BRAND PROTECTION ON TWITTER Twitter is an extremely popular social networking application that is used by millions of people across the globe. It is available to use on your smart phone and can be used on the computer as well. It is also simple and easy to set up. Twitter is mainly for fans of celebrities to 'follow' them using the app. You are able to 'follow' many people and people can follow you back. You create your own user name using you email address. This way you will be able to receive notifications via your email address. The great thing about twitter is that no one can pretend to be a celebrity. Twitter basically verifies the real celebrity and displays a blue tick that says verified next to it. Brand protection on twitter was created so that businesses are able to advertise their brands on social networks without having to have a constant worry that any part of their brand will be tarnished. Basically, it is the verification side of the social network. So many people use Twitter as a platform to not only express their views and opinions but to also use it for marketing purposes. Many topics can also 'trend' on twitter. This basically means that a particular topic is being discussed a lot all across the world. Businesses and companies also use Twitter as a means of marketing their products and services. Because most businesses have realized how beneficial it is to make use of social network sits to advertize their business, it has also become equally important to ensure that their brand name is not stained. In order to build a brand management strategy which is effective, you need to follow several steps. First and foremost you need to move with the times. Moving with the times might entail spending huge sums of money trying to protect your brand name, but at the end of the day, it is all worth it. You will have to spend money on things such as website design and branding. The second and equally important thing that you must do is to pay attention to whatever is going on in terms of your web pages or your type of business in general. That is a sure way of knowing what your clients really want. In other words, if you give your clients the best in terms of service, you can be assured that your good reputation will be maintained. If it so happens that you notice some bad reviews regarding your business, it is best that you lower your pride and take the necessary steps to improve on your services. In fact, negative comments allow you to be the best at what you do because you will improve which every negative comment that comes your way. All this goes without saying, especially when it comes to brand protection on twitter. You need to make certain that you protect your brand, otherwise you might lose all that you worked for because of a tarnished name.