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Corey  Kula   Molly  Daniel   ENC  1145   2/28/13   Beauty  Shop     The  movie  Beauty  shop  contains  a  male  character  who  is  judged  immediately   when  he’s  introduced  in  the  movie.    The  people  who  judge  this  man  are  the   employees  who  work  at  the  beauty  shop,  who  all  happen  to  be  females.  When  the   man  (James)  begins  his  job  for  the  first  time,  some  of  the  women  immediately  get   the  idea  that  James  is  gay  because  he  is  a  hairdresser.  They  begin  to  talk  and  gossip   about  him  as  if  he’s  not  in  the  room.  At  first,  all  of  the  women  all  agree  that  James  is   perfect  and  is  the  “hottest”  man  they  have  ever  seen.  Then  one  of  the  workers  brings   up  that  fact  that  she  thinks  he  is  gay  because  he  is  smiles  way  to  much  and  is  just   simply  “too  perfect.”    One  of  them  jokes  and  says,  “50  percent  of  his  muscles  are   from  working  out,  and  the  other  half  from  pushing  other  men  off  of  him.”    As  the   women  stand  there  and  watch  him  work  on  the  lady’s  hair,  Gina  Norris  (  played  by   Queen  Latifah)  walks  by  and  hands  him  a  cup  of  cappuccino.  As  he  takes  a  sip  out  of   the  mug,  he  lifts  his  pinky  off  of  the  handle.  The  workers  all  smirk  conclude  that  he   is  100  percent  gay.    The  women  then  continue  to  discuss  James’  sexual  preference   and  say  how  much  they  wish  he  were  straight.  Right  when  the  characters  notice   James,  they  are  using  Logos.  Their  mindset  is  that  he  is  a  hairdresser  so  he  must  be   gay.    Obviously,  that  logic  is  offensive  and  in  this  situation,  false.  The  audience  is  still   unsure  what  James’  sexual  preference  is,  so  they  are  psychologically  forced  to  go  


along  with  what  the  characters  believe.  Of  course  since  a  man  is  a  hairdresser,  he’s   gay,  right?  Also,  just  because  he  lifts  his  pinky  off  of  the  cup,  he  is  100  percent  gay,   according  to  the  employees.  The  fact  that  the  females  aren’t  sure  if  James  is  gay   gives  them  something  to  gossip  about,  which  shouldn't  be  the  case  at  all.  Why  is  it   their  business  what  his  sexual  preference  is?  If  he  were  straight,  they  wouldn’t  have   anything  to  gossip  about.  This  scene  is  trying  to  depict  to  their  audience  that  being   gay  isn’t  the  norm.  It’s  scenes  like  this  that  people  just  watch  and  think  is  funny,  but   actually  affects  society  and  shapes  the  way  we  think  about  gender.   So  the  movie  goes  on  and  the  next  time  you  see  James  is  when  he  is  blasting  a   women’s  rap  song  while  dancing  and  singing  by  himself.    One  of  the  workers  walks   by  and  watches  him  bust  it  out,  but  he  has  no  clue  she  is  standing  there.  When  he   notices  her,  she  jokes  and  says  what  were  you  doing,  “Taking  someone’s  man?”  The   movie  is  making  it  clear  that  no  straight  men  sing  and  dance  when  they’re  alone,  and   if  they  do,  they  are  gay.  The  female  who  witnesses  James  singing  and  dancing  to  the   girl  rap  song  assumes  that  he  is  gay.  Just  because  he  is  enjoying  a  rap  song  by  a  girl,   that  makes  him  gay?  Her  reaction  to  James  shapes  the  way  the  audience  thinks.  In  a   scene  later  on  the  movie,  she  brings  up  to  her  fellow  workers  that  she  saw  him   dancing  and  singing  very  feminine  like  by  himself.  In  this  case  and  throughout  the   entire  movie,  the  audience  has  no  choice  but  to  assume  that  he  is  gay.   A  couple  of  scenes  go  by  and  the  hairdressers,  including  Gina,  are  getting   ready  to  leave  the  shop.  Everybody  is  walking  out  when  they  notice  James  trailing  as   he  is  putting  on  what  he  calls  a  “man  bag”  around  his  neck.    He  claims  that  it  is  the,   “hottest  new  accessory  in  men’s  fashion.”  One  of  the  women  jokes  and  asks  him  if  he  


has  any  men’s  lipstick  in  that  bag,  and  the  workers  leave  James  in  the  shop  and  are   seen  laughing  and  gossiping  about  James.  The  audience  is  forced  to  think  something   is  wrong  because  of  the  camera  work.  The  camera  zooms  in  on  James,  and  right   there,  the  audience  is  forced  to  look  for  something.  The  man  bag  goes  against  the   male  gender  norm.  No  straight  man  would  ever  wear  a  bag  around  their  neck,  right?   So  James  is  stereotyped  as  being  gay  just  by  the  way  he  dresses.  This  scene  perfectly   plays  into  the  idea  if  Ethos.    Throughout  the  movie,  the  workers  and  Gina’s   troublesome  niece  look  up  to  Gina  for  support.  She  is  the  owner  of  the  shop  as  well,   so  she  is  well  respected  by  the  characters  and  ultimately  by  the  audience.  Since  Gina   seems  to  agree  with  the  fact  that  James  is  gay,  everybody  buys  into  it  as  well.  This   could’ve  ended  horribly.  This  isn’t  true  in  the  movie  but  let’s  just  say  for  example  the   hairdressers  were  making  fun  of  him  for  his  man  bag,  but  the  reason  he  had  the  bag   was  because  he  has  diabetes  and  his  medication  was  in  the  bag.    Assuming   somebody’s  sexual  preference  based  on  his  or  her  fashion  is  completely  wrong.  To   make  matters  worse,  James  becomes  all  embarrassed  when  the  women  crack  on   him  and  are  seen  walking  out  of  the  shop  whisper  and  giggling  amongst  themselves.   The  scene  leaves  the  audience  with  only  this  in  mind:  James  is  gay  because  of  the   way  he  dresses.     Another  instance  where  James’  sexual  preference  is  judged  is  when  there  is   an  argument  outside  between  Gina’s  niece  and  a  man.  James  sees  what’s  going  on   and  walks  outside.  All  of  the  women  employees  rush  to  the  store  window  to  watch   the  altercation  from  inside.  James  asks  them  if  there  is  a  problem,  and  the  other  man   throws  a  punch.  James  dodges  it  and  hits  the  man  right  in  the  face.  That’s  not  it.  


After  James  hits  the  guy  in  the  face,  he  shakes  his  hand  and  says,  “Man,  I  hate   violence.”    All  of  the  women  giggle  and  continue  to  question  his  sexual  preference   even  more.  This  scene  just  adds  more  fuel  to  the  fire.  For  a  second,  the  characters   and  the  audience  think  he’s  brave  and  strong  so  how  could  he  be  gay,  that  doesn’t   make  sense?  Immediately  after  punching  the  man,  James  cringes  and  makes  a  face.   He  shakes  his  punching  hand  and  says  he  hates  violence.  This  scene  represents   pathos.  This  scene  is  very  upbeat  and  fast  paced  that  the  characters  let  their   emotions  get  the  best  of  them.  When  James  says  he  hates  violence,  that  signals  to  the   characters  that  he  is  soft  and  must  be  gay  because  a  straight  man  would  never  say   that.  When  that  comes  out,  the  audience  then  goes  back  to  their  original  way  of   thinking  that  he  is  gay.  The  stereotype  of  a  straight  man  isn’t  to  be  a  wimp  and  say   you  hate  violence.  Society  believes  that  a  straight  man  should  be  brave,  strong  and   tough.  So  just  because  a  man  gets  hurt  after  throwing  a  punch  and  says  he  doesn’t   like  violence  makes  him  gay.  This  is  just  one  more  example  of  how  gender  roles  are   enforced  through  this  film.   Then  comes  the  dance  club  scene.  All  of  the  ladies  are  sitting  down  on   couches  in  the  club  when  James  walks  up  and  asks  one  of  them  to  dance.    The  girls   seem  startled.  She  accepts  and  both  of  them  walk  towards  the  dance  floor.  As  they   head  to  the  dance  floor,  one  of  the  girls  speaks  and  makes  comments  as  if  she  is   jealous  of  the  hairdresser  who  is  about  to  dance  with  James.  The  other  girl  calms  her   down  and  reminds  her  that  James  is  gay  and  is  not  interested  in  any  of  them.    The   next  thing  they  notice,  James  is  standing  on  the  dance  floor,  amazed  at  the  moves  the   female  is  putting  on.  The  two  begin  to  dance.  This  is  when  everybody  becomes  


completely  stunned  and  begins  to  freak  out  a  little  bit.    All  of  sudden,  he  turns  her   around  and  they  begin  to  intensely  make  out.  This  is  a  prime  example  of  logos.  The   characters  believed  that  they  had  nothing  to  worry  about  since  James  was   absolutely  gay.  Well  that  logic  was  apparently  false.  The  characters  feel  stupid  for   their  assumptions  which  rubs  off  on  the  audience.  There  was  no  other  choice  but  to   assume  he  had  to  be  gay.  Everybody  now  realized  he  is  straight  and  that  their   preconceived  notions  were  false.  The  girls  all  get  up  at  the  same  time  and  walk  to   the  dance  floor,  in  pursuit  of  trying  to  impress  James.     Throughout  this  entire  movie,  it  is  apparent  that  the  movie  is  depicting  that   James  is  gay.  He  goes  against  many  of  the  male  gender  norms  and  crosses  the   gender  boundaries.    In  reaction  to  his  “female-­‐like”  actions,  the  women   automatically  assume  that  he  is  gay,  which  ultimately  results  in  the  audience   thinking  the  same  way.  This  is  just  one  of  the  many  examples  of  the  ways  media  and   other  outlets  shape  how  society  indicates  what  is  the  norm  and  how  each  gender  is   supposed  to  act.  This  film  is  definitely  a  good  example  of  how  Ethos,  Pathos  and   Logos  are  portrayed  and  how  people  are  shaped  to  think.  Just  because  of  James’  job,   clothing,  and  actions,  the  characters  and  the  audience  all  assumed  and  gossiped   about  James  being  gay.  Judging  and  gossiping  somebody’s  sexual  preference  strictly   because  they  are  crossing  the  gender  roles  and  norms  is  completely  wrong.  The  idea   of  Ethos  can  definitely  be  seen  throughout  this  entire  movie,  as  the  emotions  of  the   female  workers  obviously  get  the  best  of  them.  This  movie  is  a  prime  example  of   how  media  and  other  outlets  subconsciously  set  gender  roles  and  norms,  and  


portrays  to  the  audience  that  going  against  what  is  expected  of  you    is  not  normal   and  will  result  in  people  gossiping  about  you.                                            


LINKS:      http://stagevu.com/video/sydvnijjjzou    (Times-­‐  47:20-­‐49:10  and  112:40—1:13)   (Probably  hard  to  watch,  this  is  the  only  link  I  could  find  for  these  scenes   http://www.youtube.com/watch?v=CS4ePK8ojqc  (3:00-­‐4:37)   http://www.youtube.com/watch?v=T8YKZFhrLOA   http://www.youtube.com/watch?v=8jhEe9nr-­‐Js    


Beauty Shop Final  

Beauty Shop Final

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