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to other markets,” Sobocinski says. How Patel came to fit into the partnership is serendipitous, Esquivel says. Patel, who founded Wireless Communications in Greenville that previously owned Verizon Wireless stores in the Upstate and now has several stores in Texas, also owns Soul Yoga in Greenville and is managing partner of Wanderlust Yoga in Austin. Wanderlust is a nationally recognized yoga studio, and before Esquivel knew of Patel’s involvement in it, she recommended he look at its model of combining a yoga practice with a smoothie café concept. After recognizing their similar goals for business growth, the partnership became a no-brainer. “Personally, the decision to grow or not grow has been about relationships,” Sobocinski says. “Having a trusted partnership with Krish to grow outside this market into Austin makes it much easier to navigate a new city. I’m lucky to have a few other industry colleagues in Austin as well who are helping us get connected and become a part of that community as well.” The Austin location will open with the same menu as Greenville, but as SPJ partners with local farmers, the offerings may differ based on Austin’s growing seasons. Esquivel says she and Patel are continuing to talk about future dual stores in the Texas market. “This is the first time in bed together, so we’ll see if we get married,” she says. Esquivel and Sobocinski are continuing to look locally and around the Southeast for additional location options, but Greenville is still home regardless of the future growth. “We’re proud to be a Greenville company,” Esquivel says. “We’re creating jobs and supporting Texas farmers and being a part of a community there. Austin is fun and exciting, but there’s no place like home. Home base is Greenville.” 3.9.2018 | upstatebusinessjournal.com
Sylvia is a former school
teacher who dedicated most of her life to caring for her mother, who lived to be 100. Now, Sylvia lives alone and is unable to stand long enough to cook. She relies on the daily meals delivered by Meals on Wheels volunteers. Since 1968, you have volunteered your time and donated your resources to serve homebound individuals like Sylvia.
Help us care for our neighbors for years to come by getting involved today. www.MealsonWheelsGreenville.org meals@mowgvl.org | 864.233.6565 A friend to the homebound since 1968.
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