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CLAUDIASINOSICH

POR TFO L I O 2019


CLAUDIA SINOSICH

About me Claudia Sinosich

My experience in the world of design began when I enrolled to the Product Design Bachelor degree 4 years ago. I chose this path because I believe that design is a social subject that needs artistic and technical skills. A good designer must be empathic, because he/she must understand the true needs of his user; he/she must be creative in solving the problems that have emerged and finally, he/she must have the technical skills to realize his/her ideas. Then, there are other features required outside the creation of the project: it must know how to present it in a clear, synthetic and graphic manner and above all it must know how to work in a team. It is therefore a multifaceted figure who nevertheless is suitable to my personality. If the Bachelor Degree was closer to my qualities, the Post-Graduate Degree in Product Service System Design helped me to achieve my aspirations. I have always wanted to contribute to the design of the future society and Service Design is increasingly asserting itself in this field, working on social, digital and corporate innovation. My goal as a service designer is therefore to bring my method and my skills into companies or studios to create innovation. Starting from the lowest level of innovation, I can work on Service Design Interaction focusing on UI / UX, on Service Design Intervention, trying to intervene on the customer and company experience and finally on the Organizational Transformation by modifying the process and the company organization .

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Skills

Claudia Sinosich

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Service Design

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Visual Design

+ Interests & Extracourse

UX & UI : Axure, XD

Video Making : Premier, After Effects

Design Thinking

Photographer

Social And Urban Project: in 2019 Volunteering at Association Fare Assieme

Design Method: Brainstorming,

Art Direction

Theater: In 2018 acting course at Teatro Obliquo

System Map, Touchpoint map,

Cinema Culture: in 2017 Extra Course at Politecnico of

Customer Journey, Service Blue Print

Milan

Branding

Fashion And Entertainment: Collaboration with La Boca Central, Plastic Milano

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Product Design

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Graphic Design

3D model : Rhino, Inventor

Editing: Photoshop, Indesign, Illustrator

Technical Drawing

Digital Adv

Physical Model Prototype

Ballet: classes from 2002 to 2012, at the dancing school Danza e Movimento


CLAUDIA SINOSICH

Main projects 2017/19

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CLAUDIA SINOSICH

#01 May2019

WOM

Boost the Word Of Mouth During the course of Product Service System Design Studio I had the opportunity to realize with my team a project for Human Resources, in particular for the recruitment phase. Thus, we design WOM. The WOM is a new public referral platform that aims to optimize the word of mouth chain, linking companies and candidates through motivated and trusted individuals and industrial specialists. Moreover, the candidate’s profile highlights his/her soft and hard skills and an academy system helps the candidate improve how he/she express him/herself during the interview. Team: Francesca Anna Bazzo Juliana Dos Santos Netto Campos Claudia Sinosich Chenhao Yang Outcomes: Video Co-design session UX/UI Customer Journey and Storyboard

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Real life professional connection by encouraging physical meeting

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Establishing the word of mouth for referring

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Assisting candidates using the academy

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Rewards system In order to motivate people we turn the “ thanks” in actual “thanks bonus” to access to useful discounts such as “Amazon”, “Duolingo, “Coursera” and others magazine.

Magazine

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We support users to find the Social Node: A person with a high number of connections who become a social center of the network and act as local connector in a specific field


CLAUDIA SINOSICH

Co-design session To design WOM we managed a co-design session to understand exactly the needs of the user and open a collaboration to improve the service. Two different co-design sessions were conducted: the first with two HR of small / medium companies, the second with five candidates. It was one of the first experiences of co-design that I had the chance to lead and it led to excellent results. The construction of boundaries objects allowed the interviewees to interact directly with the prototype of our service and to act easly new hypothetical situations to understand how to improve the user experience costumer and individual criticalities and strengths. Watch the video: Our Co-design

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#06 Sept - Dec2019

My City Collection Fashion Retail Analysis and Development In the course of Business Innovation we analyzed the cases of Fashion Retail and we focused on & Other Stories retail. Our goal was to change the meaning of the in-store experience from “the shop inspires me” to “I inspire the store”. My City Collection therefore proposes not to use models to show collections and outfits, but customers themselves have the opportunity to match the clothes in the store, be photographed on our stand and share their own unique and personal style. Furthermore, since & Other Stories offers collections relating to a different city, we offered also to the client the opportunity to participate in a workshop in which he/she can, accompanied by designers and stylists, can design and participate in the collection of his/her own city by removing stereotypes and designing unique and personal collection. Team: Benedetta Ajello Francesca Bignone Iacopo Cariboni Giulia Sala Elisa Scrignar Claudia Sinosich Margherita Stanga Outcomes: Business analysis Customer Journey and Storyboard Moodboard

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Promoting diversity, influser attitude and the chance to design your city style

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A workshop to design your style with expertsign

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Photoshooting inside the shop to catch and share your style


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#02 June2019

LBC Living Building Challenge In June 2019 I partecipated in a one week workshop about Smart City Milano. The challenge of my team was to spread LBC values on ​​ Milanese citizens. The Living Building Challenge (LBC) is one of the most rigorous benchmarks of sustainability in the built environment industry. Yet, it is not widely adopted. LBC evaluates Equily, Materials, Energy, Health and Happiness, Place, Water and Beauty of each building and it is very difficult to satisfy all the parameters and obtain the certification. My team has therefore decided to change the certification making accessible to all citizens through the app. Then, we intervened on four elements: 1. With the advertising of the service itself we create more awareness 2. Through the app we allow to improve the sustainability of buildings starting from the individual apartments. The app also provide a rapid evaluation of the apartment and constant support on how to improve through tips. 3. Validation is very important to understand if the inhabitants of the building or apartment are actually satisfied with the tips and if they perceive a real change. 4. Since we believe that rewarding each small step helps the individual to increase his knowledge about the impact, we reward every steps with discounts at eco-sustainable services. Team: Greta Gamba Lucia Gualdi Lucia Pierangeli Claudia Sinosich Matilde Vannucci

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Awareness


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Evaluation & Support by tips

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Validation

EQUITY PETAL VALIDATION FIRST IMPERATIVE: UNIVERSAL ACCESS FRESH AIR -The tip compromised abiliy to take advantage of the natural ventilationis?

Never

Always

-Is the tip free from Red list material emission?

Never

Always

NATURAL WATERWAYS - Does the tip block access to water sources to any living being?

Never

Always

- Does the tip require a use of water that reduces the amount available for other living being involved?

Never

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Always

Monotoring & Reward


CLAUDIA SINOSICH

#03 April2019

Smart Mobility Box Hackathlon x Vodafone 5G In the 2019 I joined in the hackthon launched by Vodafone to develop 5G technology for Smart City Milano. The oppurtunity was great and in two days we design a new concept to improve the car sharing system. Our mission was to reduce private cars and get better the efficiency of sharing mobility. As a consequence, we wanted to reduce the polluted air that is a big issue in the city of Milan. To do that, we created the sharing mobility box that gives the opportunity to track the park slots throughout a camera system placed inside the car. The camera records streaming videos of Milan’s streets and it tracks the parking area. 5G is necessary because it can transmit huge quantity of data and it has a high quality image recongnition. Our box is customizable for any new and existed sharing mobility services. Our data could be also sold to public adminstration to control congestions. Team: Caterina Castiglioni Andrea Finazzi Enrico Grazioli Claudia Sinosich Alice Ventura Outcomes: Product and Service Arduino Prototype

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The Camera Device allows to record streaming videos of Milan’s streets and track parking area

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The Phone Device allows to start immediately the rental thanks to the NFC technology

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#04 Sept - Dec2019

Odissea Run Into the Space During the Innovation Studio my team developed Odissea. Odissea’s target is teenagers girls and it is basically providing the patches as rewards to the users according to the extent which they have done the physical activity. Once the

community

user put their smartphone into the beltbag MARS, it start counting the activities they have done and the records is on the app. If the user reach to the extent which

rewards PATCHES

we set as a challenge for each month, they can get one patch, which has a function that authenticate it to unlock the media contents such as playlists, podcasts, video tutorials assigned to each patches via our app. Each media content is limited on those who can unlock it with the patch technically. On the other hand, we open an

join EVENTS

MARS

APP

patches market

online market where users can exchange patches that they have with what they don’t

ODISSEA

have and unlock the media contents they missed. Team: Lucia Pierangeli Yoichi Shintani Claudia Sinosich Huang Xiaochen Outcomes: UX/UI Video and Visualization System Map, Customer Journey and Storyboard Physical Prototype

collaboration

FREEDA


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Technical fabric and ergonomy studies to ease physical activity

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content that can be exchanged on the market to create communities MARKET Search

MYSS KETA REWARD

PATCHES OF THIS YEAR

music

LAST YEAR PATCHES

pod cast


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Brand identity and collaboration with Freeda

We select Freeda as brand because it has our same value as sisterhood and women achievements.We got inspiration from Freeda website which consists of moon, galaxy and female astronauts. The universe is infinite, detected by human in the recent several decades. In our mind, Space is full of energy that human can barely reach. We want to show our concept that girls have energy to “reach and run� in the space as long as they trust themselves and make their achievements.

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#05 April2019

Amarcord Half Memory, Half Continued In the course of Visualization and Prototyping my team and I had to transform a Black Mirror episode into a “Light” Mirror. Our episode was “The Entire History Story of You” and we turned it into an Amarcord. Professors asked us to create an immersive experience to present our service. Therefore we made two videos and a performance that was shown in class. Amarcord is a service for the elderly that offers the possibility of sharing their memories with parents and friends. Every session takes place at the Amarcord Social Center, a structure that looks like a cinema and has all the necessary technology to access and re-live the memories recorded through the person’s Grain. The users are only able to access the Grain at the Amarcord Social Center. The elderly are invited to participate only after receiving the letter to participate. Team: Chealse Fu Greta Gamba Lucia Gualdi Gabiela Milewski Lucia Pierangeli Elisa Scrignar Claudia Sinosich Matilde Vanucci Outcomes: Videos Virtual Reality Performance

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The video Interview of the grandmother and her son To represent the core elements of our service we have decided to tell the real story of my grandfather through the eyes of my grandmother, Angela. In the interviews with my father she told us the story of my grandfather

Watch the videos: Part I Part II

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The Perfomance Each object has a memory of my grandmother. The Amarcord installation provides the audience an opprotunitiy to experience detailed memories of each object through VR

Amarcord Letter

Alarm Clock

The Cup

The Watch


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#07 May2019

Riabitare Urban Project in Gratosoglio Riabitare is a volunteer project that I carried out in 2019. It is a workshop sponsored by the Municipality of Milan and designed by the Association Fare Assieme. The project consisted in the regeneration of four places in the suburb of Gratosoglio through different types of intervention. The goal was to rebuild a community within the neighborhood and raise awareness about consumption and recycling. To do this, we used recycled material to design installations and two squares were repainted with the inhabitants of the neighborhood to create play areas for children and relax areas for elderly and families. The final day of the workshop we launched an event in which we invited several associations to speak, and we organized games, yoga classes, theater performances and philosophical and literary debates. Team: Clara Marchesi Eleonora Salvato Claudia Sinosich Martina Spinelli Outcomes: Urban regeneration Event

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#08 Feb - Dec2018

Alcantara Consultancy for Archive Website In 2018 I started a collaboration with the Alcantara S.p.A supported by my professor Mario Bisson. The consultancy concerned the design of Alcantara photos archive on excel. My proposal was to move this in open source archive to make archiving more accessible and faster. The idea was accepted and then I designed the mockup and the graphics of the platform. In the next stage we analyzed the possible future scenarios. First, we proposed to design an actual “Alcantara Experience” combining photos, videos, installation and materials and second, to make the archive accessible to the customer via the App in order to access to the fascinating history of Alcantara’s material. Outcomes: Online Archive Mock-up Retail Experience

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#09 Sept - Dec2017

Dot

Fashion Accessories At the end of the Bachelor I attended the course of Synthesis in which I designed my final thesis product. In the course we collaborated with the OpsObjects company that deals mainly with fashion accessories and jewelery. The brief asked not to use technology, to make an inexpensive jewel and to work mainly on shape and material. Thus, I designed Dot, a bracelet bag with a modular handle that individually becomes a bracelet. The bag is small and compact, suitable for evenings and is designed to be worn in different ways to be practical. Dot has a collection of colors and Alcantara materials that allows the users to customize it. Outcomes: 3D Model Prototype Shooting

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#10 June2018

Moony Gatway Hub

During the one week workshop by TCI professional LED application my team designed Moony. Moony gateway hub is the first gateway designed to create a bridge not only among the house’s objects, but also to connect the inside of the home to the outside. Moony collects external data and relate it to the internal detections in order to create an energetic and bright balance between the outside and the inside. Then, the application allow users to measure the sleep’s quality and the influence of the external eniroment, like moon and pressure, on it. Team: Caterina Castiglioni Claudia Sinosich Alice Ventura Outcomes: Arduino Prototype Videos UX/UI

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#11 Jan - June2017

Zenith

Snowboarding simulator

Zenith was the first project I did in my academic studies. The primary research was about proxemity between th athlete and his environment, then the focus was on snowboarding and proprioception. My team’s goal was to improve the snowboarder’s concentrtion before competition and then we developed Zenith: a Snowboarding simulator with a complex and sophisticated technology. The project was based on Continuos Design and Design for Assembling and Disassembly. Zenith was presented and published by the Milano Montagna Competition-Vibram factory. Team: Claudia Sinosich Matilde Vannucci Greta Vergani Outcomes: Technical Drawing 3D Model

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#12 Jun - Aug2017

The Philartist Art direction

The Philartist is a start-up that aim to fundraise medical research and support families throughout cultural and art events. I collaborated with them as an intern during summer 2017. I designed their logo and website, I took photos for their portfolio and I also found out new location for their events. It was an interesting experience because I had the chance to practice graphic skills and art direction finding location and supporting the team. Outcomes: Art direction Photos Web Design Graphic Design

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CLAUDIA SINOSICH

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CL AUDIA SINOSIC H DESIGN

claudia.sinosich@gmail.com +39 3491853989 Viale Berengario 9, 20149 Milano

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Portfolio 2019 Claudia Sinosich  

Portfolio 2019 Claudia Sinosich  

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