and a declaration of potent core values to shape a culture that is uniquely our own. Or maybe it was our clients, determined to get their lives back on track and their dreams back within their grasp. We take inspiration from these strong, courageous people every day we come to work. Some of us have walked a few miles in their shoes, and we all know a friend, a family member or a colleague who needed a nudge to get their financial house in order. There is no “us and them.” We have learned (sometimes the hard way) that our outcomes are much more effective when we remember we’re all in this together with our clients, community partners and funders.

Education Education Workshops Participants Community Events

Just a year ago some folks were talking about our audacity. We were just off-kilter enough to believe that things were looking up. Instead of shrinking our ambitions, we clarified our organization’s mission (sure, pun intended) and declared our intention to serve our community in new and profound ways.

317 4,800 240

So looking back, it’s the work we did together that we herald in this little annual organizational memoir. In the next few pages, you’ll see mementos, memories and a few great things we have accomplished and are proud to share. We don’t look back just to feel good about ourselves. We want everyone to realize what we are capable of doing, and join us in our big ambitions for the future. So we’re laying the groundwork for another exciting year of accomplishments. Here’s to looking ahead,

Answered Phone Calls total = 57,000

Patty Hasson


2012 Key Outcomes One-on-One Counseling Housing Delinquency & Default Housing HomeKeeper NJ Total Housing Delinquency/Default Housing Reverse Mortgage Homeownership Home Equity

Housing Totals

 

3,659 1,027 4,686 777 1,091 159

6,713

Credit Counseling Totals

Appointments total = 10,624

Dear friends,

3,911

Tremendous work was done by our sta ff in 2 0 12 !

Philadelphia Mortgage Help Center Appointments = 2,329

When others pulled back, we took the lead. Despite the uncertainty some felt, we drew on our reserves. We kept staff in place and challenged them to do what they do best: help people stay in their homes, secure their most valuable assets and plan for better days ahead. No matter how “audacious” we might have been, I’m here to tell you our conviction paid off in more ways than we could have predicted. Maybe it was because our entire organization was energized from the get-go by a new name and brand identity. For the first time in more than four decades, we did business as Clarifi with a new mission to drive us forward and a declaration of potent core values to shape a culture that is uniquely our own. Or maybe it was our clients, determined to get their lives back on track and their dreams back within their grasp. We take inspiration from these strong, courageous people every day we come to work. Some of us have walked a few miles in their shoes, and we all know a friend, a family member or a colleague who needed a nudge to get their financial house in order. There is no “us and them.” We have learned (sometimes the hard way) that our outcomes are much more effective when we remember we’re all in this together with our clients, community partners and funders.

Education Education Workshops Participants Community Events

Just a year ago some folks were talking about our audacity. We were just off-kilter enough to believe that things were looking up. Instead of shrinking our ambitions, we clarified our organization’s mission (sure, pun intended) and declared our intention to serve our community in new and profound ways.

317 4,800 240

So looking back, it’s the work we did together that we herald in this little annual organizational memoir. In the next few pages, you’ll see mementos, memories and a few great things we have accomplished and are proud to share. We don’t look back just to feel good about ourselves. We want everyone to realize what we are capable of doing, and join us in our big ambitions for the future. So we’re laying the groundwork for another exciting year of accomplishments. Here’s to looking ahead,

Answered Phone Calls total = 57,000

Patty Hasson


12 Great Moments of 2012

“Without Clarifi, I wouldn’t have a backyard or a home to raise my puppy.” Thank you note from client: Donnalyn

3 We expanded our

impact in New Jersey

And boy, did we make an impact. Working

1

on behalf of the Garden State’s HomeKeeper initiative, we welcomed more than 1,000 appointments to make Cherry Hill our busiest office. We’re making New Jersey a more affordable place to call home.

Bloomberg Philanthropies puts its money on Clarifi

“I ran home to tell my wife we could stay in our home.”

As part of a nationwide initiative, Bloomberg Philanthropies and Living Cities’ Cities

for Financial Empowerment (CFE) Fund has recognized Clarifi's expertise with a grant to open a series of Financial Empowerment Centers throughout Philadelphia. We've started with six locations with more to open as the program rolls out.

Another note from a client whose home we helped save.

Together we'll prove that thousands of low-wealth families can learn how to manage their money, pay their utility bills and real estate taxes, and get on a path to lifelong financial literacy – all to contribute to the city's economic well-being.

Expect Great Things In

D E L AWA R E

2 We launched

two busy offices in The First State and our expectations are high.

4

Our own Liz Greenwood is the tops! Liz has worn about every hat there is to wear at Clarifi over her amazing

career. (And she’s not done yet!) The National Foundation for Credit Counseling named Liz, who has been with us for 36 years in multiple roles, as National Counselor of the Year. It’s people like Liz who come to this job because they have a true calling. It’s people like Liz who reject the status quo, who deny cynicism a place in our office and who bring our mission to life every day.


12 Great Moments of 2012

“Without Clarifi, I wouldn’t have a backyard or a home to raise my puppy.” Thank you note from client: Donnalyn

3 We expanded our

impact in New Jersey

And boy, did we make an impact. Working

1

on behalf of the Garden State’s HomeKeeper initiative, we welcomed more than 1,000 appointments to make Cherry Hill our busiest office. We’re making New Jersey a more affordable place to call home.

Bloomberg Philanthropies puts its money on Clarifi

“I ran home to tell my wife we could stay in our home.”

As part of a nationwide initiative, Bloomberg Philanthropies Bloomberg

Philanthropies and Living Cities’ Cities for Financial Empowerment (CFE) Fund has recognized Clarifi's expertise with a grant to open a series of Financial Empowerment Centers throughout Philadelphia. We've started with six locations with more to open as the program rolls out.

Another note from a client whose home we helped save.

Together we'll prove that thousands of low-wealth families can learn how to manage their money, pay their utility bills and real estate taxes, and get on a path to lifelong financial literacy – all to contribute to the city's economic well-being.

Expect Great Things In

D E L AWA R E

2 We launched

two busy offices in The First State and our expectations are high.

4

Our own Liz Greenwood is the tops! Liz has worn about every hat there is to wear at Clarifi over her amazing

career. (And she’s not done yet!) The National Foundation for Credit Counseling named Liz, who has been with us for 36 years in multiple roles, as National Counselor of the Year. It’s people like Liz who come to this job because they have a true calling. It’s people like Liz who reject the status quo, who deny cynicism a place in our office and who bring our mission to life every day.


5 Great things happen when we work together! W

8 Clarifi was awarded $10,000 and a Prudential

Leadership Award for Exceptional Nonprofit Boards

e facilitate workshops and one-on-one counseling in partnership with other agencies throughout the region. Working with friends like these, we multiply our impact with people we may never otherwise reach.

nity Commu h Outreac

Wanna see the winning video?

This was in recognition of our Board’s bold vision planning, and the re-branding that brought our future into focus. Visit clarifi.org and search “Prudential.”

What would we do without our Award-Winning Board Board Officers

6 We’d rather see a home

“saved” than a house sold. During 2012, Clarifi’s Housing Counselors working in

the Philadelphia Mortgage Help Center kept 1,429 families in their homes. This was the top performing center in the country – an achievement recognized and appreciated by Fannie Mae.

Coincidence? We think not.

7

Patricia A. Hasson, President Clarifi

John Yung, Vice Chair ZenBanx

Joel Dickson, Board Chair Vanguard

Peter Conners, Secretary CFA Society of Philadelphia

Board of Directors Wayne Anglace Delaware Investments

Kathleen Leonik Barclays

Robin Proctor Philadelphia Museum of Art

Robert W. Bernard, Jr. Comcast Cable

Regina M. Lowrie Vision Mortgage Capital, A Division of Continental Bank

Allan Stevens Franklin Mint Federal Credit Union

Denise Mason HSBC

Karen Walters Independence Blue Cross

Joseph E. Mayk, Esq. Hudson Cook, LLP

Roger Wilson Campbell Soup Company

Daniel J. T. McKenna, Esq. Ballard Spahr LLP

Mary Young Networking Consultants & Associates

Peter Burns Heartland Payment System, Inc. John Carey CitiGroup

The Pennsylvania Housing Finance Agency recognized Clarifi for “Excellence in Housing Counseling.”

Stephen Delaney, Treasurer Deloitte

Ellen Crain Susquehanna Bank Timothy Hunter Radian Guaranty, Inc.

Mark Parsells Global Debt Registry


5 Great things happen when we work together! W

8 Clarifi was awarded $10,000 and a Prudential

Leadership Award for Exceptional Nonprofit Boards

e facilitate workshops and one-on-one counseling in partnership with other agencies throughout the region. Working with friends like these, we multiply our impact with people we may never otherwise reach.

nity Commu h Outreac

Wanna see the winning video?

This was in recognition of our Board’s bold vision planning, and the re-branding that brought our future into focus. Visit clarifi.org and search “Prudential.”

What would we do without our Award-Winning Board Board Officers

6 We’d rather see a home

“saved” than a house sold. During 2012, Clarifi’s Housing Counselors working in

the Philadelphia Mortgage Help Center kept 1,429 families in their homes. This was the top performing center in the country – an achievement recognized and appreciated by Fannie Mae.

Coincidence? We think not.

7

Patricia A. Hasson, President Clarifi

John Yung, Vice Chair ZenBanx

Joel Dickson, Board Chair Vanguard

Peter Conners, Secretary CFA Society of Philadelphia

Board of Directors Wayne Anglace Delaware Investments

Kathleen Leonik Barclays

Robin Proctor Philadelphia Museum of Art

Robert W. Bernard, Jr. Comcast Cable

Regina M. Lowrie Vision Mortgage Capital, A Division of Continental Bank

Allan Stevens Franklin Mint Federal Credit Union

Denise Mason HSBC

Karen Walters Independence Blue Cross

Joseph E. Mayk, Esq. Hudson Cook, LLP

Roger Wilson Campbell Soup Company

Daniel J. T. McKenna, Esq. Ballard Spahr LLP

Mary Young Networking Consultants & Associates

Peter Burns Heartland Payment System, Inc. John Carey CitiGroup

The Pennsylvania Housing Finance Agency recognized Clarifi for “Excellence in Housing Counseling.”

Stephen Delaney, Treasurer Deloitte

Ellen Crain Susquehanna Bank Timothy Hunter Radian Guaranty, Inc.

Mark Parsells Global Debt Registry


9 Patty Hasson goes to Washington

11 Out in front of crushing student debt W

ith student debt escalating unchecked, we’re out in front of the crisis with a program. Last year it was a successful pilot. This year we’ll help students and their families navigate the overall process of selecting and paying for college. Our goal: Less College Debt.

T

he new Consumer Financial Protection Bureau confirmed Clarifi’s growing national reputation by asking Patty Hasson to serve on its Consumer Advisory Board. It’s great to be able to reinforce the great work we’re doing here. And you bet Patty will bring our local experience and hometown values to Washington D.C.

Working with Parents and Students

Honestly, we were thrilled!!

Academic + Career Counseling Financial Aid Advising Financial Strategizing

6

Less College Debt

12 O

10 Financial literacy in a text message

Can a cellphone help folks reduce their debt? We

think it’s worth a text or two to find out. So we’re on our way to enlisting 1,000 participants who will receive personalized reminders via text messages and peer-to-peer “nudging” when their debt management payments are due. (Imagine missing a payment and getting a call from Mom!) We use all the tools at hand to help people get control of their financial lives.

ver the past 5 years, FinanciallyHers has become one of our flagship programs. We know that more often than not, women are the financial heads of their households. And thousands of women have learned how to bring financial literacy home through this powerfully focused effort. In 2012 we took it to community centers, churches, libraries – wherever women could gather, work together and form supportive networks.

When women seize control of their financial fut ures, the entire fa mily is

more secure.


9 Patty Hasson goes to Washington

11 Out in front of crushing student debt W

ith student debt escalating unchecked, we’re out in front of the crisis with a program. Last year it was a successful pilot. This year we’ll help students and their families navigate the overall process of selecting and paying for college. Our goal: Less College Debt.

T

he new Consumer Financial Protection Bureau confirmed Clarifi’s growing national reputation by asking Patty Hasson to serve on its Consumer Advisory Board. It’s great to be able to reinforce the great work we’re doing here. And you bet Patty will bring our local experience and hometown values to Washington D.C.

Working with Parents and Students

Honestly, we were thrilled!!

Academic + Career Counseling Financial Aid Advising Financial Strategizing

6

Less College Debt

12 O

10 Financial literacy in a text message

Can a cellphone help folks reduce their debt? We

think it’s worth a text or two to find out. So we’re on our way to enlisting 1,000 participants who will receive personalized reminders via text messages and peer-to-peer “nudging” when their debt management payments are due. (Imagine missing a payment and getting a call from Mom!) We use all the tools at hand to help people get control of their financial lives.

ver the past 5 years, FinanciallyHers has become one of our flagship programs. We know that more often than not, women are the financial heads of their households. And thousands of women have learned how to bring financial literacy home through this powerfully focused effort. In 2012 we took it to community centers, churches, libraries – wherever women could gather, work together and form supportive networks.

When women seize control of their financial fut ures, the entire fa mily is

more secure.


Who We Helped in 2012

GENDER Female: 60%

MARITAL STATUS

Married 39%

Male: 40%

AGE RANGE 22%

15%

27%

19%

16%

INCOME LEVELS

32%

2% 15-25

Single 35%

Divorced/ Separated/Widow 26%

26-35

36-45 46-55 56-65

66+

ETHNICITY *

Black: 36% Asian: 1%

White: 57%

Multi race: 6%

Extremely low (30%)

25%

Very Low (50%) Low (80%) Not LMI

25%

18%

*5% of clients Hispanic

REVENUE

2012 By the Numbers

Government Contracts Earned Income Grants

19% 18%

EXPENSES

Client Fees Creditor Fees Other/In-Kind

Program and Services Administration and Management Fundraising

39%

6% 8% 10%

TOTAL REVENUE $5.55 Million

9% 87%

4%

Thanks for Making it All Possible! • Barclays • Bank of America • Bank of America Charitable Foundation • Boeing Employees Community Fund • Boeing Global Corporate Citizenship • Bryn Mawr Trust • Camden County Department of Economic & Workforce Development • Capital One • Center for Financial Services Innovation (CFSI) • Chase Mortgage • Citibank • Citi Foundation • Citizens Bank Foundation • Conestoga Bank • Delaware County Council • Deloitte

• Fannie Mae • First Niagara • Fox Chase Bank Charitable Foundation • HSBC • Leo Niessen Jr. Charitable Trust • Living Cities, Inc. • M&T Charitable Foundation • New Jersey Coalition for Financial Education • OMG Center/Pew Foundation • PECO • The Pew Charitable Trusts • The Philadelphia Foundation • Philly Fellows • PNC Foundation • Puerto Rican Unity for Progress (PRUP) • Radian Guaranty, Inc.

• Sovereign Bank Foundation • Stradley Ronon Stevens & Young, LLP • Susquehanna Bank • TD Charitable Foundation • United Way of Burlington County • United Way of Chester County • United Way of Greater Philadelphia and Southern New Jersey • United Way of Southeast Delaware County • VantageScore Solutions • Vision Mortgage Capital, A Division of Continental Bank • Wells Fargo Foundation • Wells Fargo Housing Foundation


Who We Helped in 2012

GENDER Female: 60%

MARITAL STATUS

Married 39%

Male: 40%

AGE RANGE 22%

15%

27%

19%

16%

INCOME LEVELS

32%

2% 15-25

Single 35%

Divorced/ Separated/Widow 26%

26-35

36-45 46-55 56-65

66+

ETHNICITY

Black: 36% Asian: 1%

White: 57%

Multi race: 6%

Extremely low (30%)

25%

Very Low (50%) Low (80%) Not LMI

25%

18%

Of above total, Hispanic: 5%

REVENUE

2012 By the Numbers

Government Contracts Earned Income Grants

19% 18%

EXPENSES

Client Fees Creditor Fees Other/In-Kind

Program and Services Administration and Management Fundraising

39%

6% 8% 10%

TOTAL REVENUE $5.55 Million

9% 87%

4%

Thanks for Making it All Possible! • Barclays • Bank of America • Bank of America Charitable Foundation • Boeing Employees Community Fund • Boeing Global Corporate Citizenship • Bryn Mawr Trust • Camden County Department of Economic & Workforce Development • Capital One • Center for Financial Services Innovation (CFSI) • Chase Mortgage • Citibank • Citi Foundation • Citizens Bank Foundation • Conestoga Bank • Delaware County Council • Deloitte

• Fannie Mae • First Niagara • Fox Chase Bank Charitable Foundation • HSBC • Leo Niessen Jr. Charitable Trust • Living Cities, Inc. • M&T Charitable Foundation • New Jersey Coalition for Financial Education • OMG Center/Pew Foundation • PECO • The Pew Charitable Trusts • The Philadelphia Foundation • Philly Fellows • PNC Foundation • Puerto Rican Unity for Progress (PRUP) • Radian Guaranty, Inc.

• Sovereign Bank Foundation • Stradley Ronon Stevens & Young, LLP • Susquehanna Bank • TD Charitable Foundation • United Way of Burlington County • United Way of Chester County • United Way of Greater Philadelphia and Southern New Jersey • United Way of Southeast Delaware County • VantageScore Solutions • Vision Mortgage Capital, A Division of Continental Bank • Wells Fargo Foundation • Wells Fargo Housing Foundation


The on ly reason to look back is to pl an ahead! P. H .

1608 Walnut St., 10th Fl. Philadelphia, PA 19103

P 800.989.2227 F 215-563-7020

W clarifi.org

powered by Consumer Credit Counseling Service of Delaware Valley


Looking Back to Plan Ahead: Clarifi's 2012 Annual Report