AN INTERVIEW WITH FOUNDERS SEAN & MARK So, how did it all start? The Two Farmers brand was an idea that as friends Mark and I had over a pint and a packet of crisps. Our intention was always to build a brand that respected our countryside and made use of the potatoes we grow and shone a light on local ingredients. The business took three years to launch as we wanted to ensure that everything we did was thoughtful to our main aim of building a sustainable and environmentally conscious brand. The brand launched in September this year. What made you decide to use plastic free packaging? As farmers living and working in the beautiful Herefordshire countryside we have seen firsthand the impact plastic waste can have on the environment. We want to protect this for our families and generations to come. Have you managed to get many listings since recently launching? We launched to trade last month and already have a number of listings nationally, which is growing daily.
The response from farm shops, delicatessens and food halls has been amazing. We have launched at a critical point where we recognise that we all have a role to play in minimising our use of single-use plastics. We have also made our products available online direct to the public and via a trade shop for our retailers, twofarmers.co.uk How did you come up with your flavours? All of our flavours are based on local ingredients which whilst being super tasty also minimises the food miles travelled. We have four flavours in total. Hereford Bullshot, Salt & Two Farmers Cider Vinegar, Lightly Salted, Hereford Hop Cheese & Onion. Our Bullshot flavour has been most intriguing to consumers with its unique combination of Hereford beef and spices with a gentle heat. The Lightly Salted has also been wellreceived, seasoned with Droitwich Salt which is very flavoursome and we are delighted to be using local salt that tastes this good!
What are your thoughts on the current unrecyclable nature of crisp packets normally used in this sector? Public sentiment around single-use plastics is high and with 90% of the population eating crisps it is a sector crying out for a solution. We believe our crisps give consumers an alternative so that they can crunch with a conscience!
The Delicatessen Magazine 21