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INTERNATIONAL

RESCUE

COMMITTEE BRIEF

CONCEPT

TONE OF VOICE

AUDIENCE

To create a packaging system for the International Rescue Committee, that could be used in the aftermath of the Japanese earthquake and tsunami in March 2011.

The concept of this project was to create a packaging system that could communicate without relying on written language. This idea was then expanded to include uniform design and digital delivery.

Due to the tragic nature of the context the brief required a serious, yet accessible tone of voice that could transcend language barriers.

Victims of all ages of the Japanese earthquake and tsunami of March 2011.

CRAIG LAING & HANNAH JACKSON BA GRAPHIC DESIGN YEAR III BOARD 1/5


PACKAGING CONCEPTS My role within this brief was to create the visuals to be used across the range. I created a set of icons, and a layout system which was meant to effectively communicate the purpose of the packaging to a Japanese audience.

2/5


ICONOGRAPHY The icons I created were grouped into three colour coded groups to make them easier to identify in a disaster zone. Green signified first aid items, blue signified rescue items and orange signified food items.

3/5


TEE

IN T E R N

NAL

AT IO

R E S C UNAL E COMM IT

E R N AT IO IN T E R N

AT IO

NAL

R E S C UNAL E COMM IT

E R N AT IO

CO

IN T E R EMSMCI TU TEE

TEE

CO

IN T E R EMSMCI TU TEE

From Harm to Home

Adrian Harris Aid distribution coordinator INTERNATIONAL

INTERNATIONAL

RESCUE

RESCUE

COMMITTEE

COMMITTEE

TEE

AT IO

IN T E R N

NAL

R E S C UN AL E COMM IT

E R N AT IO

CO

IN T E R EMSMCI TU TEE

HN4992-E110-235300-G

UNIFORMS The volunteers on the ground working for the International Rescue Committee would wear a branded white t-shirt (designed by my creative partner) and carry a branded lanyard.

4/5


WEBSITE CONCEPT I created a website concept that would serve to highlight the work carried out by the International Rescue Committee generally, whilst serving as a revenue generator for the charity.

5/5


International Rescue Committee Boards  

International Rescue Committee Boards

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