Portfolio

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Portfolio For my portfolio I’ve chosen pieces that I feel demonstrate a range of writing, and truly represent the product brand, voice and strategies.

Table of Contents • • • • • • •

Pages 2 - 4: Marketing pieces for a dental client Page 5: Promotional travel piece Pages 6-9: Pieces for a direct marketing campaign Page 10: Licensed property-driven calendar copy Page 11: Licensed property-driven book copy Page 12: Amazon book descriptions Pages 13 – 16: Hallmark greeting cards

2 Ad copy for a dental trade magazine

SPEND MORE TIME PRACTICING IN YOUR PRACTICE Welcome to (name) by Hu-­‐Friedy; the place where your practice and compliance resource needs are met. (name) is a portal that centralizes all the most current compliance and protocol regulations that affect your practice and the safety of your patients in one convenient place. Less time searching through multiple compliance resources means more time you can spend with your patients. What’s more, (name) is made available at no cost to practices that have a Hu-­‐Friedy Instrument Management System (IMS®) or purchase an IMS and commit to a minimum order of Hu-­‐Friedy consumable goods. IMS keeps your instruments organized from chairside procedure through cleaning, sterilization and storage in one convenient cassette. Practices who use our IMS experience a 5-­‐10 minute time savings per procedure. And now that time savings is even greater with the new (name).

Allowing you more time with your patients is just another way Hu-­‐Friedy is fulfilling its mission of “improving lives through better dentistry – smile after smile”.

For more information on (name) and the Hu-­‐Friedy Instrument Management System (contact info.)

3 Brochure Page 1 The Compliance Corner by Hu-Friedy: where your practice and compliance resources meet Page 2

Compliance Corner

Hu-­‐Friedy recognizes the challenge you face in searching for the most current compliance and protocol regulations that affect your practice and the health and safety of your patients.

That’s why we’ve created the Compliance Corner; the place where your practice and compliance resources meet. The Compliance Corner is a portal that centralizes all the most current compliance and protocol regulations in one convenient place. It is the most comprehensive library of compliance information available and is an exclusive offering of Hu-­‐Friedy. No longer will you have the need to scour several different resources to find vital regulatory information. And no need to worry if that information is up-­‐to-­‐date and correct.

The Compliance Corner also provides timely responses to any infection control or instrument processing questions you may have. In addition, it gives you access to required OSHA training and provides you with helpful reminders of tasks which need to be completed to stay compliant.

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Instrument Management System

Oh, and did we mention the Compliance Corner is a value-­‐added free service? If you already have the Hu-­‐Friedy Instrument Management System (IMS®) or purchase an IMS and make a commitment to spend an annual minimum of $7000 on Hu-­‐Friedy consumable products, the Compliance Corner is available to you at no cost. Hu-­‐Friedy’s Instrument Management System (IMS®) is the most comprehensive, reliable and efficient instrument processing and infection control system on the market today. IMS combines sterilization, storage and organization of instruments into one integrated cassette system. With IMS all your instruments, accessories and disposables are organized by procedure for quick identification and access, which eliminates the need to sort instruments during processing and reduces the time required to find the right instruments when you’re chairside with your patients. Many practices purchase separate components for their instrument cleaning, sterilization and storage, but with IMS it’s all in one convenient cost-­‐effective system. No need to spend time organizing your instruments means more time with your patients.

Likewise, Compliance Corner means less time spent searching for compliance resources and additional time spent with your patients. The Compliance Corner is Hu-­‐Friedy’s way of saying thank you for giving us the opportunity to partner with you in your instrument management needs.

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IMS and Compliance Corner

• Cost effective system to sterilize, store and organize your instruments • Organized by procedure for quick identification and ease of use • All in one—no need to purchase separate components • Less time spent organizing instruments equals more time spent with patients • All current compliance resources centralized in one place • Friendly reminders sent for compliance tasks that need to be completed • Easy access to training materials • No cost value-­‐added program

Hu-­‐Friedy is the trusted leader in infection prevention and compliance. The IMS and Compliance Corner program is just another way we’re fulfilling our mission of “improving lives through better dentistry – smile after smile”.

(contact info.)

5 Get Away to Gatlinburg Imagine sitting on your private balcony or patio, drinking your favorite coffee while watching the sun slowly burn the morning fog off of The Great Smoky Mountains.

You’re tempted to start planning out the day before you, but it can wait a little while longer as you enjoy the moment.

This is Gatlinburg, Tennessee. A community as hospitable and unique as its surroundings. Known as the gateway to the Great Smoky Mountains National Park, Gatlinburg is the small town with big-time attractions and entertainment, whether you come for the outdoors, a romantic retreat, or a family-friendly vacation.

For those looking for outdoor adventure, the Great Smoky Mountains National Park offers a wide variety of options. With its 800 miles of trails, hikers will enjoy the dense hardwood forest, scenic overlooks, and the many waterfalls located within the park.

There are also opportunities for biking, fishing, horseback riding, tubing, and for the truly adventurous, a zipline course through the forest canopy.

Whether for a special anniversary, or just a weekend away, Gatlinburg also has many opportunities for you and your special someone. Hop on the Sky Lift or Aerial Tramway to take in the beauty of your surroundings. Stroll through town to discover the many oneof-a-kind shops, galleries, and museums. Check out a few of the local wineries, breweries, or distilleries, take a tour, and maybe try a sample or two. With all of the great restaurant choices in town, it may be difficult to choose a favorite. And to top off the night, drop into one of the live music venues. Or if you prefer something a little more private, grab a bench along the river walk and just enjoy one another’s company.

There is no shortage of fun things to do for family-friendly entertainment. Voted by TripAdvisor as the #1 aquarium in America, Ripley’s Aquarium of the Smokies is a must-see. With its 12-foot sharks, giant sea turtle, and penguin playhouse, it’s bound to make an impression! Gatlinburg is also host to miniature golf, go-carts, arcades, a candy factory, amusement rides, water parks, horse stables, and the Guinness Book Of World Records Museum. After a fun day on the town, take a ride to the top of Gatlinburg’s Space Needle to catch an aerial view of all the places you’ve been.

A far as accommodations go, Gatlinburg has it all. From cabins and chalets, to hotels and motels, bed and breakfasts, inns, lodges, condominiums, and if you love the outdoors, there are camping options as well.

So what are you waiting for? Isn’t it time you got away to Gatlinburg? For more information and to start planning your Gatlinburg getaway, go to https://www.gatlinburg.com. Gatlinburg is waiting for you.

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B E A L I F E C H A N G E R

1 in 3 sexually active teen girls will become pregnant before age 20.

Every 4 seconds an adolescent contracts an STD.

Nearly 50% of all new STDs each year are among young people ages 15-­24.

1 in 4 new HIV infections in the U.S. occur in young people ages 13-­24.

CHANGE IT.

Moral values can’t be taught in our schools.

Sexually transmitted

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8 Press release for the marketing awareness and fundraising campaign.

MISS MISSOURI NAMED LIFEGUARD YOUTH DEVELOPMENT AMBASSADOR Program helps teens avoid at-risk behaviors Miss Missouri 2015, McKensie Garber, has recently been named as the Ambassador for the LifeGuard Youth Development program administered by The Women’s Clinic of Kansas City. In this role, Garber will participate in speaking events, make appearances and sign autographs to raise awareness for the LifeGuard program.

“I am very excited to be serving as the Ambassador for the LifeGuard Youth Development program,” said Garber. “It so closely aligns with my own personal mission of promoting lives of integrity through education.” click here for short video Garber will make her first appearance as the LifeGuard Ambassador April 2 at Crown Pointe Church in Lee’s Summit. She will speak to area teens and their parents about the importance of resisting the negative pull of our culture and the benefits of pursuing the virtues that lead to lives of integrity.

“I love the message LifeGuard promotes for developing character through making good life choices,” said Garber. “And the fact that it’s available in a school classroom setting makes that message so much more accessible to teens who may otherwise not hear it.”

Garber represented the small town of Hale, Missouri when she won the title of Miss Missouri Outstanding Teen in 2011. She won the crown of Miss Missouri in June 2015, making her the first woman in Missouri to win both titles.

Garber completed her college education in May 2015, graduating summa cum laude from Oral Roberts University with a Bachelor of Science degree in Convergence Journalism and a minor in writing. The school awarded her the honor of Overall Outstanding Senior in Media.

Since winning the Miss Missouri crown, Garber has spent the year traveling the state to promote her platform, “CharacterPlus — Inspiring Lives of Integrity Through Education” as well as working with the Children’s Miracle Network, the national platform of the Miss America Organization.

9 Proven record of success The LifeGuard Youth Development program is a school or community organizationbased program that educates teens about the importance of making healthy life choices and avoiding destructive at-risk behaviors, such as using drugs and alcohol or having sex before marriage. The program has had a proven record of success in area schools, particularly classrooms in the Lee’s Summit School District. After implementing the program, the school district experienced a notable reduction in the number of student pregnancies and sexually transmitted diseases. Both students and administrators have witnessed the positive impact of the LifeGuard program for area teens.

Funded by donations only The LifeGuard Youth Development program is entirely funded by donations. All donations remain local to change the lives of Kansas City area teens. Anyone interested in donating can visit www.guardyourself.org to make a donation in any amount, or call 816-836-8336 to speak with a LifeGuard representative.

About The Women’s Clinic of Kansas City The Women’s Clinic of Kansas City is a 501(c)3, community-supported, medical clinic that provides free services to young women facing an unexpected pregnancy and character education to teens. The board of directors and medical advisory board provide leadership and supervision of the mission, and a staff and volunteer base of more than 80 men and women help carry out the day-to-day operations of the clinic. www.twcfriends.com About LifeGuard LifeGuard is the youth development program of The Women’s Clinic of Kansas City.

The organization is committed to helping youth make healthy choices for successful futures. www.guardyourself.org

10 This copy was written for a Martha Stewart Flowers wall calendar Ornamental Kale Ornamental kale is a plant that starts to show its best color when most of the other garden varieties are well in their decline. Being cold-tolerant, ornamental kale comes into color in the fall and early winter, becoming particularly more vibrant after the first frost of the season. Rather than flowering, kale produces leaves in a tight “rosette� of reds, whites, pinks, purples, and blues. Although kale can withstand temperatures as low as 5 degrees, once temperatures drop below 20 degrees, the leaves will start to lose their color. Kale are most often used as garden borders, or container plantings.

This piece of copy was written for a Goodnight Stories for Rebel Girls wall calendar (Goodnight Stories for Rebel Girls is a series of books and calendars aimed at girls ages 6 and up containing stories of women who have overcome incredible odds.)

Beatrice Vio Once upon a time there was a girl from Italy named Beatrice, but everyone caller her Bebe. Bebe enjoyed the sport of fencing and was quite good at it. When she was eleven years old, Bebe became quite sick. In order for the doctors to heal her, they had to amputate her legs and her forearms. After more than three months of rehabilitation, Bebe wanted to return to fencing, even though everyone told her it was impossible. Not only did Bebe return, but she became a champion and won the gold medal at the 2016 Paralympics in Rio de Janeiro.

11 Selections from a book titled Peanuts Origami

Baseball Baseball is a favorite pastime of the Peanuts gang, and no one is a bigger fan of the game than good ol’ Charlie Brown. Unfortunately, Charlie Brown seems to like baseball more than baseball seems to like him. As the team’s pitcher, Charlie Brown often has line drives hit straight toward him, which send him tumbling him in the air knocking off the majority of his clothes. Seldom is he discouraged though. After a brief timeout to redress himself, he’s ready to step back up on the mound and hurl the next pitch. Batter up!

Snoopy The “funny-looking kid with the big nose,” as he’s called by Peppermint Patty, Snoopy is the dog who often seems more human than dog-like. Whether he’s the World War 1 Flying Ace, a skater, writer, lawyer, or “world famous” whatever, Snoopy’s imagination takes him places no ordinary dog could ever go. Of course, his all-important suppertime always brings him right back home. And though Snoopy would rather sleep on top of his dog house than in it, his dislike for the cat next door reminds us that he is indeed a dog.

And one of the world’s most famous dogs at that!

12 Amazon book descriptions for The Far Side® books

Beyond The Far Side Sales Handle: If laughter truly is the best medicine, then prepare to be medicated.

Description: Welcome to the world of The Far Side® by New York Times bestselling author, Gary Larson, where everything comes with a twist. Beyond The Far Side is the second collection of The Far Side® comics, featuring works from 1982 and 1983. Picking right up where the first one left off, in this collection, you will learn the real reason dinosaurs became extinct, how you can tell when you have “bed buffaloes”, and that sometimes a lion just wants a salad. Reacquaint yourself with The Far Side, or introduce it to a new generation. Either way, you’ll be doing someone a favor.

Cows of Our Planet Sales Handle: If you like laughing until milk comes out your nose, this is the book for you.

Description: Works from The Far Side®, 1991 and 1992, from New York Times bestselling author, Gary Larson, all come together in Cows of Our Planet. In addition to his off-the-wall humor displayed in strips such as “medieval chicken coops” and duck-snorting wolves, Larson has included a full-color centerfold of cow breeds that exist only in his world. If names like “Tennessee big butt” and “Polynesian puffer cow” don’t make you chuckle, the illustrations certainly will. Your laugh muscles are sure to get a vigorous workout.

And yes, “laugh muscles” are a thing. Look it up.

13 Storytelling project greeting card

14 Fresh Ink non-humor card

15 Fresh Ink humor card

16 Shoebox humor card This greeting card actually generated some fan mail. One customer wrote to Hallmark saying she wanted to order 100 copies of this card because it was the only one she wanted to send to people as an age gag.