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L E A D E R S H I P T O O L K I T  

MBTI  Leadership   Assessment   My  personality  type  is  ENFJ:   Extrovert,  Intuitive,  Feeling,  and   Judging.  ENFJ’s  are  known  for  their   charisma,  meaning  that  I  am  someone   who  always  wants  to  help,  and  get   other  people  on  board  with  my  ideas.   The  downfall  to  this  is  that  I  can  seem   manipulative  if  I  don’t  listen  to  other’s   opinions  and  value  their  input.  ENFJ’s   are  described  as  global  learners   because  they  see  the  big  picture.  We   focus  on  expansion,  and  can  juggle  a   lot  of  responsibilities  at  once,  but  if  I   don’t  focus  then  it  could  lead  to  me   being  a  more  scattered  leader.   Another  trait  of  ENFJ’s  that  will   support  me  as  a  leader  is  that  I  am   organized  on  an  interpersonal  level,   and  my  conclusions,  based  on  feeling   and  intuition,  about  people  and  their   motives  are  drawn  quickly.  I  also  but   the  needs  of  others  before  myself   because  I  appreciate  people,  and   value  who  they  are  as  a  person.  But   this  could  get  in  the  way  because  I   could  end  up  taking  on  a  larger   burden  than  necessary.  

Personal Power  Profile     I  ranked  highest  with  Referent  Power,  and  then  Expert  Power  was  a  close   second.   I  view  my  power  profile  as  someone  who  wants  people  to  feel  that  they  are   valued,  and  that  they  are  accepted  and  liked  so  that  they  will  feel   comfortable  with  me  as  a  leader.  I've  always  been  a  helper  and  like  building   self-­‐esteem,  and  have  always  wanted  people  to  like  me  and  feel  that  they   can  come  talk  to  me,  and  be  comfortable  with  me.  I  think  that's  also  where   the  Expert  Power  comes  in  because  I  want  to  be  able  to  be  a  sounding  board   for  others  who  if  they  need  advice,  or  aren't  sure  of  how  to  do  something,   that  I'd  be  more  than  happy  to  help  them  and  wouldn't  make  them  feel   stupid  for  doing  so.  I  like  to  build  moral,  and  try  to  make  everyone  as  happy   as  possible.   I  think  that  my  power  profile  has  benefited  me  when  it  comes  to  working  in   groups.  Like  I  said  I  want  everyone  to  feel  valued,  and  be  happy  with   whatever  work  they  are  doing.  In  group  projects  I  think  it's  so  easy  to  get   caught  up  and  get  defeated  with  all  the  work  you  have  to  do,  and  all  the   different  personality  clashes  along  with  all  the  different  ways  people  work.   As  a  leader  I  like  to  step  in  and  see  what  people's  strengths  are  and  what   they  like  to  do,  and  wouldn't  mind  doing  for  the  assignment.  That  way   usually  everyone  ends  up  doing  something  they  feel  comfortable  with  and   we'll  still  get  the  job  done.   I  think  the  biggest  weakness  is  that  people  would  see  me  as  being  too  nice,   and  might  take  advantage  of  me  wanting  everyone  to  be  happy.  However,  I   know  that  you  can't  please  everyone,  which  sucks  but  is  part  of  life.  I  think   obviously  instead  of  focusing  on  making  sure  everyone  is  happy  with  what   they're  doing,  I  also  need  to  make  sure  that  they  aren't  slacking  because   they  feel  I'm  a  pushover.  I  need  to  be  able  to  step  in  and  lay  down  the   bottom  line  because  otherwise  they  will  take  advantage  of  me.  I  think  it'll  be   important  to  be  more  task-­‐oriented  and  less  emotional  when  it  comes  to   important  things,  and  let  people  know  there  are  consequences  if  they  aren't   doing  what  they  need  to  do,  and  that  I  will  not  be  happy.    


Argumentativeness Scale  

I scored  a  45  on  the  Argumentativeness  Scoring,  which  means  I  am  Low  in  Argumentativeness.   I  knew  that  my  score  would  come  out  to  be  Low  in  Argumentativeness.  For  me  personally  I  don't  like   getting  into  arguments,  and  on  a  leadership  level  I  think  it  can  be  disruptive,  set  a  negative  tone  to  the   environment,  upset  people,  and  generally  deflate  the  work  ethic.  For  me  arguing  for  the  sake  of   arguing,  or  just  causing  drama  is  not  effective,  so  that's  where  I  try  to  avoid  arguments.  Now  if  the   argument  relates  to  something  substantial  like  a  viewpoint  on  company  ethics,  or  if  someone  isn't   effectively  doing  their  job  and  becomes  defensive  about  it,  then  that  is  where  I  don't  have  a  problem   arguing.  There  are  situations  like  that  where  I  have  strong  beliefs  and  I  am  going  to  stand  up  for  myself,   and  my  beliefs.  I  think  from  a  leadership  perspective  in  a  case  where  you're  defending  your  company,   or  your  company's  viewpoints  than  it  can  build  moral  because  people  know  you're  willing  to  defend   them,  and  fight  for  your  work  and  your  company.   An  example  where  I  did  not  argue  a  situation  well  was  last  semester  when  I  was  working  a  retail  job,   and  my  old  boss  had  to  leave  suddenly  right  around  holiday,  and  they  brought  someone  new  in.  At  the   time  in  the  semester  I  had  finals,  I  was  sick,  my  boyfriend  just  broke  up  with  me,  and  my  grandma  was   sick  (and  ended  up  passing  away  a  week  later).  I  wasn't  exactly  in  the  best  state  of  mind,  and  so  when   my  new  boss  called  me  one  night  accusing  me  of  not  caring  about  my  work,  before  she  had  even  met   me,  it  did  not  go  well.  I  ended  up  going  into  work  to  speak  to  her  despite  the  fact  that  I  was  pretty   emotionally  unstable  and  not  feeling  well  at  the  time.  Despite  the  fact  that  I  tried  explaining  to  her  that   I  had  some  personal  things  going  on,  along  with  school,  she  didn't  care.  It  was  difficult  because  I  was   trying  to  rationalize  with  her  by  telling  her  that  I  didn't  appreciate  her  making  it  personal  and  jumping   to  conclusions  about  me  having  never  met  me,  AND  despite  the  facts  that  I  was  one  of  the  top  sellers   in  the  group,  but  she  was  on  the  defensive  and  asserting  herself  because  she  wanted  to  seem   authoritative.  She  pretty  much  only  had  one  argument,  and  kept  rephrasing  it  over  and  over,  and  just   wasn't  open  to  seeing  other  points  of  view.  I  felt  as  if  I  did  come  in  with  a  proposition  to  her,  and  did   defend  my  stance  and  try  to  point  out  what  was  wrong  with  her  point  of  view,  the  fact  that  I  was  so   emotional  at  the  time,  and  that  I  felt  personally  attacked  took  over  my  ability  to  follow  the  five  skills  of   argumentative  competence.   I  think  that  I  should  have  gone  and  talked  to  her  first  when  I  wasn't  so  emotional,  but  I  did  feel  that  I   wanted  to  defend  myself  right  away,  but  should've  waited  until  I  had  calmed  down  a  little.  I  think  then   I  should've  gone  in  with  a  proposition  that  "I  do  care  about  my  work,  and  work  hard  while  at  work  as   can  be  seen  by  my  numbers".  By  inventing  arguments  like  "It's  on  both  of  us  to  communicate   effectively",  "Let's  try  and  outline  how  you  work  as  a  manager  and  what  you  want  from  me  as  an   associate".  I  could've  then  defended  my  positions  with  statements  such  as  "Wait  until  you  work  with   me  before  you  draw  conclusions",  "I  am  a  full  time  student",  and  "I  have  a  personal  life  outside  of   work".  I  could've  further  attacked  her  position  by  asking  her  to  give  me  another  reason  why  she   thought  I  didn't  care  about  my  work  other  than  the  fact  that  I  didn't  know  what  time  I  was  supposed  to   work  on  Black  Friday  yet,  and  that  she  made  a  hasty  generalization.  I  think  the  hardest  part  would  have   been  to  not  make  it  personal  because  she  started  off  the  argument  on  a  personal  level.    




• •


Charismatic to  deal  with  clients  and   to  be  able  to  market  myself  and   make  connections.   Organized,  and  decisive.  I  can  make   decisions  on  the  spot,  and  will  have   work  in  order,  and  in  on  time.   In  tune  with  other’s  feelings,  and   emotions,  so  I  can  adjust  to  other’s   needs.   Passionate,  and  hard  worker.   Mediator,  and  provide  a  sense  of   calm  during  crisis.    

• • • •



Be more  confident,  and  assertive   with  new  ideas,  and  around  other   people.   Use  my  charismatic  nature  to  bring   in  more  clients,  and  to  make  sales  to   potential  shop  owners.   Use  my  expert  power  on  clothing   construction  to  be  viewed  as  a  more   valuable  employee.   Use  my  age  group  (one  similar  to   brides)  as  an  advantage.  


May be  viewed  as  too  nice,  or  a   pushover.   Shy  away  from  conflict,  even  when   it’s  necessary.   Take  on  more  tasks  than  I  can   handle  at  one  time-­‐  overzealous.   Put  other’s  feelings  before  my  own.    


Wedding budgets  are  on  the  rise,   but  brides  are  spending  less  on   their  dresses.   If  I’m  not  assertive  enough  when   bringing  new  ideas  to  the  table  my   employee  value  could  go  down.   More  well-­‐known  designers  are   starting  bridal  lines-­‐  more   competition  in  selling  brand.   My  age,  and  personality  could  also   be  a  disadvantage  because  people   might  not  take  me  seriously.  


Bridal Industry  Analysis   State  of  Current  Business  Climate:   There  is  a  huge  opportunity  in  Chicago  for  the  bridal  market.   Brides  in  Chicago  have  the  second  largest  wedding  budgets  in  the   country.  Wedding  budgets  are  going  up,  but  unfortunately  brides   are  spending  less  on  their  dress.  At  my  current  internship  with  a   bridal  wholesaler  one  of  the  main  advantages  is  networking  and   social  media,  because  brides  are  browsing  the  internet  for  ideas.  In   Chicago  specifically  there  is  a  greater  income  level,  and  more   people  in  general  who  are  getting  married.  However,  there  is  a  lot   of  competition  when  it  comes  to  selling  product  to  boutiques   because  more  well-­‐known  designers  are  starting  to  make  their   own  wedding  lines,  and  brides  are  looking  for  name  brands.  

Customer Demographics  and  Psychographics   DEMOGRAPHICS:   • • • • • • • •

Age: 18-­‐35     Sex:  Female                                                 Family  Life  Cycle:  Engaged/In  a   Relationship                                               Income:  $40,000  and  up                                                 Education:  College  degree  or  currently   in  college       Occupation:  Business   woman                                                 Religion:  All                                               Ethnic  Background:  All  


Every bride  wants  the  perfect  wedding   dress  and  to  a  bride  it  is  one  of  the  most  important   aspects  of  their  wedding.    When  picking  out  their   gown  they  want  it  to  be  an  experience,  and  want  to   have  the  moment  of  finding  “the  one”.  Brides  will   browse  through  magazines  and  the  internet  on   Pinterest,  Tumblr,  Facebook,  Twitter,  and  other   wedding  sites  to  find  inspiration.  They  want  a  gown   that  not  only  fits  their  wedding  theme,  but  fits  their   personality,  and  is  on  trend  with  the  current   season.  

Skill-­‐Sets and  Knowledge  Needed:  

The bridal  market  is  a  part  of  the  fashion  industry,  so  it’s  very   important  for  designers,  wholesaler  designers,  and  boutiques  to   stay  on  trend  for  each  season.  Utilizing  technology,  and  having   knowledge  of  social  networking  sites  is  a  must.  It  is  also   extremely  important  to  know  who  your  customer  is,  and  then   where  your  target  market  is,  and  to  go  out  and  market  the  line,   and  place  yourself  in  that  segment.  On  the  business  end  it’s  very   important  to  stay  organized,  and  to  be  knowledgeable  about  how   the  production  and  manufacturing  process  works  from  design  to   shipment.  It’s  important  to  constantly  be  coming  up  with  new   ideas  and  to  know  what  brides  need.   4  


Personal Vision  and  Mission  Statement   Competitive  Differentiation:  

My Personal  Vision  Statement:    Live  a  life  full  of  love,  happiness,  and  feel   accomplished  and  be  passionate  in  everything  I   do.   My  Personal  Slogan:    Love,  Accomplish,  be  Happy.    

a. I create  value  in  the  fashion  industry  by   having  a  clothing  construction  background.   Designers  will  know  that  I  have  knowledge   about  both  halves  of  the  industry:  the   design  and  business  aspect.  I  am  extremely   hard-­‐working,  and  organized.  Also  because   of  my  charismatic  nature,  and  ability  to  get   along  with  people  I  will  be  an  asset  in  the   workplace,  with  customers,  and  when  it   comes  to  selling  a  line.    

Terminal Values:  

1. Family  Security,  2.  Mature  Love,  3.  Inner  Harmony,     4.  Happiness,  5.  A  sense  of  accomplishment,  6.  Wisdom   Instrumental  Values:   1.  Imaginative,  2.  Ambitious,  3.  Helpful,  4.  Honest,  5.    Responsible,  6  Independent  

b. I am  a  creative  and  hard-­‐working   individual  currently  on  track  to  obtain  a   Bachelor  of  Arts  in  Fashion  Business,  with   a  background  in  advanced  clothing   construction.  Through  my  education  I  have   learned  many  aspects  of  the  business   including  management  techniques,   merchandising  plans  and  productions,   accounting  techniques,  and  further  clothing   design  and  construction  knowledge.  I  am   looking  to  work  for  a  goal-­‐oriented   company  where  I  can  use  my  skills  and   passion  to  help  invigorate  the  success  of   that  company  while  advancing  my  own   knowledge  of  the  industry.  

Values: I  think  that  I'm  lucky  being  a  Fashion  Business   major  because  I'm  on  a  career  path  that  covers   many  of  my  passions.  My  goal  is  to  have  a   fulfilling  career  that  I  love  what  I  do  everyday,   and  is  constantly  inspiring  me,  and  is  never   repetiitve.  I  think  that  when  I  do  have  a  career   I'll  be  guided  toward  a  job  where  I'm  dealing   with  actual  clothing,  since  I've  been  sewing  for   a  long  time  and  love  the  actual  construction  of   clothing.  Another  point  is  that  I  love  my  family,   and  making  people  feel  good  by  bringing   positive  energy  into  their  lives,  so  I  think  it's   going  to  be  one  of  the  leadership  qualities  that  I   adopt:  constantly  trying  to  be  optimistic,   keeping  a  positive  moral,  and  helping  people   feel  good  about  themselves.  I  think  when   organizations  coincide  their  own  values  with   that  of  their  employees  then  people  are  going   to  enjoy  going  to  work,  and  therefore  are  going   to  want  to  work  that  much  harder  to  reach  the   organizations  goals  because  they  feel  that  what   is  important  to  them  as  a  person,  is  also   important  to  the  place  they  work  for.  

General Deliverables  and  Key  Attributes:   Passionate,  hard-­‐working,  intelligent,   organized,  charismatic,  a  mediator  in  tense   situations,  responsible,  creative,  perceptive   of  feelings  and  moods,  attention  to  detail,   visionary,  self-­‐aware,  self-­‐motivated,   empathetic,  personable,  helpful,  imaginative,   ambitious,  honest,  independent,  advanced   knowledge  of  garment  construction,  and   winner  of  sewing  and  leadership  awards.  



Short-­‐Term (2-­‐3  Years)  

Long-­‐Term     (3  +  Years)  

•  Continue working   with  Elaya  Vaughn   Bridal  wholesale   designer  Kate   Pankoke   •  Learn  more  about  the   Production  process   from  manufacturing   to  shipment   •  Learn  more  about   Quality  Control   •  Work  on  marketing   and  sales  skills   •  Become  more  familiar   with  the  wholesale   business  as  a  whole  

•  Continue working  in   the  Bridal/Bridal   Wholesale  Market   •  Have  strong   relationships  with   manufacturers  and   boutique  owners   •  Be  an  expert  about   the  Bridal  Market  in   Chicago   •  Become  head  of     Quality  Control   •  Become  an  asset  in   Sales   •  Be  Director  of   Operations  



Developed interpersonal  and   leadership  skills  through  group   work  and  sports  in  middle  school   and  high  school  

At the  age  of  13  in  2006,  faced  jirst   hard  family  death,  which  lead  to   mental  and  emotional  struggles,   but  also  lead  to  maturity    

At the  age  of  14  in  2006,  took  my   jirst  sewing  classes  with  an   amazing  teacher/mentor  that  lead   me  to  become  a  fashion  major,  and   attended  my  jirst  leadership   conference  

In 2010  started  college,  and  lived   on  my  own  for  the  jirst  time,   leading  me  to  learn  how  to  take   care  of  myself,  and  deal  with   roomate  personality  clashes  

In 2010  I  graduated  high  school   with  honors,  as  yearbook  "Best   Dressed",  as  Clothing  Construction   Student  of  the  Year,  and  left  with   great  teacher  relationships  

In 2009-­‐2010  won  four  sewing   competitions,  and  developed   leadership  skills  by  mentoring   younger  sewing  students  as   Secretary  of  our  Club      

In 2012  started  my  jirst  retail  job,   where  I  learned  all  about  sales,   customer  and  staff  realtionships,   and  management  skills  

In March  of  2013  started  my   internship  with  Kate  Pankoke,  a   bridal  wholesaler  where  I  have   learned  about  the  production   process,  quality  control,   marketing,  and  the  dedication  you   need  to  succeed  

Now I  can  say  I  have  developed   leadership  skills  through  class,  am   working  at  an  internship  which   lead  me  to  my  career  path,  and   have  made  amazing  relationships   with  students  and  teachers  



My "Current"  State:   What  I  do  now  that   needs  improvement  

My "Desired"  State:   How  I  will  act  when  I   have  improvement  

My Action  Plan:  What  I   am  going  to  do  to  reach   my  desired  state  

• Avoiding conjlicts  just   so  I  can  get  along  with   everyone     • My  nice  and  generous   behavior  could  cause   people  to  view  me  as  a   pushover   • Still  need  work  on   marketing  and  sales   skills  

• Be a  competent  arguer   that  uses  compliance-­‐ gaining  strategies  and   be  an  effective   negotiator   • Stand  jirm  in  my   beliefs  and  positions   • Be  known  as  an   "expert"  power  source   on  marketing  and  sales   skills   • Quote  that  inspires   me:  "Dont  be  afraid  to   give  up  the  good  and  go   for  the  great"  -­  Steve   Prefontaine  

• Practice compliance-­‐ gaining  strategies  and   build  my  credibility   without  using   agressive  tactics   • Since  confrontation  is   not  my  strong  suit,  I   need  to  be  conjident  in   my  ideas  and  back   them  up  with  research   and  facts   • Continue  internships,   and  work  with  people   who  have  expert   knowledge  on   marketing  and  sales   • My  suggested   readings:  The  End  of   Fashion:  How   Marketing  Changed  the   Clothing  Industry   Forever  (1999)  by  Teri   Agins  

Leadership Toolkit  

My leadership profile

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