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Inside this Issue


AUGUST 31, 2017 | VOL. 7 ISSUE 33


Will Crooks / Upstate Business Journal




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VOLUME 7, ISSUE 33 Featured this issue: ScanSource acquires Canpango....................................................................................7 Dick Riley honored.............................................................................................................9 Coastal Crust has a new location................................................................................14

Gov. Henry McMaster speaks at Greenville Technical College before the ceremonial signing of a bill to allow technical colleges to offer an applied bachelor’s degree. Read more in this week’s Greenville Journal. Photo by Ariel Gilreath

WORTH REPEATING “The building is extremely modern in its design, but these reclaimed pieces of history will tell a story that will be shared and enjoyed for present and future generations.” Laura Twomey, Page 4 “We don’t have tables. We want to see our customers happy and comfortable.” Jennifer Morales, Page 13 “I think it’s gonna be great. “Third time’s the charm, right?” Bryan Vaigneur , Page 14 The last thing reporters whose newsroom just got a haircut from corporate need is someone calling and spamming them with information completely unrelated to what they cover. Michelle Sobota, Page 19

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TREES MEAN BUSINESS Clemson’s new $87.5M business school is borrowing design tips from Mother Nature Reclaimed wood grilles will provide additional warmth to a quiet study lounge in the new building. Rendering by LS3P ANDREW MOORE | STAFF Once complete, Clemson University’s new College of Business building will create what school officials say could be one of the region’s most innovative think tanks, a collaborative space that’s designed to foster partnerships between academics and industry and provide opportunities for cutting-edge research. The 180,000-square-foot building across from Bowman Field will offer roughly double the amount of classroom and faculty office space that the College of Business currently occupies in Sirrine Hall. In addition to featuring about 20 classrooms, the building is expected to house 150 faculty and staff support offices, the college’s institutes, and numerous shared-learning spaces throughout. Ironically, though, while the five-story building will include a set of towers with an atrium that’s made of brick and glass, the design of its most prominent indoor features will be rooted in one of the world’s key natural resources — trees. More than 6,500 board feet of reclaimed lumber is being incorporated in the building to add warmth and functionality, according to Laura Twomey, an interior designer with the Greenville office of LS3P, the building’s architect. The lumber was harvested from white and red oak trees that once stood on the hillside across from Bowman Field, the historic grassy area in front of Tillman Hall and Sikes Hall, which was originally the parade ground for Clemson cadets and home of the university’s first football game. UBJ | 8.31.2018

“I think it was very mindful of the university to incorporate a resource from the building site’s past into its future,” Twomey said in a news release. “The building is extremely modern in its design, but these reclaimed pieces of history will tell a story that will be shared and enjoyed for present and future generations.”

“I think it was very mindful of the university to incorporate a resource from the building site’s past into its future.” Laura Twomey, an interior designer with the Greenville office of LS3P, an architectural design firm Twomey said the reclaimed lumber will be incorporated in high-traffic areas throughout the building, with wood accents visible in both of the towers, the atrium, the dean’s office, and the second floor, where students and staff enter the building. The lumber will also be used to add wood insets to the building’s monumental staircase, which will act as oversized seating areas in the atrium and outdoor plaza, according to Twomey. Quarter-sawn oak will be crafted into flooring for the dean’s office. “Wood products will be used for everything from flooring and wall accents, to furniture and inlays,”


Twomey said. “Not only will people be wowed by the magnificence of the overall design of the building, the finishing touches that the reclaimed lumber provides will be very visible and impressive.” Clemson has hired Greenville-based Tidewater Lumber to create the wood products for the building’s interior. Once the wood has been cut in the sawmill, the company will kiln-dry it and create the finished flooring, accents, and furniture. The university plans to replace the trees with up to 150 new trees, including varieties of paperbarks, red maples, magnolias, ginkgos, tupelos, and red and white oaks. Tidewater manager Louis Voorhees said the university’s “decision to reclaim the lumber and make it part of the new business school will be a nice reminder of what was once there. … By doing this, the trees are being given a second life.” Completion of the $87.5 million building is tentatively scheduled for 2020. LMN Architects of Seattle is designing the building in collaboration with LS3P. Other members of the project team include DPR Construction and OLIN landscape architecture.


A feature of the plaza will be terrazzo lounging steps inset with reclaimed wood. Rendering by LS3P



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9,10 100 10 0 SF 9,100 patio

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July 17, 2

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Will Crooks / Upstate Business Journal


Circa: Soon Hampton Station pop-up Circa Barbershop to open permanent location in new Half-Moon Outfitters The soon-to-be Half Moon Outfitters on Stone Avenue. ARIEL TURNER | STAFF Like taco shops, specialty barbershops in Greenville are having a moment — they are popping up with increased regularity. The latest to open is Circa Barbershop, operating out of a temporary space in Hampton Station ArtUp Studios at 1320 Hampton Ave. Extension until it moves to its permanent location inside the new Half-Moon Outfitters at 603 E. Stone Ave. Announced in June 2017, the Half-Moon store and Tetrad Brewing Co. on the ground level of the same building are under construction with the goal of opening later this year.


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Circa will be located in a 300-square-foot space in the street-level retail area of the outdoors store. Agents Grayson Burgess of The Burgess Co. and Rakan Draz of Avison Young brokered the transaction. Circa comes from Columbia, where owner DR Granger first set up shop inside his family’s retail clothing store. He then opened a second shop inside Indah Coffee. The symbiotic model of barbershop, restaurant, and retail is deliberate, Granger says. “We wanted to create something that was affordable but have a really cool atmosphere for our guys and girls that get their hair cut,” he says. The Greenville location is operated by brothers Joseph and Jeffrey Neely.

“We both got started cutting hair in college because college kids are too broke to go to a barbershop,” Jeffrey Neely says. “We were naturally pretty good at it and just really enjoyed it, so we kept perfecting the craft.” Granger connected with the Neelys via Instagram when mutual friends happened upon before-and-after photos of Jeffrey Neely cutting 12 inches of hair off of his brother. That week, the Neelys drove to Columbia to meet with Granger and immediately knew they wanted to open a Circa location in Greenville. “It is pretty incredible the success DR has had so quickly building the brand of Circa, and we are confident that this brand has a lot to offer Greenville,” Jeffrey Neely says.




ScanSource acquires consulting firm Canpango ANDREW MOORE | STAFF ScanSource, a Greenvillebased distributor of technology products and services, has acquired Wisconsin-based consulting firm Canpango. Canpango provides a number of professional services, including sales-force solution configuration and implementation, business-process consulting, training and education, application development, and data migration and reporting, according to a news release. The acquisition, which was finalized earlier this month, allows ScanSource and Intelisys, the company’s distributor of telecommunications and cloud services,

to expand their customer-relationship-management capabilities and professional-services offerings without opening their own practice, according to the release. Mike Baur, CEO of ScanSource, said in the release that technologies and requirements for customer-relationship management are becoming larger and more complex, and “the team at Canpango brings extensive experience around these technologies, as well as the professional services needed to make these solutions successful.” Canpango has about 70 employees and is headquartered in Milwaukee, with offices in Chicago,

New York, London, and Port Elizabeth, South Africa. Matt Lautz, co-founder and CEO of Canpango, along with the Canpango team, will join ScanSource. Lautz will lead Canpango as ScanSource’s customer-relationship management and business-process consulting practice, the release said. “We are excited to join the ScanSource team and to deliver the professional services that can help both ScanSource and Intelisys partners accelerate these business opportunities,” Lautz said in the release. Founded in 1992, ScanSource is a provider of technology prod-

ucts and solutions, with a focus on point-of-sale, payments, bar code, physical security, unified communications and collaboration, and cloud and telecom services. In addition to its acquisition of Canpango, ScanSource recently purchased POS Portal, a California-based company that provides payment devices and services to small and medium-sized businesses. Under the agreement, the allcash transaction includes an initial purchase price of about $144.9 million, plus an earn-out payment up to $13.2 million to be made on Nov. 30, according to a news release.

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Alpha Mode Episode 7: Hubbell Lighting’s Kevin Poyck

2018 SC 25 Fastest Growing Companies Award recipients announced

Upstate Business Journal presents the next installment of Alpha Mode, its new digital feature that appears each month on in partnership with Manfred Gollent (QLI International LLC ) and Alex LaCasse (MTN LLC). “When we are looking for people, we are always looking for associates with customer focus, internal and external customers alike!” Kevin Poyck says. This month’s Alpha Mode, “Conversations With Next-Level Leaders,” features Kevin Poyck, group president of Hubbell Lighting. He offers insight into the business evolution of the lighting industry, strategy, and a relevant leadership approach to building businesses. Assessing challenges, communicating with people about strategic focus areas, and devising innovative solutions to emphasize customer satisfaction are very important in Poyck’s world. Poyck leads all brands and businesses within Hubbell Lighting. He is based in the Greenville office and reports directly to David Nord, Hubbell chairman, president, and CEO. Poyck has multifunctional industry experience in product development, engineering, operations, and brand management with organizations that include Maytag and Cooper Industries. He joined Hubbell Lighting in 2005 as vice president of engineering, establishing the Engineering Shared Services organization, and most recently served as vice president of commercial and industrial lighting. Poyck earned his bachelor’s degree in electrical engineering from Clemson University, is a Lean Six Sigma Master Black Belt, and has been awarded four U.S. patents related to automated-system design. He is a member of the Institute of Electrical and Electronics Engineers and the Upstate Lean Alliance, and serves on the executive board of directors of the National Electrical Manufacturers Association Lighting Systems Division. Poyck lives in Inman with his family. —Staff Report



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Recipients of the 2018 SC 25 Fastest Growing Companies Award were recently announced, with 12 of them coming from the Greenville-Spartanburg market. Now in its 17th year, the competition, presented by The Capital Corp., recognizes the achievements of top-performing privately and publicly owned companies that have contributed to South Carolina’s economy through exceptional increases in revenues and employment. In 2018, companies were judged using a weighted calculation based on year-over-year growth in two categories: revenue and employee headcount. This calculation covered the annual periods from 2015-2017. Upstate award recipients are 9 Round, Simpsonville; Clayton Construction Co. Inc., Spartanburg; Clear Touch Interactive, Greenville; Duke Brands, Greenville; Harper General Contractors, Greenville; Intellectual

Capitol, Greenville; National Land Realty, Greenville; NextGen Supply Chain Integrators, Greenville; RealOp Investments, Greenville; The Hiring Group, Greer; WCM Global Wealth, Greenville; and Thomas Mechanical, Laurens. This year’s Top 25 companies, SC Excellence in Business award winners, and South Carolina Economic Impact award winners will be honored at a statewide luncheon Oct. 10 in Columbia. Rankings from 1-25 will be announced at the event. To purchase tickets to the awards luncheon or for more information, visit:  or call Lori Coon at 864-335-5080. For more information regarding the South Carolina Business Awards, visit —Staff Report


The Hiring Group makes Inc. magazine’s fastest-growing private companies list The Hiring Group, a technical staffing and recruiting firm with offices in Greenville and Atlanta, has been ranked No. 130 on the 2018 Inc. 5000 list of the fastest-growing private companies in America. “We could not be more thrilled to be recognized on the Inc. 5000 list, and it is a testament to the dedication and effort this team has invested since we started in 2014,” said Brooks Israel, co-founder of THG, which serves clients throughout the United States. THG showed a three-year revenue growth of 3,055 percent, and THG’s 2017 revenue was $3.6 million. Accounting for 664,095 jobs the past three years, the aggregate revenue of the Inc. 5000 was more than $206.2 billion in 2017. “We built The Hiring Group because we knew there was a better way to treat the technical professional community in the staffing space,” said Chris Yarrow, co-founder of THG. “By doing

Co-founders Brooks Israel, left, and Chris Yarrow started The Hiring Group in 2014. Photo provided by THG so, we’ve created the only true retention-focused technical-staffing firm in the Southeast. Inclusion on the Inc. 5000 list is certainly validation that the risk we took is worth the reward.” Ranking of the 2018 Inc. 5000 is based on percentage of revenue growth comparing 2014 with 2018. The listed companies are U.S. based, privately held, for profit, and independent. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, and Zillow first gained national exposure on the Inc. 5000 list. “If your company is on the Inc. 5000, it’s unparalleled recognition of your years of hard work and sacrifice,” says Inc. editor-in-chief James Ledbetter. “The lines of business may come and go, or come and stay. What doesn’t change is the way entrepreneurs create and accelerate the forces that shape our lives.” —Melody Wright





Former South Carolina governor honored with lifetime achievement award

Macy’s Backstage, the department store’s discount outlet, coming to Greenville

Richard Riley, governor of South Carolina from 1979-1987, was given the 2018 Lifetime Achievement Award from The American Lawyer, a national law magazine that has named a recipient for the award for the past 15 years. Nelson Mullins, a law firm in which Riley is a senior partner, made the announcement. The award honors “men and women who have had extraordinary careers at some of the country’s most prominent law firms and other legal institutions, and whose public service contributions have had far-reaching impact,” according to the statement.

Riley also served as the U.S. secretary of education from 19922001. The statement said Riley is being Dick Riley honored for his wide-ranging impacts on education. As governor, Riley initiated the Education Improvement Act, which provided sales tax revenue for several education programs in the state. He will be recognized at a ceremony in December with several other honorees. —Staff Report

Macy’s will devote a portion of its Greenville store to its discount outlet concept. Macy’s Backstage will have about 14,700 square feet of dedicated retail space within the full-line Macy’s. It is set to open Sept. 15. “Macy’s Backstage in the Haywood Mall store was designed to bring great deals and the fun of the hunt into our existing Greenville area location,” said Michelle Israel, Macy’s senior vice president of off-price, in a news release. The discount outlet has its own buyers “who scour the world to find the most fabulous product at the best prices,” the release said.

Backstage delivers a constantly changing assortment of on-trend merchandise at 20 percent to 80 percent off traditional department store prices and encourages customers to return often, the company said. There are seven free-standing Backstage stores and more than 100 store-within-store locations. The outlet store will carry apparel for men, women, and children, as well as housewares, home textiles and déacor, cosmetics, hair and nail care, gifts, jewelry, shoes, handbags, accessories, and active wear. —Cindy Landrum


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Nicole and Boyd Johnson — both competitive racers — are ready to expand their business, Boyd Cycling, into Europe. The company makes performancebased bicycle wheels. 10

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HIT THE ROAD B OY D C YC L I N G ’ S I N C R E M E N TA L E U R O P E A N A P P R O A C H Words by Neil Cotiaux | Photos by Will Crooks

When Nicole and Boyd Johnson flew to Europe this summer to discuss plans for their first business office there, they were all-in about growing Boyd Cycling’s presence on the continent. Being all-in, though, didn’t mean all at once. After nearly a decade in business, the Johnsons — both competitive racers — felt the time was right to capitalize on the positive reception that their performance-based bicycle wheels have received in Europe, where enthusiasm for cycling remains at fever pitch.

For 10 days in July, the Johnsons hopped around the Netherlands, meeting with a logistics expert at the U.S. embassy in The Hague and then driving to Amsterdam to meet with an attorney experienced in tax and other offshore issues. The couple also participated in a German trade show, Eurobike, their fourth appearance there. But Boyd Cycling is taking a cautious approach to establishing a permanent presence in Europe, deciding to use a third-party logistics firm before creating a wholly owned subsidiary in Maastricht, a gateway to German and Belgian markets. “We’re going to get to a certain revenue level before we actually have a physical Boyd headquarters office,” Nicole Johnson said, by taking European orders on their website while the logistics firm shepherds their product through customs and delivers it to customers. Rather than overloading the European market with product, the Johnsons will at first “put 10 there, sell 10; put 20 there, sell 20” as a way to limit both risk and debt, according to Nicole, who serves as Boyd Cycling’s sales director.

The Taiwan connection While Boyd Cycling focuses on design and assembly work in Greenville, the Johnsons will continue to use a factory in Taiwan for manufacturing due to a scarcity of bike-part manufacturers in the U.S., Nicole said. “We will ship directly from Taiwan; we’ll have to. … For us to import everything here and then export it out (to Europe), we’ll be killed” as a result of transit time and tariff and nontariff issues, she said. For future Europe-bound bikes, assembly will now occur in either Taiwan or on the continent. Boyd Johnson still travels to Taiwan about five times a year to monitor production quality. Ramping up Before the Johnsons could sell overseas, they needed to get on firm ground domestically, so they sought assistance from a variety of Upstate resources. Beth Smith, area manager of the Spartanburg Area Small Business Development Center, said the “deliberate, incremental” approach the couple is taking in pursuit of export sales reflects their overall approach to growth.

Smith, who has counseled the Johnsons on everything from intellectual property to funding to international markets, also helped them regroup as they pruned the number of bike-related products they offered in their early years in order to focus on high-quality, brand-recognizable wheels. “Once we did that, things started coming together and we doubled in size,” Nicole Johnson said. By selling to individual cyclists on the internet without undercutting the bike shops they sold to, Boyd Cycling developed two revenue streams that gave it the financial stability needed to explore overseas markets. Last year, Nicole said, Boyd Cycling grew 25 percent in a down market by continuing to supply nearly 300 U.S. bike shops while many of its competitors pedaled away from them. Along the way, the company, which employs seven to nine full-time employees depending on the season, has tapped into a variety of funding and technical resources such as the Michelin Development program, Appalachian Development Group, South Carolina Research Authority, and NEXT. Sith put the Johnsons in contact with the International Trade Association, a division of the U.S. Commerce Department that extends help to fledgling exporters, including an online assessment that allows companies to determine their readiness. Target-market research is also available from a number of sources including ITA and the University of South Carolina’s Moore School of Business, Smith said. The Johnsons also utilized the ITA’s Gold Key program, which arranged appointments with 15 prospective distributors and agents at Eurobike. “They will directly reach out to these people and find out the level of interest,” Nicole said. The service, which cost the Johnsons $750, “was worth every penny.” At a more recent trade show, Nicole said, she and Boyd realized “the biggest thing is to have a service center there and inventory in-country,” which prompted the couple to make their July trip to the Netherlands. 8.31.2018 |




A pair of Boyd Cycling’s Jocassee carbon rims

WHY MAASTRICHT MAKES SENSE Maastricht is a city in the southeast of the Netherlands. It offers several key benefits to manufacturers: • Next-day deliveries possible in Germany, Belgium, and France. • Lower shipping costs for international deliveries when using a distributor just across the border in the buyer’s country. • Easy access to nearby European depots of UPS, FedEx, DHL, and other couriers for e-commerce shipments. • Access to multiple airports. • Close proximity to the seaports of Antwerp and Rotterdam, with cargo moving directly to Maastricht by road, rail, or water • A multilingual city where English, Dutch, French, and German are commonly spoken. Source: Marcel Schulze, founding member, European-American Chamber of Commerce, Amsterdam 12

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Smith thinks the Johnsons’ plan for an eventual subsidiary on the continent makes sense. “They are still small enough that controlling their own personnel makes sense to me. Number two, Boyd has experience riding in Europe and he’s got a good name,” the SBDC consultant said. Beyond the Netherlands, Germany, and Belgium, “his product should do very, very well” in Eastern Europe, she added. The company already exports to Canada, Australia, Asia, South America, the Caribbean, and parts of Europe including Switzerland and the United Kingdom.

Boyd Cycling’s Andrew Tierney checks spoke tension.

Staying the course Boyd Cycling’s cautious approach to exporting shows a resolve to capitalize on overseas markets, said Marek Gootman, director of strategic partnerships and global initiatives at the Brookings Metropolitan Policy Program, who spoke at a recent global connections forum in Greenville. Talent, capital, and leadership commitment are the top three factors in whether a company exports or not, he said. “The deliberateness … in many of these firms is missing,” Gootman said, with 40 percent of middle-market companies making at least one export sale one year and none the next. At Boyd Cycling, they’re all-in about exports, but careful. “You can’t take your eye off the ball,” Nicole Johnson said.



Gather GVL announces four more tenants, breaks ground

Rendering provided by McMillan Pazdan Smith Gather GVL is nearly completely leased and has broken ground at 126 Augusta Road. The two-level, U-shaped food hall constructed out of shipping containers with a central green space and plaza was announced in November 2017, with the goal of opening by August 2018. In the plans, each shipping container houses a different restaurant with common seating areas located throughout. Momentum slowed, however, as the developer, Four Oaks Property Group, hit some snags with state and city permitting given the unique nature of the project and that this development will likely establish a precedent for future similar projects. Having now received the site permit, Four Oaks is moving ahead with demolition and site preparation with a new goal of opening by early spring, says Doug Cross, managing principal of Four Oaks. All but one of the 13 restaurant units are now spoken for, and that last one may remain an incubator for new local chefs to use on a less-permanent basis, Cross says. The most recent leases signed continue the trend of Gather’s offering a wide variety of cuisines: Mike’s Philly Cheesesteak and Roast Pork; wine bar Sweet Sippin’; authentic German cuisine from Prost!; and plant-based smoothies and bowls from Cocobowlz. These new concepts join already-announced tenants HenDough, Mercado Cantina, KO Burger, Al Taglio, Greenville Beer Exchange, Saki Saki, Rocky Moo, and West End Coffee Roasters.


Longtime Charleston chef Andrew Fallis, who now lives and works in Greenville, is bringing his childhood Philadelphia roots to Gather via authentic cheesesteaks and roast pork sandwiches, along with Philly staples Tastykakes, cannolis, and Italian ice.

How he describes his concept: classic, simple, straightforward. “Going to keep it as traditional as possible,” Fallis says. Fallis, who worked for the Indigo Road hospitality group in Charleston for 10 years, and his wife, Michelle, work at Stella’s Southern Brasserie. They moved to Greenville after experiencing Charleston’s extreme growth and were looking for somewhere new to launch their own concept. To develop that concept, Fallis let the combination of the smaller container space with the larger communal dining area dictate what would work. “What do I know [that] I can do and execute well,” he says of his thought process.


Already a successful wine shop and tasting room in downtown Simpsonville, Sweet Sippin’ will open its second location in the food hall. Owner Julie Redman says what drew her to Gather is the collaborative aspect with the other restaurant tenants and the local music scene. “The most exciting part of it is that I love their vision of bringing the multicultural aspect together,” she says. Redman, who is still developing the menu, says her plans include wine flights, offering an experience like a brewery for customers to sample a variety of wines in a nonpretentious environment, including still and sparkling varieties on tap. She also plans to pair wines with menu items from the other restaurants. She says the Sweet Sippin’ container will be more than just a bar with counter service. “We’re in the age of experience,” Redman says. “It’s not just about buying local or supporting local. People want to have an experience while doing that.”

| SQUARE FEET @arielhturner


From business partners Al Sartorius, Robin Greenstein, and Harald Schmidt comes Prost!, which will feature traditional German comfort food and specials found at German beer festivals. The menu will be drawn from Schmidt’s southern German background, having been born and raised in Stuttgart, Germany. Sartorius is also of German descent, though he was raised in the United States. His parents were German immigrants, and he continues to travel abroad to emerge deeper in the culture of his predecessors, acquiring insight in traditions and also new cultural developments in the Old World. The goal with opening Prost! is to continue to spread the excitement for German food and beer in Greenville and the region by adding another touch of international cuisine to the food scene, Schmidt says. “Al, Robin, and I appreciate Greenville with everything it has to offer; we appreciate the traditional components as well as current influences, additional business coming to Greenville, tourism, overall growth,” Schmidt says. “We are happy to be part of Gather GVL and hope that our contribution will support the city in its effort to remain a fantastic place to live.”


The popular acai and pitaya smoothie bowl food truck that parks several times a week at the Liberty Bridge landing will be opening its first non-mobile location in Gather. Co-owners Danny and Jennifer Morales launched the truck in May and regularly sell out due to their popularity. Now they plan to expand their menu in the new location to include breakfast items such as waffles, oatmeal, and protein bites. Both registered nurses from New Jersey, the husband-and-wife duo dreamed of having a permanent location, but the food truck was an easier jumping-off point when they started the business only a few months after moving to Greenville. Parents of two young daughters, the Moraleses also loved the family-friendly concept of Gather. “Cocobowlz is doing really well, and we want to give our clients somewhere to go more consistent,” Jennifer Morales says. “We don’t have tables. We want to see our customers happy and comfortable.” Once Gather opens, Cocobowlz will still operate as a food truck, but that schedule has yet to be determined. 8.31.2018 |






Slice of the pie Coastal Crust plans to open later this year in new Pendleton Street location Coastal Crust Greenville is going to open later this year but in a different location than originally planned. The wood-fire pizza-truck operation from Charleston previously planned to open its Greenville brick-and-mortar in a renovated bungalow at 1180 Pendleton St., but now it has moved down the street to the redeveloped Mutual Home Store of Greenville storefronts in the Village of West Greenville. The new space sits two doors down from Pace Jewelers at 1254 Pendleton St. and provides a solution to months of working with the city of Greenville on the build-out and parking difficulties of the bungalow, owner Bryan Lewis says. He says the original property will take on a different use, first as home base for catering operations, but

maybe eventually as a different restaurant. The new location will have a partially enclosed patio on the front similar to the new Village Grind location in the same stretch of storefronts, but it will have tile flooring, fans, and heaters to create a more distinct outdoor space. Inside, the wood-burning oven will be the focal point with communal tables in the center and banquette seating along the side. The small, seasonal menu will Coastal Crust Greenville will open later this fall, a block down Pendleton Street from its current location, in the redeveloped former Mutual Home Store of include pizzas, entrée salads, handGreenville. Will Crooks / Upstate Business Journal made pastas, and appetizers. Wine and beer will also be available. Lewis says the plan is to be open seven days a week for lunch and dinner, with brunch offered on Saturdays and Sundays.

Copper Penny to open this fall at 18 Augusta St.

Auro Hotels builds team for new, dual-branded downtown hotel Auro Hotels has hired Jonathan Brashier as general manager for Greenville’s new, dual-branded hotel, Residence Inn/SpringHill Suites. Brashier brings more than 20 years of experience in hotel management and previously served as general manager at Aloft Greenville Downtown. Located at Spring and Washington streets, the hotel is under construction with the goal of opening by early 2019. The space is designed to reflect the nature and beauty of the Upstate. The Marriott dual-branded hotel will have 286 suites, and feature a new restaurant and bar called Oak & Honey and more than 8,500 square feet of event space. Brashier said he plans to use his 14

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energy and enthusiasm for hotel operations to provide quality experiences for both guests and associates. “I love taking care of people,” Brashier said of his new role. “I want our guests to come to Greenville and have the best experience that they can possibly have. I want their expectations to be exceeded in every way. The team we are building, combined with every extraordinary detail of this fantastic new hotel, will have us aligned to do just that.” Joining Brashier at Residence Inn/ SpringHill Suites on his sales team are Else Voorhees, director of sales; Megan Jarrett, senior sales manager; and Kate Livingston, sales manager. —Melody Wright

Copper Penny, a popular Charleston-based women’s clothing boutique, is re-entering the Greenville market, this time at 18 Augusta Road in the former Amanda Henry’s Popcorn Parlor in the West End. This new store, set to open this fall, is operated by Copper Penny corporate and is not associated with the previous Greenville franchise, which was first located farther down Augusta Street and then moved across from the Hyatt Regency hotel on North Main Street. The North Main location closed earlier this year. Co-owner Bryan Vaigneur says the new Copper Penny will provide the same experience as the well-loved King Street location in Charleston. “The West End is where our customers are going already,” he says. He says the previous North Main location wasn’t successful because that retail area wasn’t quite ready for it, but there was no West End availability until now. “We’re really excited about the location since it’s really where we wanted to be all along,” Vaigneur says. He says having on-site parking, as well as weekly visits from a corporate manager from Charleston, will be key to this store’s success. “I think it’s gonna be great,” Vaigneur says. “Third time’s the charm, right?” Planned hours of operation are 10 a.m.-7 p.m. Mondays-Saturdays, and noon-6 p.m. Sundays.





The Lost Cajun to open downtown Greenville restaurant, bring New Orleans-style fare to former Wu’s location The Lost Cajun has taken over the lease at Greenville’s 116 N. Main St. from Wu’s Cajun Seafood that closed in July, and plans to open its second Greenville location within 60 days. “Bottle Cap Group will no longer operate the space at 116 N. Main St.,” said Morgan Conroy, marketing director for the restaurant group that owned Wu’s. “Our company worked with a broker and can confirm [that] we closed on a transaction with The Lost Cajun.” Clay Eaddy, owner of The Lost Cajun franchise at 3612 Pelham Road, Suite A, purchased business assets from Bottle Cap Group and is taking over its lease. Sherman Walters and George Buell of National Restaurant Properties brokered both sides of the deal. The Lost Cajun, which specializes in New Orleans-style gumbo and beignets, is ranked

the No. 5 Greenville restaurant on TripAdvisor. Eaddy has been targeting the downtown market because the restaurant gets numerous calls from travelers who are already downtown but not willing to drive to Pelham Road, Walters said. “Aside from some very slight modifications to the interior, I think they should be up and running within 60 days,” Walters said. A focus of the downtown location that doesn’t get as much traffic at Pelham Road is the bar business, so get ready for hurricanes on Main, Walters said.

Bottle Cap Group, a restaurant group from Charlotte, N.C., continues to operate Ink N Ivy, Vine, and Sip Whiskey & Wine in downtown Greenville, and still retains ownership of Diner 24, which closed in November. Conroy says there is no news to report on Diner 24’s status. The group previously operated Brazwells Premium Pub and The Green Room, both of which closed in 2017.

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Flying solo: Don’t DIY your brand, but do learn the lingo By LAURA HAIGHT president,

If you are a solopreneur, you are in really good company. Seventy-eight percent of all U.S. businesses are one-person shows. The talents of this diverse mass of freelance writers, artists, HR and business consultants, IT pros, marketers, and data analysts may be vast, but one thing they don’t have is a lot of money to spend on technology. To that end, there are a ton of applications that are either totally free or offer a limited “freemium” level to get solos hooked on higher-end functionality (at a higher price point). From a design standpoint, there are several good tools to help nondesigners create social media elements. Canva and Adobe Spark are two of the more full-featured. The key to using these tools is knowing their limitations — and yours. While many of these apps do a great job helping solos be more professional and competitive, there are some things you cannot do for yourself. Designing your logo and key collateral are two of those things. YOUR BRAND DONE RIGHT Working effectively with a designer is a partnership. That means you’ve got to put something into it, as well. Whether it’s designing your logo, creating an ad, or building a brochure, learning the lingo of the designer will help you collaborate and understand image presentation going forward. RESOLUTION You can take a high-quality image with your cell phone, but often, resolution is lost in the transmission of that photo. When emailing a photo to a designer, make sure your email software is sending at original size. If you aren’t sure how good the photo is, look at the size in your File Explorer or Finder window. If it says K (kilobyte), it’s probably too small for printing or large digital display. A good-sized image taken with a modern phone should be somewhere from 2.5 MB to 6 MB, maybe larger depending on the phone’s capabilities. PIXELS What’s a pixel? Look very closely at a digital photo and you will see it is made up of 16

UBJ | 8.31.2018

millions of tiny squares. Each square is a pixel, which is the smallest unit of a picture. Step back and the pixels visually join together to create the overall image — or in the vernacular — a pix. COLOR TYPES RGB, CMYK, HEX, Pantone, oh my! There are different color processes for different types of printing or publishing. The desired color is created by either adding or subtracting colors at certain percentages. You need higher-end tools to create or output graphics and images to match the correct color process. For example, if you’re creating an ad for a newspaper, it will need to be in a four-color process known as CMYK (cyan magenta, yellow, and black). Lower-end design tools cannot separate colors in this way. Colors on web pages are represented by hexadecimal codes created by an RGB (red, green, and blue) process. Many high-end printers match colors using the Pantone Color Matching System, which uses a patented process of base inks with precise color matching to reproduce just about any color the eye can see. Why does this matter? Because there is no such thing as “red.” There

Working effectively with a designer is a partnership. That means you’ve got to put something into it, as well.

are hundreds of reds. And if your logo uses Pantone 185 (232 red/17 green/45 blue), it will not match up with Pantone 187 (175 red/10 green/45 blue). WHAT YOU SEE ISN’T ALWAYS WHAT YOU GET You’ve probably noticed a lot more billboards in the Upstate. You’ve probably also noticed that you can’t read some of them. Those ads probably looked fantastic on a computer screen viewed from 18 inches away, but driving down Interstate 85 at 65 mph, you need five to seven big words and a strong image. A designer can steer you away from making a costly mistake.

GOTTA HAVE IT A designer is creating the foundation for your business’s identity. Here’s what you should expect to get:

A vector file (EPS). This file is not an image but a data file and can be scaled up to a billboard

or down to an icon without losing any detail. It is the EPS file that you will need for any high-quality printing, clothing with logos, billboards, or large digital displays. You can get a feeling for the difference between a JPG and EPS file by putting any JPG image into a word processing document. Now select the image and drag it until it fills the page. You will see it lose quality.

A transparent version of your logo or PNG file for use on color backgrounds. That way you avoid seeing the white bounding box. This should be standard operating procedure for any designer.

A favicon is a variation of your logo designed for today’s social media marketplace.

These are square images ranging from 16-by-16 to 100-by-100 pixels required by Twitter, Facebook, and other social media sites where the template limitations make it impossible to run your full logo. A favicon (get an EPS) can be a reduced version of your logo or a specially designed alternative version, if you intend to have a significant online or social media presence.

Color palette. At minimum, you ought to know what colors are actually used in your logo and what typeface and styles are used. A more detailed “branding book” or “identity guide” may be an option with your designer — and may be worth having.


Know the potential legal pitfalls of short-term rentals By JOSH LONON OF Counsel, Wyche Law Firm

Listings for short-term rentals on marketplaces such as Airbnb continue to grow, especially in destination hot spots like Greenville. A search of Greenville Airbnb and HomeAway online listings yields more than 300 results. While these platforms lend themselves to do-it-yourself leasing, hosts should recognize that widely varying laws and regulations may apply. Greenville has different regulations for short-term rentals depending on the zoning district. The most commonly used regulation is the occupational limitation, which limits the number of guests a shortterm rental can have. In addition, there can be durational limits that emphasize minimum and maximum stays for guests. In some areas, an Airbnb host may be required to register and/or obtain a permit or license to operate. A registration requirement is being considered in Mauldin as part of its attempt to regulate short-term rentals. Some municipalities may also require operators to register for a business license and/or submit to an inspection. This is the case in Charleston. As for tax obligations, Airbnb, as part of the reservation process, will collect certain state and local taxes. These taxes, however, do not cover all jurisdictions. For example, Airbnb collects sales and accommodations taxes on behalf of hosts but does not include local accommodations taxes. Greenville has a 3 percent accommodations tax that is not collected by Airbnb, which leaves hosts responsible for coordinating these fees. It is imperative that Airbnb hosts ensure that their properties meet

local building codes and that they have adequate insurance coverage. Typical homeowners’ insurance policies often exclude liability coverage for business pursuits. Airbnb offers host-protection insurance that covers liability up to $1 million, but it is still recommended that hosts obtain their own insurance due to the number of conditions, limitations, and exclusions. Along with local laws, hosts should be knowledgeable of covenants, restrictions, and bylaws governing the use of their properties. More commonly, these rules regulate shortterm rentals by requiring tenants to be registered, limiting the minimum time of the stay, and limiting the use of common areas by the tenants. Violations may result in fines and other legal action by the property owners’ association. If the property is a rental, it is likely that the existing lease has limits on the number of additional guests who may be allowed on the property and on subletting the property to others. Violation of these clauses could result in eviction. As with any significant investment, consultation with a knowledgeable attorney and tax professional is advisable. Would-be hosts should and are expected to be knowledgeable of applicable laws, regulations, and rules, and operating otherwise is at the host’s peril.. Josh Lonon represents developers and others in real estate acquisitions, financing, incentives, and leasing involving a broad range of commercial properties. He also has experience in the title insurance industry as a longtime agent and as in-house and outside counsel, giving him insight on complex title and insurability issues. Lonon has held various representative positions with the South Carolina Bar and serves as chair-elect of its Real Estate Practice Council. 8.31.2018 |


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TRUST: How can both sides ensure success from offer to start date? By SHAWN KINARD recruiting \specialist Godshall Professional Recruiting and Staffing

The hiring market is very strong not only in the Upstate but across the country. Talent placements are made or lost quickly due to the fast pace required to onboard top talent. One key component in the hiring process creates the foundation for a successful employment relationship: trust. Mutual trust begins with the first interaction. Company: Is this candidate whom he says he is? Does he provide requested information promptly and accurately? Can we trust his intentions? Candidate: Is this company what it says it is? Does it set expectations in the hiring process that it meets or exceeds? Can I trust it enough to share my strengths, weaknesses, and career goals?

Trust builders •T  imely responses by both the company and the candidate. •C  learly defined steps and transparency in the hiring process. •H  onest information-sharing regarding experience, goals, and finances. •A  n opportunity to meet with current employees, if appropriate.

Trust killers •A  lengthy and unclear hiring process. •A  lack of response or followup on either side. •O  ne-sided discussions focused on “what can you do for me?” •S  haring inconsistent information during the process.

Due to a strong economy and tight labor market, candidates have more opportunities than ever. Many feel that they have to stay on the market to secure their futures. We often see candidates accepting offers but continuing to interview. As a hiring manager, your goal is not only to attract top talent, but to create a relationship of trust. Employers should consider their responsibilities to candidates who are making major life decisions. Candidates need to remember that giving their word should mean something. Be trustworthy and follow through once you’ve accepted a position. Your reputation is everything. Shawn Kinard is a recruiting and branding specialist with Godshall Professional Recruiting and Staffing.

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Getting noticed: Media coverage requires hard work, thoughtful research By MICHELLE SOBOTA founder, Connexions PR

Many people think that publicity is just for big names and big companies. The truth is, you don’t need to own a huge corporation or be a hot celebrity to become part of the news cycle. Smaller companies and professionals can benefit from media campaigns and are prime candidates for coverage. Given the internet and the rise of social media today, anyone can be his own publicist and publish online content. Whether it’s the best use of a person’s time or skill set is another question. Have I heard of do-it-yourself publicity success stories? Absolutely. Have I heard of very many? No. There are a number of reasons for this. One is that, given the changes in the news business – massive staff cutbacks and insanely fast news cycles — no journalist has time for information that isn’t 100 percent relevant to what he covers. The role of a 21st century publicist is to deliver content that meets precise needs. Unless you are a Fortune 500 company and need to release quarterly financials, the old “spray and pay” strategy isn’t likely to work.

A new media world

You’ve probably heard about the huge cutbacks in the news business across the U.S. over the past 15-plus years. While the ranks of journalists continue to thin, they must deal with ever more PR types nipping at their heels in hopes of free coverage and instant fame for their clients. This means it’s even harder to get noticed these days — unless the name of your company happens to be Google, Apple, or Tesla. For most businesses, media coverage requires hard work. Specifically: Research. News judgment. Great communication skills. Wisely executed persistence. Research. Make sure you or your publicist is prepared to spend serious time looking for the right journalist at the right media outlet before you make your pitch.

There’s more to getting coverage than this.

The last thing reporters whose newsroom just got a haircut from corporate need is someone calling and spamming them with information completely unrelated to what they cover. Believe me, there are thousands of niche publications, shows, blogs, and podcasts for every topic and trend out there. Before making a pitch, it’s in everyone’s best interest to take the time necessary to find the best fit. This includes writing a relevant media release customized to meet the needs of each outlet. Be ready to offer digital assets like photos and infographics to sweeten the package.

deliver accurate information on time, and on a dime.

Find the right hook

Therein lies the need for follow-up.

Before a request for coverage is made, figure out the best news angle (or hook) for the product or service you are about to pitch. This requires an awareness of what the journalist regularly writes about plus a great story idea tied to a news trend the target media outlet cares about. Keep in mind that if your publicist used to be in the news business, that’s a good thing. Chances are he still thinks like a journalist and is a good judge of angles most likely to interest working journalists about your product or service.

Communication skills

Once a customized pitch has been developed, it must be delivered in a professional, yet friendly, way. This is an art, not a science. A clear and clean writing style is extremely important. On the verbal side of things, a helpful attitude needs to come across. Dedication and competence are also important. Reporters on deadline need to know that the person they’re dealing with can

Wisely executed persistence

Unless your message is tied to breaking news, or your company has recently been featured on “60 Minutes” or some other national outlet, there’s a very good chance that your emails, social media posts, and voicemail messages will be ignored, lost, or deleted. Because reporters are constantly cranking out new content, they must be extremely discriminating about which pitches they respond to. The wise part of following up has to do with timing. For example, if you pitched a TV news station, don’t call them minutes before one of their live shows airs. The job of a publicist is to help — not harass — journalists.

Be smart

Sometimes earned media placements come easily, but for most entrepreneurs and businesses, they require hard work. Now more than ever, journalists need good sources to help them meet their deadlines. Smart publicists can help smart companies find the right journalist, at the right media outlet, at the right time. Michele Sobota is the founder and owner of Connexions PR, a one-woman shop that specializes in publicity for businesses and professionals. Reach her directly at or



IN BRIEF Crawford Strategy was recently recognized

as a finalist for a Destiny Award from the U.S. Travel Association Destinations Council for its work for the Haywood County Tourism Development Authority. Crawford’s “Hay Now” campaign was designed to capture the spirit of Haywood County as a mountain community. The campaign was developed and launched in 2017.

VantagePoint Marketing

was named one of the Best Places to Work in South Carolina for the sixth year in a row.

Guy Roofing

has opened a new office with expanded service area in Charleston. The company will offer commercial and residential roofing solutions and currently is one of the top 20 roofing contractors in the U.S.

Berkadia, based in Atlanta, announced $7.05 million in financing for the Grandeagle Apartments in Greenville through Freddie Mac on behalf of QPG Glenwood Apartments, LLC, based in Delaware.



Atlanta-based Second Self Beer is expanding its distribution to South Carolina, specifically Greenville, Charleston, Columbia, and Myrtle Beach. Locally, Second Self beers will be available at Pour Taproom and Total Wine & More.

Master Gage & Tool Co.

has relocated operations from Charlotte, N.C., to Greenville County. MG&T provides tooling and gaging products, and repair and calibration services to meet a variety of manufacturing requirements. The company’s new operations will be located at 30-A Cessna Court, Greenville.

United Ministries

has named its new board of directors. Katherine Davis of Smoak Public Relations will serve as board chair, Frances Poe of Hughes Commercial Properties will serve as board vice chair, Debbie Cooper of the Community Foundation of Greenville will serve as treasurer, and Betsy Boaze of the Spartanburg Area Mental Health Center will serve as secretary.

Open for business 1. IberiaBank recently celebrated the opening of its downtown Greenville branch at 110 E. Court St. in the lobby of the E+P Co. building with a ribbon-cutting ceremony hosted by the Greenville Chamber of Commerce. The new, 5,000-squarefoot, full-service banking center features a walk-up ATM near the front of the building with ample parking for easy access. 2. Bijou Dental Spa recently opened in the West End. Dr. Natasja Bevans created the dental spa to help patients with dental anxiety and is accepting new patients and appointments. The boutique dental office is located at 109 Augusta St.



3. The Motel 6 at 2015 Wade Hampton Blvd. in Greenville was recently renovated and reopened to guests. The Motel 6 is close to Paris Mountain State Park, TD Convention Center, Haywood Mall, and the Bon Secours Wellness Arena.  4. C. Dan Joyner Berkshire Hathaway Home Services has recently opened a new downtown location at 110 N. Main St. in Greenville. The Main Street Gallery provides a convenient space for locals and visitors interested in the latest real estate services and offerings.


UBJ | 8.31.2018













Has earned the Certified Relocation Professional designation through the workforce-mobility association Worldwide ERC. Taylor is the relocation manager of Berkshire Hathaway Home Services C. Dan Joyner, Realtors. She is among 119 members to earn the CRP designation for 2018.

Has been hired as social influence manager at FerebeeLane, a full-service marketing and branding agency in downtown Greenville, where she will be responsible for public relations and social media projects for several clients. Posada comes to FerebeeLane from Crawford Strategy with public relations, social media messaging, and marketing strategy development experience.

Has joined Homestar Financial Corp.’s Greenville team as a mortgage loan originator. Evans will assist clients in the loan process from beginning to end. He has 20 years of experience in the mortgage industry.

Has received her reciprocal CPA license in South Carolina. Sun serves as an associate accountant in the assurance and advisory service department of Scott and Co. LLC in Greenville. She previously served as a professional accountant at Squire and Co. PC in Orem, Utah.

Has been hired by Auro Hotels as general manager for Greenville’s new, dual-branded hotel, Residence Inn/SpringHill Suites. Brashier has more than 20 years of experience in hotel management and previously served as general manager at Aloft Greenville Downtown.

A BLOOD DONOR IS THE FIRST FIRST RESPONDER 4.5 million Americans will a need blood transfusion each year. Someone needs blood every 2 seconds. Only 37% of the U.S. population is eligible to donate blood – less than 10% do annually. About 1 in 7 people entering a hospital need blood. If all blood donors gave 3 times a year, blood shortages would be a rare event. #idonateblood #isavelives #givelife

Sharing Life, Saving Lives

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THE WATERCOOLER 1. Eagle Mountain Winery to open in early 2019 in northern Greenville County

2. Restaurant tenants announced for Markley Station



32 VOL. 7 ISSUE 2017 |


3. Rick Erwin Dining Group announces new seafood restaurant at Haywood Mall

4. The Lost Cajun to open in downtown Greenville in former Wu’s location

Follow up on the Upstate’s workweek. The Inbox – our weekly rundown of the top 10 local biz stories you need to know.



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DIGITAL FLIPBOOK ARCHIVE 5. M  ountain Goat cafe and bike shop opens

*The Top 5 stories from last week ranked by Facebook reach


UBJ | 8.31.2018

The layout of print meets the convenience of the web. Flip through the digital editions of any of our print issues, and see them all in one place.









First Anniversary Celebration for 1 Million Cups Spartanburg

Ciclops Cyderi and Brewery 197 E. Saint John St., Spartanburg 8:30–10 a.m.

Cost: FREE For more info:



Greenville Chamber of Commerce’s Netnight

Revel Event Center, 304 E. Stone Ave. 5:30 p.m.

Cost: $25 investors, $50 general For more info:;


9/11, 9/15, 9/18, 9/22

JEHM Wealth & Retirement’s National Retirement Preparation Course by Local Retirement Planning Professionals Jennifer and Eric Lahaiet

Strayer University’s Greenville Campus 777 Lowndes Hill Road, Bld. 3, Ste. 300 times vary

Cost: FREE; must RSVP For more info:; 1-800-515-7391



Greenville Chamber of Commerce’s 26th Annual Greenville Chamber Golf Tournament

Greenville Country Club Chanticleer and Riverside Courses 10 a.m.

Cost: $50 (19th Holy Party); $375 (single), $1,500 (team of four) For more info:;


Mark B. Johnston



Claire Billingsley

COPY EDITOR Rebecca Strelow

Ariel Gilreath, Cindy Landrum, Andrew Moore, Sara Pearce, Ariel Turner

Emily Yepes




Donna Johnston


Ed Ibarra, Heather Propp, Meredith Rice, Caroline Spivey, Liz Tew

Upstate SC Alliance Coffee & ConUpstate SC Alliance versation with Irish Manufacturing 124 Verdae Blvd., Ste. 202 Research Business Development 8–9 a.m. Manager Mike Cunningham

Cost: FREE for SC Upstate Alliance investors; must RSVP For more info:


Ten at the Top’s Winning the Future – Regional Summit

TD Convention Center 1 Exposition Drive 8:30 a.m.–1:30 p.m.

Cost: $60 For more info:


Greenville Chamber of Commerce’s Diversity & Inclusion Summit

TD Convention Center 1 Exposition Drive 9 a.m.–7 p.m.

Cost: $150 for members, $225 general For more info:;




Anita Harley | Rosie Peck




Bo Leslie | Tammy Smith




Michael Allen






1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

UBJ milestone

UBJ milestone jackson Marketing Group’s 25 Years



NEW HIRES, PROMOTIONS, AND AWARDS: UBJ welcomes expert commentary from business leaders on timely news topics related to their specialties. Guest columns run 500 words. Contact managing editor Emily Pietras at to submit an article for consideration. Circulation Audit by

1988 Jackson Dawson opens in Greenville at Downtown Airport



1997 Jackson Dawson launches motorsports Division 1993

1990 Jackson Dawson acquires therapon marketing Group and moves to Piedmont office Center on Villa.


Chairman larry Jackson, Jackson marketing Group. Photos by Greg Beckner / Staff

Jackson Marketing Group celebrates 25 years By sherry Jackson | staff |

Solve. Serve. Grow. Those three words summarize Jackson Marketing Group’s guiding principles, and according to owner Larry Jackson, form the motivation that has kept the firm thriving for the past 25 years.

Got any thoughts? Care to contribute? Let us know at

Jackson graduated from Bob Jones University with a degree in video and film production and started his 41-year career in the communications industry with the U.S. Army’s Public Information Office. He served during

Vietnam, where he said he was “luckily” stationed in the middle of Texas at Fort Hood. He left the service and went to work in public affairs and motorsports at Ford Motor Company in Detroit. After a stint at Bell and Howell, where he was responsible for managing Ford’s dealer marketing and training, the entrepreneurial bug hit and he co-founded Jackson-Dawson Marketing Communications, a company specializing in dealer training and product launches for the auto industry in 1980. In 1987, Jackson wanted to move back south and thought Greenville would be a good fit. An avid pilot, he

learned of an opportunity to purchase Cornerstone Aviation, a fixed base operation (FBO) that served as a service station for the Greenville Downtown Airport, providing fuel, maintenance and storage. In fact, when he started the Greenville office of what is now Jackson Marketing Group (JMG) in 1988, the offices were housed on the second floor in an airport hangar. “Clients would get distracted by the airplanes in the hangars and we’d have to corral them to get back upstairs to the meeting,” Jackson said. Jackson sold the FBO in 1993, but says it was a great way to get to know Greenville’s fathers and leaders


with a majority of them utilizing the general aviation airport as a “corporate gateway to the city.” In 1997, Jackson and his son, Darrell, launched Jackson Motorsports Group. The new division was designed to sell race tires and go to racetracks to sell and mount the tires. Darrell Jackson now serves as president of the motorsports group and Larry Jackson has two other children and a son-in-law who work there. Jackson said all his children started at the bottom and “earned their way up.” Jackson kept the Jackson-Dawson branches in Detroit and others in Los Angeles and New York until he sold his portion of that partnership in 2009 as part of his estate planning. The company now operates a small office in Charlotte, but its main headquarters are in Greenville in a large office space off Woodruff Road, complete with a vision gallery that displays local artwork and an auditorium Jackson makes available for non-profit use. The Motorsports Group is housed in an additional 26,000 square feet building just down the street, and the agency is currently looking for another 20,000 square feet. Jackson said JMG has expanded into other verticals such as financial, healthcare, manufacturing and pro-bono work, but still has a strong focus on the auto industry and transportation. It’s

2003 motorsports Division acquires an additional 26,000 sq. ft. of warehouse space


2009 Jackson Dawson changes name to Jackson marketing Group when larry sells his partnership in Detroit and lA 2003

1998 Jackson Dawson moves to task industrial Court

also one of the few marketing companies in South Carolina to handle all aspects of a project in-house, with four suites handling video production, copywriting, media and research and web design. Clients include heavyweights such as BMW, Bob Jones University, the Peace Center, Michelin and Sage Automotive. Recent projects have included an interactive mobile application for Milliken’s arboretum and 600-acre Spartanburg campus and a marketing campaign for the 2013 Big League World Series. “In my opinion, our greatest single achievement is the longevity of our client relationships,” said Darrell Jackson. “Our first client from back in 1988 is still a client today. I can count on one hand the number of clients who have gone elsewhere in the past decade.” Larry Jackson says his Christian faith and belief in service to others, coupled with business values rooted in solving clients’ problems, have kept

2009-2012 Jackson marketing Group named a top BtoB agency by BtoB magazine 4 years running

him going and growing his business over the years. He is passionate about giving back and outreach to non-profits. The company was recently awarded the Community Foundation Spirit Award. The company reaffirmed its commitment to serving the community last week by celebrating its 25th anniversary with a birthday party and a 25-hour Serve-A-Thon partnership with Hands on Greenville and Habitat for Humanity. JMG’s 103 full-time employees worked in shifts around the clock on October 22 and 23 to help construct a house for a deserving family. As Jackson inches towards retirement, he says he hasn’t quite figured out his succession plan yet, but sees the companies staying under the same umbrella. He wants to continue to strategically grow the business. “From the beginning, my father has taught me that this business is all about our people – both our clients and our associates,” said his son, Darrell. “We have created a focus and a culture that strives to solve problems, serve people and grow careers.” Darrell Jackson said he wants to “continue helping lead a culture where we solve, serve and grow. If we are successful, we will continue to grow towards our ultimate goal of becoming the leading integrated marketing communications brand in the Southeast.”

2011 Jackson marketing Group/Jackson motorsports Group employee base reaches 100 people

2008 2012 Jackson marketing Group recognized by Community Foundation with Creative spirit Award

pro-bono/non-proFit Clients American Red Cross of Western Carolinas Metropolitan Arts Council Artisphere Big League World Series The Wilds Advance SC South Carolina Charities, Inc. Aloft Hidden Treasure Christian School

CoMMUnitY inVolVeMent & boarD positions lArry JACkson (ChAirmAn): Bob Jones University Board chairman, The Wilds Christian Camp and Conference Center board member, Gospel Fellowship Association board member, Past Greenville Area Development Corporation board member, Past Chamber of Commerce Headquarters Recruiting Committee member, Past Greenville Tech Foundation board member David Jones (Vice President Client services, Chief marketing officer): Hands on Greenville board chairman mike Zeller (Vice President, Brand marketing): Artisphere Board, Metropolitan Arts Council Board, American Red Cross Board, Greenville Tech Foundation Board, South Carolina Chamber Board eric Jackson (Jackson motorsports Group sales specialist): Salvation Army Boys & Girls Club Advisory Board

November 1, 2013 Upstate bUsiness joUrnal 21

20 Upstate bUsiness joUrnal November 1, 2013


NOVEMBER 1, 2013

Order a reprint today, PDFs available for $25. For more information, contact Anita Harley 864.679.1205 or

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publishers of Copyright ©2018 BY COMMUNITY JOURNALS LLC. All rights reserved. Upstate Business Journal is published biweekly by Community Journals LLC. 581 Perry Ave., Greenville, South Carolina, 29611. Upstate Business Journal is a free publication. Annual subscriptions (26 issues) can be purchased for $50. Postmaster: Send address changes to Upstate Business, P581 Perry Ave., Greenville, South Carolina, 29611. Printed in the USA.

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August 31, 2018 Upstate Business Journal  

Upstate Business Journal published for the Upstate of South Carolina. Designed and created by Community Journals.

August 31, 2018 Upstate Business Journal  

Upstate Business Journal published for the Upstate of South Carolina. Designed and created by Community Journals.

Profile for cjdesigns