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GREAT THINGS ARE HAPPENING I N #yeahTHATgreenville Great things are happening in #yeahTHATgreenville, and

Greenville during euphoria weekend. In fact, almost half

people all over the country are taking notice. Our quaint

of the people who attended euphoria last year came from

little city is popping up in articles and top ten lists in just

outside Greenville County. We’re honored to be a part of

about every magazine you can imagine. But even before

that experience, and excited that these visitors will choose

Greenville’s famed revitalization, Platinum-selling singer/

to return to our city for years to come.

songwriter Edwin McCain and prominent Greenville restaurateur, Table 301’s Carl Sobocinski, knew Greenville

We have several new and exciting things planned for

was something to be celebrated. The pair wanted others

euphoria 2019, along with the intimate tastings, cooking

to see this potential too - and out of this desire, euphoria

demonstrations, wine seminars, live musical performances

(then called Southern Exposure) was born.

and multi-course dinners our guests have come to know and love. We hope you’ll read more about our mission,

What started as a passion project in 2006 has evolved into

our community impact and this year’s full line-up in the

a highly-anticipated four-day food, wine and music festival

pages ahead. Whether you call Greenville home, or you’re

that shines a spotlight on Greenville’s thriving culinary and

visiting for the first time, we welcome you to the 14th

music arts scene, while also raising money to give back to

serving of euphoria.

the community. This year, we are proud to support The SC School for the Deaf and the Blind Foundation, Legacy Early College & the Greenville Tech Foundation. euphoria’s mission has always been to highlight, celebrate and support this gem of a city we have the pleasure to call home. Thousands of people have gotten their first taste of

Cheers, MORGAN ALLEN euphoria Executive Director


S E P T . � � - � � , � � � � / / euphoriagreenville.com

SIGNATURE EVENT SCHEDULE THURSDAY, SEPTEMBER �� TH

SONGWRITER’S RECIPE

venue:

Zen

time:

6:30pm

GREENVILLE KICK-OFF PARTY

venue:

Old Cigar Warehouse

time:

8pm

FRIDAY, SEPTEMBER �� TH

TASTE OF THE SOUTH

In partnership with BB&T venue:

Fluor Field at the West End

time:

6pm // 8pm

SATURDAY, SEPTEMBER �� ST

FEAST BY THE FIELD

In partnership with Lowes Foods

venue: The Corner of S. Markley & Main Streets time: 12pm

PARTY IN THE PARK

venue:

Trailblazer Park, Travelers Rest

time:

7pm

HOW TO BUY TICKETS

SUNDAY, SEPTEMBER �� ND

SUNDAY BRUNCH: FIRED UP!

In partnership with Prisma Health

venue: The Corner of S. Markley & Main Streets time: 11am

SAVE $�� BY PURCHASING A WEEKEND PACKAGE

All-inclusive tickets are available online at euphoriagreenville.com. All events are held rain or shine and many Signature Events are outside, so please plan accordingly.

In partnership with Homewood Suites by Hilton Greenville Downtown

Ticket holders must be at least 21 years of age to attend all euphoria events except Sunday Brunch: Fired Up! Please bring a valid form of ID to all events.

SIP PACKAGE

Tickets are non-refundable. Visit the euphoria Ticket Exchange page on Facebook to buy tickets to sold out events or sell general admission tickets to events that you can no longer attend.

LISTEN PACKAGE

Can’t find your ticket? Visit the website FAQ page for help reprinting tickets. You can also download the SquadUp App to view all of your purchased tickets.

Select Hotel & Ticket packages still available. See the website for more details

Have additional questions? View the FAQs on our website or contact us at: (864) 233-5663 // info@euphoriagreenville.com

EAT PACKAGE

Taste of the South Feast by the Field Sunday Brunch: Fired Up! Songwriter’s Recipe Taste of the South

Songwriter’s Recipe Taste of the South


THURSDAY, SEPTEMBER �� TH

S O N G W R I T E R’S RECIPE Supported by: SunTrust Bank, Zen, Merline & Meacham, P.A.

venue: Zen time: 6:30-10:00pm price: $105 If you crave intimate, behind-the-scenes music exclusives, this event is for you. Enjoy a night of musical performances and stories from legendary songwriters, including Yesterday’s Wine, known for their work with Zac Brown Band. The songwriters will not only perform their biggest hits and personal favorites, they will also reveal the inspiration behind their music. Before the musicians take the stage, enjoy a cocktail reception and small bites from some of the Southeast’s top chefs.

Eat: Bruce Moffett (Moffett Restaurant Group), Clark Barlowe (Heirloom), Dallas McGarity (The Fat Lamb), Tony Schmidt (Performance Food Service), GoodLife Catering Sip: High West Whiskey, Whiskey Jam, Southern Barrel Brewing Co., Casa Noble Tequila, Svedka, Coca-Cola Listen: James Otto, Patrick Davis, Yesterday’s Wine (Levi Lowrey & Wyatt Durrette)


THURSDAY, SEPTEMBER �� TH

GREENVILLE K I C K-O F F P A R T Y Supported by: US Foods, Old Cigar Warehouse, United Community Bank, Liquid Catering

venue:

Old Cigar Warehouse time: 8-11pm price: $80 Treat yourself to the best tastes of Greenville at the euphoria Kick-Off Party—an absolute must for newcomers and residents alike. Sample cuisine from a bevy of local chefs who will fill the Old Cigar Warehouse in the West End with deliciousness. The wine, beer and spirits will have Upstate roots too, so don’t miss the chance to dance your way into euphoria weekend with music from a local favorite. Eat: Anthony Gray (Bacon Bros. Public House), Brian McKenna (Southern Pressed Juicery), David Grillo (Cantina 76), Eddie Wiles (Nose Dive), Haydn Shaak (Restaurant 17), Jon Buck (Husk Greenville), Jonathan Willis (Farm Fresh Fast), Jorge Barrales (Papi’s Tacos), Samuel Dominguez (Halls Chophouse), Shaun Garcia (Soby’s New South Cuisine), Steven Musolf (Limoncello), The Melting Pot, Hare & Field, We Got the Beets, Coastal Crust, Encore Gastrolounge, Upcountry Provisions, Basil Thai, Woodside Bistro Sip: Crazy Beautiful Wines, City Scape Winery, Coca Cola, Palmetto Whiskey, Dark Corner Distillery, Carolina Bauernhaus, Six & Twenty Distillery, Birds Fly South, Good Times Brewing Listen: The Sound Committee


FRIDAY, SEPTEMBER �� TH

TASTE OF THE SOUTH

featuring weekend headliner, Drive-By Truckers In partnership with: BB&T

Supported by: The Local Palate, Fluor Field at the West End, Liquid Catering & Spinx

venue:

Fluor Field at the West End - 500 Club time: 6-10pm // 8-10pm price: $130 (concert and cuisine) // $75 (concert only) Southern cooking means something a little different to everyone, so we’ve asked more than 15 regional chefs and pitmasters to create a dish that showcases their idea of Southern cuisine. And we promise they won’t disappoint! One of the biggest events of euphoria weekend, Taste of the South moves to Fluor Field at the West End this year, with a concert featuring headliner, Drive-By Truckers, and New South rockers, The Vegabonds. The “concert only” ticket, which is a new option this year, includes beverages, desserts from regional & local pastry chefs, and the Drive-By Truckers performance. Eat: Adam Hayes (Larkin’s Restaurants), Chris Coleman (The Goodyear House), Christine Hazel, Christopher Grossman (Atlas), Craig Kuhns (Greenbrier Farms), Dallas McGarity (The Fat Lamb), David Andrew McClure (Wessex Hundred), Joe McComas (White Stone Oyster Co.), Jonathan Banta & Taylor Garrigan (Home Team BBQ), Justin Burdett (Crook’s Corner), Kaley Laird (Rhubarb), Katy Keefe (McCrady’s), Liz Gorman (Ms. Rose’s Fine Food & Cocktails), Mike Davis (Terra), Mike Long (The Asbury), Richard Gras (Omni Grove Park Inn), Steven Goff (Brinehaus Meat + Provisions), Tania Harris (The Lazy Goat), Torrece Gregoire (Ina + Forbes), Wilbert Sauceda (Greenville Drive) Sip: Stella Artois, Crazy Beautiful Wines, Sierra Nevada, Tito’s Handmade Vodka, Larceny Bourbon, Tradesman Brewing Co, New Amsterdam Vodka Listen: Drive-By Truckers, The Vegabonds


euphoria G R E E N V I L L E

WELCOMES THE ASSOCIATION OF FOOD JOURNALISTS euphoria presented by Lexus has been selected to host the Association of Food Journalists Awards during the 2019 festival. In partnership with VisitGreenvilleSC, the awards ceremony will take place on Thursday, September 19 at Avenue in downtown Greenville. The association will give out awards in 16 categories, including best food business story; best story on food policy; best restaurant criticism; best food coverage; and more. “We are beyond excited for the opportunity to host dozens of the country’s top food journalists during our festival,” says Morgan Allen, executive director of euphoria. “This aligns perfectly with our mission to shine a spotlight on Greenville’s thriving culinary scene.”

Visiting journalists will take a bus tour showcasing the culinary history of Greenville, participate in a Q&A with chef and humanitarian José Andrés at Michelin Headquarters, and host 2 educational seminars focusing on the politics and ethics of food journalism. They will also be invited to stay and enjoy the euphoria festivities. “Food writers always look forward to euphoria, and we’re thrilled to give them another reason to put the festival on their calendars,” says Hanna Raskin, AFJ president and food editor of The Post and Courier in Charleston, S.C. “Just like euphoria, AFJ is committed to recognizing and celebrating people who have demonstrated creativity, excellence, and integrity in their craft.” For more information about the Association of Food Journalists visit afjonline.com.

SCChefAmbassadors.com

THE SOUTH CAROLINA CHEF AMBASSADOR PROGRAM seeks chefs who embody the best of South Carolina’s food scene, both in the quality of their ingredients and in their devotion to playing an active role in their communities— distinguishing themselves as culinary leaders. Don’t miss your chance to see this year’s five Chef Ambassadors at the Feast by the Field, where they’ll demonstrate their skills and show off local cuisine. To learn more about the South Carolina Chef Ambassador program, visit SCChefAmbassadors.com.


SATURDAY, SEPTEMBER �� ST

FEAST BY THE FIELD In partnership with: Lowes Foods

Supported by: Certified South Carolina, Discover South Carolina, GVLtoday, Beam Suntory, Beltram Foodservice Group, Wine House, Booker Lab, The Greene Urban Living

venue:

The Corner of S. Markley & Main Streets time: 12-4pm price: $90 Enjoy food, wine and music galore as the Saturday festivities ramp up with a feast for all your senses. The competition stage, featuring mixologists and a Brunswick Stew cook-off, is a new addition this year. Be sure to check out demos by the South Carolina Chef Ambassadors and sample dishes made with ingredients grown right here in the Palmetto State. Sip ‘til your heart’s content at the Grand Wine Tasting, taste beverages from regional distillers, learn some new techniques from your favorite grillmaster, or simply sit back and enjoy a cold drink and some live music. However you spend the afternoon, you’re sure to harvest a good time at Feast by the Field. Eat: Ben Dinsmore (The Darling Oyster Bar), Blair Machado (Farmstead Co.), Brandon Carter (FARM), Brian McKenna (Southern Pressed Juicery), Christian Hansen (Blue Ridge Creamery), Christine Hazel, Craig Barbour (ROOTS Catering & Cafe), Dan Williams (Rocket Surgery), David Grillo (Cantina 76), Frank Kline & JD Coleman (Grace & Grit), Geoff Rhyne (Red Clay Hot Sauce), Greg Garrison (Prohibition), Jessica Shillato (The Spotted Salamander), Joe Dimaio (Millers All Day), John Ondo (The Atlantic Room), Kaley Laird (Rhubarb), Katy Keefe (McCrady’s), Kelly Vogelheim (Town Hall), Liz Gorman (Ms. Rose’s Fine Food & Cocktails), Marc Collins (Circa 1886), Mike Davis (Terra), Mike Long (The Asbury), Steven Goff (Brinehaus Meat + Provisions), Torrece Gregoire (Ina + Forbes), Troy Gagliardo (Ink n Ivy), Wilbert Sauceda (Greenville Drive), Jeni’s Splendid Ice Creams, Caroline’s Cakes, Living Seed Ark, Uptown Company, The Melting Pot, Farmhouse Pizza, Abanico, LaRue Fine Chocolate, Caviar & Bananas, Lowes Foods, Milliken, Hammer Stahl Sip: Adam Rothstein (Home Team BBQ), Sean Umstead (Kingfisher), Stefan Huebner (Dot Dot Dot), Southern Barrel Brewing Co., Wicked Weed Brewing, Stella Artois, Crook & Marker, Carolina Bauernhaus, Cooper River Brewing Co., Good Times Brewing, Stem Ciders, Upcountry Brewing, Liquid Catering, Durham Distillery, Virgil Kaine, Cathead Distillery, Palmetto Moonshine, E&J Gallo, Tito’s Handmade Vodka, Oaklee Distilling, Proof Alcoholic Ice Cream, Proximo, Don Julio, George Dickel, Dark Corner Distillery, Bravazzi, Itz Spritz, Heaven Hill Brands, Absolut, Six & Twenty Distillery, Constellation Brands, Larceny, Chattanooga Whiskey, Edrington Americas, Natalie’s Orchid Island Juice, Coca-Cola, Due South Coffee Roasters, Sunshine Beverages, Charleston Mix, City Scape Winery, Crazy Beautiful Wines, Pernod Ricard, Wandering Bard Meadery, Lowes Food, BABE Wines, Quintessential Wines, Klinker Brick Winery, Roku Gin, Japanese Whiskey Toki, Haku Vodka, El Tesoro Tequila, Maker’s Mark Bourbon, Effen Vodka, Knob Creek Bourbon, Wine House, Charleston Mix, 18.21 Bitters, Sallie’s Greatest Listen: Jacob Johnson, Kami Ocean & the Rhythm


SATURDAY, SEPTEMBER �� ST

PARTY IN THE PARK Supported by: T&S Brass, City of Travelers Rest, OpenTable, Eastside Transportation

venue:

Trailblazer Park in Travelers Rest 7-10pm price: $90 ($105 with transportation from downtown) With tunes by crowd favorite dance-band Steel Toe Stiletto, creative libations by Slush Buddies, a tequila tasting truck, and playful bites by a host of acclaimed Southeast chefs, this party under the stars in Trailblazer Park promises to be an evening to remember. Opt in for the transportation provided, so you can really let the good times roll! time:

Eat: Anthony Gray (Bacon Bros. Public House), Chris Dickerson (Corner Taco), Clark Barlowe (Heirloom), Dallas McGarity (The Fat Lamb), Joe McComas (White Stone Oyster Co.), Jorge Barrales (Papi’s Tacos), Justin Burdett (Crook’s Corner), Kyle McKnight (Barrister’s), Michael Bertozzi (TWO Urban Licks), Mike Harvey (Queen Street Catering), Michael Sullivan (Inland Seafood), Wes Fulmer (Motor Supply Co. Bistro), Basil Thai, Highway 301 Sip: Slush Buddies, Sierra Nevada, Stella Artois, Pendleton Whiskey, Crazy Beautiful Wines, Coca-Cola, Evan Williams Bourbon, RumHaven, Lunazul Tequila, BABE Wines, Tradesman Brewing Co, New Amsterdam Vodka Listen: Steel Toe Stiletto


SUNDAY, SEPTEMBER �� ND

S U N D A Y B R U N C H: F I R E D U P! In partnership with: Prisma Health

Supported by Greenville County Schools Nutrition Services, Michelin, Beltram Foodservice Group, Liquid Catering, Wine House

venue:

The Corner of S. Markley & Main Streets time: 11am-2pm price: Adults $60 // Kids $15 // Family 4-Pack $135 One of euphoria’s most popular events, the Sunday Brunch features a group of guest pitmasters offering up some of the best ‘cue in the Southeast. Beyond barbecue, more than a dozen local and regional chefs will be serving up classic brunch fare. It wouldn’t truly be brunch without Bloody Marys and mimosas, and they’ll be flowing freely, accompanied by Sunday morning tunes by a dazzling bluegrass band.

Be sure to check out the Culinary Stage to witness the 5th annual Healthy Lunchtime Throwdown in partnership with Greenville County Schools starting at 11!

Eat: Ben Dinsmore (The Darling Oyster Bar), Brian McKenna (Southern Pressed Juicery), Chad Gangwer (Habitap), Cole Ellis (Delta Meat Market), Curtis Duffy (Ever), Daniel Doyle (Poogan’s Porch), David Carrier (Certified Burgers & Beverages), David Grillo (Cantina 76), Eric Burleson (Over Easy Cafe), Eric Cook (Gris-Gris), Frank Kline & JD Coleman (Grace & Grit), Greg Garrison (Prohibition), Jason Cote & Jeff Cali (Kiawah Island Golf Resort), JD Eubanks, Joe Dimaio (Millers All Day), Joshua Hopkins (Adalina), Laura Linz (Happy + Hale), Matt Marcus (Watershed on Peachtree), Melissa Rodriguez (Del Posto), Sarah McClure (Southside Smokehouse), Scott Hall (Bone-In Barbeque), Shawna Ader (Biscuit Head), Tay Nelson (Bobby’s BBQ), Val Cantu (Californios), The Melting Pot, Farmhouse Tacos, Jeni’s Splendid Ice Creams, Greenville County Schools Nutrition Services Pitmasters: Anthony DiBernardo (Swig & Swine), Elliott Moss (Buxton Hall), Jonathan and Justin Fox (Fox Bros.), Jonathan Banta & Taylor Garrigan (Home Team BBQ), Madison Ruckel (Mama Jean’s BBQ), Matt Barry (Midwood Smokehouse), Randall Knight (Nard’s Backyard BBQ), Robbie Robinson (City Limits BBQ), Southern Soul Barbeque Sip: Southern Barrel Brewing Co, Stella Artois, The Bubbly Bus, Tito’s Handmade Vodka, Charleston Mix, Natalie’s Orchid Island Juice, Coca-Cola, Wicked Weed Brewing, Early Goat Coffee Co, Due South Roasters, Sunshine Beverages, Wine House Listen: My Girl My Whiskey & Me


Greenville Health System and Palmetto Health are now Prisma Health

          

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To learn more about how we can serve you, visit PrismaHealth.org.

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19-0645



euphoria is once again partnering with Greenville County Schools to host the Healthy Lunchtime Throwdown - a friendly cooking competition between aspiring young chefs. Students ages 8-18 submitted their healthy, original, affordable recipes, and the top four will go head-to-head at the 5th annual throwdown. Students are paired with a Michelin-starred chef, who will act as their sous chef, as they prepare their recipes on the culinary stage at euphoria’s Sunday Brunch: Fired Up!, in partnership with Prisma Health on September 22nd. The winning recipe will be added to the Greenville County School lunch menu rotation. Think your student has what it takes to win? Visit euphoriagreenville.com for more information.


LUNCHES & CLASSROOMS THURSDAY, SEPTEMBER �� TH

SATURDAY, SEPTEMBER �� ST

In partnership with: BB&T Scott & Stringfellow

Eat: Joe Trull (Grits & Groceries) and Teryi Youngblood Musolf (The Cook’s Station) venue: The Cook’s Station time: 12:30pm price: $40

LA VIE EN ROSÉ

Eat: Haydn Shaak (Restaurant 17), Teryi Youngblood Musolf (The Cook’s Station) Sip: W.J. Deutsch & Sons venue: Restaurant 17 time: 12pm price: $70 (sold out) FRIDAY, SEPTEMBER ��

TH

OLD STORIES & A NEW MENU

In partnership with: Greenville History Tours

INSIDE SCOOP

ROSÉ ALL DAY

Sip: Laurie Forster (The Wine Coach) venue: Foxcroft Wine Co time: 1pm price: $40

OREGON PINOT PARTY!

Eat: Michael Kramer (Jianna), Greg McPhee (Anchorage), Jeff Kelly (Stella’s Southern Brasserie) Sip: Freixenet X Mionetto venue: Noma Square time: 11am price: $70 (sold out)

Sip: Laurie Forster (The Wine Coach) venue: Foxcroft Wine Co time: 3pm

TERROIR AND THE TASTE OF PLACE

Eat: Christian Hansen (Blue Ridge Creamery) Sip: Andrew Ross & Jesse Van Note (The Whale) venue: The Whale time: 2:30pm price: $40

SATURDAY, SEPTEMBER �� ST

Sip: Stefan Huebner (Dot Dot Dot) venue: Encore Gastrolounge time: 3:30pm

Eat: Chris Mydosh & Justin Solomon (Foxcroft Wine Co.) Sip: Maximilian Kast venue: Foxcroft Wine Co time: 12pm price: $70 (sold out)

SHEPHERD & FRIENDS CHEF’S TABLE

In partnership with: Border Springs Farm

Eat: Christopher Grosman (Atlas), Richard Gras (Omni Grove Park Inn), David Carrier (Certified Burgers & Beverages), David Andrew McClure (Wessex Hundred), Kaley Laird (Rhubarb) venue: Concourse at Fluor Field at the West End time: 12pm, 1pm, 2pm, 3pm price: $40

price:

$40 (sold out)

FUNKY & FRESH

CALL ME OLD FASHIONED

price:

$40 (sold out)


Supporting neighbors. Building community. For more than 145 years, BB&T has earned the trust of our clients with a local approach to banking. Understanding the fabric of our community. Being there when our neighbors need us. Encouraging what makes our community unique. That’s why we’re proud to support Euphoria 2019.

Member FDIC. Only deposit products are FDIC insured.


GUEST CHEF DINNERS SUPPORTED BY MILLIKEN

THURSDAY, SEPTEMBER �� TH

SPAGHETTI, SET, GO!

Eat: Michael Kramer (Jianna, Greenville, SC), Michael Smith (Farina, Kansas City, MO) Sip: Empson USA venue: Jianna time: 7pm price: $155 (sold out) SATURDAY, SEPTEMBER �� ST

GRILLIN’ ON THE GREEN

Supported by: The Local Palate & Springer Mountain Farms

Eat: Adam Hayes (Larkin’s Restaurant Group, Greenville, SC), Ashley Boyd (300 East, Charlotte, NC) Chris Coleman (The Goodyear House, Charlotte, NC) Daniel Doyle (Poogan’s Porch, Charleston, SC) Nick Leahy (AIX, Atlanta, GA) Shai Fargian (Yafo Kitchen, Charlotte, NC) venue: Larkin’s Sawmill time: 6:30pm price: $155

CAJUN FAIS DO-DO

Eat: Heidi Trull and Joe Trull (Grits & Groceries, Belton, SC), Alex Harrell (The Elysian Bar, New Orleans, LA) Sip: Biltmore Estate venue: Grits & Groceries time: 6:30pm price: $105

GETTING CULTURED

Eat: Eddie Wiles (Nose Dive, Greenville, SC) Jacob Sessoms (Cultura, Asheville, NC) Sip: Jen Currier (Wicked Weed Brewing) venue: Table 301 Catering & Kitchen time: 7pm

price:

$105

HALLMARKS OF DINING

Eat: Samuel Dominguez (Halls Chophouse, Greenville, SC) Andy Little (Josephine, Nashville, TN) Sip: Renee Roscoe (Klinker Brick Winery) venue: Halls Chophouse time: 7pm price: $155(sold out)

DOWN TO EARTH: AN ORGANIC, PLANT-BASED DINNER

Eat: Adam Cooke (Topsoil Kitchen & Market, Travelers Rest, SC), Brian McKenna (Southern Pressed Juicery, Greenville, SC) Sip: Sam Berketa (Alpha Box & Dice) venue: Topsoil Kitchen & Market time: 6:30pm price: $155

SOUTHERN HOMECOMING

Eat: Jason Scholz & Jeff Kelly (Stella’s Southern Brasserie, Greenville, SC) Joe Cash (THE POOL, New York, NY) Sip: Elise Cordell (Pernod Ricard) venue: Stella’s Southern Brasserie time: 6:30pm

THE GOUDA, THE BAAAD, AND THE CRUMBLY

price: $155(sold out)

Eat: John Malik (The Loft at Soby’s, Greenville, SC) Christian Hansen (Blue Ridge Creamery, Travelers Rest, SC) Jacques Larson (The Obstinate Daughter, Sullivan’s Island, SC) Sip: Mariya Kovacheva (Campo Viejo) venue: The Loft at Soby’s time: 7pm price: $155(sold out)

SUNDAY, SEPTEMBER �� ND

SUNDAY SUPPER

In partnership with: Certified South Carolina Supported by: Table 301 & Beltram Foodservice Group

Eat: Brandon Carter (FARM, Bluffton, SC) Jessica Shillato (Spotted Salamander, Columbia, SC) Kelly Vogelheim (Town Hall, Florence, SC) Marc Collins (Circa 1886, Charleston, SC) Tania Harris (The Lazy Goat, Greenville, SC) Rodney Freidank (Table 301, Greenville, SC) Sip: Heaven Hill Brands, Quintessential Wines venue: The Barn at Sitton Hill Farm time: 5pm price: $180 (sold out)


M I C H E L I N-S T A R R E D DINNERS In partnership with: Michelin & PNC Bank Supported by: Milliken

THURSDAY, SEPTEMBER �� TH

BY THE STARLIGHT

Eat: Shawn Kelly (Fork & Plough, Greenville, SC) Russ Moore (Slightly North of Broad, Charleston, SC) Teague Moriarty (Sons & Daughters, San Francisco, CA) Sip: Brian Lewis (Folktale Winery) venue: Fork & Plough time: 7pm price: $230 (sold out) FRIDAY, SEPTEMBER �� TH

THE MICHELIN EXPERIENCE

Eat: Jon Buck (Husk, Greenville, SC) Matthew Accarrino (SPQR, San Francisco, CA) Sip: Axel Schug (Schug Carneros Estate Winery) venue: Husk Greenville time: 5:30pm // 7pm price: $280 (EduHour + Takeover Dinner) (sold out) $230 (Takeover Dinner Only) (sold out) SATURDAY, SEPTEMBER �� ST

SEEING STARS

Eat: Curtis Duffy (Ever, Chicago, IL) Melissa Rodriguez (Del Posto, New York, NY) Val Cantu (Californios, San Francisco, CA) venue: Avenue time: 6:30pm price: $400


A euphoria EXPERIENCE IS PRICELESS A casual sit down with the legendary chef Thomas Keller of The French Laundry. Cocktails with Dominique Crenn, the only female three-starred Michelin chef in the U.S. Chats with water-bottle-toting Sean Brock in a dimly lit bar about his newfound sobriety. Curtis Duffy, sporting three stars from his former Chicago restaurant Grace, giving advice to a young high school cook. None of these serendipitous moments were part of a ticket package, nor were they scheduled photo ops. And not a single one was scripted. But each one, every invaluable interaction between celebrated guest chef and star-struck festival attendee, materialized in Greenville because 13 years ago, two local visionaries had a dream for their community. Grammy Award-winning musician Edwin McCain and restaurateur Carl Sobocinski founded euphoria with a desire to give back to their city and celebrate memorable dishes, notable wines, and the music that turns a dinner into a party.


S E P T . � � - � � , � � � � / / euphoriagreenville.com

“ THE EVENTS MAY

BE DELIBERATELY S M A L L A N D I N T I M A T E, B U T euphoria’s ��-Y E A R IMPACT HAS BEEN A N Y T H I N G B U T. ” Through the last 13 years of festivals, the founding duo’s gift to Greenville has extended far beyond each four-day festival. The 2018 euphoria weekend alone injected $3.8 million into the local economy, with attendees from 29 states and the U.S. Virgin Islands. Furthermore, euphoria’s charitable giving has funded projects for more than 40 local organizations that help children, support hunger or health needs, and promote education through music or performing arts. As the festival enters its 14th year, euphoria and Greenville were selected to host the Association of Food Journalists awards, bringing in dozens of top food journalists from around the country. The results of their visit could have a far-reaching impact on the city’s growing food tourism.

Sobocinski says that while the festival has grown year over year, the goal has been to maintain what makes euphoria unique: “We’ve kept it to a size where you can get up close and personal with guys like Thomas Keller and the other celebrity chefs that come, and hear the stories behind some of Tim McGraw and Zac Brown Band’s biggest hits, straight from the people who wrote them.” The events may be deliberately small and intimate, but euphoria’s 14-year impact has been anything but.

Written by Ariel Turner


EXCEPTIONAL PEOPLE CREATING TOP-SHELF EVENTS THE CHILDRE 'S

MUSEUM

WWW.HIGHSPIRITSHOSPITALITY.COM

Greenville, SC 864-627-8808

Cashiers, NC 828-743-9676

Professional Party Rentals

Before your back is up against the wall, contact Indexx for the next booklet, banner, floor decal, brochures and more.

Proud Sponsor of the 2019 euphoria Festival ProfessionalPartyRentals.com

864-234-1024


INFUSING THE FLAVORS OF euphoria I N T O T H E GREENVILLE COMMUNITY 2019

euphoria’s mission has always been to promote tourism in Greenville by creating a destination event for food, wine, and music lovers across the country. And as much as we love bringing newcomers here to get a taste of Greenville’s magic, we’re also committed to giving back to the community out of which our festival was built. To make sure we’re fulfilling our mission, euphoria is committed to making a strong community impact. This is achieved both economically and through the distribution of direct grants to deserving Upstate charities by our 501(c)(3) organization, Local Boys Do Good.

charitable partners

2018

recap

$3,800,000

$502 average

8,830

29

48%

24%

states (+ U.S. Virgin Islands)

of tickets purchased by tourists

of tickets purchased by first-timer

Million Economic Impact

spend per person above festival tickets

tickets distributed


PRODUCERS CIRCLE

THE INDULGENCE YOUR P A L A T E’S B E E N P I N I N G F O R. Welcome to the Producers Circle, a select group of refined food lovers who’ve been yearning for a one-of-a-kind experience. Through customized euphoria ticket packages, invites to private events, VIP seating, and the Lexus car service, you’re treated as more than a VIP. You become an integral part of euphoria as you help to support our mission. A portion of the annual fee is tax-deductible and will directly fund our grant program. Eat. Sip. Listen. Give.

MEET OUR CIRCLE

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COLBY FetaAmerican

PEPPER JACK

swiss

ROQ

MARSCARPONE RICOTTA Gorgonzola

A so UDqueesan jack GO parm blue MONTEREY JACK

sau Cabernet Sauvignon

Come see us at Feast By The Field Saturday, Sept. 21st from 12-4pm

GRUYERE

DONNAY CHAR vig non bla nc

ZINFANDEL

Riesling PINOT NOIR

Cindy Cohn Ron & Kim Stauffenberg

Wine

IN MY I’M GOING TO

Carolina


T H A N K Y O U T O O U R ���� P A R T N E R S! TITLE SPONSOR

CRÉME DE LA CRÉME

PLATINUM

EXECUTIVE CHEF

MASTER MIXOLOGIST

CONNOISSEUR AVL Solutions B93.7 Beam Suntory Bravo1 Protection Gordon Food Service Hyatt Place ionGreenville Kuper Signs

Magic 98.9 Merline & Meacham, PA Tri County Rentals The NESS Fest Natalie’s Orchid Island Juice Spinx United Community Bank

FOODIE Avenue Berkshire Hathaway Border Springs Farm Centennial American Properties Certified Angus Beef Charleston Mix D&W Fine Pack Dapper Ink Due South Coffee Roasters Eastside Transportation

Garrett’s Golf Cars Greenbrier Farms OpenTable Pernod Ricard Prudential Overall Supply Quest Brewing Co. Schug Carneros Estate Sierra Nevada Springer Mountain Farms The Scout Guide World Centric


M MEEEETT O OUURR PPEEO OPPLLEE

STAFF STAFF MorganAllen Allen Morgan Executive Director Executive Director

AlexandraHerrera Herrera Alexandra Marketing Coordinator Marketing Coordinator

MaryFrances Frances McAlister Mary Event Coordinator McAlister Event Coordinator

BOARDMEMBERS MEMBERS BOARD

Amy Vanderwerff, Gordon Food Service Amy Vanderwerff, Gordon Food Service Beth Rusch, Greenville Drive Beth Rusch, Greenville Drive Carl Sobocinski, Table 301 Carl Sobocinski, Table 301 Caroline Inman, Elliott Davis Caroline Inman, Elliott Davis David Merline, Merline & Meacham, PA David Merline, Merline & Meacham, PA Dr. Heather Heaton Barker, Hi-Tech Family Dentistry Dr. Heather Heaton Barker, Hi-Tech Family Dentistry Gina Boulware, Table 301 Gina Boulware, Table 301 Heather Meadors, Elliott Davis Heather Meadors, Elliott Davis Jamie Emory, The Upstate Children’s Museum Jamie Emory, The Upstate Children’s Museum Jennifer Snow, Prisma Health Jennifer Snow, Prisma Health Jessica M. Fisher, Michelin North America, Inc Jessica M. Fisher, Michelin North America, Inc Kelly Byers, Peace Center/City of Travelers Rest Kelly Byers, Peace Center/City of Travelers Rest Kelly Nunn, VisitGreenvilleSC Kelly Nunn, VisitGreenvilleSC Kurt Rozelsky, Wheeler Trig O’Donnell, LLP Kurt Rozelsky, Wheeler Trig O’Donnell, LLP Kurt Schumacher, Schumacher Law, LLC Kurt Schumacher, Schumacher Law, LLC Laurie A. Jax, Stephen Jax and Associates, Inc Laurie A. Jax, Stephen Jax and Associates, Inc Matt Cotner, South State Bank Matt Cotner, South State Bank Megan Early, Moseley Marcinak Law Group, LLP Megan Early, Moseley Marcinak Law Group, LLP Michael Thacker, Accruent Michael Thacker, Accruent Neetu Patel, Sycamore Investment Group Neetu Patel, Sycamore Investment Group Seph Wunder, RealOp Investments Seph Wunder, RealOp Investments Susan O’Hanlan, Sealevel Systems Susan O’Hanlan, Sealevel Systems Susan Schwartzkopf, Community Journals, LLC Susan Schwartzkopf, Community Journals, LLC Tammy Johnson, High Spirits Hospitality Tammy Johnson, High Spirits Hospitality Tim Grant, Jade Mountain Investments Tim Grant, Jade Mountain Investments Valerie Pascoe, Michelin/Hughes Agency Valerie Pascoe, Michelin/Hughes Agency

CULINARYCOUNCIL COUNCIL CULINARY

Alan Scheidhauer, Culinary Institute of the Carolinas Alan Scheidhauer, Culinary Institute of the Carolinas Anthony Gray, Bacon Bros. Public House Anthony Gray, Bacon Bros. Public House Bob Munnich, Larkin’s Restaurants Bob Munnich, Larkin’s Restaurants Craig Kuhns, Greenbrier Farms Craig Kuhns, Greenbrier Farms Haydn Shaak, Restaurant 17 Haydn Shaak, Restaurant 17 Heidi Trull, Grits & Groceries Heidi Trull, Grits & Groceries Joe Clarke, Renegade Vittles Joe Clarke, Renegade Vittles Jon Buck, Husk Greenville Jon Buck, Husk Greenville Justin Solomon, Foxcroft Wine Co. Justin Solomon, Foxcroft Wine Co. Michael Kramer, Jianna Michael Kramer, Jianna Steven Musolf, Limoncello Steven Musolf, Limoncello Teryi Youngblood Musolf, The Cook’s Station Teryi Youngblood Musolf, The Cook’s Station

FESTIVALPR PR FESTIVAL

Amanda Harley Allen, Perfect Pitch Productions Amanda Harley Allen, Perfect Pitch Productions

EVENT DESIGN TEAM CREATIVE & DESIGN Clink! Events Wellington Payne Jessica Innes

LEAD CREATIVE & DESIGN VOLUNTEERS INTERNS Wellington Anna Wilson Payne Casey Jason INTERNS Hope Glymph Jessie AnnaGallivan Wilson Josie Hook Casey Jason Kaylee HopeBrown Glymph Kelly McKeon Jessie Gallivan Madalyn Palash Josie Hook Paige Trinter Kaylee Brown TiaKelly Kilpatrick McKeon Madalyn Palash Paige Trinter Tia Kilpatrick

Nancy Smith Jessica Jacobs LEAD VOLUNTEERS Scott Harke Chandra Snyder Nancy Smith Francie Tanner Jessica Jacobs Scott Harke A special thank you to Snyder all Chandra of the volunteers Francie Tannerto who have helped make this event a you to A special thank success for 14 years! all of the volunteers who have helped to make this event a success for 14 years!

euphoria euphoriaI INNSSI IDDEERRSS

Social media influencers with a passion forfor food, beverage or or music who Social media influencers with a passion food, beverage music who want to to help spread ourour mission of of shining a spotlight onon Greenville, SCSC want help spread mission shining a spotlight Greenville,

Cara Sincropi Cara Sincropi@mirrorsandmimosas @mirrorsandmimosas Christen Clinkscales Christen Clinkscales@christeneats @christeneats Tyler Center Tyler Center@guysguidegvl @guysguidegvl

Mandy Malarik Mandy Malarik@hubcitytopknot @hubcitytopknot Adriana Brooks Adriana Brooks@plentifulbites @plentifulbites Allie Papajohn Allie Papajohn@eatdrinkclt @eatdrinkclt

Proud Proudtotocall callGreenville Greenvillehome home today. today.And Andevery everyday. day.

FEEL FEELthe theBuzz Buzz ININ GREENVILLE DOWNTOWN GREENVILLE DOWNTOWN

SUN-THURS 2:00PM TOTO 12:00AM SUN-THURS 2:00PM 12:00AM FRI-SAT 2:00PM TOTO 1:00AM FRI-SAT 2:00PM 1:00AM

oakandhoneygvl.com oakandhoneygvl.com *Please DrinkDrink Responsibly. *Please Responsibly.

©2019 TheThe PNCPNC Financial Services Group, Inc.Inc. All rights reserved. ©2019 Financial Services Group, All rights reserved. PNCPNC Bank, National Association. Member FDIC Bank, National Association. Member FDIC

CONCON PDF PDF 0618-0106 0618-0106


NATURAL BORN LEADER

THE LEXUS RX The Lexus RX not only invented the luxury crossover, it’s been the leading luxury crossover every year for the past 20 years.1 With its category-defining style, refined craftsmanship and innovative technology, like the standard Lexus Safety System+,2 it’s no wonder why. Experience the remarkable Lexus RX 350, RX F SPORT and RX Hybrid.

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LEXUS OF GREENVILLE 2660 Laurens Road (864) 281-1111 Options shown. 1. Based on manufacturers’ published data as of 2/15/2019. 2. LSS+ drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. LSS+ system effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner’s Manual for additional limitations and details. ©2019 Lexus


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Eat. Sip. Listen. euphoria 2019  

Great things are happening in #yeahTHATgreenville, and people all over the country are taking notice. Our quaint little city is popping up i...

Eat. Sip. Listen. euphoria 2019  

Great things are happening in #yeahTHATgreenville, and people all over the country are taking notice. Our quaint little city is popping up i...

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