In my most recent role, I was a copywriter at a company called Insight 2 Design. This company designs and sells camping and outdoor equipment. As their very first copywriter, my primary task was to develop a brand voice and bring some consistency in how they talk about their brand and products. One of the ways I accomplished this was in rewriting all of their product descriptions, as I did with their primary brand, CORE® Equipment, as shown below.
CORE® Equipment Product Descriptions
4 Person Straight Wall Cabin Tent
This tent has a lot to brag about. Boasting a generous center height, H20 Block Technology, and advanced venting system, it’s loaded with features for comfort and convenience. Throw in an electrical port, zippered privacy panels, and interior storage pockets, and yeah, you could say it’s showing off a bit.
6 Person Straight Wall Cabin Tent
This tent has a lot to brag about. Boasting a generous center height, H20 Block Technology, and advanced venting system, it’s loaded with features for comfort and convenience. Throw in an electrical port, zippered privacy panels, and interior storage pockets, and yeah, you could say it’s showing off a bit.
10 Person Straight Wall Cabin Tent
This tent has a lot to brag about. Boasting a generous center height, H20 Block Technology, and advanced venting system, it’s loaded with features for comfort and convenience. Throw in an electrical port, zippered privacy panels, and interior storage pockets, and yeah, you could say it’s showing off a bit.
12 Person Straight Wall Cabin Tent
This tent has a lot to brag about. Boasting a generous center height, H20 Block Technology, and advanced venting system, it’s loaded with features for comfort and convenience. Throw in an electrical port, zippered privacy panels, and interior storage pockets, and yeah, you could say it’s showing off a bit.
Straight Wall Cabin Tents with Screen Room
6 Person Straight Wall Cabin Tent with Screen Room
Boasting a generous center height, H20 Block Technology, and advanced venting system, this CORE® straight wall cabin tent with added screen room isn’t short on features. Throw in an electrical port, zippered privacy panels, and interior storage pockets, and yeah, you could say it’s showing off a bit.
11 Person Straight Wall Cabin Tent with Screen Room
Boasting a generous center height, H20 Block Technology, and advanced venting system, this CORE® straight wall cabin tent with added screen room isn’t short on features. Throw in an electrical port, zippered privacy panels, and interior storage pockets, and yeah, you could say it’s showing off a bit.
Instant Cabin Tents
6 Person Instant Cabin Tent
Get to camping quicker with an instant tent. Complemented with all our other great features, this instant tent is designed with the poles already attached to the tent body. Just unpack, unfold, and extend the poles to let the Instant Hub Technology do the rest. Super-fast and super easy, our instant tents make setup a cinch.
6 Person Instant Cabin Tent with Awning
Setup is a cinch with our instant tents. Complemented with large t-style doors, an awning for sun and rain protection, and all our other great features, this tent is constructed with the poles already attached to the tent body. Just unpack, unfold, and extend the poles to let the Instant Hub Technology do the rest. Super-fast and super easy, our instant setup design means you’ll get to camping quicker.
9 Person Instant Cabin Tent
Get to camping quicker with an instant tent. Complemented with all our other great features, this instant tent is designed with the poles already attached to the tent body. Just unpack, unfold, and extend the poles to let the Instant Hub Technology do the rest. Super-fast and super easy, our instant tents make setup a cinch.
10 Person Instant Cabin Tent with Screen Room
Setup is a cinch with our instant tents. Complemented with a screen room and all our other great features, this tent is constructed with the poles already attached to the tent body. Just unpack, unfold, and extend the poles to let the Instant Hub Technology do the rest. Super-fast and super easy, our instant setup design means you’ll get to camping quicker.
12 Person Instant Tent with Optional Screen Room
Get to camping quicker with an instant tent. Complemented with a space that can be used as a screen room or sleeping area, this instant tent is designed with the poles already attached to the tent body. Just unpack, unfold, and extend the poles to let the Instant Hub Technology do the rest. Super-fast and super easy, our instant tents make setup a cinch.
12 Person Instant Cabin Tent
Get to camping quicker with an instant tent. Complemented with all our other great features, this instant tent is designed with the poles already attached to the tent body. Just unpack, unfold, and extend the poles to let the Instant Hub Technology do the rest. Super-fast and super easy, our instant tents make setup a cinch.
6 Person Lighted Instant Cabin Tent
Let there be light! Not only does this tent set up super-fast and super easy with our Instant Hub Technology, but it also has integrated lighting. A wall-mounted light switch on both the inside and outside of the tent controls LED lights built into the ceiling poles. With 3 different modes, high, low, and night light, the light-diffusing fabric creates even illumination throughout the tent. Throw in all our other great features, and this lighted instant tent is sure to leave you feeling happy-glow-lucky.
9 Person Lighted Instant Cabin Tent
Let there be light! Not only does this tent set up super-fast and super easy with our Instant Hub Technology, but it also has integrated lighting. A wall-mounted light switch on both the inside and outside of the tent controls LED lights built into the ceiling poles. With 3 different modes, high, low, and night light, the light-diffusing fabric creates even illumination throughout the tent. Throw in all our other great features, and this lighted instant tent is sure to leave you feeling happy-glow-lucky.
10 Person Lighted Instant Cabin Tent with Screen Room
Let there be light! Not only does this tent set up super-fast and super easy with our Instant Hub Technology, but it also has integrated lighting. A wall-mounted light switch on both the inside and outside of the tent controls LED lights built into the ceiling poles. With 3 different modes, high, low, and night light, the light-diffusing fabric creates even illumination throughout the tent. Throw in all our other great features, and this lighted instant tent is sure to leave you feeling happy-glow-lucky.
12 Person Lighted Instant Cabin Tent
Let there be light! Not only does this tent set up super-fast and super easy with our Instant Hub Technology, but it also has integrated lighting. A wall-mounted light switch on both the inside and outside of the tent controls LED lights built into the ceiling poles. With 3 different modes, high, low, and night light, the light-diffusing fabric creates even illumination throughout the tent. Throw in all our other great features, and this lighted instant tent is sure to leave you feeling happy-glow-lucky.
Dome Tents
4 Person Dome Tent
Setting the standard for CORE® quality, our dome tents feature not only an advanced venting system, but also our H2O Block Technology. This technology utilizes coated, water-repellent fabrics which causes rainwater to bead up and run off the tent more quickly. Add in sealed seams, an electrical port, storage pockets, and zippered privacy panels, and you’ll find this tent to be far above “standard.”
6 Person Dome Tent
Setting the standard for CORE® quality, our dome tents feature not only an advanced venting system, but also our H2O Block Technology. This technology utilizes coated, water-repellent fabrics which causes rainwater to bead up and run off the tent more quickly. Add in sealed seams, an electrical port, storage pockets, and zippered privacy panels, and you’ll find this tent to be far above “standard.”
9 Person Extended Dome Tent
Setting the standard for CORE® quality, our dome tents feature not only an advanced venting system, but also our H2O Block Technology. This technology utilizes coated, water-repellent fabrics which causes rainwater to bead up and run off the tent more quickly. Add in sealed seams, an electrical port, storage pockets, and zippered privacy panels, and you’ll find this tent to be far above “standard.”
11 Person Extended Dome Tent
Setting the standard for CORE® quality, our dome tents feature not only an advanced venting system, but also our H2O Block Technology. This technology utilizes coated, water-repellent fabrics which causes rainwater to bead up and run off the tent more quickly. Add in sealed seams, an electrical port, storage pockets, and zippered privacy panels, and you’ll find this tent to be far above “standard.”
3 Person Instant Dome Tent
Get to camping quicker with an instant tent. Complemented with all our other great features, this instant tent is designed with the poles already attached to the tent body. Just unpack, unfold, and extend the poles to let the Instant Hub Technology do the rest. Super-fast and super easy, our instant tents make setup a cinch.
4 Person Instant Dome Tent
Get to camping quicker with an instant tent. Complemented with all our other great features, this instant tent is designed with the poles already attached to the tent body. Just unpack, unfold, and extend the poles to let the Instant Hub Technology do the rest. Super-fast and super easy, our instant tents make setup a cinch.
Performance Series Tents
Performance
Series 4 Person Instant Cabin Tent
The name says it all. This Performance Series tent features our extended eave technology which lifts the rainfly further away from the tent, maximizing airflow, and diverting water runoff from the tent body. We combined this with heavier premium fabrics, advanced water repellency, large snag-resistant zippers, and no-see-um mesh to guarantee it lives up to the name “Performance.”
Performance
Series 6 Person Instant Cabin Tent
The name says it all. This Performance Series tent features our extended eave technology which lifts the rainfly further away from the tent, maximizing airflow, and diverting water runoff from the tent body. We combined this with heavier premium fabrics, advanced water repellency, large snag-resistant zippers, and no-see-um mesh to guarantee it lives up to the name “Performance.”
Instant Dome TentsPerformance Series 8 Person Instant Cabin Tent
The name says it all. This Performance Series tent features our extended eave technology which lifts the rainfly further away from the tent, maximizing airflow, and diverting water runoff from the tent body. We combined this with heavier premium fabrics, advanced water repellency, large snag-resistant zippers, and no-see-um mesh to guarantee it lives up to the name “Performance.”
Performance Series 10 Person Instant Cabin Tent
The name says it all. This Performance Series tent features our extended eave technology which lifts the rainfly further away from the tent, maximizing airflow, and diverting water runoff from the tent body. We combined this with heavier premium fabrics, advanced water repellency, large snag-resistant zippers, and no-see-um mesh to guarantee it lives up to the name “Performance.”
Full Fly Tents
6 Person Full Fly Instant Cabin Tent
You could say this tent is a bit full of itself. Though it shares many of the great features of our other tents like an electrical port, ample storage pockets, and a no-see-um mesh ceiling and windows, what truly sets it apart is the full coverage rainfly with vestibule. The vestibule means you can store gear outside of the tent while still keeping it protected from the elements. Gear outside means more room inside. That’s camping at its “fullest.”
9 Person Full Fly Instant Cabin Tent
You could say this tent is a bit full of itself. Though it shares many of the great features of our other tents like an electrical port, ample storage pockets, and a no-see-um mesh ceiling and windows, what truly sets it apart is the full coverage rainfly with vestibule. The vestibule means you can store gear outside of the tent while still keeping it protected from the elements. Gear outside means more room inside. That’s camping at its “fullest.”
10 Person Full Fly Straight Wall Cabin Tent
You could say this tent is a bit full of itself. Though it shares many of the great features of our other tents like an electrical port, ample storage pockets, and a no-see-um mesh ceiling and windows, what truly sets it apart is the full coverage rainfly with vestibule. The vestibule means you can store gear outside of the tent while still keeping it protected from the elements. Gear outside means more room inside. That’s camping at its “fullest.”
Canopies
10 x 10 Instant Canopy
When is shade a ray of sunshine? When it’s supplied by our 10 x 10 Instant Canopy! Perfect for campsites, tailgates, fairs, music festivals, or anywhere else you need shelter from the heat. The wheeled carry bag makes for convenient transportation, while the one-piece steel frame means it can be set up in as little as 2 minutes. Other great features include easy-to-use oversized pinch-free buttons, three height adjustments, two roof vents for increased ventilation, water resistant coating, and 50+ UV protection. Whatever the event, our 10 x 10 Instant Canopy has got you covered.
10 x 10 Instant Canopy with Sun Wall
When is shade a ray of sunshine? When it’s supplied by our 10 x 10 Instant Canopy with Sun Wall! Perfect for campsites, tailgates, fairs, music festivals, or anywhere else you need shelter from the heat. The wheeled carry bag makes for convenient transportation, while the one-piece steel frame means it can be set up in as little as 2 minutes. This canopy also includes a sun wall accessory which can be attached to any of the four sides to reduce glare or protect against the wind. Other great features include easy-to-use oversized pinch-free buttons, three height adjustments, water resistant coating, and 50+ UV protection. Whatever the event, our 10 x 10 Instant Canopy with Sun Wall has got you covered.
10 x 10 Sun Wall Accessory
Unleash the superpowers of your 10 x 10 canopy with a sun wall. Our 10 x 10 Sun Wall Accessory can be attached to most any 10 x 10 straight leg canopy to provide extra shade, or protection from the wind. Constructed with water resistant coating and 50+ UV protection, it connects using simple hooks and D-rings for quick and easy installation. What’s more, you can attach multiple sun walls to create a more enclosed canopy for festivals or fairs. Open up the potential of your canopy by closing it off with our 10 x 10 Sun Wall Accessory.
13 x 13 Instant Canopy
Our 13 x 13 Instant Canopy is more than just a little bit shady. Providing 169 square feet of coverage, shade is what it’s all about. Perfect for campsites, tailgates, fairs, music festivals, or anywhere else you need shelter from the heat. The wheeled carry bag makes for convenient transportation, while the one-piece steel frame means it can be set up in as little as 2 minutes. Other great features include easy-to-use oversized pinch-free buttons, three height adjustments, two roof vents for increased ventilation, water resistant coating, and 50+ UV protection. Wherever you need a shady escape, our 13 x 13 Instant Canopy has got you covered.
8 x 8 Instant Canopy
When is shade a ray of sunshine? When it’s supplied by our 8 x 8 Instant Canopy! Perfectly sized to fit in a standard parking space, it’s ideal for tailgates, sporting events, or anywhere else you need shelter from the heat. The included carry bag makes for convenient transportation and storage, while the one-piece steel frame means it can be set up in as little as 2 minutes. Other great features include large pinch-free buttons, three height adjustments, two roof vents for increased ventilation, an interior gear pocket for small personal items, water resistant coating, and 50+ UV protection. Whatever the event, our 8 x 8 Instant Canopy has got you covered.
6 x 4 Instant Canopy with Half Sun Wall
When is shade a ray of sunshine? When it’s supplied by our 6 x 4 Instant Canopy with Half Sun Wall! The more compact size makes it an ideal canopy to take along for sporting events, camping, or anywhere you need a bit of shelter from the sun. The included carry bag provides convenient transportation and storage, while the one-piece steel frame means it can be set up in as little as 2 minutes. This canopy also includes an attached half sun wall to reduce glare and provide extra shade. The half sun wall can be rolled up when not needed. Other great features include large pinch-free buttons, three height adjustments, an interior gear pocket for small personal items, water resistant coating, and 50+ UV protection. Whatever the occasion, our 6 x 4 instant Canopy with Half Sun Wall has got you covered.
10L Performance Soft Cooler Tote
Coolers
It’s not just a cooler, It’s a COOLER cooler. Armed with patented TRU® Zip waterproof zippers, the CORE® Performance Series Soft Coolers stand out among the best in the industry. Our trademarked cooling technology comprised of high-density EVA foam, heat-repelling mylar film, and heavy TPU waterproof lining, ensures your cooler will keep its contents cold. Combine that with a rugged abrasionresistant shell and leakproof guarantee, and it’ll keep keeping things cold for years to come.
20L Performance Soft Cooler Tote
It’s not just a cooler, It’s a COOLER cooler. Armed with patented TRU® Zip waterproof zippers, the CORE® Performance Series Soft Coolers stand out among the best in the industry. Our trademarked cooling technology comprised of high-density EVA foam, heat-repelling mylar film, and heavy TPU waterproof lining, ensures your cooler will keep its contents cold. Combine that with a rugged abrasionresistant shell and leakproof guarantee, and it’ll keep keeping things cold for years to come.
18L Performance Soft Cooler
It’s not just a cooler, It’s a COOLER cooler. Armed with patented TRU® Zip waterproof zippers, the CORE® Performance Series Soft Coolers stand out among the best in the industry. Our trademarked cooling technology comprised of high-density EVA foam, heat-repelling mylar film, and heavy TPU waterproof lining, ensures your cooler will keep its contents cold. Combine that with a rugged abrasionresistant shell and leakproof guarantee, and it’ll keep keeping things cold for years to come.
22L Performance Soft Cooler
It’s not just a cooler, It’s a COOLER cooler. Armed with patented TRU® Zip waterproof zippers, the CORE® Performance Series Soft Coolers stand out among the best in the industry. Our trademarked cooling technology comprised of high-density EVA foam, heat-repelling mylar film, and heavy TPU waterproof lining, ensures your cooler will keep its contents cold. Combine that with a rugged abrasionresistant shell and leakproof guarantee, and it’ll keep keeping things cold for years to come.
4 Foot Tailgating Table
Meet the accessory you need to elevate your tailgate to the next level. Half prep table and half heatresistant surface for a portable grill, our tailgating table is designed to help you feed your fellow fans. Add in a trash bag holder, paper towel holder, utensil hooks, and integrated bottle opener, and you’ll be tailgating like a true champion!
4 Foot Outdoor Table with FlexRail™
FlexRail™? Yes, please. Designed with a variety of features for a range of uses from camping to tailgating to backyard or park, our Performance Series outdoor table with FlexRail™ is all about versatility. The FlexRail™ system allows you to place the included accessory hooks and cupholder around the edge of the table wherever you want them. They can of course be easily moved as your placement needs change. Its integrated bottle openers, paper towel holder, and single hand height adjustment add to its convenience. Incredibly versatile, portable, and built to perform, flex your outdoor events with our Performance Series FlexRail™ outdoor table.
Furniture6 Foot Picnic Table 3-in-1 Combo
Life outdoors is a picnic with our 3-in-1 combo picnic table. Its innovative design creates the versatility to be used as one unit, or the table and benches can be used separately. When attached to the table, the benches have two different distance settings to match your needs and preference. Both the table and detachable benches have collapsible legs and fold in half for easy transport and storage. Constructed with a powder-coated steel frame and UV fade-resistant and stain resistant surface, your 3-in-1 combo picnic table will be around for your outdoor outings year after year.