BA (Hons.) GRAPHIC DESIGN
DESIGN PRACTICE 3
VOTE FOR PEDRO 2
The Brief Produce a series of six mailshots on behalf of the Conservative party for the run up to the 2010 General Election. The mailshots should work both on screen and in print. (Three for screen, three for print.)
Background The Conservatives want you to ‘vote for change’, what can you tell someone to make them do that? What information will help a political campaign, and what will hinder it? You need to identify any questions local voters may have, and present the answers in a way that will make them put pen to paper in the ballot box.
Concept/Proposition Through thorough research, you will need to select a body of information that you think will persuade voters, and present it in a way that is concise, hard hitting and ultimately influential. Considerations Persuasion, language, typography, information hierarchy, stock, image, audience, empathy, legibility, audience. What has worked for previous campaigns, and why? What makes a powerful image for an election campaign? What issues will need to be addressed and what issues will be less relevant? National issues may well need addressing, but considering your audience, what matters to them? Will being too serious with your information put people off? In particular young and first time voters?
Mandatory Requirements Research as well as development must be recorded on the relevant blogs. Mailshot design must also include envelope design as well as the printed information within.
Target Audience People of voting age in the West Yorkshire area (18+)
Tone of Voice Empathetic, yet approachable and funny. There is comedy to be found in the state of our political system.
3 X A2 Boards Printed range of mailshots
29th MAY 2010 – 1PM
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.