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MAY 14-16, 2013


#02 2012


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German and Chinese pavilions confirmed

Launch events expand promotion

With the start of booth sales for BITS – Business IT South America 2013, national and international companies and missions are already guaranteeing their presence at the FIERGS Events Center, from May 14 to 16. Germany and China were the first countries to confirm participation of companies in collective booths measuring 144 m2 and 722, respectively. Further contracts have been arranged with Marcaria, an American company specialized in brand registration and protection; Net Connection, from São Paulo (SP), a leader in web protection solutions; Reverse Reciclagem, from Novo Hamburgo (RS), focused on recycling and the correct destination of electronic waste, in addition to two group booths, for Sebrae-RS and Sebrae-PB.

October was an intense month of promotion for BITS 2013, with the official launch of the third edition in events held in João Pessoa (PB) and São Paulo (SP).

Read more 3rd edition gains support from entities and events

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MOVEMENT BITS receives support from the federal and state governments

BITS 2013 was presented in four cities from three states in September and October, during IT and industrial events.

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IT MARKET Brazil could be the 3rd largest ICT market

The first general meeting of the BITS – Business IT South America 2013 – Strategic Council, held on September 18, in Porto Alegre, consolidated support from the federal and Rio Grande do Sul (RS) governments, through a lunch with RS governor Tarso Genro and the presence of national political leaders.

A study by Associação Brasileira de Empresas de Tecnologia da Informação e Comunicação – Brasscom (Brazilian Association of Information and Communication Technology Companies), in partnership with consultancy firm McKinsey, foresees that Brazil could be the third largest global ICT (Information and Communication Technology) market by 2022, behind only the USA and China.

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COMPANIES Interview with an exhibitor

Reverse (, headquartered in Novo Hamburgo (RS), is a young company looking to BITS 2013 for market expansion opportunities. Érico Pedro Scherer Neto, Commercial Director, spoke a little about the company and its participation at the fair.

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Business tourism growing fast in Brazil

A survey by the Brazilian Ministry of Tourism, conducted by Fundação Instituto de Pesquisas Econômicas – Fipe (Economic Research Institute Foundation) and Embratur, showed that nine out of ten tourists, of the 39,000 interviewed in 16 national airports in Brazil, intend to return to the country.

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See how BITS 2012 went

Flights and accommodation

Know about the region

Watch the vídeo

Hannover Fairs Sulamérica - Deutsche Messe AG Brazilian subsidiary. Sete de Setembro Avenue, 5890 80240-001 - Curitiba/PR – Brazil +55 41 3027-6707

São Paulo +55 11 3521-8000

Porto Alegre +55 51 3340-2890

FIERGS/CIERGS Porto Alegre +55 51 3347-8636 Newsletter edited by: Reverso PR & Corporate Communications -

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