Corey Kula Molly Daniel ENC 1145 2/28/13 Beauty Shop The movie Beauty shop contains a male character who is judged immediately when he’s introduced in the movie. The people who judge this man are the employees who work at the beauty shop, who all happen to be females. When the man (James) begins his job for the first time, some of the women immediately get the idea that James is gay because he is a hairdresser. They begin to talk and gossip about him as if he’s not in the room. At first, all of the women all agree that James is perfect and is the “hottest” man they have ever seen. Then one of the workers brings up that fact that she thinks he is gay because he is smiles way to much and is just simply “too perfect.” One of them jokes and says, “50 percent of his muscles are from working out, and the other half from pushing other men off of him.” As the women stand there and watch him work on the lady’s hair, Gina Norris ( played by Queen Latifah) walks by and hands him a cup of cappuccino. As he takes a sip out of the mug, he lifts his pinky off of the handle. The workers all smirk conclude that he is 100 percent gay. The women then continue to discuss James’ sexual preference and say how much they wish he were straight. Right when the characters notice James, they are using Logos. Their mindset is that he is a hairdresser so he must be gay. Obviously, that logic is offensive and in this situation, false. The audience is still unsure what James’ sexual preference is, so they are psychologically forced to go
along with what the characters believe. Of course since a man is a hairdresser, he’s gay, right? Also, just because he lifts his pinky off of the cup, he is 100 percent gay, according to the employees. The fact that the females aren’t sure if James is gay gives them something to gossip about, which shouldn't be the case at all. Why is it their business what his sexual preference is? If he were straight, they wouldn’t have anything to gossip about. This scene is trying to depict to their audience that being gay isn’t the norm. It’s scenes like this that people just watch and think is funny, but actually affects society and shapes the way we think about gender. So the movie goes on and the next time you see James is when he is blasting a women’s rap song while dancing and singing by himself. One of the workers walks by and watches him bust it out, but he has no clue she is standing there. When he notices her, she jokes and says what were you doing, “Taking someone’s man?” The movie is making it clear that no straight men sing and dance when they’re alone, and if they do, they are gay. The female who witnesses James singing and dancing to the girl rap song assumes that he is gay. Just because he is enjoying a rap song by a girl, that makes him gay? Her reaction to James shapes the way the audience thinks. In a scene later on the movie, she brings up to her fellow workers that she saw him dancing and singing very feminine like by himself. In this case and throughout the entire movie, the audience has no choice but to assume that he is gay. A couple of scenes go by and the hairdressers, including Gina, are getting ready to leave the shop. Everybody is walking out when they notice James trailing as he is putting on what he calls a “man bag” around his neck. He claims that it is the, “hottest new accessory in men’s fashion.” One of the women jokes and asks him if he
has any men’s lipstick in that bag, and the workers leave James in the shop and are seen laughing and gossiping about James. The audience is forced to think something is wrong because of the camera work. The camera zooms in on James, and right there, the audience is forced to look for something. The man bag goes against the male gender norm. No straight man would ever wear a bag around their neck, right? So James is stereotyped as being gay just by the way he dresses. This scene perfectly plays into the idea if Ethos. Throughout the movie, the workers and Gina’s troublesome niece look up to Gina for support. She is the owner of the shop as well, so she is well respected by the characters and ultimately by the audience. Since Gina seems to agree with the fact that James is gay, everybody buys into it as well. This could’ve ended horribly. This isn’t true in the movie but let’s just say for example the hairdressers were making fun of him for his man bag, but the reason he had the bag was because he has diabetes and his medication was in the bag. Assuming somebody’s sexual preference based on his or her fashion is completely wrong. To make matters worse, James becomes all embarrassed when the women crack on him and are seen walking out of the shop whisper and giggling amongst themselves. The scene leaves the audience with only this in mind: James is gay because of the way he dresses. Another instance where James’ sexual preference is judged is when there is an argument outside between Gina’s niece and a man. James sees what’s going on and walks outside. All of the women employees rush to the store window to watch the altercation from inside. James asks them if there is a problem, and the other man throws a punch. James dodges it and hits the man right in the face. That’s not it.
After James hits the guy in the face, he shakes his hand and says, “Man, I hate violence.” All of the women giggle and continue to question his sexual preference even more. This scene just adds more fuel to the fire. For a second, the characters and the audience think he’s brave and strong so how could he be gay, that doesn’t make sense? Immediately after punching the man, James cringes and makes a face. He shakes his punching hand and says he hates violence. This scene represents pathos. This scene is very upbeat and fast paced that the characters let their emotions get the best of them. When James says he hates violence, that signals to the characters that he is soft and must be gay because a straight man would never say that. When that comes out, the audience then goes back to their original way of thinking that he is gay. The stereotype of a straight man isn’t to be a wimp and say you hate violence. Society believes that a straight man should be brave, strong and tough. So just because a man gets hurt after throwing a punch and says he doesn’t like violence makes him gay. This is just one more example of how gender roles are enforced through this film. Then comes the dance club scene. All of the ladies are sitting down on couches in the club when James walks up and asks one of them to dance. The girls seem startled. She accepts and both of them walk towards the dance floor. As they head to the dance floor, one of the girls speaks and makes comments as if she is jealous of the hairdresser who is about to dance with James. The other girl calms her down and reminds her that James is gay and is not interested in any of them. The next thing they notice, James is standing on the dance floor, amazed at the moves the female is putting on. The two begin to dance. This is when everybody becomes
completely stunned and begins to freak out a little bit. All of sudden, he turns her around and they begin to intensely make out. This is a prime example of logos. The characters believed that they had nothing to worry about since James was absolutely gay. Well that logic was apparently false. The characters feel stupid for their assumptions which rubs off on the audience. There was no other choice but to assume he had to be gay. Everybody now realized he is straight and that their preconceived notions were false. The girls all get up at the same time and walk to the dance floor, in pursuit of trying to impress James. Throughout this entire movie, it is apparent that the movie is depicting that James is gay. He goes against many of the male gender norms and crosses the gender boundaries. In reaction to his “female-‐like” actions, the women automatically assume that he is gay, which ultimately results in the audience thinking the same way. This is just one of the many examples of the ways media and other outlets shape how society indicates what is the norm and how each gender is supposed to act. This film is definitely a good example of how Ethos, Pathos and Logos are portrayed and how people are shaped to think. Just because of James’ job, clothing, and actions, the characters and the audience all assumed and gossiped about James being gay. Judging and gossiping somebody’s sexual preference strictly because they are crossing the gender roles and norms is completely wrong. The idea of Ethos can definitely be seen throughout this entire movie, as the emotions of the female workers obviously get the best of them. This movie is a prime example of how media and other outlets subconsciously set gender roles and norms, and
portrays to the audience that going against what is expected of you is not normal and will result in people gossiping about you.
LINKS: http://stagevu.com/video/sydvnijjjzou (Times-‐ 47:20-‐49:10 and 112:40—1:13) (Probably hard to watch, this is the only link I could find for these scenes http://www.youtube.com/watch?v=CS4ePK8ojqc (3:00-‐4:37) http://www.youtube.com/watch?v=T8YKZFhrLOA http://www.youtube.com/watch?v=8jhEe9nr-‐Js