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aces to Go (In orld) in 2017”

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“Top 16 South’s Best Girlfriend Getaways” - Southern Living

’s Guide to Greenv

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Top 10 U.S. tinations on e Rise 2018”

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The Official Visitor

- TripAdvisor

Half a million readers.

Distributed across North America. ravel Your ad. 018”

The Hippest Little City in South THE Carolina” 2019 “YEAH,

THAT” VISITOR’S GUIDE MEDIA KIT - Garden & Gun


The publication and production of the “Yeah, THAT” Guide is proudly managed by VisitGreenvilleSC with the Community Journals Publishing Group. Advertising opportunities are limited and available on a first-come, first-served basis. To secure your spot, contact us today: Emily Yepes eyepes@communityjournals.com 864.679.1215

ECONOMIC IMPACT OF TOURISM IN GREENVILLE COUNTY FOR 2017* 5 MILLION+ Annual Visitors

$1.19 BILLION+

in Direct Visitor Spending at our Local Businesses

$72.3 MILLION

in Local & State Taxes Generated

10,310

Jobs Created

*Source: South Carolina Department of Parks, Recreation & Tourism


TOURISM IS BIG BUSINESS IN GREENVILLE. GET YOUR SHARE OF THIS LUCRATIVE AUDIENCE! GREENVILLE, SC, OFFERS IT ALL IN ONE DESTINATION — from remarkable culinary experiences to unique shopping to can’t-miss attractions and incredible outdoor adventures. Combining traditional Southern charm, stunning natural beauty, and an award-winning downtown, Greenville, SC, continually earns great press coverage, appearing in The New York Times, The Wall Street Journal, National Geographic Traveler, and more. Visitor spending in Greenville, SC, benefits hotels, restaurants, retailers, attractions, theaters, the arts, transportation, and all related businesses.

LOCAL. RELEVANT. READABLE. Our high-quality editorial and photographic content appeals to high-end consumers and is designed to attract high-quality advertisers. As an advertiser, you have the unique opportunity to align with the City and County of Greenville’s strong, appealing brand as an innovative, forward-thinking, business-friendly, and consumer-savvy town to visit, live in, and do business in.

TOURISM BY THE NUMBERS: $1.19 BILLION

Greenville, SC, Visitor Spending

$19.6 MILLION

Hospitality Tax Collections

$9.2 MILLION

Accommodations Tax Collections

5 MILLION Visitors

75%

Occupancy Rate

$826 PER HOUSEHOLD Greenville Resident Tax Relief


RECENT STUDIES DEMONSTRATE THE HIGH VALUE OF VISITOR GUIDES* •

Of undecided travelers, 83% were influenced to choose a destination after reviewing a visitor guide.

“DID READING THE GUIDE INFLUENCE OR CHANGE THE FOLLOWING ASPECTS OF YOUR TRIP?” *

THAT’S HOT HISTORIC MILKSHAKES

Historic Milkshakes A

h, how we all yearn for the good old days, when the corner soda shop reigned supreme with sodas, floats, malts, and milkshakes. If you crave an old-fashioned concoction, you’re in luck! There are two places in town (one opened its doors in 1933, the other 1947) where you can step back to simpler times with a thick frosty shake—served up with a big side of nostalgia. Memorabilia and old black-and-white photos line the walls at Northgate Soda Shop (918 N. Main St.), where families gather to chow down on burgers, hot dogs, and fries. Dessert means hand-spun shakes in seven delicious flavors. A family-owned drugstore, The Pickwick (3219 Augusta Rd.) is known for its cherry and vanilla cokes, shakes, and sodas from a stainless steel, 1949 soda fountain rescued from the old Carpenter Brothers Pharmacy that once stood on Main Street. Snag a stool at the counter, and slurp a shake made with local milk from the Upstate-based Happy Cow Creamery and your pick of 20 flavors.

WISH YOU WERE HERE

FIND YOUR HAPPY MEDIUM | MAY 11-13 | GREENVILLE SC A Festival of Fine Art, Live Music and Southern Cuisine.

85% of readers appreciated advertising as “content” enhancing the guides.

More than 50% of U.S. travelers consult printed material while making their travel decisions.

Nearly 40% used a visitor guide both prior to and during their visit.

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12/22/17 3:00 PM

50%

Added Attractions

VIEW FROM HERE

Caesars Head

Granite outcroppings atop Caesars Head State Park make for majestic views of the Blue Ridge Escarpment. In fall, the foliage is ablaze and during spring and summer months, lush, green valleys amaze.

THAT’S HOT AREAS OF GREENVILLE 62_VGSC2018_TheOtherSkyline (1).indd 60-61

12/22/17 2:37 PM

45% spent more than 45 minutes reading a visitor guide; another 53% spent between 15 and 45 minutes reading a visitor guide.

24%

$

Spent More Money COM M U NIT Y CHEST:

p lo re G re en v il le

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D owntown

The Vi l l a g e

Augusta Road

Start with a stroll down our award-winning Main Street. Cruise through the one-ofa-kind boutiques and shops. Step out onto the Liberty Bridge at Falls Park on the Reedy and gaze down at the waterfalls. Restaurants, public art, theater, galleries, shopping, and more!

The hip factor has been driven up with the emergence of the Village of West Greenville. Anchored by historic buildings, lovingly renovated and updated, The Village is home to more than 65 businesses including galleries, retail stores, and restaurants. Think SoHo gone Greenville!

Awe-inspiring antebellum homes are a good indication you’ve found yourself immersed in the “05.” (That’s local speak for the zip code that encompasses this area.) Lots of shopping can be done in this charming and historic part of town. There are more than 75 shops and eateries to enjoy.

CH AN CE

Cher r yd a l e Poi nt

Haywood Road

Woodruff Road

Pel ha m R oa d

A rapidly expanding business district known for its services, shopping, and range of fast and casual dining options, Cherrydale also serves as a gateway to nearby Furman University, Travelers Rest, and all points north. A multiscreen cinema growing residential area are here, too.

When you’re ready to get into some serious name-brand shopping, head here. While there’s no shortage of local charm—including oneof-a-kind retailers— this area is a regional shopping destination and mall where you can find big-name furniture, jewelry, and apparel retailers.

Just name it and you’ll find it here. Want a new woolly bugger to go fly-fishing? Check. Sequins and bling for a night out? Check. Numerous hotel room options for you and your closest friends? Check. Basically, this is ground zero for anything you need during your stay in Greenville.

Located on the popular Eastside of town, Pelham is convenient to GSP International Airport—not to mention both the Michelin and BMW North American headquarters—but it’s still close to downtown. A wide variety of hotels and restaurants make this a convenient spot for vacationers.

17%

Stayed Longer

AD VANC E YOUR SELF T O T H E NEAR EST GR EENV ILLE NEIGH BOR H OOD AND D ISC OV ER ALL WE H AV E T O OF F ER !

AR E AS O F G R E E NV I L L E

Ex

Visitor Guide readers stay an average of 1.4 days longer than visitors using other methods of planning.

Added Activities

“Rooster on Gold,” by Joseph Bradley, Artisphere 2017 1st Place 2D Mixed Media Award Winner.

20

45%

PRESENTED BY

ARTISPHERE.ORG

FR EE

PAR K IN G

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12/22/17 3:01 PM

*WACVB study conducted by Destination Analysts, and Visitor Guide study conducted by National Laboratory for Tourism & Ecommerce, Temple University; The State of the American Traveler (July 2015, Vol. 18)


DISTRIBUTION PLATFORMS:

Travel-Size Taste

Seek out these shops for suitcase-worthy treasures and trappings to take home.

THAT’S HOT NOW TRY THIS

• The exclusive fulfillment publication of VisitGreenvilleSC.com, which includes advertising inquiries from across the United States and Canada

• Meetings, conventions, and sporting events coming to Greenville

• National tradeshows and sales missions

BONUS

• South Carolina regional visitor centers and outlets

• The digital version of the Visitor’s Guide will be viewable on desktop computers, tablets, iPads, iPhones, and other mobile devices. Mobile users will have the ability to view the publication live or download for offline viewing — a necessary feature for travel.

• The official Greenville, SC, Visitor Center located in City Hall in downtown Greenville • Local city and county government offices • Greenville-Spartanburg International Airport • Greenville hotels, attractions, and area businesses

#yeahTHATgreenville

One-of-a-kind lifestyle merchandise and seasonal home goods are reason enough to swing by We Took to the Woods (106 E. Stone Ave.), especially if you’ve yet to encounter their gourmet selection: chocolate, jams, bitters, mulling spices, and garnishes—all selected from regional crafters. A notable line of candles poured into bark-covered glass are one must-have gift. The store resets each season, so check in online to scout their shop hours. It’s well worth the trip. wetooktothewoods.com

M. Judson Booksellers & Storytellers For hand-selected books and mementos, make time for a nice long stop at M. Judson Booksellers & Storytellers (130 S. Main St.). The shop’s crux is Southern fiction with a sense of place, as well as books centered on food and entertaining. A well-curated Young Adult section will delight the next-gen readers in your house. After hours, patrons will delight in everything from author readings and book signings to Sunday Suppers and wine/book “Page Pairings.” mjudsonbooks.com

Monkees of the West End

• Print/Digital Editions THE HOLE STORY As guilty pleasures go, donuts are waaaaay high up on our list. If you’re going round and round searching for donuts that go above and beyond the usual retail chains, check out these area pastry purveyors. At The Donut Experiment (2123C Augusta St.) you can customize made-to-order cake donuts with your choice of icings and toppings, from chocolate sprinkles to Fruity Pebbles®. Northwest of downtown, the Swamp Rabbit Cafe and Grocery (205 Cedar Lane Rd.) bakes tasty gluten-free vegan donuts fresh each morning. Hop on your bike and ride over (they’re right off the GHS Swamp Rabbit Trail) to sample seasonal flavors. Though they don’t have brick-and-mortar locations yet, two locally owned companies—Circa Doughnut and Swamp Fox Donuts—offer frequent pop-ups. Circa specializes in cake donuts, with creative combinations including lemon-lavender, rosemary-peach, and strawberry and cracked pepper. Swamp Fox turns out light, yeast-dough versions like cinnamonscented apple fritters and maple bacon rings, rounded out by plain donuts slathered with dark chocolate.

PERFORM

ON POINTE Nearly 130 years after its premiere, Tchaikovsky’s “The Nutcracker” has been retooled countless times—there’s even a burlesque version of the famed ballet! But for Greenville’s International Ballet Theatre, the classics remain truly timeless. A highly selective troupe of gifted regional dancers and seasoned professionals, the Peace Center’s resident company enchants audiences of every generation by fusing sensational music and visual components with contemporary dance. International Ballet frequently hosts one-of-akind collaborations with other Upstate artists throughout the season, performing original works and iconic standards alongside the Greenville Symphony Orchestra and DRUM Percussion Studio. True to title, acclaimed global talent travel far and wide to join the International Ballet playbill. Recent guest stars have hailed from the Joffrey Ballet, National Cuba Ballet, and American Ballet Theatre, among others. internationalballetsc.org

Downtown

Augusta Road

Cherrydale Point

Haywood Mall Area

Woodruff Road

This bustling, thriving center of commerce and activity is full of energy, entertainment, creativity, and imagination. Wander the walkable Main Street, which is just steps from any downtown hotel along with 110-plus restaurants (most of which are independently owned), boutiques, craft coffee shops, galleries, theaters, and more.

Just minutes south of downtown’s business district is one of Greenville’s oldest and most prestigious shopping areas. Augusta Road boasts charming neighborhood restaurants, unique specialty shops and boutiques, and many local businesses from oldfashioned hardware stores to health food markets.

Just a few miles removed from downtown, head here for a wide range of services, shopping, and fast and casual dining options. Its proximity to nearby Furman University, Paris Mountain State Park, and Travelers Rest, makes Cherrydale especially accessible from all points north. Enjoy a multiscreen cinema complex, fitness facilities, and more.

This shopping area includes a multi-level, climate controlled, indoor mall, home to more than 150 specialty shops from Pottery Barn to Banana Republic, Coach, and J. Crew to name a few. A large food court and indoor amusements inside the mall complement big box shops and a wide variety of eateries, found around its perimeter.

Conveniently located at the intersection of two major interstates—I-85 and I-385—Woodruff Road makes for quick and easy access from almost any area of Greenville. This busy corridor is home to a growing number of corporate headquarters, great shopping, and restaurants, as well as several new hotels.

Stores like: • Mast General Store • Anthropologie • Brooks Brothers

• Paws & Claws • Savvy • Talbots

• T.J. Maxx • Old Navy • Bath + Body Works

• Cabela’s • Nordstom Rack • Swoozie’s

• Apple Store • Sephora • Michael Kors

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WISH YOU WERE HERE

12/22/17 3:01 PM

Bald Rock

A Vast Vista Bald Rock Heritage Preserve’s eponymous outcropping is part of the Mountain Bridge Wilderness Area, where stunning foothill views and exceptional mountain ecology take center stage for locals and traveling tourists alike. Climbing onto Bald Rock as the sun is setting and as day turns into dusk promises an unforgettable view and invites marveling for more than a few extra moments.

START HERE DOWNTOWN

The largest distributed annual publication in the region

READERSHIP 464,750

Gold-patterned wallpaper shimmers from the back wall, accented by citron-colored dressing room curtains and bold-patterned rugs; sofas pop against white walls and shelving. That’s right: Even from the sidewalk, Monkees of the West End (103A Augusta St.) delivers on its promise to provide vibrant, effervescent fashion with a playful bent. The shop’s mission is to use fashion as a means for personal metamorphosis and convey any number of emboldening messages, chief among them: You are worth dressing up for! monkeesofthewestend.com

• Your print ad will appear in all digital flipbook editions and will directly link to your website!

DISTRIBUTION CHANNELS CIRCULATION 144,000

We Took to the Woods

3.25 estimated readers per issue

A WA L K TO REMEMBER

Discovering downtown Greenville, one secret, one treasure at a time.

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10_VGSC2018_Downtown.indd 10-11

F

From its earliest days, as in before the American Revolution, life in the downtown we know today as Greenville flowed from the Reedy River, a mountain-fed waterway that fueled industry and economy in a burgeoning textile town. Fast forward a couple centuries: The days of waterwheels and horse-drawn wagons have long passed, but the energy that flows through our downtown has never been stronger or more vibrant, and you can still take a carriage ride. Today’s Greenville is, in many ways, unrecognizable from what was once the Textile Capital of the World. Industrial buildings that once housed fabric manufacturing operations (for everything from soldier’s uniforms to mattress ticking) now boast colorful murals that line walkable, stunning sidewalks, which lead to almost everything inspired and engaging—an incredible meal, an avant garde art show, an underground speakeasy, or stylish retail shops, to name a few. Now, draped in prestigious awards, flattering accolades, and rave reviews, the city has become one of the most fashionable towns around. On these pages, you’ll discover the many charms of Main Street—a tree-lined, twinkle-lit boulevard that leads to more to do than can be accomplished in a day or even a series of days. But you can try! ONE City Plaza. Let’s start at the heart of things. Piazza Bergamo, named for Greenville’s sister city in Italy, once served as the original site for Thursday evening’s Downtown Alive, the city’s oldest outdoor party. The central plaza had long been downtown’s most happening spot for running into old friends, listening to live music, and enjoying a cold beer on a warm summer evening. Then an ultra-chic high-rise rose toward the sky, and ONE City Plaza came to life, a sizzling-hot, world-class shopping and dining spot and a great place for perusing and people-watching. Not just on Thursdays, but all the time. The plaza has become a magnet for fabulous destinations including SIP Whiskey & Wine Bar, Cantina 76, Aloft Greenville Downtown and the hotel’s W XYZ Bar, Mast General Store, Caviar & Bananas, Methodical Coffee, Tupelo Honey Café, Basil Thai, TAZ Boutique, and Anthropologie, just to name a few.

Branching out from there, stroll through the colors, sights, sounds, and fragrances of Main Street. And watch out for the mice. Mice on Main. Yes, mice. Not the “Eeeeek, it’s a MOUSE!” kind of mouse, but bronze sculptures not much bigger than your palm. They’re the work of artist Zan Wells, who based her cute little Main Street residents on the popular children’s book, Goodnight Moon, though the idea to hide them along our central corridor is credited to a young Jim Ryan, who as a high school senior in 2000 came up with the idea. Now, they’re a fascinating and unique public-art installation, a must-see-and-do scavenger hunt for kids of all ages. [See the postcard in this Guide.] Nine mice populate the five-block stretch from the Hyatt Regency to the Westin Poinsett, and both hotels hold remarkable places in Main Street’s history: The Hyatt for its role in helping to launch downtown’s rebirth and the Poinsett for playing host to some of the world’s biggest celebrities during its pre-World War II glitter days, though you’ve definitely got good chances of running into someone famous today, too. TD Saturday Market. As Greenville grows, so does its crop of food-related fun. Sure, any town the size of Greenville can have a gourmet restaurant or two, but not just any city plays host to a homegrown market with such a huge appetite for farm-to-table deliciousness. Pick your produce (and more) from 75-plus vendor tents featuring heirloom tomatoes, sugar-sweet peaches, and even original crafts and canned goods. Locally sourced everything is a big deal nowadays, and the Saturday market insists that all food must be grown or produced within 100 miles; craftspeople are encouraged to source their supplies locally, as well. Small wonder thousands of people flood Main Street for artisanal… everything, from the freshest in produce to the funkiest in live, local music. NOMA Square. As if downtown weren’t alive enough, this block of Main Street springs to life with two weekly outdoor celebrations during the warmer months and bustles with community events (think Yappy Hour and nightime yoga) and outdoor festivals (St. Patrick’s Day, Oktoberfest, and Swine & Dine to name a few) throughout the year. On Thursdays, Piedmont Natural Gas Downtown Alive attracts more than 45,000 people throughout its run from March to August. That’s a whole lot of fun-seekers gathering to watch local bands that play two sets—the first starting at 5:50 p.m., and the second at 7:20 p.m.

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h, how we all yearn for the good old days, when the corner soda shop reigned supreme with sodas, floats, malts, and milkshakes. If you crave an old-fashioned concoction, you’re in luck! There are two places in town (one opened its doors in 1933, the other 1947) where you can step back to simpler times with a thick frosty shake—served up with a big side of nostalgia. Memorabilia and old black-and-white photos line the walls at Northgate Soda Shop (918 N. Main St.), where families gather to chow down on burgers, hot dogs, and fries. Dessert means hand-spun shakes in seven delicious flavors. A family-owned drugstore, The Pickwick (3219 Augusta Rd.) is known for its cherry and vanilla cokes, shakes, and sodas from a stainless steel, 1949 soda fountain rescued from the old Carpenter Brothers Pharmacy that once stood on Main Street. Snag a stool at the counter, and slurp a shake made with local milk from the Upstate-based Happy Cow Creamery and your pick of 20 flavors.

20

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*Additional anchor positions as identified 15% premium

1/3 Page V

1/2 Page V

Full Page

1/2 Page H

1/4 Page

Full Page hub. You’ll see it in their commitment to local artists, the funky gifts and vintage housewares, and the special events and author signings.

THAT’S THE SPOT RESOURCES

• 130 S. Main St.; 864.603.2412;

mjudsonbooks.com

designer brands—think Nike, Polo Ralph Lauren, Kate Spade New York, and Bose—at this village- style outlet mall, 46 miles north of Greenville via I-85. • 1 Factory Shops Blvd., Gaffney; 864.902.9900; premiumoutlets. com/gaffney

GREENVILLE GEMSTONE MINE

Let the kids have a go at on-site gemstone flume-mining, then shop for sterling silver and gemstone jewelry, plus crystals, rocks, and minerals from around the world. • 205 N. Main St.; 864.283.6300; greenvillegemstonemine.com

GREENVILLE JERKY & VINE, LLC

MAGNOLIA PARK

cycling and athletic boutique in the Southeast, Pedal Chic offers bicycle rentals, sales, maintenance, accessories and apparel. The dedicated staff supports all levels of cycling. • 250 RiverPlace, Suite B; 864.242.2442; pedalchic.com

THE PINK AZALEA

A collection of first-in-market retailers such as Cabela’s and Nordstrom Rack, this open-air shopping center also enfolds a host of family-friendly restaurants, as well as the Regal Cinemas complex. • 1025 Woodruff Rd.; magnoliapark.com

Find something for any woman on your list here, from apparel, handbags, and jewelry to items for baby. Custom monogramming is a specialty, so you can personalize gifts for any occasion. • 17 S. Main St.; 864.233.2919; thepinkazalea.com

MAGNOLIA SCENTS BY DESIGN

POPPINGTON’S GOURMET POPCORN

Downtown Greenville’s candle micro-factory offers a host of scented soy candles, lotions, body creams, and natural bar soaps, all made onsite. Try your hand at crafting your own candle. • 209 N. Main St., Suite B; 864.520.2511; magnoliascents.com

MAST GENERAL STORE

Dark chocolate, cheeseburger, habanero caramel. These are merely a sampling of the more than 50 flavors that Poppington’s makes fresh each day. New flavors pop up monthly. • 30 S. Main St.; 864.349.1331; poppingtons.com

THE ROCK HOUSE ANTIQUES

For something different, experience a wine and jerky pairing at this family-run shop. Jerky sliced from lean, whole, premium cuts of meat shares the shelves with locally made food products. • 36 S. Main St.; 864.982.5802; greenvillejerkyandvine.com

This century-old building now houses a general merchandise store that stocks a surprising variety of products from clothing and camping gear to children’s toys, local books, and old-fashioned candy by the pound. • 111 N. Main St.; 864.235.1883; mastgeneralstore.com/greenville

Focusing on great customer service and current design trends, Rock House stocks a variety of antique styles, plus home décor and original art at a wide range of price points. • 415 Mauldin Rd.; 864.299.8981; therockhouseantiques.com

HAYWOOD MALL

MONKEE’S OF THE WEST END

Rush Wilson has been outfitting Greenville gentlemen with traditional high-end clothing and quality shoes since 1959. Trust Rush Wilson for personalized service and styles from casual to dress wear. • 23 W. North St.; 864.232.2761; rushwilson.com

Touting the latest international trends in women’s clothes, shoes, and accessories, Monkee’s stocks its West End inventory with more than 40 designer brands, from Annie Griffin to Yumi Kim. • 103-A Augusta St.; 864.239.0788; monkeesofthewestend.com

More than 150 retailers fill Greenville’s mall with upscale shops like Apple, Sephora, and Coach beside anchors Macy’s, Belk, Dillard’s, JCPenney, and Sears. New tenants include The Cheesecake Factory. • 700 Haywood Rd.; 864.288.0511; haywoodmall.com

JOE’S PLACE

NORTHAMPTON WINE + DINE

An independent bookstore with a

The area’s oldest wine shop stocks an impressive selection—

RUSH WILSON LIMITED

SAMANTHA GRACE DESIGNS Shop by occasion, by season, or for any reason. Much of Samantha Grace’s merchandise

1/4 Page trendy looks. The brand is known for its Skipjack polo.

• 200 N. Main St.; 864.412.5400;

southerntidegreenville.com

SPLASH ON MAIN

Whether you’re in the market for a new summer wardrobe, or the perfect swimsuit, sun hat, and beach bag for that winter cruise, Splash on Main has you covered. • 807 S. Main St.; 864.534.1510; splashonmain.com

SWAMP RABBIT CAFE AND GROCERY

“Eat local. Ride bikes.” This is the mantra of the popular bakery/ grocery on mile 31.5 of the GHS Swamp Rabbit Trail, which stocks the best products from local farmers and food artisans year-round. • 205 Cedar Lane Rd. 864.255.3385; swamprabbitcafe.com

TAYLORS MILL

A mélange of artists have studios here, facilitating craft and commerce for a new generation. Also at the historic mill complex is 13 Stripes Brewery and a summer farmer’s market. • 250 Mill St., Taylors; 864.335.9913; taylorsmill.community

TOBACCO PLUS & THE SHIVA CIGAR LOUNGE

You don’t have to be a cigar aficionado to appreciate South Carolina’s largest humidor. Here you can browse the Upstate’s largest and finest selection of premium handrolled cigars, lighters, and accessories. • 1921 S. Hwy. 101, Greer; 864.968.1133; tpluscigars.com

TWIGS AT THE WEST END

With a tradition of excellence in floral design and home décor in Greenville, this downtown florist also creates beautiful weddings and parties at their event boutique located behind Haywood Mall. • 640 S. Main St.; 864.242.2242; twigs.net

vast collection of used books and lends itself to embroidering, tens of thousands of bottles—of new books by regional authors,MEDIUM FIND YOUR HAPPY | MAY 11-13 | GREENVILLE SC and everything feels personaldomestic and international Joe’s Place also offers coffee, tea, and wine, along with a A Festival snack menu. • 2 Williams St.; 864.558.0828; joesplacellc.com

LLYN STRONG FINE ART JEWELRY One of the most sought-after jewelry designers in the Southeast, llyn strong crafts timeless pieces of wearable art. She displays her work alongside that of some 20 different artisans. • 119 N. Main St.; 864.233.5900; llynstrong. com

wines and spirits. They

café on-site. • 211-A E. Broad St.; 864.271.3919; northamptonwineanddine.com

OIL & VINEGAR

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accessories. • 640 S. Main St.; 864.250.9790; samanthagracedesigns.com

SHINDIG FURNISHINGS

This family-owned furniture A fine assortment of store in the Village of West PRESENTED BY gourmet food items, Greenville specializes in ceramic tableware, mid-century modern pieces. culinary accessories, and Shindig boasts a variety of Mad cookbooks complements Men-style furniture, barware, the selection of oils and and accessories—and they ship. vinegars at this locally • 11 Lois Ave.; 864.915-9705; owned international instagram.com/shindigfurnishings franchise concept from the Netherlands. • 220 N.

Main St.; 864.241.6689; M. JUDSON ARTISPHERE.ORG greenvillesc. BOOKSELLERS & STORYTELLERS oilandvinegarusa.com M. Judson is more than a bookstore. It’s a literary

ized for those with distinctly

Southern Cuisine. tastes in clothing and of Fine Art, Live Music and Southern also have a wine bar and

PEDAL CHIC

As the first women-specific

SOUTHERN TIDE

Founded in Greenville, this Southern-inspired men’s and women’s clothing store fuses classic style with the modern design elements of today’s

THE VAULT

Specializing in throwback gear from more than 200 sports teams, including professional, college, and minor leagues, The Vault caters to fans with a wide array of retro sports apparel. • 213 N. Main St.; 864.370.7850; vaultretrosports.com

THE VILLAGE OF WEST GREENVILLE

This former mill community is home to artist’s studios and galleries that stand shoulderto-shoulder with chef-owned restaurants in Greenville’s trendiest arts district. • Pendleton Street; villagewgvl.com

VINTAGE NOW MODERN

At this charming shop in the

“Rooster on Gold,” by Joseph Bradley, Artisphere 2017 1st Place 2D Mixed Media Award Winner.

98_VGSC2018_ThatsTheSpot (2).indd 120-121

West End, you will find a mix of old, new, and antique furniture and refurbished or repurposed goods to add to your home décor. • 633 THE SPOT S. Main St.;THAT’S 864.385.5004; RESOURCES vintagenowmodern.com

bine with beer and wine at this RANDY BLACKWELL FARM STAND comfortable downtown deli. The Furman University students run expanded menu includes this summer market ondinner campus cakes, chicken piccata, and • at the organiccrab Furman Farm. herb-encrusted salmon. • 101 Furman University, 3300 Poinsett Falls Park Dr. 864.312.9060; Hwy.; Thu 3:30-5:30pm, Jun– rickerwins.com/deli-and-market; $ Aug; furman.edu/sites/livewell/ eatwell/pages/ furmanfarm.aspx

YEAH, THAT GREENVILLE! RiverPlace. For something SOBY’S ON THE SIDE MERCHANDISE SIMPSONVILLE FARMERS different, try a refreshing frozen This delicious deli and bakery Purchase a “Happy G” smile— fruit bubble tea. • 300MARKET River around the corner from Soby’s

Simpsonville City on items ranging from 122; coffee864.283.6702; St., Suite New Park Southhosts Cuisine caters to farmer’s mugs to baseball hats—from ochateabaronline.com; $this lively summer breakfast and lunch. Save room E. dessert, Curtis St., market. • 405for the online store of Yeah, THAT especially the signature Simpsonville; Sat 8am to noon,banana cream pie. Greenville! merchandise. • store. white chocolate PORT CITY JAVA mid-May-Oct • 22 E. Court St.; 864.271.8431; visitgreenvillesc.com/store From fresh-roasted coffee and sobysontheside.com; $ espresso to milkshakes and

HANS & FRANZ BIERGARTEN

Set in Falls Park, Passerelle makes the perfect perch for an alfresco meal, while thyme and lavender-scented lamb shank and mussels with saffron, tomatoes, and espelette pepper bring the flavors of France to the plate. • 601 S. Main St.; 864.509.0142; passerelleinthepark.com; $$ R

SLOW FOOD EARTH MARKET

Splash on Main

DELIS & MARKETS CAVIAR & BANANAS

This Charleston-based café, deli, and market is a veritable bazaar of gourmet sandwiches, salads, pastries, and food items to go. • 1 N. Laurens St.; 864.235.0404; caviarandbananas.com; $

RICK’S DELI & MARKET

Top-notch deli sandwiches, salads, and hot daily specials com-

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Young revelers come here for hand-tossed pizza and some 270 types of craft beer, housed in a 19th-century hardware store. Upstairs, six regulation billiard tables are available by the hour. • 25 W. Washington St.; 864.232.3706; barleysgville.com; $

HOW ‘BOUT THAT ROMANTIC DAY

with dreamy a SEAFOOD ecially Spend 9:00 A.M. feel esp r side. the you lle can enjoy BLOCKHOUSE RESTAURANT Greenvi t person by & OYSTER BAR s. ther and stop This neighborhood oyster bar g toge the righ selected explorin ardently le day Barley’s

POMEGRANATE ON MAIN

FARMERS’ MARKETS IRASHIAI beyond, Port City Java The offers Mezzas like Mirza only Slow Food Earth Market Tasty Japanese food Ghasemi (a smoky roasted and friendly service mark eggplant dip) make a tasty preJoin the festival corner ofproducts Main Street and Stone this Greenville stalwart. foratmosphere breakfast and lunch. • 11 S.features lude to Pomegranate’s Persian cery and local downtown onMain Saturday mornings Two Chefs features Try the mussels yaki, St.; 864.250.9040; stews, kabobs, and salads. grown withoutAvenue, chemicals and at this bustling, two-block-long$ made-to-order New Zealand musportcityjava.com; Grab a table on the tileLane Rd.; sandwiches and GMOs. • 205 Cedar bazaar. Stock up on vegetables, salads, plus soups, carry-out ensels cooked under lined outdoor patio for first and third Thursdays, 3-7pm, fruit, eggs, cheese, meat, andPRESSED trées, and an expanded market the broiler until SOUTHERN terrific people-watchMay-Nov; slowfoodupstate.com/ more from area farms. • Main St. section. • 644 N. Main St., Suite golden-brown ing. • 618 S. Main St.; earthmarket.htm JUICERY at McBee Ave.; Sat 8am to noon, 107; 864.370.9336; and napped with 864.241.3012; Fresh-pressed organic juices, May-Oct; saturdaymarketlive.com twochefscafeandmarket.com; $ the house cream TAYLORS MILL MARKET pomegranateonmain. smoothies, and chef-prepared sauce. • 115 This market takes place outside com; $$ vegan INN snacks are de rigueur at GHS FOUNTAIN th Pelham Rd., #26; of the originalINTERNATIONAL early-20 -centhis juicery in the ONEone comFARMERS MARKET 864.271.0900; tury mill buildings in a former plex downtown. RISTORANTE swimsuits resort wear accessories Buy locally grown products Ask the staff irashiai.com; $ industrial village. • 250 Mill St., to personalize a juice cleanse BERGAMO and artisan-made items under ADDY’S DUTCH CAFE & DockSt.; No. 3, Taylors; Thu, 4pm-8pm, 807 SA native MainofSt forPark you.Pavilion • 2 W. Washington Bergamo, Italy, the Commerce in RESTAURANT May-Aug; taylorsfarmers.market JIANNA 864.729.8626; Greenville,chef/owner Nello Gioia interdowntown Fountain Inn. • 110 SC 29601 Popular with the downtown afLocated on the second floor of southernpressedjuicery.com; $ prets classic Northern Italian Depot St., Fountain Inn; Sat 8am TRAVELERSter-work REST crowd, this Greenville 534-1510 Falls Park Place with its wrap- (864) cuisine using regionally sourced to noon, Jun-Sept; fountaininn. mainstay dishes up an eclectic FARMERS MARKET www.SplashonMain.com around balcony, Chef Michael SPILL THE BEANS Check out Trailblazer grass-fed meats, sustainable org/special-events.html menu of old-world Dutch/ Park Kramer’s new Italian restaurant Custom-blended ice on Saturday mornings seafood, and homegrown orIndonesian cuisine in a for a stars pasta made in-house daily, a GREENVILLE STATE cream and frozen ganic herbs to complement his cozy•pub 225atmosphere. cornucopia of local foods. selection of oysters, and Italian-inFARMERS MARKET yogurt (choose imported pantry staples. • 100 Addy’s homemade Wilhelm Winter St., Travelers spired cocktails from the bar. This state-runchocolate market sells or local vanilla Rest; Sat 8:30am-noon, soups N. Main St.; 864.271.8667; are always a May-Sept; • 600 S. Main St.; 864.720.2200; produce and specialty in a plus yourgoods favorristorantebergamo.com; $$$ D R hit. • 17 E. Coffee St.; travelersrestfarmersmarket.com Hand-crafted jiannagreenville.com; $$ 14,400-square-foot building. ite mix-ins) join 864.232.2339; margaritas and • 1354 Rutherford Rd.; Mona smooth cup of addysdutchcafe.com; $$ D SUSHI GO imaginative Sat 8am to 6pm, year-round; java and morning JI-ROZ Max Godo, formerly of Sushi tacosA–taste ideal agriculture.sc.gov pastries bordering of Greece comes to Koji, now has his own restauARYANA for happy hour,Greenville at this Falls Park on the Reedy. • downtown rant, where he creates rolls such Chef Nelofar Mayar shows off 531 S. Main St.; 864.242.6355; handsome new restaurant in as Godzilla (lobster tempura, herTD mastery of traditional Af- business Saturday stbdowntown.com; $ the form lunchers & of Mediterranean cream cheese and avocado) and ghani spices and flavors on AryMarket mezé, Greek cheeses, tradigame watchers. Green Emerald (bbq eel, tamaana’s daily changing set menu. tional Greek dishes, in-house TANDEM CRÊPERIE AND go, cucumber and avocado). Her healthy, home-cooked charcuterie, plus Greek beer COFFEEHOUSE • 247 N. Main St.; 864.631.1145; meals come from recipes passed and cocktails. • 644 N. Main Husband-and-wife team Brad sushigousa.com; $ down from her family. • 210 St., Suite 100; 864.373.9445; and Kristen Hartman pair sweet E. Coffee St.; 864.236.7410; jirozgreenvillesc.com; $ and savory crêpes with pouraryanagreenville.com; $ over and batch brews at their cozy crêperie and coffeehouse just off the GHS Swamp Rabbit Trail. • 2 S. Main St., Travelers Rest; 864.610.2245; tandemcc.com; $

?

PASSERELLE BISTRO

This red brick German eatery resides in a former mill building on the Eastside. Beer and brats and other traditional dishes may taste best when enjoyed outside in the palm-shaded biergarten. • 3124 S. Hwy. 14; 864.627.8263; hansandfranzbier garten.net; $

TWO CHEFS a wide variety of hot and cold in the continental U.S. is held at TD SATURDAY MARKET In their beverages. Try the tasty wraps the Swamp Rabbit Cafespacious & Gro- new digs at the

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TRAPPE DOOR

Taproom e 10 who of thes spark E. North St.; 864.467.1055;

With its dark rathskeller vibe, the cozy pub underneath Barley’s whips up satisfying Belgian fare (think moules frites and carbonades Flamandes) along with an encyclopedic list of hard-to-find Belgian brews. • 23 W. Washington St.; 864.451.7490; trappedoor.com; $$

TSUNAMI SUSHI BAR & GRILL

The menu at this chic downtown spot runs the gamut from sushi and sashimi combinations to noodle dishes, tempura, and hibachi entrées that come with steamed rice and veggies. • 106

tsunamigreenville.com; $$

PIZZA

ONE FINE DAY

ANTONINO BERTOLO’S PIZZA

Prized for its New York-style pies, Bertolo’s family-owned pizzeria opened in Greenville in 1977. The restaurant’s signature marinara sauce recipe is steeped in the family’s five generations of Sicilian heritage. • 200 N. Main St.; 864.467.9555; antoninobertolospizza.com; $

BARLEY’S TAPROOM & PIZZERIA

A Little Night Music Top off your evening with a live set of jazz or blues. We’ve got both (and just a block apart), creating a perfect ending to one idyllic day. Blues Boulevard Jazz is right on the riverfront, and Rainer’s Bar sits just across from Falls Park on the Reedy. Cozy into these intimate spots, relax, and revel in the realization that this entire day was made just for the two of you.

has catered to the Augusta Road set since 1981. Try the steamed oysters Blockefeller (blanketed with creamed spinach and hollandaise) and check out the back deck. • 1619 Augusta St.; 864.232.4280; blockhouse.net; $$

RICK ERWIN’S NANTUCKET SEAFOOD

Elegant décor and warm earth tones set the scene for a romantic meal across from The Peace Center downtown. On the menu, expect fresh seafood and an award-winning wine list. • 40 W. Broad St.; 864.546.3535; rickerwins.com/nantucket-seafood; $$$ D R

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CHOPHOUSE 47

This Eastside steakhouse Perk Up specializes in top-quality cuts and fresh seafood, served in a Ready for a sumptuous cup of coffee in a china cup with clubby atmosphere. Shareable a spoon? Welcome to Coffee Underground, and, yes, sides run from cheese-topped the morning light is always lovely in the majestically stark mashed potatoescafé to sautéed décor. Idle away an hour here across from ONE City green beans. • 36 Plaza, Beacon andDr.; savor the beginning of your daylong date. 864.286.8700; chophouse47. com; $$$ D R

CITYRANGE STEAKHOUSE

3:00 P.M.

THE LAZY GOAT

Nibble on Mediterranean small plates (harissa-spiced hummus, crispy Brussels sprouts) at this riverside restaurant. For larger appetites, the menu cites a selection of pizzas, pastas, and the signature Lazy paella. • 170 RiverPlace; 864.679.5299; thelazygoat.com; $$ R

Skewered meats (kushi yaki), ramen, and rice dishes complement the list of sashimi, nigiri and rolls at this Eastside sushi spot near Haywood Mall. Come before 6:30pm for the early bird specials. • 765 Haywood Rd., Suite E; 864.676.0200; sushihanausa.com; $

THE PEDDLER STEAKHOUSE

When it opened in 1969, The Down the Lane Peddler was one of the city’s

Once dubbed the “Millionfew Dollar Hotel,” today the options. STEAKHOUSES special-occasion

Westin Poinsett is homeToday, to our horse-drawn fans stillcarriage go for the juicy stop. Snuggle in for a charming clip-clop around Main Street (twinkling lights included), and soak in a downtown that knows how to balance vibrant with picturesque.

Trolley on Over Hop aboard Greenville’s free trolley for an open-air lift along Main Street to Art Crossing at RiverPlace, and explore this community of more than 20 artists and their studios. Hop off at Greenville’s West End, and then plan to pass (or stop by) Fluor Field, home to the Greenville Drive baseball team, and other mainstays of downtown.

6:00 P.M. 9:00 P.M.

Fresh, Mexican-inspired cuisine in an upbeat atmosphere.

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Sit & Sip Ready for refreshment? Pop over to Hotel Domestique and enjoy a sip in an auberge courtyard overlooking the Blue Ridge Mountains. Designer Eric Brown reimagined the property, fulfilling renowned cyclist George Hincapie’s vision for a European-esque boutique and restaurant with easy access to worldclass cycling. The country estate is swoon-worthy inside and out.

1:00 P.M.

TIJUANA FLATS

Tortillas, chips, queso, guacaPAPI’S TACOS mole, and salsa are made fresh Wash tacos and other Tex-Mex At this little “taco truck without daily at this Mexican place on offerings down with handwheels” on the banks of the Reedy the Eastside. Tijuana Flats has crafted margaritas at this indein RiverPlace, Jorge “Papi” Baralles no freezers or microwaves, so pendently owned restaurant on whips up authentic tacos, tortas, your meal is always made to ONE City Plaza. Weekly specials salsas, and dips using family order. • 586 Haywood Rd., Suite B; join the usual suspects on the CANTINA76.COM • @CANTINA76 recipes. • 300 River St., Suite 123; 103#101; North Main Street Greenville, SC 29601864.252.3500; • 864-631-2914 tijuanaflats.com; $ menu. • 103 N. Main St., 864.373.7274; eatpapistacos.com; $ 864.631.2914; cantina76.com; $

CANTINA 76

Renew & Recharge A (massage) table for two is ready at River Falls Spa in the subterranean elegance of Greenville’s historic courthouse building. Relish a couple’s massage in a private suite followed by a fireside tub for two. Or, if a bookstore and a deep chair is more your speed, M. Judson Booksellers and Storytellers awaits right upstairs. The indie purveyor offers an ideal spot to browse regional writers and pick up a unique local gift.

HALLS CHOPHOUSE

Occupying the former High Cotton spot, this family-operated steakhouse boasts a sophisticated ambience, great service, and a Reedy River view. Pair aged Prime steaks with signature sides like lobster mac ‘n’ cheese. • 550 S. Main St.; 8:00 P.M. 864.335.4200; hallschophouse greenville.com; $$$ D R

SUSHI HANA

THE BOHEMIAN CAFÉ

Adjoining Horizon Records, The Bohemian goes eclectic with its global menu of dishes such as Tau Kwa tofu and Indonesian rendang curry. Locals love the Bloody Mary bar for Sunday brunch. • 2-B W. Stone Ave.; 864.233.0006; thebohemiancafe.com; $$

10:00 A.M.

5:00 P.M.

Casual and locally owned, City Range serves certified Angus beef in cuts of prime rib, filet mignon, New York strip and ribeye. Seafood lovers go for the blue crab cakes. • 615 Haywood Rd.; 864.286.9018; cityrange.com; $$

10:00 P.M.

Untitled-5 1

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Nightcappin’ A two-story bar at Halls Chophouse is nightcap ready and will enchant you with its riverside location and fashionable patrons. Relish a classic cocktail —or a little dessert—in the candlelit bar, and enjoy live local music, each night starting at nine.

Picnic Pickup Stroll across the street and over to Caviar & Bananas to assemble your dream picnic from the hundreds of tastefully displayed gourmet items. They’ll arrange everything you need—basket included—for your next stop. Want C&B to do the heavy lifting? Call the night before, even drop off your own basket, and they’ll have it ready for pre-adventure pick up.

10:30 A.M.

Scenic Byways A straight shot from downtown (be it by Uber or your own ride), the Poinsett Highway leads to the gorgeous backcountry roads of Camp Old Indian, home to the Poinsett Bridge, SC’s oldest surviving bridge. The Gothic stone arch was part of the old State Road connecting Charleston to Upstate SC, and its design has been attributed to none other than renowned architect Robert Mills, the designer of the Washington Monument.

11:00 A.M. Palate Up There are plenty of date night dinner places in the utterly walkable West End. Or keep heading West to savor the flavors of the Carolinas in the Village of West Greenville. Its celebrated eatery, The Anchorage, is headed by Chef Greg McPhee, who offers a field-to-fork experience that spans a stellar botanical cocktail program and an ever-changing, by-the-glass wine list. Share plates for a slow-coursed dinner with hand-harvested, seasonal ingredients. 11/28/17 12:09 PM

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Enchanted Arcade Little Gap Creek runs under the Poinsett Bridge. Explore the lush surroundings of our Carolina foothills, enjoy that gourmet picnic, skip rocks, hike, walk, and photograph. It’s good luck to kiss under the parapet, so capture the moment with one darling selfie. 47

12/22/17 11:54 AM


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PRODUCTION REMINDERS How ‘bout THAT?

AWAITS

A run-of-site spotlight text link ad on VisitGreenvilleSC.com: Full page and premium advertisers receive 12 months

Additional production charges for the advertiser may result if the below guidelines are not followed.

RESTAURANT RISING

Acclaimed Southern chef Sean Brock joins friends and fellow chefs, making Husk a home in Greenville.

2 boxes of Guides and 50 maps to share with your customers, delivered to your door

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The Peace Center is the cultural centerpiece of Greenville, dedicated to bringing the best in entertainment to the Upstate. From celebrated music artists, dance companies, and comedians, to a top-notch Broadway series, the world’s finest performers grace the Peace Center stage.

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33

INK N IVY

VINE NIGHTCLUB

THREE UNIQUE

SIP WHISKEY & WINE

INK N IVY 21 E. COFFEE ST. GREENVILLE SC 29601 (864)-438-4698 | INKNIVY.COM VINE NIGHTCLUB 21 E. COFFEE ST. GREENVILLE, SC 29601 (864) 236-1453 | VINENIGHTCLUB.COM SIP WHISKEY & WINE BAR 103 MAIN ST. SUITE 400 GREENVILLE, SC 29601 (864)552-1916 | SIPGVL.COM

THAT’s hot

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BMW Performance Center

Spin Cycle

Experience the adrenaline of high performance by putting pedal to the metal at the BMW Performance Driving School, while you’re in town. And, this is no ordinary driving school. These classes put you behind the wheel of a powerful BMW, pushing both it and you to the limit with one of BMW’s professional instructors by your side. It’s a bucket list experience for anyone, but especially those with the need for speed. 17

12/22/17 3:00 PM


TO ADVERTISE, CONTACT: EMILY YEPES 864.679.1215 EYEPES@COMMUNITYJOURNALS.COM

The 2019 "Yeah, That" Visitor's Guide Media Kit  

Greenville, SC offers it all in one destination — from remarkable culinary experiences to unique shopping to can’t-miss attractions and incr...

The 2019 "Yeah, That" Visitor's Guide Media Kit  

Greenville, SC offers it all in one destination — from remarkable culinary experiences to unique shopping to can’t-miss attractions and incr...