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Feed your soul. Build our community. Experience euphoria. SEPTEMBER �����


euphoria has always been—and always will be—a community event. We’ve all been through a lot over the past year and a half, especially our friends in the restaurant and hospitality industries. We are incredibly grateful to finally be seeing positive signs of brighter days ahead, and we are thrilled to be able to safely bring back many of the signature euphoria events we have all come to know and love.

This year, thanks to generous contributions from our Producers Circle members, and additional funds from Local Boys Do Good, euphoria’s 501(3)(c), we are supporting Mill Village Farms’ FoodShare Greenville initiative and United Way’s OnTrack program. You can read more about what these grants will help each organization accomplish on page 19.

We were honored and humbled by the number of emails and phone calls we received from so many of you, asking if euphoria was happening this year and letting us know you’d love to participate and support us however you could. We take that as a huge compliment, and consider it a good sign that you enjoy the time you spend with us during the festival weekend. We always do our best to take care of you and show how much we value and appreciate you.

Our team has also been doing everything we can to continue to support our local restaurants, chefs, farmers, purveyors, and small businesses. Last year, we were very fortunate to receive nearly $1 million in Greenville County CARES Act funding, which we used to purchase meals from local restaurants and donate to people in need, through the Connect for Good GVL initiative. Restaurants were compensated for their food and labor costs, creating consistent revenue streams and protecting countless jobs within our local restaurant industry. Together, we distributed more than 130,000 meals to the hungry and our frontline workers.

We are so grateful for the partnerships and collaborations that make euphoria possible. You are the ones who have helped make this festival one of the best in the Southeast year after year. It always amazes us how much we can accomplish when we all work together. From day one, the mission of our nonprofit food, wine and music festival has been to shine a spotlight on Greenville’s thriving culinary and music arts scene, while also raising money to give back to the community. Through our annual grant program, we’ve financially supported more than 40 local charities that help children, provide education through music or performing arts, and work to eliminate hunger. Last year, even in the midst of a pandemic, we supported two organizations working to fight food insecurity, through a grant for United Ministries Interfaith Hospitality Network. The funds went to the “Fresh Food for Families” project, which provided local produce boxes purchased from Mill Village Farms for 20+ homeless families for an entire year.

euphoria has always been—and always will be—a community event. We are thrilled to have you join us for the 16th annual helping of euphoria, as we continue supporting our food, beverage and tourism industries. Thank you for your unwavering support. We couldn’t do this without you!

Cheers to 16 years!

Alexandra Rutland (Marketing Coordinator), Morgan Allen (Executive Director), Mary Frances McAlister (Event Coordinator) during euphoria2020


Each year, euphoria shines a spotlight on this gem of a city we are proud to call home. As much as we love bringing newcomers here to get a taste of Greenville’s magic, we’re also committed to giving back to the community in which our festival was built.

TICKETS ON SALE NOW

Proceeds from euphoria are distributed in the form of direct grants to deserving Upstate charities by our 501(c)(3) organization, Local Boys Do Good (LBDG). Over the past 15 years, LBDG grants have funded projects for more than 40 deserving charitable organizations. Read more about the projects we are helping to fund this year on page 19.

All-inclusive tickets, discounted event passes and hotel packages are available online at euphoriagreenville.com. While many events are sold out, there are still several to choose from to wet your appetite. Be sure to secure tickets soon though, as most events sell out in advance. All events are held rain or shine and many Signature Events are outside, so please plan accordingly. Ticket holders must be at least 21 years of age to attend all euphoria events. Please bring a valid form of ID to all events. Tickets are non-refundable. Visit the euphoria Ticket Exchange page on Facebook to inquire about tickets to sold out events or sell general admission tickets to events that you can no longer attend. You may also email us to inquire about waitlists. Can’t find your ticket? Visit the website FAQ page for help reprinting tickets. You can also download the SquadUp App to view all of your purchased tickets. Have additional questions? View the FAQs on our website or contact us at: (864) 617-0231 // info@euphoriagreenville.com

SIGNATURE EVENT SCHEDULE THURSDAY, SEPTEMBER 16 TH

AGED TO PERFECTION

In partnership with Fifth Third Bank venue:

Larkin’s Sawmill

FRIDAY, SEPTEMBER

time:

7-10pm

17 TH

TASTE OF THE SOUTH

venue:

Wyche Pavilion & TD Stage

time:

SATURDAY & SUNDAY, SEPTEMBER

7-10pm

18-19 TH

FEAST BY THE FIELD

In partnership with Lowes Foods venue:

Fluor Field at the West End

time:

12-4pm

S E P T . � � – � � , � � � � / / euphoriagreenville.com

GOOD FOOD. GOOD MUSIC. GOOD PEOPLE GIVING BACK.


a TASTE of euphoria

In partnership with Milliken & Company

Supported by Discover South Carolina, South Carolina Chef Ambassadors, HighFive Studio, FamZing Studios

We are thrilled to be putting together our very first euphoria cookbook! The carefully curated collection consists of 60 recipes from chefs & beverage professionals who have participated with us over the past 15 years. Recipes range from Starters & Small Plates to Main Dishes & Desserts – as well as Soups, Salads & Stews, Side Dishes, and of course, Cocktails. All of the recipes are easy to follow, and ranked on a scale of 1 to 3 according to difficulty. Proceeds will directly benefit euphoria’s grant program, with a focus on the needs of the food, beverage, and music industries. euphoria exists to showcase the incredible talent within those industries while giving back to the community, and this cookbook fully supports that mission. A Taste of euphoria can be pre-purchased on euphoriagreenville.com. •

Pre-sold cookbooks can be picked up in-person during euphoria 2021, September 16-19. Exact details will be sent at a later date.

You may also purchase one of our exclusive branded aprons, made in South Carolina by Milliken & Company, by selecting the cookbook + apron combination.

If you would like the cookbook shipped within the US, be sure to add the shipping fee to your cart before checking out on our website. Books will ship in September.

We look forward to hosting cookbook signings with many of our chefs and mixologists during euphoria 2021. Don’t miss out and order yours today!


A HUGE THANK YOU TO Linda Lee Editor

Wellington Payne, High Five Creative Studio, Greenville, SC Layout & Design

FamZing Studios, Greenville, SC Photography

Katie Thompson Food Stylist

Indexx Inc., Greenville, SC Printer

All chefs & beverage professionals who contributed their recipes Amanda Harley Allen, Perfect Pitch Productions All those who volunteered to test these recipes The euphoria Cookbook Committee The Cook’s Station

Taste begins long before any meal is served.

buynapkins.milliken.com

Use promo code “euphoria20” for 20% off. Code valid through October 31, 2021.


THURSDAY, SEPTEMBER �� TH

AGED TO PERFECTION

In partnership with: Fifth Third Bank

Supported by: Merline & Meacham, Maker’s Mark, Larkin’s Catering & Events

venue:

Larkin’s Sawmill time: 7-10pm price: $140 We’re kicking off our 16th anniversary in sophisticated euphoria fashion. We’re bringing you a night of black tie style, bourbon, and bites featuring phenomenal chefs & food trucks. Satisfy your thirst with signature cocktails and bubbles accompanied by dynamic tunes from Kami Ocean & The Rhythm. Dress to the nines and join us for a euphoric soiree that is “Aged to Perfection”! Eat: Adam Hayes (Larkin Restaurant Group), Ken Frazier & Austyn McGroarty (Woodside Bistro), Luke Owens (Native - Fine Diner), Marc Collins (Circa 1886), Tanner Marino (Village Kitchen), Taylor Garrigan & Aaron Siegel (Home Team BBQ), Tony Schmidt (Performance Food Service), Table 301, Coastal Crust Sip: Roku Gin, Haku Vodka, Maker’s Mark, Hornitos Tequila, euphoria’s Maker’s Mark Private Select Listen: Kami Ocean & The Rhythm


FRIDAY, SEPTEMBER �� TH

TASTE OF THE SOUTH

Supported by: Spinx, United Community Bank, Peace Center, The Local Palate, Liquid Catering, Bravo1 Protection, Larkin’s

venue:

Wyche Pavilion & TD Stage time: 7-10pm price: $110 Get ready for a true Taste of the South as we move this signature event back to its roots with a multitude of chefs showing off what Southern food means to them. It wouldn’t be euphoria without live music to keep you movin’ as well as cocktails, wine and craft brews to satisfy your thirst… so put on your dancing shoes and join us for a Southern celebration y’all won’t want to miss! Eat: Adam Hayes (Larkin’s Restaurant Group), Anthony Mirani (The Pass), The Darling Oyster Bar, Charley Scruggs (smallSugar), Chris Coleman (The Goodyear House), Craig Kuhns (The Cook’s Station), Dallas McGarity (The Fat Lamb & Portage House), Jessica Shillato (Spotted Salamander), Jorge Barrales (Papi’s Tacos), Matthew Register (Southern Smoke BBQ), Tania Harris (Stella’s Southern Brasserie), Torrece Gregoire (Chef T Culinary Concepts), Vincent Caradonna (Le Petite Croissant), Wes Fulmer (Motor Supply Co. Bistro), Spinx Cluk Truk Sip: Stella Artois, Wicked Weed, Bell’s Brewery, Tito’s Vodka, Gallo, Heaven Hill Listen: Steel Toe Stiletto


venue:

Fluor Field at the West End

time:

12-4pm

price:

$90

This year will be one to sink your teeth into as this popular event is now 2 days, Saturday and Sunday. Join for 1 day or eat your heart out with the 2-day discounted ticket package! SATURDAY, SEPTEMBER �� TH

FEAST BY THE FIELD In partnership with: Lowes Foods

Supported by: Prisma Health, Smithey Ironware Company, West End Events at Fluor Field, Liquid Catering, Bravo1 Protection

Feast by the Field is a must for seasoned euphoria attendees and newcomers alike! Whether you want to sample ‘til your heart’s content from chefs, breweries, winemakers and regional distillers, learn some new techniques from your favorite grillmaster, or just sit back and relax while you listen to live music, our largest tasting event is the perfect Saturday (and Sunday) fun-day. Eat: Griffin Bufkin (Southern Soul BBQ), Jake Wood (Lawrence BBQ + Oysters), Jorge Barrales (Papi’s Tacos), Randall Knight (Nard’s Backyard BBQ), Steven Goff (Jargon), Taylor Garrigan & Aaron Siegel (Home Team BBQ), Tony Schmidt (Performance Food Service), Parsley & Mint, Lowes Foods, The Darling Oyster Bar, Kelly Vogelheim (Oak Steakhouse & Skyline Lodge), Brandon Hobbs (Commerce Club), Cantina 76, Upcountry Provisions, Anthony Mirani (The Pass), The Melting Pot, John Ondo (The Atlantic Room & Ryder Cup Bar), Mission Grill, White Wine & Butter Sip: Sean Umstead (Kingfisher), Eli Privette (Dogwood), Lowes Foods, Jim Beam, euphoria’s Maker’s Mark Private Select, Tito’s Handmade Vodka, Liquid Catering, Diageo, Edrington, Cathead Distillery, Absolut, William Grant & Son, Brown Forman, Fess Parker, Heaven Hill Brands, Old Dominick, On the Rocks, Early Goat Coffee Co., Synergy Coffee, Six & Twenty Distillery, Stella Artois, Wicked Weed, Bell’s Brewery, Allagash Brewing Co., Steel Hands Brewing, Southern Barrel, Brewery 85, Sunshine Beverages, Carolina Bauernhaus, Elevation 996 Winery, Wandering Bard Meadery, City Scape Winery, W.J. Deutsch, Sallie’s Greatest, Seaside Grown Listen: Away Team


SUNDAY, SEPTEMBER �� TH

FEAST BY THE FIELD In partnership with: Lowes Foods Supported by: Prisma Health, Smithey Ironware Company, West End Events at Fluor Field, Sealevel Systems Incorporated, Liquid Catering, Bravo1 Protection

Eat: Griffin Bufkin (Southern Soul BBQ), Jake Wood (Lawrence BBQ + Oysters), Randall Knight (Nard’s Backyard BBQ), Steven Goff (Jargon), Matthew Register (Southern Smoke BBQ), Tay Nelson (Bobby’s BBQ), Parsley & Mint, Lowes Foods, John Lewis (Lewis Barbecue), The Melting Pot, Jason Cote & Jeff Cali (Kiawah Island Golf Resort), Dan Pope (Mission Grill), Michael Sibert (White Wine & Butter), Torrece Gregoire (Chef T Culinary Concepts), The HabiTap, Trevor Stockton (RT Lodge), Wilbert Sauceda (Greenville Drive) Sip: Lowes Foods, Jim Beam, euphoria’s Maker’s Mark Private Select, Tito’s Handmade Vodka, Liquid Catering, Diageo, Edrington, Cathead Distillery, Absolut, William Grant & Son, Brown-Forman, Fess Parker, Heaven Hill Brands, Old Dominick, On the Rocks, Due South Coffee Roasters, Six & Twenty Distillery, Stella Artois, Wicked Weed, Bell’s Brewery, Allagash Brewing Co., Steel Hands Brewing, Southern Barrel, Brewery 85, Sunshine Beverages, Carolina Bauernhaus, Elevation 996 Winery, Wandering Bard Meadery, City Scape Winery, W.J. Deutsch, Sallie’s Greatest, Seaside Grown

L Pinot Noir FANDE ZINSauvignon Blanc chardonnay Riesling PINOT NOIR

CHAMPAGNE SYRAH SAUVIGNON BLANC

Cheddar

Ricotta

BRIE

queso

ASIAGO

ecorino

FETA Boursin QUESO blue cottage Burrata MUNSTER

CURD

feta

Havarti BRIE

chevre

ORT P QUEF

MARSCARPONE

chevre

Boursin

BABYBEL

MANCHEGO

CHEDDAR

MUNSTER

COLBY FetaAmerican

PEPPER JACK

swiss

RO

MARSCARPONE RICOTTA Gorgonzola

A so UDqueesan jack GO parm blue MONTEREY JACK

sau Cabernet Sauvignon

Come see us at Feast By The Field Saturday and Sunday

GRUYERE

DONNAY CHAR vign on bla nc

Riesling

ZINFANDEL

PINOT NOIR

Listen: Soda City Brass Band

Roman

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Wine

IN MY I’M GOING TO

Carolina


NOT SURE WHICH SIGNATURE EVENT IS FOR YOU? That’s OK, we’ve got you covered...

For the First-Timer (or the One Who Wants a Taste of it All): If you’ve never been to euphoria before, Feast by the Field is a great place to start. You’ll get to taste your way around the concourse of Fluor Field, courtesy of over 2 dozen chefs, pitmasters, wineries, breweries, and mixologists. Plus, you’ll enjoy chef demos, headto-head competitions, and live music both days. The popular event is expanding to two days this year, Saturday and Sunday, so you can choose one or eat your heart out with a 2-day discounted ticket package.

For the Foodie Who Loves to Dance: Returning to the Wyche Pavilion for the first time since 2018, Taste of the South features food from some of the best chefs across the Southeast and live music from Steel Toe Stiletto, along with signature cocktails and craft brews to satisfy your thirst. This is a dance party you won’t want to miss!

For the Cocktail Enthusiast: euphoria’s newest signature event, Aged to Perfection, makes its debut on Thursday night at Larkin’s Sawmill. Be among the first to taste euphoria’s private select Maker’s Mark bourbon, along with other signature cocktails, while you enjoy bites from a mix of restaurants & food trucks and live music from Kami Ocean & The Rhythm.

Community is the commitment we make to each other

EXCEPTIONAL PEOPLE CREATING TOP SHELF EVENTS When a community is strong, it’s more than a collection of streets and buildings. It’s a place that nurtures and helps its residents thrive. That’s what happens when people share the commitment to make things better together. That’s why we’re proud to sponsor Euphoria 2021.

www.highspiritshospitality.com

Fifth Third Bank, National Association. Member FDIC. CS4575


A FRESH TAKE

Supported by Wine House venue:

The Front Porch

time:

11am

price:

$55

CHEF’S TABLE

venue: time:

THURSDAY, SEPTEMBER �� TH

LA VIE EN ROSÉ

In partnership with Truist Wealth venue:

Restaurant 17

time:

12-2pm

Passerelle Bistro

time:

price:

12-2pm

BUBBLES & BON BONS

venue:

La Rue Fine Chocolate

$75

time:

price:

CYCLING WITH HINCAPIE Restaurant 17

time:

10am

price:

ENGAGING THE SENSES

venue:

Wine House

time:

12-2pm

price:

PASSPORT TO PAIRINGS

venue:

CAMP

time:

12-2pm

price:

$75

5:30pm price: $45

FRIDAY, SEPTEMBER �� TH venue:

price:

$50

PLANT POWERED PITMASTERS

A TRIP TO THE FRENCH QUARTER

venue:

The Cook’s Station 11am, 12:30pm, 2pm, 3:30pm

$75

$75 $75

venue:

Truist Culinary & Hospitality Innovation Center time: 12pm price: $45

WINE MYTHBUSTERS

Supported by Wine House venue:

The Front Porch

time: 1pm price:

$55

WHISKEY BUSINESS

venue:

Exile

time: 1pm price:

$50

TAPAS & TAPS

venue:

The Whale

time: 1pm price:

$45

SHAKE YOUR HONEY MAKER

venue:

Oak & Honey

time:

2:30pm

price:

$50

time: 3pm price:

$55

PARTY WITH PET NAT

Supported by Wine House venue:

The Front Porch

SUNDAY, SEPTEMBER �� TH

THE SOMM OFF

Supported by Wine House venue:

The Front Porch

time:

11am price: $220

CHAMPANGE WISHES & CAVIAR DREAMS Supported by Wine House venue:

The Front Porch

time: 1pm price:

$80

BISCUIT TIME

venue:

The Cook’s Station time: 1pm, 3pm price: $45

PASSWORD ONLY

venue:

The Press Room time: 2:30pm price: $50

THE B LIST

Supported by Wine House venue:

The Front Porch time: 3pm price: $55

S E P T . � � – � � , � � � � / / euphoriagreenville.com

LUNCHES & CLASSROOMS

SATURDAY, SEPTEMBER �� TH


GUEST CHEF DINNERS In partnership with: Milliken & Company

SATURDAY, SEPTEMBER �� TH

GOING COASTAL

venue:

La Fabrique

time:

6:30pm

price:

$155

Eat: Nico Romo (NICO & Bistronomy, Charleston, SC) Steven Musolf (La Fabrique, Taylors, SC) Sip: Michael Hughes (Ashes and Diamonds, Napa, CA)

HOME GROWN

In partnership with Certified SC & Discover SC venue:

Restaurant 17 time: 6:30pm

price:

$155

Eat: Jamie Daskalis (Johnny D’s Waffles and Benedicts, Myrtle Beach, SC), Jason Tufts (Malia’s, Aiken, SC), Kevin Mitchell (Culinary Institute of Charleston, Charleston, SC), Haydn Shaak (Restaurant 17, Travelers Rest, SC)

THURSDAY, SEPTEMBER �� TH

COAST BY COAST:

venue:

Fork and Plough

time:

A CULINARY JOURNEY

6:30pm

price:

$175

Eat: Alex Jackson (General Harvest Restaurant Group, Seattle, WA) Shawn Kelly (Fork and Plough, Greenville, SC) Sip: Elizabeth Spencer Winery (Rutherford, CA)

FRIDAY, SEPTEMBER �� TH

DOMESTIC DELICACIES

venue: Jianna time: 6:30pm price: $225

Eat: Michael Smith (Farina, Kansas City, MO) Michael Kramer (Jianna, Greenville, SC) Sip: Ryan Hill (Hill Family Estate, Yountville, CA)

Sip: Elizabeth Cooper (Fess Parker Winery, Los Olivos, CA)

PAUSE & UN-WINE

venue:

Oak Hill Café

time:

6:30pm

price:

$155

Eat: Kristine Schug (Schug Carneros Estate, Sonoma, CA) David Porras (Oak Hill Café and Farm, Greenville, SC) Sip: Axel Schug (Schug Carneros Estate, Sonoma, CA)

LIVING ON THE VEG:

AN ORGANIC, PLANT-BASED DINNER

venue:

Topsoil Kitchen time: 6:30pm

price:

$155

Eat: Matthew Raiford (Gilliard Farms, Brunswick, GA) Adam Cooke (Topsoil Kitchen & Market, Travelers Rest, SC)

BUBBLES & FANTASEAS

venue:

Stella’s Southern Brasserie time: 6:30pm price: $155

Eat: Chris Coleman (The Goodyear House, Charlotte, NC) Anthony Gray (Stella’s Southern Brasserie, Greenville, SC) Sip: Elise Cordell (Perrier-Jouët, Champagne, France)

CLASSIC HITS

venue: time:

Southern Culture Kitchen & Bar 7pm price: $115

Eat: Torrece Gregoire (Chef T Culinary Concepts, VA) Nikki Compton (Southern Culture Kitchen & Bar, Greenville, SC) Sip: Hot As A Pepper

THE GYPSY TABLE

venue:

Pop-Up Location

time:

7pm

price:

$155

Eat: Bob Cook (Edmund’s Oast, Charleston, SC) Richard Grucia (Captivating Croatia Tours, Charlotte, NC)


MICHELIN-STARRED DINNERS Supported

by: The Michelin Guide, Wine Access, Milliken & Company

THURSDAY, SEPTEMBER �� TH

STARS OF THE FAR EAST

Eat: David Shim & Simon Kim (COTE Korean Steakhouse, New York, NY) Nozomu Abe (Sushi Noz, New York, NY) Sip: Vanessa Conlin (Wine Access) venue:

Sushi Yama

time:

5:30pm, 8pm

price:

$295

FRIDAY, SEPTEMBER �� TH

THE MICHELIN EXPERIENCE

Eat: Ryan Ratino (Bresca and Jônt, Washington, DC) Troy Jorge (Temporis, Chicago, IL) Greg Teal (Avenue, Greenville, SC) Sip: Vanessa Conlin (Wine Access) venue: price:

Avenue

time:

5:30pm // 7pm

$280 (EduHour + Takeover Dinner)

$230 (Takeover Dinner Only)

SATURDAY, SEPTEMBER �� TH

SEEING STARS

Eat: Emma Bengtsson (Aquavit, New York, NY) Teague Moriarty (Sons & Daughters, San Francisco, CA) Val Cantu (Californios SF, San Francisco, CA) Shaun Garcia (Soby’s New South Cuisine, Greenville, SC) Sip: Vanessa Conlin (Wine Access) venue:

Soby’s New South Cuisine

time:

6pm

price:

$400


SUNDAY, SEPTEMBER �� TH

SUNDAY SUPPER In partnership with: Certified South Carolina

Supported by: Milliken & Company, Table 301, Beltram Foodservice Group venue:

The Barn at Sitton Hill Farm time: 5:30pm price: $185 The cherry atop of a sublime weekend full of a plethora of food and wine returns to the Barn at Sitton Hill Farm for a laid-back Southern meal, courtesy of Certified South Carolina. Former Upstate South Carolina Chef Ambassadors will team up to produce an unforgettable meal, featuring South Carolina-grown products, paired with bourbon cocktails, beer and wine, and in conjunction with Table 301 Restaurant Group. Don’t miss this last opportunity to break bread with the festival’s elite… until next year. Eat: Heidi Trull (Grits & Groceries), Sarah McClure (Southside Smokehouse), Tania Harris (Stella’s Southern Brasserie), Teryi Youngblood Musolf, Rodney Freidank (Table 301) Sip: Heaven Hill Distillery, Columbia Craft Brewing Co. Listen: The Jamie Wright Band

Come and Get Your Love Support Fresh on the Menu members. Dine in, order curbside pick-up and purchase restaurant gift cards. Or, have events and family meals catered. Support Local. Find Local.

A PROGRAM FROM THE SOUTH CAROLINA DEPARTMENT OF AGRICULTURE


Bringing the print to Euphoria

Exceptional care, inspired by you.

indexx.com 864-234-1024

21-1514


AGED TO PERFECTION. There are a few select annual events in our personal and professional lives that have become sacrosanct on our calendars. The kind where we start looking forward to next year before this year’s edition has even ended. The kind that oozes fond memories, renews long-standing and meaningful friendships, and enriches and feeds our souls. The ones that improve with age, like a fine wine. Think summer camp or family beach vacations. In Greenville, for us, it’s the arrival of euphoria. And we should know. We’ve enjoyed almost every helping, and it wouldn’t be September in Greenville without euphoria. What started as a passion project in 2006 by two local friends who have since become our friends—Table 301’s Carl Sobocinski and Grammy Award-winning musician Edwin McCain—to showcase Greenville’s burgeoning culinary and cultural scene and give back to the community they loved, has aged to perfection over the years, becoming one of the top food and wine festivals in the Southeast (and, in our minds, in the country). Where else can you hobnob with Michelin-starred chefs in an intimate setting, listen to live music in a variety of venues while sipping on award-winning wines, beers and spirits, sample tastes from dozens of chefs and pitmasters from across the state, and learn how to make classic buttermilk biscuits or a perfectly blended cocktail all in one weekend? And, to top it off, we get to share these experiences with like-minded friends and foodies who have the same passion for all things food, beverage and music.


SEPTEMBER IN GREENVILLE W I T H O U T euphoria . ” We’ve watched euphoria morph from a would-be street-party with three events into the sophisticated and thoughtfully curated world-class event that it is today. It’s like proud parents watching their child become an adult. And we couldn’t be prouder of the more than 40 events scheduled for 2021. What better way to welcome back the travel and hospitality industry after the rollercoaster ride of the previous year than with new signature events like the appropriately titled, Aged to Perfection. With a first peek at euphoria’s private select Maker’s Mark bourbon blend, tasty bites from a mix of restaurants and food trucks, and inspiring live music from Kami Ocean & The Rhythm, the weekend’s debut will undoubtedly set the tone. We can’t wait to relive Taste of the South as it makes its return to the beloved Wyche Pavilion, featuring bites from the top chefs across the Southeast and a dance party with live music from one of our euphoria faves, Steel Toe Stiletto. And Feast by the Field, another euphoria signature event, is expanding to Saturday and Sunday, giving us two days to taste our way around the concourse of Fluor Field.

Big-name chefs have always been a calling card for euphoria—we’re still in awe of visits from the likes of Thomas Keller, Guy Savoy, Curtis Duffy and Dominique Crenn—thanks to Michelin’s presence in Greenville. However, euphoria is taking it up a notch this year with seven Michelin-starred chefs heading to town to collaborate on three guest chef dinners. They’ve also put together a cookbook, featuring recipes from chefs & beverage professionals who’ve participated in the euphoria over the years, and the proceeds will go directly to their grant program. More than a dozen intimate lunches and classrooms throughout the weekend offer opportunities to learn, taste, sip and savor everything from biscuits and beer to bubble and bonbons.

S E P T . � � – � � , � � � � / / euphoriagreenville.com

“ I T W O U L D N’T B E

So, you know where we’ll be come midSeptember. We’ll be giddy with excitement as we head back to Greenville to taste and sip, sing and dance, and reconnect with all our foodie sisters and brothers for our favorite weekend of the year. The 16th helping of euphoria. Aged to perfection. Written by Lynn & Cele Seldon

Cele and Lynn Seldon (www.seldonink.com) are freelance travel journalists who were invited to their first euphoria in 2008 by local public relations goddess, Taryn Scher. At 14 helpings and counting, they are still coming, writing, and helping to spread the euphoria love.


FOR YOU. FOR OUR COMMUNITY. FOR euphoria.

the history of euphoria euphoria was founded in 2006 by platinum-selling singer/songwriter Edwin McCain and prominent Greenville restaurateur, Table 301’s Carl Sobocinski. Even before Greenville’s famed revitalization, the pair knew that our quaint city was something to be celebrated. McCain and Sobocinski wanted others to see this potential too— and out of this desire, euphoria was born. What started as a passion project has grown into a highly-anticipated food, wine and music festival that shines a spotlight on Greenville’s thriving culinary arts scene, while raising money to pour back into the community. From tasting events, guest chef dinners and educational seminars held throughout the year - to the banner four-day festival in September featuring Michelin dinners, exclusive food & wine tastings, cooking demos, and intimate musical experiences - euphoria has become an integral part of Greenville’s tourism and restaurant industries, allowing locals and visitors alike to gather, celebrate and enjoy the best of what the city has to offer.

2022 SAVE THE DATE SEPTEMBER

15-18

Discover South Carolina’s unique culinary scene at top-rated restaurants across the state. Find your perfect plate at DiscoverSouthCarolina.com/must-eats

Felix Cocktails et Cuisine, Charleston

21-SCP-3761_Euphoria_Quarter_Page_Ad_v4.indd 1

6/15/21 10:01 AM


It’s no secret that our once-quaint little city has boiled over in popularity over the last decade. This record-breaking growth is due, in part, to the Upstate’s booming arts and culinary scene. Since 2006, we’ve had the privilege of welcoming thousands of firsttimers to Greenville each September. We’re honored that euphoria has given so many people their first taste of all the things that make the Upstate so enchanting, and we’re excited that these visitors will choose to return to our city for years to come.

�� YEARS. ��+ CHARITIES.

helping our community thrive by funding local charities

euphoria’s mission has always been to promote tourism in Greenville by creating a destination event for food, wine, and music lovers across the country. We also understand the importance of investing in our community. To make sure we’re fulfilling our mission, proceeds from euphoria are distributed in the form of direct grants by our 501(c)(3) organization, Local Boys Do Good (LBDG), to deserving Upstate charities each year. We are excited to award $16,400 to Mill Village Farms, courtesy of our 2021 Producers Circle members! These funds will support their “Fresh Out of the Box” project, which is a virtual community cooking class utilizing the fresh fruits and vegetables included in FoodShare family food boxes. The virtual community cooking show celebrates local minority owned restaurants by hosting their chefs to teach community members how to cook accessible, healthy, and culturally-relevant recipes with the ingredients received in that week’s FoodShare Box. More details can be found at millvillagefarms.org/foodshare. OnTrack Greenville is one of United Way of Greenville’s community initiatives, designed to ensure middle school students stay on track toward high school graduation and post-secondary success. The program serves more than 4000 students in Greenville County’s most vulnerable schools. With euphoria’s support, the project will continue to deepen the assistance provided to students by exposing them to the arts, enhancing their attitudes towards school, improving the social/emotional well-being of students, providing them with a positive outlet, and enhancing their abilities and interests in the arts. More details can be found at ontrackgreenville.org.

GET INVOLVED be an integrated part of euphoria

One thing’s for sure: euphoria wouldn’t be possible without our hardworking volunteers! Our events run off the dedication of our volunteers. If you’re interested in joining the food culture of Greenville and the Upstate, look no further. As a volunteer with euphoria, you’ll be immersed in a weekend of influential chefs, beverage specialists and top food critics. We host several pre-festival events that happen in the months leading up to euphoria and the weekend festival itself. We seek volunteers for both prefestival and weekend-of events. Get on the Volunteer Contact List by emailing us at volunteer@euphoriagreenville.com All volunteer shifts are claimed on a first-come, first served basis. You must be 21+ to volunteer for euphoria.

stay connected Instagram @euphoriagreenville

Facebook @EuphoriaFoodWineMusic Stay up to date by signing up for our newsletter!

S E P T . � � – � � , � � � � / / euphoriagreenville.com

euphoria L E A V E S VISITORS WITH A TASTE FOR GREENVILLE


PRODUCERS CIRCLE

THE INDULGENCE YOUR PALATE’S BEEN PINING FOR Welcome to the Producers Circle, a select group of refined food lovers who’ve been yearning for a oneof-a-kind experience. Through customized euphoria ticket packages, invites to private events, VIP seating, and the Lexus of Greenville car service, you’re treated as more than a VIP. You become an integral part of euphoria as you help to support our mission. A portion of the annual fee is tax-deductible and will directly fund our grant program. Eat. Sip. Listen. Give. The Producers Circle membership is currently full, but be sure to inquire about our waitlist as the membership is annual.

MEET OUR CIRCLE Cindy Cohn Ron & Kim Stauffenberg Joe & Laura LeBel John Kille Eric & Mary Richey Wendy Thacker Michael Tollison

Mignon Early Krista Lawrence Dr. Heather Heaton Barker Parker Babbe Steve & Laurie Jax Steve & Lisa Howes


T H A N K Y O U T O O U R ���� P A R T N E R S! TITLE SPONSOR

CRÉME DE LA CRÉME

National Publication Partner

PLATINUM

Official Accomodations

EXECUTIVE CHEF

MASTER MIXOLOGIST

CONNOISSEUR Merline & Meacham Seaside Grown The Broadview Group of Truist Private Client Group ionGreenville Kuper Signs

Hyatt Place The Westin Poinsett Social Events & Design AC Hotel Camperdown Plaza CB Events Industry Event Rentals

FOODIE KUDU Grills Pernod Ricard Dapper Ink SCHUG Carneros Estate

Deca Wine House World Centric


MEET OUR PEOPLE STAFF Morgan Allen Executive Director

Alexandra Herrera Marketing Coordinator

Mary Frances McAlister Event Coordinator

BOARD MEMBERS

Dr. Azim Surka, Prisma Health Beth Rusch, Greenville Drive Brandon Hansen, Sealevel Systems Carl Sobocinski, Table 301 Caroline Inman, Elliott Davis David Merline, Merline & Meacham Gina Boulware, Table 301 Hayley Thrift, Spinx Dr. Heather Heaton Barker, Hi-Tech Family Dentistry Heather Meadors Whitley, Camperdown Jennifer Snow, Atrium Health John Deck, AC Hotel Kelly Byers, Peace Center/City of Travelers Rest Kelly Nunn, VisitGreenvilleSC Kim Eades, Coldwell Banker Caine Kurt Rozelsky, Wheeler Trigg O’Donnell, LLP Kurt Schumacher, Schumacher Law, LLC Laurie Jax, Stephen Jax & Associates, Inc. Matt Cotner, SouthState Bank Megan M. Early-Soppa, Moseley Marcinak Law Group, LLP Michael Thacker, Accruent Susan Schwartzkopf, Community Journals, LLC Tammy Johnson, High Spirits Hospitality Tim Grant, Jade Mountain Investments Tim Nowacki, The Clardy Law Firm Tom Jupena, Michelin North America, Inc. Valerie Pascoe, Michelin/Hughes Agency

CULINARY COUNCIL

Adam Hayes, Larkin’s Restaurant Group Anthony Gray, Stella’s Southern Brasserie Craig Kuhns, The Cook’s Station Greg Teal, Avenue Haydn Shaak, Restaurant 17 Heidi Trull, Grits & Groceries Jenifer Rogers, Passerelle Bistro Joe Clarke, Renegade Vittles Michael Kramer, Jianna Steven Musolf, La Fabrique Tay Nelson, Bobby’s BBQ Wilbert Sauceda, Greenville Drive

FESTIVAL PR

Amanda Harley Allen, Perfect Pitch Productions

EVENT DESIGN TEAM

Jessica Innes, Social Events & Design

CREATIVE & DESIGN

Wellington Payne, HighFive Creative Studio

EVENT TEAM Bethany Carter Becca Shinnick, Assistant Coordinator Skylar Barton, Intern

INSIDERS Adriana Brooks @plentifulbites Courtney Fillner @thelocal.greenville Marcus Tate @marcus_tiger Morgan Conroy @sliceofclt Tyler Center @guysguidegvl

LEAD VOLUNTEERS Nancy Smith Jessica Jacobs Scott Harke Chandra Snyder Francie Tanner A special thank you to all of the volunteers who have helped to make this event a success for 16 years!

euphoriagreenville.com

BORN HERE. RAISED HERE. We’re proud to call South Carolina home and honored to welcome thousands of locals and visitors through our doors every day for great deals on fresh food, drinks, snacks and fuel. We’re here for you, 24 hours a day, 365 days a year. • www.myspinx.com

Striving to exceed restaurateurs expectations with a passionate approach to foodservice

Please contact Chris McConnell, Dave Crossley and Fed Amador for more information 770-532-7779 & 800-257-8913

proud sponsor


INVENT. REINVENT. REPEAT.

THE LEXUS RX When you’ve had success, it’s tempting to rest on your laurels. But that’s not how the RX is built. From the distinctive front grille to its Apple CarPlay®1 integration for your iPhone,®2 the RX is awe-inspiring inside and out. It’s also the most connected RX yet, now with Android Auto,™3 Alexa4 compatibility and an available 12.3-inch touchscreen. The whole RX family features exceptional handling for a smoother ride, from the fuel-efficient and high-performance hybrid to the available F SPORT and the RXL with third-row seating. Always refining, always reinventing. Some things never change.

lexus.com/RX | #LexusRX

LEXUS OF GREENVILLE 2660 Laurens Road (864) 281-1111 Options shown. 1. Apps and services are subject to change at any time without notice. Data charges may apply. Apple CarPlay ® functionality requires a compatible iPhone® connected with an approved data cable into the USB media port. Apple CarPlay is a registered trademark of Apple Inc. 2. iPhone is a registered trademark of Apple Inc. All rights reserved. 3. To use Android Auto on your audio display, you’ll need an Android Auto–compatible vehicle and Android phone. For phone compatibility visit: https://www.android.com/auto/. Vehicle user interface is a product of Google and its terms and privacy statement apply. Requires compatible smartphone connected with an approved data cable into the USB media port and data plan rates apply. Apps and services vary by phone carrier and are subject to change at any time without notice. Android and Android Auto are trademarks of Google LLC. 4. Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates. Not all Amazon Alexa functionality is available for in-vehicle use. ©2021 Lexus, a Division of Toyota Motor Sales, U.S.A., Inc.


SEPTEMBER ��-��, ���� euphoriagreenville.com

Profile for Community Journals

euphoria - Sept. 16-19, 2021  

Feed your soul. Build our community. Experience euphoria. GOOD FOOD. GOOD MUSIC. GOOD PEOPLE GIVING BACK. Tickets now on sale. euphoriagree...

euphoria - Sept. 16-19, 2021  

Feed your soul. Build our community. Experience euphoria. GOOD FOOD. GOOD MUSIC. GOOD PEOPLE GIVING BACK. Tickets now on sale. euphoriagree...

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