CLAIRE HEFFER IS A MULTIFACETED ILLUSTRATOR AND DESIGNER. SINCE GRADUATING FROM CENTRAL SAINT MARTINS SHE HAS BEEN DEVELOPING HER OWN STYLE AND TECHNIQUES. A VORACIOUS CREATOR, HER REPERTOIRE OF WORK EXPANDS AT A RAPID PACE.
LINE DRAWINGS A MIX OF WHIMSY AND INTRICACIES, SIMPLE IMAGES ARE PROPELLED INTO A RANGE OF COMPLEX AND ORNATE DESIGNS.
TYPICALLY AN ETHEMERAL PIECE OF DESIGN, A MAGAZINE COVER IS ELEVATED INTO A PIECE OF ART BY SIMPLIFYING IN A UNIQUE STYLE OF LINES AND FLAT COLOUR.
QUOTES ORIGINALLY A PERSONAL PROJECT TO DISPLAY JUST ONE QUOTE, TRANSFORMED INTO A SYSTEM THAT WORKS FOR AN ENDLESS ARRAY OF ADVICE AND WISE WORDS ON SUBJECTS SUCH AS ART, BOOKS, SELF-IMPROVEMENT AND CREATIVITY.
TWO PROJECTS SIMPLIFYING WORDS INTO THE MOST BASIC FORMS OF COLOUR AND SHAPE. THE DEFINITIONS ARE AN ATTEMPT TO LEARN WORDS THROUGH ILLUSTRATION. THE FOREIGN WORDS AND EXPRESSIONS ARE THOSE THAT DO NOT EXIST IN ENGLISH, OFTEN THEY ARE FEELINGS OR EXPERIENCES THAT I HAVE ATTEMPTED TO PORTRAY USING COLOUR.
EDITORIAL A RANGE OF COMMISIONED PROJECTS AND PERSONAL REQUESTS.
To help us navigate the entertaining resources in electrifying, Seoul, South Korea, Countlan hooks up with Yaeri Song, co-founder of go-to local website, SeoulistMag.com (she is also an avid picnic lover- see map). Born in Seoul and raised in the U.S, Yaeri returned to Seoul for work and soon discovered the city was lacking in quality English resources for its growing expat/international population. Along with her creative friends, she was determined to ﬁll the gap with her bespoke lifestyle and culture site. From 24 hour ﬁsh markets to where the DIY-crafty Seoulites go to shop, Yaeri shares her favourite places in the city she once again calls home.
1 DESSERTS: (if you are not baking them yourself) Seoul can be a hard place to scale, so the bakery I go for fresh bread really depends on which neighborhood I am in. Publique in Hongdae, Le Alaska in Sinsa and Maybell in Itaewon are all excellent. Maybell is centrally located, and it’s one of the few places that slice bread by hand, so I ﬁnd myself buying bread there most often. Maybell Bakery: 737-2 Hannamdong, Yongsan-gu, Seoul, South Korea (Tel: 02-792-5561)
2 MEAT: NOTE: Most people buy meats from neighborhood marts and sometimes small butchers, but within Seoul, people don’t normally seek out a certain place to buy meat. Most neighborhood marts and butchers, both big and small, offer a good selection of domestic and import meats. For a good dinner, I buy han-u (Korean beef) from Hoengseong, a region in the Gangwon Province known for its superior cattle.
4 FLOWERS: Yangjae Flower Market is the best place for ﬂowers, but it’s a little out of the way. The Express Bus Terminal also has some great options and it’s directly connected to the subway station. Express Bus Terminal: 162 Banpo-dong, Seocho-gu, Seoul, South Korea
5 FISH: Noryangjin Fish Market, hands down. This wholesale market is open nearly 24 hours and attracts throngs of visitors and local seafood lovers. Purchase a ﬁsh and a vendor will slice it into sashimi you can enjoy right on the spot, with a bottle of soju, of course. Noryangjin Fisheries Wholesale Market: 13-8 Noryangjin 1(il)dong, Dongjak-gu, Seoul, South Korea. (Tel 02 814-2211)
6 TABLE DÉCOR: Namdaemun is where a lot of crafty DIY Seoulites shop. The ﬂagship store of Alpha, the Korean ofﬁce/stationery franchise, is a good starting point. They have a great selection of high-quality hanji (traditional handmade Korean paper), which can be used for everything from placemats to tags. From there, you can walk into the street and poke into the various ribbon and wrapping shops for inspiration. Alpha: 20-42, Namdaemunno 4(sa)-ga, Jung-gu, Seoul, South Korea. (Tel: 02 752-0096)
Illustration: Claire Heffer
3 SPICES: Bangsan Market is the baking market of Seoul and it’s where cafe and restaurant owners shop. The market sells everything for your cooking needs, especially spices that are difﬁcult to ﬁnd in Seoul. The Foreign Food Mart in Itaewon also has a good selection of spices. Local spices can be easily bought at any local traditional market. Bangsan Baking Market, 19-1 Jugyo-dong, Jung-gu, Seoul, South Korea. (Tel: 02-2268-6691)
7 CHOCOLATE: The Korean cafe franchise Coco Bruni is big on chocolates and desserts, with packaging that’s cute to boot. There’s one in nearly every upscale or busy neighborhood, but my favorite one is the one in Hannam-dong with ﬂoor-to-ceiling windows overlooking a low-lying patch of the neighborhood. Also in the area is Passion 5, which has an impressive premium chocolate section for those looking for something special. Coco Bruni: 683-136 Hannamdong, Yongsan-gu, Seoul, South Korea. (Tel: 02-512-6058)
PRESS PRESS AND PRAISE.