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Public Neighborhood Meeting Hill House Boston Community Center Wednesday, April 16th

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


AGENDA: -Introduction -site planning -operations and permits -community benefit -communications -conclusion -questions


INTRODUCTION: Colin Kreik General Manager of Market, Planner and Public Relations Resident of Beacon Hill for 3 years, Boston resident since 2008 Boston Architectural College, Bachelor of Landscape Architecture

casey fox General Manager of Market, Financial Planner Resident of Boston since 2012 Cornell University, Bachelor of Science in Applied Economics and Management

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


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mission statement Our goal is to create a vibrant community event in the heart of Beacon Hill’s commercial district, by supporting local businesses and providing healthy foods for our residents and visitors. • Sustainable Agriculture • Enhancing the Local Business Zone of Charles Street • Providing Community Outreach through Creative Market Planning • Giving Urban Residents Access to Naturally Farmed Foods • Vocalizing on the idea of Health and Nutrition

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


Site planning: overview of market site plans

• Site Context • Traffic Analysis • Detailed Site Plan Pedestrian Circulation ADA Compliance • Additional Renderings and Perspective Images overview of operations and permitting

• Proposed Times and Dates of Operations • Permit Applications: Farmers’, Food Vendors, Live Music, and Street Occupancy • Hosting of Non-Profits, Entrepreneurs, and Startup Businesses • Market Currency

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


site plans


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operations & permits


proposed times and dates of operation Saturday’s, 8am/9am - 2pm • Early, Calm Shopping Experience before Businesses Open • Capturing Second Wave of Brunch / Lunch Foot Traffic May/June through Early November • Three Season Rotation of Produce

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


permit applications Farmers’ Market Permit • Approved Farmers • Proper Packaging and Labeling Food Vendors • Prepared Foods / Cooked to Order • Vendors Chosen Based on Experience Working with Farmers • Menu Items Prepared with Local, Fresh Ingredients Live Music • Soft Jazz / Acoustics Street Occupancy • Closing Off Mount Vernon Street for duration of Farmers’ Market

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


Hosting non-farmers We will reserve 2 to 3 tents for local non-profits, entrepreneurs, and start-up businesses interested in utilizing our market for their own purposes • Recruit New Members • Opportunity for Surveying • Gain Recognition / Receive Donations • Sell Goods and Services • Brand New Business

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


Market currency Markets across the board exchange customized chips if the farmers’ are only accepting cash. These chips can be used for future shopping, and are a mutual currency for all shoppers. • Square Card Swipe • LevelUp with Potential Discounts and Promotions at Market for Frequent Users • Exploring the Potential of “Boston Bucks” / EBT with Boston Collaborative for Food and Fitness

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


Community Benefit: Neighborhood SCALE

• Beacon Hill - Missing Link for Existing Farmers’ Markets in Boston • Community Event • Bringing Shoppers to Local Businesses • Farm to Table Experience city SCALE

• First Market Proposed to Occupy a Street in Boston • Precedent Overview: MarVista Farmers’ Market, Old South Pearl Street, Clement Street Farmers’ Market, Murray Hill Farmers’ Market, Concord Farmers’ Market • Adjacent Boston Landmarks • Small Business Development, Vibrant Street Life, Green Movement

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


neighborhood


Beacon hill - the missing link Beacon Hill does not current have a farmers’ market. The only existing farmers’ markets adjacent to neighborhood are in Copley Square and Government Center, operating at inconvenient times. These markets are about .5 - 1 mile from Beacon Hill. • Copley Square Farmers’ Market Wednesday & Friday 11am - 6pm • Government Center Farmers’ Market Monday & Wednesday 11am - 6pm

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


Event for our community This market will further enhance the existing local shopping district of Beacon Hill, and will bring residents together weekly. It will be a close-knit neighborhood event in an urban setting. • Exciting and Safe Atmosphere • Providing Goods and Services for the Culture of Beacon Hill • Integrating Established Businesses with Entrepreneurs and Non-Profit Groups

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


market will bring more business About 1/3 to half of market visitors will most likely pass through the market for the experience, or come to eat lunch. It is more likely this group will continue shopping along Charles Street. • Foot Traffic Will Grow, Benefitting Neighborhood Economy • Event Will Draw Potential Beacon Hill Shoppers

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


farm to table experience Continuing on the philosophy of providing farm foods and produce to the inner-city of Boston. • Urban Resident Access • Shoppers Will Learn from the Farmers’ and Vendors

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


city


first farmers’ market occupying a street The City of Boston’s current farmers’ markets take place on private and public land, including plazas and parks. Our proposal is innovative, and harps on city growth. • Successful in Many other Cities Across the Country • Cities Larger and Smaller than Boston are Doing This

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


precedent overview The following are a list of successful markets which we have either experienced ourselves or have researched. These Farmers’ Markets take place in the streets of urban environments. • MarVista Farmers’ Market, Los Angeles, CA • Old South Pearl Street, Denver, CO • Clement Street Farmers’ Market, San Francisco, CA • Markets in New York City, NY • Concord Farmers’ Market, Concord, NH

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


MARVISTA FARMERS’ MARKET Venice Boulevard and Grand View Boulevard Los Angeles, California


old south pearl street farmers’ market South Pearl Street and Evans Avenue Denver, Colorado


mission community market Bartlette Street and 22nd Street San Francisco, California

“Kids can play, dance, and perform at MCM! We’ve offered Open Mic Nights for kids and hosted youth performers from various local organizations” -missioncommunitymarket.org


markets in manhattan Broadway and Bleecker New York, New York


concord farmers’ market Capitol and Main Street Concord, New Hampshire


adjacent to boston landmarks This site is within 100 yards to the Boston Common, blocks away from the Charles River Esplanade, and is right along the renowned Charles Street. • 300 Yards to Esplanade • 100 Yards to Boston Common & Public Gardens • Along Charles Street

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


city growth and development Our market contributes to the growth and development of many diverse sectors in a sustainable way. • Small Business Development Our market is an Urban Downtown Shopping Center in the City of Boston • Vibrant Street Life The street will be pedestrian-friendly safe environment • Green Movement Provides sustainable foods in a downtown epicenter

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


communications: local networking

• Community Groups • Businesses few farmers we’ve talked to

• The Interest Received Thus Far Government

• City Department’s Aware of Our Project website

• Screenshots • E-mail Address

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


local networking • Beacon Hill Civic Association • Beacon Hill Business Association • Boston Collaborative for Food and Fitness • Boston Local Foods • Beacon Hill Framery “Big Box vs. Local”

• Savenor’s Market • Ace Hardware • Stephen Score Antiques • Liveable Streets • Crush Boutique • Beacon Hill Chocolates

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


FarmERS who have REACHED OUT TO US • Granite Ledge Coffee, Concord, NH • Georgia Peas, Pittsfield, VT • Narragansett Creamery, Narragansett, RI

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


GOVERNMENT • Food Initiatives Department, Office of the Mayor • Massachusetts Department of Agricultural Resources

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


website screenshots Home Page


website screenshots Home Page, Directory


website screenshots Farmers’ of the Week


website screenshots Contact Us


website screenshots Vendor Registration


COnclusion: This Community Farmers’ Market will benefit residents and local businesses in the Beacon Hill Neighborhood in a variety of ways. Our innovative site planning will advance the City of Boston, and will not be a major hindrance on existing traffic patterns.

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


Questions? If you would like to contribute to our Permit Application, please find the sign-up sheet. Join us.

Colin Kreik & Casey Fox contact@beaconhillfarmersmarket.com


Beacon Hill Farmers' Market Presentation