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INSIDE // NOTES FROM THE DRB • PLAGIARIZE THIS COLUMN • INNOVATIVE HOTEL CONCEPT IN CLEMSON

NOVEMBER 10 , 2017 | VOL. 6 ISSUE 45

FOOD COURTS HAVE MATURED. WELCOME TO THE FOOD HALL.

GATHER GVL 12 NEW RESTAURANTS ALL IN ONE SPOT.

Rendering provided by McMillan Pazdan Smith


THE RUNDOWN |

TOP-OF-MIND AND IN THE MIX THIS WEEK

VOLUME 6, ISSUE 45 Featured this issue: Shopping with R2-D2........................................................................................................5 DRB reviews Ottaray Seafood & Raw Bar, Augusta Square.............................12 Plagiarism in the internet age.....................................................................................14

The annual Greenburg-Spartanville Classic golf tournament was held Saturday, Oct. 28, at Chanticleer. The 27-hole tournament was created to build new relationships between business leaders in Greenville and Spartanburg. Spartanburg took home this year’s trophy, with a final score of 105 to 109.5. Photo provided

WORTH REPEATING “You’ve got to be OK with failing and doing things that might not work. There is a chance you might hit a home run.” Page 15

“With so many positive assets, it is imperative that we leverage them in a way that positions the Upstate for success around mobility and moving people and goods.” Page 16 2

UBJ | 11.10.2017

VERBATIM

On The Mouse “The deal, however, would almost inevitably encounter government scrutiny. Disney is already a tremendously powerful media company with a wide variety of assets including ESPN, ABC, and plenty more. Disney would counter that by claiming that companies like Netflix are forcing it to get bigger in order to compete.” Jason Abbruzzese, a Mashable writer, on a Monday report that Disney has been in talks to acquire a large portion of 21st Century Fox.


INFORMATION YOU WANT TO KNOW

| NEWS

Lakeside Lodge, a four-story resort condo complex with 116 units and the amenities of an upscale hotel, is projected to be completed in time for the 2019 college football season. Rendering by Goodwyn Mills and Cawood

DEVELOPMENT

Lakeside Living Condo living meets hotel amenities at new Clemson project at Lake Hartwell SHERRY JACKSON | CONTRIBUTOR

Along the shores of Lake Hartwell, across from the Clemson University campus, Tiger fans will soon have a unique place to own or stay. Lakeside Lodge will feature a four-story resort condo complex with 116 units. The condos will be a mixture of studios and one-, two-, and three-bedrooms for sale. The unique part? The condos will also include all the amenities of a highend hotel including 24/7 concierge service, housekeeping and maintenance, a lobby, restaurant/bar, fitness center, and meeting space. Condo owners will be able to rent

out full units and lock-off individual bedrooms (in the two- and three-bedroom units) to generate income by utilizing the resort’s professionally managed short-term rental program to lease their units for the night, weekend, or week at a time. Add in Greenville powerhouses like Leighton Cubbage, Joe Erwin, Tajh Boyd, Steve Mudge, Steve Navarro, Rick Erwin, and Jim Riggs, and you’ve got a lineup ready to play ball. THE CONCEPT “We’ve got a unique concept that gives people the ownership and amenities they want but that can also generate income,” says Leigh-

ton Cubbage, chairman of Allie Capital LLC, one of the developers of the project. “I personally love to go places, but the maintenance takes away from the fun. With Lakeside Lodge, everything’s included. You’re in a high-end suite and it’s yours, but you can leave, not have to vacuum, and the next day it’s rented out. It gets you out of the upkeep of owning a home and lets you enjoy your stay.” Additional onsite amenities will include a pool and hot tub, walking paths, fire pit, and a shelter with paddleboards, kayaks, and canoes. A full-service marina is located nearby for boat rental or storage. “This puts the lake in play for us.

You don’t have to own a lake house on the water to enjoy Lake Hartwell,” Cubbage says. A restaurant/ bar is also planned, and restaurateur Rick Erwin is an investor. Needless to say, “Rick will have an impact on the food,” Cubbage says. The property will be family- and pet-friendly. Cubbage says plans are in the works to create a football field overlooking the lake where kids and parents can throw a football around while hanging out or tailgating for Clemson games. THE TEAM Cubbage, along with Allie Capital partner Steve Mudge, Southern Resort Group, and Sundog Development Company will be leading 11.10.2017 | upstatebusinessjournal.com

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Rendering by Goodwyn Mills Cawood

“With Lakeside Lodge, everything’s included. You’re in a high-end suite and it’s yours, but you can leave, not have to vacuum, and the next day it’s rented out. It gets you out of the upkeep of owning a home and lets you enjoy your stay.”  eighton Cubbage, chairman of Allie L Capital LLC

the development. It’s the same team behind three other real estate projects, including the Residences at Biltmore in Asheville, N.C., a similar condo resort project, and two residential developments – Falls at Meehan in Pendleton and Creekside Village in Weaverville, N.C. The developers have assembled a group of about 30 lead investors, the majority of whom are Upstate South Carolina business leaders with strong ties to Clemson University. Several of the investors are friends and business asso-

ciates and fellow “tailgaters” who like the concept and will probably be purchasing condos themselves, Cubbage says. “We know who the customers are, and all we have to do is show it to them and they get excited.” Other investors include Jeff Bostic, a 1980 Clemson graduate and offensive lineman on the football team and three-time Super Bowl champion, and Julie Ibrahim, president and CEO of the Tiger Sports Shop, whose late husband, Dr. I.M. Ibrahim, coached the Clemson men’s soccer

team to two national championships. They also include Steve Navarro, president and CEO of the Furman Co., and devout Clemson fans Jim Riggs, who played for Danny Ford in the 1980s and went on to co-found Hot Springs Pool and Spas, and his wife, Liz Riggs, named Miss Clemson in 1984. “When Leighton and Steve told me about the idea of Lakeside Lodge Clemson, I knew from the beginning that I wanted to be a part of it, not only as an owner of a unit so that I can enjoy

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Rendering by Goodwyn Mills Cawood

my time in Clemson and on the lake, but as an investor to help bring this idea to life,” says Joe Erwin, co-founder and former president of Erwin Penland and now president of Erwin Creates. “The development team is proven, and the demand for a higher-end resort in Clemson is there. Plus, this group of investors may be diverse in our backgrounds, but we are collectively passionate about Clemson and making Lakeside Lodge a success.” IT’S MORE THAN FOOTBALL “What’s going on in Clemson is off the charts with the excitement of Clemson Nation,” Cubbage says. “There’s now 100,000 to 150,000 people there on game days, and some aren’t even going to the game; they’re just tailgating.” But it’s not all about football games. “There’s normally about seven home games for football. But there’s also basketball, soccer, school events, and even parents coming to visit their kid attending Clemson.” Former Clemson quarterback Tajh Boyd is managing sales for Lakeside Lodge Clemson. Cubbage

says Boyd coming onboard was serendipitous. He and Mudge were brainstorming over lunch one day on who to bring on the project to handle sales and thought Boyd would be a great fit. Leaving the restaurant, they bumped into Boyd, who said he was in the process of getting his real estate license. “He’s a disciplined guy, very smart, and treats people great,” Cubbage says. “We’re real proud to have him onboard.” Reservations for units are being accepted now with a refundable deposit. For more information, interested buyers can visit LakesideLodgeClemson.com. The sales office, currently under construction in Tiger Plaza on Highway 123, is scheduled to open before unit sales start in late 2017. Construction is expected to begin in spring 2018 with a scheduled opening in time for the 2019 football season. “We see Lakeside Lodge as the best of both worlds,” Cubbage says. “Owners can enjoy being in Clemson on game day or any other day of the year, plus they are right on Lake Hartwell with all of the amenities they could want.”

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11.10.2017 | upstatebusinessjournal.com

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The robot, designed by CU-ICAR graduate students, is intended as a shopping assistant for individuals with limited mobility, but could be modified for other uses. Photo by Will Crooks

TECHNOLOGY

R2D2 4U Clemson students develop cargo-carrying robot ANDREW MOORE | STAFF

amoore@communityjournals.com A team of graduate students at the Clemson University International Center for Automotive Research in Greenville has created a prototypical robot that’s straight out of the “Star Wars” droid factory. In fact, they’re calling it the “real-life R2-D2.” The robot, which resembles a miniature shopping cart, is designed to hold and transport an individual’s belongings as they navigate indoor and outdoor spaces, according to Yunyi Jia, lead researcher and assistant professor in robotics at Clemson, who served as mentor for the project. Jia said the robot is motorized and capable of traveling at varying speeds – from a snail’s pace to a sprint. It also features three ultrasonic sensors 6

UBJ | 11.10.2017

that are capable of tracking movement, allowing it to automatically follow a user as they walk to their destination. “This particular robot was created as a shopping assistant for people with limited mobility,” said Jia. “But it can be modified for other applications, such as delivering parts across a factory floor or carrying heavy luggage through an airport.” The idea for the robot originated in an automotive engineering course on project design and management, according to Jia. Students in the course conducted market research and identified a need for the robot, but they weren’t capable of actually creating it. That’s when Max Diekel and Longxiang Guo, who are both studying automotive engineering at Clemson University, decided to join the project. The duo has since spent the last year working

on the robot, which is called the Smart Shopping Companion Robot. They unveiled the robot in early October at ACCelerate: ACC Smithsonian Creativity and Innovation Festival in Washington, D.C. It was one of three Clemson projects selected for the festival. Diekel and Guo, along with Jia, are currently in the process of creating a larger robot that features a Bluetooth receptor, which would allow users to connect the robot to their smartphones and call it to their location when needed. They’re also seeking ways to bring the robot to market. “Our goal is to deploy a fleet of these robots in a variety of markets,” said Jia. “But it all depends on whether or not we can find investors. Until then, we’re going to continue improving our current model and showcasing its capabilities.”


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Eggs Up Grill, craft beer store coming to new Duncan shopping center

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RETAIL & HOSPITALITY

TREVOR ANDERSON | STAFF

tanderson@communityjournals.com Raj Patel knows how to run a small business. But 12 months ago, what he didn’t know was how to be a developer. Today, Patel is applying his entrepreneurial knowledge to create a new shopping center, Tyger River Plaza, near Duncan that he hopes will generate opportunities for other business owners and bring commerce to a growing area of the county. “This is a whole new business for me,” said Patel, 34, who has been part of the ownership of several prosperous Upstate ventures, including Main Street Pub, Cribb’s Kitchen on Main, and The Kennedy, an intimate eatery with a consistently updated seasonal menu opening soon in downtown Spartanburg. Construction of the strip center has begun at 5844 Reidville Road. The 3-acre site is beside the Publix grocery store at Poplar Springs Plaza near the busy intersection of Highway 290 and Reidville Road. Patel said he anticipates the first phase of the project, a 15,000-squarefoot building with a stylish stone, brick, and stucco façade, to be completed by spring 2018. The owner said two businesses have already signed leases for space in the building. Joseph Pellegrino will open his first franchise location for Eggs Up Grill, a family-friendly, breakfast-centric restaurant chain with about two-dozen stores across the Carolinas and Georgia. Eggs Up will occupy a 3,000-square-foot space on the building’s east end. The second tenant is a liquor store/craft beer concept yet to be identified that will occupy 3,000

square feet of an interior space adjacent to Eggs Up. Site plans show the building will have four 1,500-square-foot spaces capped off on its western end by a 3,000-square-foot space. The end space will have a grease trap and drive-thru. Eggs Up’s space will have a grease trap and Patel said he plans to add a third at one of the 1,500-squarefoot spaces. He said those four spaces are flexible and can be combined if a tenant needs more room to maneuver. The center will have ample parking and access to Reidville Road and a driveway for Poplar Springs Plaza. A 10,000- to 15,000-square-foot second phase of the development is planned for property behind the first building. Patel said he hopes to attract a single retailer to the space, but is keeping his options open. “Eggs Up is an excellent brand with great food and recognition that is continuing to grow,” he said. “This is a great area with a lot of industry and a lot of great neighborhoods, but few good dining choices.” Pellegrino said Eggs Up will likely operate from 6 a.m. to 2 p.m. seven days per week. He said he was attracted to Tyger River Plaza not just because of its location and the fact that it’s a new development but also because of Patel’s willingness to work with him. “When you’re doing something like this, you can build to suit your needs,” Pellegrino said. “There are a lot of costs that go into upfitting an existing space for a restaurant. [Patel] was willing to do some things that made it easier to reach this decision. I think it’s a good fit.”

11.10.2017 | upstatebusinessjournal.com

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Metromont relocating Charlotte, NC, operations to Greenville

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Metromont Corp., a manufacturer of precast concrete materials, has announced plans to move its Charlotte, N.C., operations to its existing facility in Greenville County. “While we’ve seen much success with our Charlotte plant over the years, we feel that consolidating our North and South Carolina operations into one central location will allow us to improve our production efficiency and quality control and ultimately, better serve our customers,” says Chuck Gantt, vice president and general manager of Metromont Carolinas. Metromont purchased its Charlotte plant in 1995, according to a press release. It has since provided architectural precast concrete for

AVX Corp. reports Q2 sales increase AVX Corp., a Fountain Inn-based manufacturer of passive electronic components, reported an increase in its sales over the second quarter of 2016. In a press release, the company said it netted $352.7 million in sales during the second quarter of 2017, a $25 million increase over the same quarter a year ago. For the first six months of the fiscal year, AVX Corp. reported sales of $684 million — an increase of $42 million over the same period a year ago. Additionally, the company reported a gross profit of $77.3 million, or 21.9 percent. “These results are reflective of new design wins along with increased demand from our customers for value-added components and interconnect devices in addition UBJ | 11.10.2017

more than 400 projects, including the Hearst Tower, Mint Museum, and NASCAR Hall of Fame. In 2015, Metromont purchased a 95-acre site in Spartanburg, which currently produces much of the company’s structural product. The company more recently announced plans to invest $8.8 million into the expansion of its Greenville plant, which is located at 2802 White Horse Road. The expansion, which is expected to create 100 jobs over the next five years, will include a new batch plant and an updated carpentry and steel fabrication shop. Metromont’s transition from Charlotte to Greenville, including the transfer of employees and equipment, is expected to be completed by July, according to the release. “The important thing to note is that our product mix has not changed. We are still in the architectural precast concrete business and will continue to serve the Carolinas and Georgia,” says Steve Babcock, director of business development for Metromont Carolinas. –Andrew Moore

to our continued focus on manufacturing efficiencies and cost reductions,” said John Sarvis, AVX Corp. president and CEO, in a prepared statement. Sarvis added that the company’s net income for the second quarter of 2017 was $34.8 million, an $8.3 million increase over the $26.5 million of net income reported during the same quarter a year ago. On Oct. 2, AVX Corp. announced it had completed the acquisition of the transportation, sensing and control division of TT Electronics PLC, a United Kingdom company, for approximately $156 million in cash. In the financial year ended Dec. 31, 2016, the division generated approximately $300 million of revenue. “The purchase of the TS&C division from TT Electronics enhances our position in the automotive business and provides further opportunities for expansion,” said Sarvis. “We are confident that the combination presents a great opportunity for further growth.” –Andrew Moore


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Ten at the Top names finalists for Elevate Upstate grants Ten at the Top has announced the finalists for the 2017 Hughes Investments Elevate Upstate Community Vibrancy Grants. The five finalists were chosen from a total of 22 applications submitted for the two grants available in 2017. Hughes Investments, a Greenville-based real estate developer, contributes at least $10,000 a year to the program, with two recipients receiving $5,000 each to support a new vibrancy initiative in the Upstate. The program began in 2013 in conjunction with a series of community vibrancy workshops hosted by Ten at the Top, according to a press release. Hughes Investments has since then contributed a total of $57,000 to community vibrancy initiatives in 17 communities across the Upstate. This year’s finalists include:

• Art of the Horse in Landrum: In celebration of the 2018 World Equestrian Games being held in nearby Tryon, N.C., the city will be displaying a life-size painted fiberglass horse. The city is looking to use the Elevate Upstate Grant to allow for the piece of public art to become a permanent component of the city of Landrum. • Farm to Fork Dinner, Abbeville County Farmers Market: The Abbeville County Farmers Market is looking to host a farm-to-fork dinner to highlight the vital role of local farming and farmers markets in creating local vibrancy in Abbeville. • Art Wall at Monarch Park, city of Seneca and Blue Ridge Arts Council: As part of an Eagle Scout project for a local student, an art wall has been created in Monarch Park, located within walking distance of Main Street Seneca. The Elevate Upstate Grant would be used to commission 3-D butterfly art for the wall and park.

| NEWS

• Food Truck Plaza, Main Street Laurens USA Inc.: As a part of a larger downtown master plan for the city of Laurens, the Food Truck Plaza would be a dedicated space in the city where food trucks would be located for residents and visitors to enjoy a variety of dining experiences. The plaza will include colored shade sails, brick pavers, and picnic benches, as well as power and water for the food trucks. • Bee smART, Greenwood Arts Center: The city of Greenwood received the Bee City USA award in 2016 and would use the Elevate Upstate Grant to develop educational and interactive art programs designed around the Bee City designation. Ten at the Top will announce the two grant winners during its Celebrating Successes Brunch on Thursday, Nov. 16, at the Greenville Marriott. Registration is required. For more information, visit tenatthetop.org. –Andrew Moore

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11.10.2017 | upstatebusinessjournal.com

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COVER |

GATHER GVL

FOOD COURT 2.0 GATHER GVL WILL BRING THE FOOD HALL CONCEPT TO GREENVILLE WORDS BY ARIEL TURNER

Two major national trends – shipping container repurposing and food halls – are converging in one new project in Greenville’s West End. Gather GVL, a new 12-restaurant food hall, is planned for a near-vacant lot at 126 and 128 Augusta St., across from the new South Carolina Children’s Theatre site. A small cinderblock building that currently sits on the site will be demolished, and both used and newly fabricated shipping containers will be positioned around a courtyard to create Gather GVL. The developer, Four Oaks Property Group LLC, filed plans Nov. 6 with the City of Greenville Design Review Board Urban Panel for the 17,000-squarefoot, multicolored complex that will sit on a 0.5acre lot steps away from Fluor Field. The project will be presented at the Dec. 7 DRB public hearing. McMillan Pazdan Smith Architecture is the project’s architect. Doug Cross, managing partner with Four Oaks Property Group, says the ground lease was finalized Oct. 31 for the property owned by the Peter F. Cureton Jr. Foundation, which also owns the Children’s Theatre property. 10

UBJ | 11.10.2017

The timing of this project is in line with national trends in the restaurant and development industries. The Wall Street Journal reports that the food hall trend is still white hot: “The number of food halls in the U.S. grew by 37 percent in 2016 — there are now more than 100 of them scattered across the country — and that figure is predicted to double by 2019.” This is the second food hall announced for the Greenville area. The first was The Commons on Welborn Street in Greenville with a projected spring 2018 opening that will house the Feed & Seed’s operations and restaurants from Bacon Bros. Public House, Due South Coffee, and Community Tap, among others. Four Oaks Property Group looked at various areas in Greenville but chose the West End property for Gather GVL because of the continued growth. “We’re so excited about all of the redevelopment of the West End,” Cross says. “The Augusta Street corridor specifically is becoming one of the main entertainment corridors in the city. We wanted to be part of that.”

“These will be local and regional entrepreneurs – no national players – many who would love to be downtown, but they can’t afford to be downtown in the traditional sense.” WEST END COLLECTIVE Doug Cross, Four Oaks Property Group GREENVILLE, SC 9/26/2017

Cross says his son, Mack, a real estate developer in Mount Pleasant, S.C., came to him with the observation that there aren’t many places he and his family can go to hang out and enjoy good food and sip on a beverage in an atmosphere where children are welcome. Shortly thereafter, Cross and his wife, Mary Beth, who lived for 30 years in Winston Salem, N.C., until moving to Greenville in June, formed Four Oaks Property Group with Mack specifically for this project. Mary Beth Cross grew up in Greenville


Rendering provided by McMillan Pazdan Smith

GATHER GVL

| COVER

FU

FLUOR FIELD

UST A ST

PROJECT PARTNERS

GAT TURE LOC HE ATI R ON GVL

AUG

Developer: Four Oaks Property Group LLC

SOUTH CAROLINA CHILDREN’S THEATRE

Architect: McMillan Pazdan Smith Architecture Capital partners: Joe and John Pazdan

and is the sister of Joe Pazdan, partner with MPS Architecture. The concept further grew from the idea of the “third place” popularized by “The Great Good Place” by Ray Oldenburg. A third place is any gathering place – a café, barbershop, a park – that become an anchor for community life, like the home and office. Cross says the goal for Gather GVL is to create a destination where people of all ages, and especially families with young children, can eat a wide variety of local food, drink a cold beer, listen to local performers, or watch a Clemson football game on a giant screen while the kids and dogs play in the central grassy courtyard and adults hang out with old and new friends. Cross says if all goes well, this will be the first of several similar projects. Most nights Gather GVL will close by 10 p.m. “It’s not intended to be a late-night watering hole,” Cross says. The two-level, U-shaped food hall constructed out of shipping containers will feature a dozen yet-to-be-finalized restaurants and include a

variety of cuisines. Each restaurant will occupy its own shipping container. Among them will be an ice cream shop, full-service bar, coffee shop, and micro-restaurants individually specializing in burgers, pizza, tacos, and healthier options, Cross says. Gather GVL will also feature a stage and an artificial turf courtyard. Cross says a hallmark of the vision is to provide craft food and beverages. “These will be local and regional entrepreneurs – no national players RENDERING 2 – many who would love to be downtown, but they can’t afford to be downtown in the traditional sense,” he says. He says they’ve had “lots of conversations” with potential tenants, but haven’t finalized any yet as of the DRB filing. Aside from bar seating, the planned 250 seats will be outside of the containers in the shared, open-air dining area and upstairs on the rooftop, which will have additional containers that may be used for extra kitchen space or small event areas. Cross says there is a canopy over half of the development, and they are currently working on plans to enclose the seating area during the colder months.

Cross says the initial inspiration for the style of Gather GVL was a development called SteelCraft in Long Beach, Calif., that opened early this year. Also constructed from shipping containers, it features eight vendors that range from a coffee shop to a waffle maker. Additional inspiration came from the Austin, Texas, late-night hotspot Container Bar, which is a structure created from seven stacked shipping containers. Cross says shipping containers were chosen as the main structure because sustainability is important to them. “We’ve imported a lot more than we’ve exported,” he says. “Makes sense repurposing the containers.” He also says this style is a unique and interesting architectural approach that attracts people. Part of the plan to attract people is to activate the sidewalk with the front two units – one red and one blue – which will be open to those walking by on the way to Greenville Drive games at Fluor Field and future shows at the Children’s Theatre. Those front two units will likely include a brewery or bar and coffee shop or other similar type of walk-up counter.

11.10.2017 | upstatebusinessjournal.com

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SQUARE FEET |

REAL ESTATE DEALS AND DEVELOPMENTS ACROSS THE REGION

ARIEL TURNER | STAFF

aturner@communityjournals.com |

Composite image from Greenville On the Rise

FRONT ROW

Rendering from LMG Architects and SHLTR Architects

November Design Review Board Urban Panel

In one of the shorter public hearings in recent memory, lasting just under an hour, the Design Review Board Urban Panel overwhelmingly approved a Certificate of Appropriateness for the return to the historic design of 12 S. Main St. during the Nov. 2 meeting. The panel also gave informal approval and additional recommendations for the redesign of the proposed Augusta Square active senior living development that received sharp criticism at the September meeting during an informal review. A main cause of the meeting’s brevity was the tabling, per the applicant’s request, of the second docket item, the design of the proposed office building in the Camperdown development. Brody Glenn of Centennial American Properties submitted a request to table the public hearing portion of the application process prior to the meeting, and it was approved.

12 S. MAIN ST. As previously reported in UBJ, a new restaurant, Ottaray Seafood & Raw Bar, is in the works for the former YAP location next to Cantinflas in downtown Greenville. The restaurant’s managing partner and general contractor Taft Wirthlin submitted an application for a Certificate of Appropriateness for the complete redesign of the storefront at 12 S. Main St. 12

@arielhturner

UBJ | 11.10.2017

The panel approved the application, which calls for a return to the 1914-designed cornice surrounding the door and windows on the first floor and an unveiling of the four original second-story windows with the original concrete band intact from the building’s 1893 construction. Panelist Robert Benedict commended Wirthlin for the “sensitive rehabilitation,” further musing about the approval process that allowed for the bright yellow stucco and faux rock design for YAP. “I’m not sure what happened,” Benedict said. Wirthlin said removing the existing stucco will bring the storefront back four inches. The cornice will be painted black with gold letters across the top. Panelist Danielle Fontaine called the proposed design a “huge improvement,” but commented she will miss the touch of color that YAP brought to Main Street. Wirthlin followed up, indicating the proposed window boxes on the second-floor windows would have pops of color in addition to a proposed hanging sign that will be separately approved. Construction will start in a couple weeks, Wirthlin also noted, and plans are on track for a March opening. The interior redesign, which is outside of the DRB’s purview, includes completely gutting the interior, exposing the existing brick, and adding custom woodwork. The restaurant will seat 195, including

the bar. The second floor is planned to be an event venue with capacity for 160 people.

AUGUSTA SQUARE At the September DRB meeting, the panel gave applicant Simmons-Lockard 31 LLC numerous recommendations during an informal review of the proposed 141-unit active senior living complex on the corner of Augusta Street and Woodfin Avenue. The project will also include a parking garage, retail, and a restaurant, among other amenities. Most of the recommended changes involved adjusting the height and number of stories since the building borders a residential community with many single-story houses. The most recent design, presented again for informal review, took those recommendations into account, significantly stepping down the elevation from six stories at the front to three at the back. To accommodate the loss of rental units from the adjustment, a block of six units will be constructed at the rear of the property, separate from the main building. Additionally, the ground floor, which was a lower elevation compared to the street and appeared to sink in below the sidewalk, has been raised significantly. The property must first be approved as a Flexible Review District by the City’s Planning Commission before the formal DRB review.


REAL ESTATE DEALS AND DEVELOPMENTS ACROSS THE REGION

Greenville Gas and Electric Light Building.

| SQUARE FEET

Photo provided

Former Mrs. Firecracker’s building redeveloped as Augusta General

DP3 Architects moves out, Larkin’s Catering moves in Larkin’s Catering and Events is adding to their growing event venue lineup with the historic Greenville Gas and Electric Light Building at 211 E. Broad St. Meanwhile, the building’s current occupant, DP3 Architects Ltd., is moving to the Wells Fargo Center, 15 S. Main St. Larkin’s Catering and Events will relocate to the historic Greenville Gas and Electric Light Building after DP3 Architects moves out. DP3 will be moving the last week of December and will be officially in and running on Jan. 2. Michael Taylor, managing principal with DP3, states, ”DP3 Architects continues to grow and additional space is needed to service our growing client base. We are very excited and pleased to know that the historic building will be well taken care of and be available to the community for large functions and special events.” Larkin’s Catering will take over the space in January 2018 and is already booking for weddings and corporate events.

Kristina Murphy, vice president of catering for Larkin’s Catering and Events, says, “This is an opportunity of a lifetime to give this great old building a new purpose, and we are so excited to add it to our growing list of event spaces.” DP3 Architects’ relocation to a completely redesigned location on Main Street will be a notable change for the firm after being in the 1890s-era Greenville Gas and Electric Light Company building for 17 years. The structure is on the National Register of Historic Places. “After a three-year search for the right space, we are thrilled with the location, flexibility, and opportunity for growth that the Wells Fargo Center provides,” Taylor says. DP3 Architects is designing their new space, taking conventional office space and transforming it into a collaborative workplace. “Our new office space is 30 percent larger than our current office and will offer fresh and trendsetting design, open layout that encourages a collaborative work model, and cutting-edge technology,” says Meg Terry, principal and vice president of business development. “The space will support our continued growth and provide an inspiring work environment for current and future team members.” –Ariel Turner

Kairos Development, a Greenville-based real estate developer, has announced multiple leases at Augusta General, a redevelopment project in Greenville’s South Augusta Road corridor. Located at 3906 Augusta Road near the I-85 interchange, the multi-tenant center formerly home to Mrs. Firecracker’s began undergoing major renovations in April 2017. “The Augusta General redevelopment provides proof of concept and will give more companies the confidence to invest in the South Augusta Road area,” said Greenville County Councilman Ennis Fant. New Augusta General tenants include Equilibrium Zen Gym and Gaston Security Group, an authorized ADT dealer. “We are proud to partner with these local businesses as we renovate a blighted property and contribute towards the revitalization of the South Augusta

corridor,” said Flagship Properties’ Josh Tew, project principal. Formerly located on West Antrim Drive, Equilibrium Zen Gym currently occupies 3,000 square feet of the updated property. Gaston Security Group was set to begin their occupancy last week, with plans to eventually occupy 2,500 square feet of the development. “Revitalizing this iconic property required collaboration among many parties with differing interests,” said Paul Halphen, managing partner of Kairos Development. “I would like to thank Jamie Wilson, the property’s previous owner, our current tenants, and county partners in planning and development. The community support has been tremendous throughout the process.” –Ariel Turner

NAI Piedmont Triad and NAI Earle Furman’s Multifamily Division close $9.6M deal NAI Piedmont Triad and NAI Earle Furman’s Multifamily Division recently closed a $9.6 million deal for Kerner Mill Townhomes in Kernersville, N.C. The homes, built in 1995, consist of 160 units. The property was fully occupied at the time of sale. Stanhope Johnson of NAI Piedmont Triad and Tony Bonitati, Kay Hill, and Bern DuPree of NAI Earle Furman’s Multifamily Division represented the seller, Pope Companies Inc. The buyer,

Morrison Avenue Capital Partners (MACP), based out of California, was unrepresented in the transaction. MACP, which specializes in multifamily real estate investment, ownership, and advisory work, and owns multiple properties throughout the Southeast, including Bailey Court in Anderson, plans to hold the property as a long-term investment. –Ariel Turner

11.10.2017 | upstatebusinessjournal.com

13


THE TAKEAWAY |

NOTES FROM THE BEST TALKS YOU MISSED

Shaking up the Norm BooneOakley president and CCO talks disruption, risk-taking By AMANDA LONG senior account director, Hughes Agency

Event: Endeavor’s Collaborators & Cocktails monthly professional development series Where: Endeavor, a coworking community for creatives in the ONE Building

“You aren’t working for people; you are working with people. And that is the biggest difference in our business,” says David Oakley of advertising agency BooneOakley. Photo provided

Who Was There: 80+ creative industry and corporate marketing professionals Feature Presentation: David Oakley, president and chief creative officer, BooneOakley In a world where consumers are bombarded with thousands of messages from advertisers per day, Charlotte, N.C., advertising agency BooneOakley has made a name for itself by delivering disruptive, provocative creative that elevates its clients to a completely different plane than their competition. Clients including HBO, MTV, Bojangles’, CARMAX, State Farm, Food Lion’s Bloom brand, and Wells Fargo. At creative coworking community Endeavor’s monthly professional development speaker series, BooneOakley president and creative director David Oakley inspired and educated attendees as he shared key lessons from his company’s 17-year journey – a journey that started rocking people’s attention from day one.

Failure is an option. Fear is not.

In an industry that is known for relentless deadlines and grueling hours, Oakley set the stage of his presentation with this very important message: “All you think about is doing great work, pleasing clients, getting it done on time, making sure the work is good enough to get into awards shows. What you’ve got to remember is you’ve got to get out and enjoy life. The stuff that happens outside your office is so much better than inside. Prioritize your time outside of the office. When you do that, good stuff happens in the office.”

On the first day BooneOakley was open, they made international news for what was thought of as a massive mistake. It was October 2000, two weeks before one of the most hotly contested presidential elections in U.S. history, and BooneOakley put up a billboard with a photo of George Bush... alongside the Al Gore campaign logo. Shortly after, Oakley received a phone call from Fox News demanding to know who the client was, followed by calls from the AP, CNN, The New York Times, and even the head of the Republican National Committee. Oakley pretended he didn’t realize they had made a mistake and waited it out over the weekend as news spread of their egregious error. On Monday, a banner was added to the billboard reading, “copy editor needed,” along with the URL for their client, job postings website 123hire.com. “It was the most amazing way to start an agency. We didn’t think we’d blow it up like that. What we did learn is it’s OK to make mistakes in your business. You’ve got to be OK with failing and doing things that might not work. There is a chance you might hit a home run,” Oakley said.

Why is your name upside down?

With, not for.

Get a life. No, really. Get one.

If you drive by the BooneOakley office in downtown Charlotte, you can’t help but notice that “Oakley” is upside down on the building signage. At least once a day, someone stops by asking if they know the sign is upside down. “The real reason it is upside down is because I feel like we look at things from a different perspective. It does what the logo is supposed to do. It has amazing stopping power. People notice and remember it,” Oakley said. 14

UBJ | 11.10.2017

In the beginning, BooneOakley’s mantra was, “Do great work for people you like.” Fast-forward to today, and the agency has only changed one word, which has made all the difference. “It’s evolved because of how agencies work. Now everything is so collaborative. You aren’t working for people; you are working with people. And that is the biggest difference in our business. People say digital is the big change. No, it’s the way we work,” Oakley said.

NEXT COLLABORATORS & COCKTAILS Endeavor will announce its January 2018 speaker next month. Endeavor Members: Free Pre-registered Nonmembers: $30 Email Endeavor@EndeavorGreenville.com for info.

The best piece of advice received, ever. Before Oakley started his agency, he spoke with the head of a “creative superpower” agency in Seattle he admired. When the agency head asked, “What is BooneOakley going to be?” Oakley said it would be the best creative agency in the Southeast, doing work that people notice. The agency head told Oakley he would fail, because in reality “great creative” was really only a 7 or 8 on this superpower agency’s top 10 list. Relationships were No. 1. “If you don’t have a true trusting relationship with your client, you are going to fail. It is the foundation for everything – with employees, vendors, too,” said Oakley. “Those were the best words of advice I’ve ever gotten. It seems so simple.” Endeavor, a creative, collaborative coworking community, presents a monthly professional development speaker series called Collaborators & Cocktails, where marketing chiefs from brands like Southwest Airlines, Ritz Carlton, and Nike share their marketing strategies.


THE TECHNICAL SIDE OF BUSINESS

| DIGITAL MAVEN

More Content, More Problems Easy access to information online has blurred the lines of plagiarism By LAURA HAIGHT president, portfoliosc.com

For a dozen years or so, marketers and communicators have been telling businesses that “content is king.” Create content, and readers will come, your footprint will grow, and your brand will gain recognition. That was all good advice, but the shift of readers becoming writers has also increased plagiarism. And it’s possible your business’s content – on social media, business networking sites, and even your company’s blog – may have been cribbed. Every day, there are 500 million new tweets, multiple posts added to the 40 million active small business pages on Facebook, and 2 million new blog posts created. That’s a significant amount of content and, if we’re being honest, we want readers to pass it on: to share it, repost it, and retweet it. But some things that have become prevalent on social media cross even the loosest of ethical lines. Take LinkedIn profiles, for example. Many writers, marketers, and HR consultants make a living writing compelling LinkedIn profiles designed to grab the attention of potential clients or employers. But how can you stand out from the crowd when a bunch of other people have the exact same profile? Apparently it’s getting to be an embarrassingly common thing for people to copy and paste elements of other LinkedIn users with the same general business background. The concept of “engagement” has blurred the lines of authorship, and internet postings often fall into a blurry area called “common knowledge.” MIT defines common knowledge as “information that the average educated reader would accept as reliable without having to look it up.” While seemingly straightforward, that leaves a great deal open to interpretation. What does “average” mean? What constitutes an “educated reader”? Educated based on whose standard? Then there’s posting and reposting until the actual originator of an article, graphic, design, or idea is obscured beyond recovery. In many cases, the more your content falls into the realm of “common knowledge,” the more likely you are to lose your claim to it. That’s what happened to Bayer’s claim on the product trademark “aspirin.” Developed by Bayer and trademarked in 1900, aspirin fell victim to what we now call “genericization”: People started to call any painkiller “aspirin.” By 1921, the trademark could no longer be enforced. So what can you as a business communicator do to avoid unintentionally plagiarizing others as well as protect your own intellectual property? ATTRIBUTE YOUR FACTS. As one who grew up as a journalist before the internet, I am in awe of how easy information is to find. If you find a great idea that dovetails with your business, share it, but attribute it fully and add a link to the original article. PARAPHRASING DOESN’T MAKE IT YOURS. Some pundits on this topic suggest that you paraphrase the creative ideas of others. It’s a slippery slope. Although not as offensive, paraphrasing is still a violation. You need to say in context where the idea or concept originated. VIGOROUSLY PROTECT YOUR CONTENT. The internet may have given rise to more ways to steal your words, but it also has facilitated more ways to check. With nearly every written word of the millions produced every day available to search engines, a few sentences enclosed in quotes and searched

If you find someone has taken your content and reposted it as their own, contact them and ask them to take it down or to properly attribute it. There are probably few places where any kind of civil or legal action would be worth the effort, but sometimes just letting people know they are caught is enough.

in Google will find other articles using the same words. If you find someone has taken your content and reposted it as their own, contact them and ask them to take it down or to properly attribute it. There are probably few places where any kind of civil or legal action would be worth the effort, but sometimes just letting people know they are caught is enough. If you have copyrighted your blog or website and find your content has been plagiarized, you may be able to sue in federal court. Plagiarism is not a crime, but theft of intellectual property is.

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15


FORWARD |

WHAT ’S NEXT FOR THE UPSTATE, AND HOW WE’LL GET THERE

Sense of Urgency It’s time to address mobility and connectivity in the Upstate By DEAN HYBL executive director, Ten at the Top

Whether hosted by Ten at the

Top or another Upstate organization, over the last eight years I have participated in many events and meetings to discuss various issues that are impacting current and future growth in our region. Most of the time, I leave feeling like it was a good use of my time and quality discussion, but knowing that the primary outcome will be more meetings and more discussions as part of a long process to enact change in the Upstate. I had a very different feeling throughout the Oct. 18 Connecting Our Future kickoff event. Instead of being another event where the

16

UBJ | 11.10.2017

general mindset is that we have 20 to 30 years to strategically address our issues, there was a very different tone and sense of urgency cast by speakers and participants. Whether related to an increase in traffic congestion on many of our roads, growth in previously undeveloped areas, potentially disruptive technologies that have the ability to radically change how we think about transportation, that we have jobs going unfilled because we have potential workers who don’t have access to dependable transportation, or perhaps all of the above, as well as several other factors, the message throughout the event was very clear: We have to move from discussion to action and do it now. So, the key question is what do we do, and how do we do it?

According to keynote speaker Carla Bailo, who has been active in efforts to advance transportation and mobility in Columbus, Ohio, one key component is to have a business community that is willing to not only talk about how to move forward but also invest in making it happen. Columbus recently received a $40 million Smart Cities grant from the U.S. Department of Transportation. Through public-private investment, they have parlayed that grant into nearly a half a billion dollars in funding and in-kind support that eventually should turn Columbus into a model for using smart technology to move people and goods across a region. In the Upstate, groups like Ten at the Top, the Upstate SC Alliance, Upstate Forever, the Riley Institute at Furman, the Upstate Chamber Coalition, and many others have spent the last decade working to cultivate a spirit of collaboration and regionalism as we look at how to tackle major growth issues. In addition, our region is fortunate to have Clemson’s International Center for Automotive Research (CU-ICAR) actively engaged in understanding and developing the future technologies that will forever change mobility. We also have companies including BMW, Michelin, and many others who are major players in shaping the transportation future for our country and world. With so many positive assets, it is imperative that we leverage them in a way that positions the Upstate for success around mobility and moving people and goods. For many years, a common mantra in the Upstate has been “we don’t want to be Charlotte, and we don’t want to be Atlanta” when talking about sprawling growth, traffic congestion, and increased pollution. However, most of our current policies and investments around those issues are actually

pushing us in the Charlotte or Atlanta direction instead of toward something else. If we truly want to be a region where all residents can easily and affordably get from place to place, and we do not have the negative impacts of sprawling growth and congestion, then we have to decide collectively what we want and how we are going to work together and invest our resources to create a different future. We have many of the ingredients needed, but do we have the willingness amongst our residents, elected officials, and business leaders to actually start making different choices and investments toward the future of our region? The Connecting Our Future initiative is designed to help create a vision for what we want as a region and then develop strategies for how to get there. Not every effort needs to be done collectively. In fact, future success will require local initiatives and investments. However, if we are all working from the same playbook and moving toward the same goals, then collective success is surely obtainable. What will be critical for the outcomes of Connecting Our Future to truly be effective in changing the trajectory for future growth in the Upstate is that every stakeholder group must be at the table and willing to play a role in making a difference. It is not someone else’s problem or something someone else will fix for us. The time to impact our collective future is now, and it is up to all of us who call the Upstate home to play a role in ensuring that our region is a great place to live, learn, do business, and raise a family for generations to come. If you are interested in being involved with Connecting Our Future, please contact us through connectingourfutureupstatesc.org.


PLAY-BY-PLAY OF UPSTATE CAREERS / NEWS FACES OF BUSINESS

HIRED

HIRED

PROMOTED

| ON THE MOVE / NEW TO THE STREET

APPOINTED

PURCHASED

DAVID GRABOSKY

CHELSI MCCOY

MICHAEL ALEXANDER

DAVID L. MORROW

JENNIFER FLOYD

Has joined A.T. LOCKE as an accounting analyst. Grabosky has worked in accounting and finance for eight years. He graduated from the University of Notre Dame with a degree in business administration and accountancy.

Has joined Coldwell Banker Caine as a residential sales agent in its Greenville office. McCoy last worked for Charter Communications as a retention specialist and recently completed her license coursework at the Wyatt Institute of Real Estate.

Has been promoted to senior vice president of global market engagement at JH Global Services Inc. Alexander has been at JH Global for eight months and will be responsible for strategic direction and functional oversight of the commercial organization globally in his expanded role. He has been in the industry for 40 years.

Appointed the chairman elect to the 2017-2018 board of directors for the South Carolina Bankers Association. Morrow is the CEO of Crescom Bank and a tenured banking professional with over 40 years of experience.

Has purchased HR Experts On Demands from its founder. Floyd has more than 20 years of human resource management experience serving in senior positions with MidCountry Financial Corp., ScanSource, and Canal Insurance.

FINANCE

MARKETING

Elliot Davis reveals inaugural Impact Award Winners to honor outstanding employees who embody the core values of the firm. There were winners from across the Southeast branches of the firm, and the Greenville winners include Dianne Watkins, Tami Corbin, Joe Poore, and Tony Caldwell.

FUEL, an integrated marketing firm in downtown Greenville, was recently recognized in the 2017 MarCom Awards. The firm won a Platinum Statuette Award for the Digital Media | Social Media Campaign category with the FUEL Eclipse Social Campaign and a Gold Statuette Award in the Print Media | Print Creativity | Packaging category for the Vacmaster BEAST national product launch packaging. Each year, about 6,000 print and digital entries are submitted in the competition.

EDUCATION The Duke Energy Foundation has helped fund the “80 to Work” program that takes students from the start to CNC operator in just two weeks through 80 intensive hours of focused training at Greenville Technical College. The Duke Energy Foundation is a launch partner for the initiative with a $50,000 gift.

Open for business

CONTRIBUTE: New hires, promotions, & award winners may be featured in On the Move. Send information and photos to onthemove@upstatebusinessjournal.com.

2

3

1

Photos provided

1. Drift Float and Spa recently opened at 644 N. Main St., Suite 105, Greenville. Learn more at driftgreenville.com.

2. Westtrol Vein Specialists recently opened at 103A Regency Commons, Greer. Learn more at westrolvein.com.

3. Upstate Spine & Sport opened Oct. 30 at 110 Laurens Road, Greenville. Learn more at upstatespineandsport.com.

CONTRIBUTE: Know of a business opening soon? Email information to aturner@communityjournals.com. 11.10.2017 | upstatebusinessjournal.com

17


#TRENDING |

INFORMATION YOU WANT TO KNOW

THE WATERCOOLER Social Chatter

TOP 5:

RE: GREENVILLE’S JUDSON MILL SOLD, BUYERS PLAN MIXEDUSE DEVELOPMENT

“Build the infrastructure!”

“I hope someone does the same with the Dunean Mill.”

Andrew Ford

Brice Huet de Guerville

FROM THE GREENVILLE JOURNAL, RE: THE CHARLOTTE, NC, AREA IS SPRAWLING AND CONGESTED, AND IT COULD BE GREENVILLE’S FUTURE “We have made every Top 10 list imaginable, and while that is great publicity and marketing, we are nowhere near capable of handling this influx of growth.”

1. Eggs Up Grill, craft beer store coming to new Duncan shopping center

Ethan James Price

“Everyone wants infrastructure, but no one wants to pay for it.”

“We are already there with Woodruff Road.”

Jennifer Pitts

“Smart growth with high density is the only sane way to combat sprawl. Greenville MUST get over its aversion to high-rises.”

Sally Eastman

“Hope Greenville is able to manage it better than most places do.”

Victor Donham

2. Greenville’s Judson Mill sold, buyers plan mixed-use development

3. Rocky Moo ice cream sandwich parlor heading to Spartanburg’s east side

4. Former Mrs. Firecracker’s building redeveloped as Augusta General

5. CBRE Capital Markets secures $9.67M mortgage for Greenville Park West LP

Phil Simmons

*The Top 5 stories from last week ranked by Facebook reach

DIGITAL FLIPBOOK ARCHIVE NOVEMBER

Jackson Lewis Welcomes

RANDY MOODY

To Its Growing Greenville Team

3, 2017

ISSUE | VOL. 6

44

UPSTATE BUSINESSL JOURNA

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ESTATE IAL REAL COMMERC Y ISSUE QUARTERL

MENTS VILLE DEVELOP GREEN GROWING

The layout of print meets the convenience of the Web. Flip through the digital editions of any of our print issues, and see them all in one place. upstatebusinessjournal.com/ past-issues

PLANS CHANGE OFNT • TOPGOLF’S WITCH HU • ‘FIVE-YENGAR, SIRRINE HALL LO • SO

// ALSO INSIDE

Main at South ped project develo erdown The CampBroad streets being rties can Prope and East nnial Ameri by Cente Will Crooks `Photo by

GET THE INBOX Follow up on the Upstate’s workweek. The Inbox – our weekly rundown of the top 10 local biz stories you need to know. upstatebusinessjournal.com/email

ORDER A PRINT SUBSCRIPTION Style & substance are not mutually exclusive. Order a year of UBJ in no time, and we’ll deliver every week. upstatebusinessjournal.com/subscribe With 800 attorneys practicing in major locations throughout the U.S. and Puerto Rico, Jackson Lewis provides the resources to address every aspect of the employer/employee relationship.

Randy Moody • 15 South Main Street, Suite 700 • Greenville, South Carolina 29601 Randy.Moody@jacksonlewis.com • www.jacksonlewis.com

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UBJ | 11.10.2017

CONNECT We’re great at networking. LINKEDIN.COM/COMPANY/UPSTATE-BUSINESS-JOURNAL FACEBOOK.COM/THEUPSTATEBUSINESSJOURNAL @UPSTATEBIZ


EVENTS YOU SHOULD HAVE ON YOUR CALENDAR

PRESIDENT/CEO

Mark B. Johnston mjohnston@communityjournals.com

UBJ PUBLISHER

Ryan L. Johnston rjohnston@communityjournals.com

| PLANNER

DATE

EVENT INFO

WHERE DO I GO?

Tuesday

11/14

Greenville Chamber of Commerce’s ATHENA Leadership Symposium

TD Convention Center 1 Exposition Drive 11:30 a.m.–1 p.m.

Wednesday

Upstate International’s Pivots and Turns in U.S.-Asia Relations

Ogletree Deakins Meeting Room 300 N. Main St. 8:30–10 a.m.

Cost: Free for members, $5 for nonmembers For more info: conta.cc/2xaLXgC

NEXT Venture Pitch

ONE Auditorium 2 W. Washington St., 2nd floor 1–6 p.m.

Cost: $50 For more info: bit.ly/2kXS9a6

11/29

Pulse Leadership Luncheon

Hilton Greenville 45 W. Orchard Park Drive 11:30 a.m.–1 p.m.

Cost: Free for members, $25 nonmembers For more info: bit.ly/2yxGTG3; 864-239-3702; eaustin@greenvillechamber.org

Wednesday

Greenville Chamber of Commerce’s Minority Business Accelerator Info Session for 2018 Cohort

Greenville Chamber Board Room 24 Cleveland St. 3–5 p.m.

Cost: Free For more info: bit.ly/2xTD2j7; 864-239-3727; nikawhiteconsulting@greenvillechamber.org

Friday

12/08

Greenville Chamber of Commerce’s Annual Legislative Breakfast

Hyatt Regency 220 N. Main St. 7:30–9:30 a.m.

Cost: $35 for investors, $50 general For more info: bit.ly/2yxquQv; 864-239-3748; kbusbee@greenvillechamber.org

Thursday

Greenville Chamber of Commerce’s Annual Meeting

TD Convention Center 1 Exposition Drive 5–8 p.m.

Cost: $95 for investors, $150 noninvestors. For more info: bit.ly/2A8oPjL; 864-271-0718

11/15

HOW DO I GO? Cost: $35 investors, $50 noninvestors For more info: bit.ly/2sUsFdd; 864-239-3727; nwhite@greenvillechamber.org

EDITOR

Chris Haire chaire@communityjournals.com

ASSOCIATE EDITOR

Emily Pietras epietras@communityjournals.com

STAFF WRITERS

Trevor Anderson, Cindy Landrum, Andrew Moore, Ariel Turner

MARKETING & ADVERTISING VICE PRESIDENT OF SALES David Rich drich@communityjournals.com

ACCOUNT MANAGERS

John Clark, Maria Hall, Donna Johnston, Stephanie King, Rosie Peck, Caroline Spivey, Emily Yepes

ART & PRODUCTION VISUAL DIRECTOR Will Crooks

LAYOUT

Bo Leslie | Tammy Smith

OPERATIONS

Thursday

11/16

Wednesday

11/29

2/1

Holly Hardin

ADVERTISING DESIGN

Kristy Adair | Michael Allen

CLIENT SERVICES

UP NEXT

EXECUTIVE ASSISTANT

DECEMBER 15 MANUFACTURING ISSUE

Anita Harley | Jane Rogers Kristi Fortner

IN THIS WEEK’S ISSUE OF UBJ? WANT A COPY FOR YOUR LOBBY?

1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

UBJ milestone

UBJ milestone jackson Marketing Group’s 25 Years

HOW TO CONTRIBUTE STORY IDEAS:

ideas@upstatebusinessjournal.com

EVENTS:

events@upstatebusinessjournal.com

NEW HIRES, PROMOTIONS, AND AWARDS:

onthemove@upstatebusinessjournal.com UBJ welcomes expert commentary from business leaders on timely news topics related to their specialties. Guest columns run 700-800 words. Contact editor Chris Haire at chaire@communityjournals.com to submit an article for consideration. Circulation Audit by

1988 Jackson Dawson opens in Greenville at Downtown Airport

JANUARY 19 MARKETING ISSUE

1988

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Chairman larry Jackson, Jackson marketing Group. Photos by Greg Beckner / Staff

Jackson Marketing Group celebrates 25 years By sherry Jackson | staff | sjackson@communityjournals.com

Solve. Serve. Grow. Those three words summarize Jackson Marketing Group’s guiding principles, and according to owner Larry Jackson, form the motivation that has kept the firm thriving for the past 25 years.

FEBRUARY 9 QUARTERLY CRE ISSUE Got any thoughts? Care to contribute? Let us know at ideas@upstatebusinessjournal.com.

1997 Jackson Dawson launches motorsports Division 1993

1990 Jackson Dawson acquires therapon marketing Group and moves to Piedmont office Center on Villa.

Jackson graduated from Bob Jones University with a degree in video and film production and started his 41-year career in the communications industry with the U.S. Army’s Public Information Office. He served during

Vietnam, where he said he was “luckily” stationed in the middle of Texas at Fort Hood. He left the service and went to work in public affairs and motorsports at Ford Motor Company in Detroit. After a stint at Bell and Howell, where he was responsible for managing Ford’s dealer marketing and training, the entrepreneurial bug hit and he co-founded Jackson-Dawson Marketing Communications, a company specializing in dealer training and product launches for the auto industry in 1980. In 1987, Jackson wanted to move back south and thought Greenville would be a good fit. An avid pilot, he

learned of an opportunity to purchase Cornerstone Aviation, a fixed base operation (FBO) that served as a service station for the Greenville Downtown Airport, providing fuel, maintenance and storage. In fact, when he started the Greenville office of what is now Jackson Marketing Group (JMG) in 1988, the offices were housed on the second floor in an airport hangar. “Clients would get distracted by the airplanes in the hangars and we’d have to corral them to get back upstairs to the meeting,” Jackson said. Jackson sold the FBO in 1993, but says it was a great way to get to know Greenville’s fathers and leaders

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with a majority of them utilizing the general aviation airport as a “corporate gateway to the city.” In 1997, Jackson and his son, Darrell, launched Jackson Motorsports Group. The new division was designed to sell race tires and go to racetracks to sell and mount the tires. Darrell Jackson now serves as president of the motorsports group and Larry Jackson has two other children and a son-in-law who work there. Jackson said all his children started at the bottom and “earned their way up.” Jackson kept the Jackson-Dawson branches in Detroit and others in Los Angeles and New York until he sold his portion of that partnership in 2009 as part of his estate planning. The company now operates a small office in Charlotte, but its main headquarters are in Greenville in a large office space off Woodruff Road, complete with a vision gallery that displays local artwork and an auditorium Jackson makes available for non-profit use. The Motorsports Group is housed in an additional 26,000 square feet building just down the street, and the agency is currently looking for another 20,000 square feet. Jackson said JMG has expanded into other verticals such as financial, healthcare, manufacturing and pro-bono work, but still has a strong focus on the auto industry and transportation. It’s

2003 motorsports Division acquires an additional 26,000 sq. ft. of warehouse space

1998

2009 Jackson Dawson changes name to Jackson marketing Group when larry sells his partnership in Detroit and lA 2003

1998 Jackson Dawson moves to task industrial Court

also one of the few marketing companies in South Carolina to handle all aspects of a project in-house, with four suites handling video production, copywriting, media and research and web design. Clients include heavyweights such as BMW, Bob Jones University, the Peace Center, Michelin and Sage Automotive. Recent projects have included an interactive mobile application for Milliken’s arboretum and 600-acre Spartanburg campus and a marketing campaign for the 2013 Big League World Series. “In my opinion, our greatest single achievement is the longevity of our client relationships,” said Darrell Jackson. “Our first client from back in 1988 is still a client today. I can count on one hand the number of clients who have gone elsewhere in the past decade.” Larry Jackson says his Christian faith and belief in service to others, coupled with business values rooted in solving clients’ problems, have kept

2009-2012 Jackson marketing Group named a top BtoB agency by BtoB magazine 4 years running

him going and growing his business over the years. He is passionate about giving back and outreach to non-prof non-profits. The company was recently awarded the Community Foundation Spirit Award. The company reaffirmed its commitment to serving the community last week by celebrating its 25th anniversary with a birthday party and a 25-hour Serve-A-Thon partnership with Hands on Greenville and Habitat for Humanity. JMG’s 103 full-time employees worked in shifts around the clock on October 22 and 23 to help construct a house for a deserving family. As Jackson inches towards retirement, he says he hasn’t quite figured out his succession plan yet, but sees the companies staying under the same umbrella. He wants to continue to strategically grow the business. “From the beginning, my father has taught me that this business is all about our people – both our clients and our associates,” said his son, Darrell. “We have created a focus and a culture that strives to solve problems, serve people and grow careers.” Darrell Jackson said he wants to “continue helping lead a culture where we solve, serve and grow. If we are successful, we will continue to grow towards our ultimate goal of becoming the leading integrated marketing communications brand in the Southeast.”

2011 Jackson marketing Group/Jackson motorsports Group employee base reaches 100 people

2008 2012 Jackson marketing Group recognized by Community Foundation with Creative spirit Award

pro-bono/non-proFit / Clients lients American Red Cross of Western Carolinas Metropolitan Arts Council Artisphere Big League World Series The Wilds Advance SC South Carolina Charities, Inc. Aloft Hidden Treasure Christian School

CoMMUnitY nit inVolVeMent nitY in olV inV olVe VeMent & boarD positions lArry JACkson (ChAirmAn): Bob Jones University Board chairman, The Wilds Christian Camp and Conference Center board member, Gospel Fellowship Association board member, Past Greenville Area Development Corporation board member, Past Chamber of Commerce Headquarters Recruiting Committee member, Past Greenville Tech Foundation board member David Jones (Vice President Client services, Chief marketing officer): Hands on Greenville board chairman mike Zeller (Vice President, Brand marketing): Artisphere Board,

Metropolitan Arts Council Board, American Red Cross Board, Greenville Tech Foundation Board, South Carolina Chamber Board

eric Jackson (Jackson motorsports Group sales specialist): Salvation Army Boys & Girls Club Advisory Board

November 1, 2013 Upstate bUsiness joUrnal 21

20 Upstate bUsiness joUrnal November 1, 2013

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