fo r th e b u s i n e s s of r e t a ili n g j ewe ll e r y s i n c e 1879
SEPTEMBER/ OCTOBER 2011
SCAN ME TO GO TO OUR WEBSITE
BUYERS’ GUIDE More Than 2,000 Listings
READER’S CHOICE COVER!
PUBLICATIONS MAIL 40678000 | 60 BLOOR STREET WEST SUITE 1106, TORONTO ON, M4W 3B8 | $25
53% of voters!
WILD, WILD HOLIDAYS Exotic jewellery makes the wish list this year
House of Style
Paola and Marco Miserendino of Bijouterie Italienne, Montreal, Que.
PLUS: GOLD RUSH PART 1 ALL THE LATEST NEWS, TRENDS & EVENTS
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24 Gold Group Ltd.
For details, write #101 on Free Info Page, page 168
Gold Dealer & Refining Company
8/23/11 9:57:21 AM
8/23/11 10:03:08 AM
For details, write #102 on Free Info Page, page 168.
Behind every “It’s perfect,” there’s a great jeweller.
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And behind every great jeweller, thereâ€™s Stuller. From the fashionably modern to the quietly classic, Stuller is the bridal authority with the most up-to-date styles and solutions in the industry. We offer a vast selection of bridal jewellery, mountings, and components as well as unique selling tools for customization. And our unparalleled customer service and overnight delivery always keep you running smoothly. For a wealth of ideas and solutions, call 800-877-7777, or visit us at stuller.com. Thatâ€™s the beauty of it all.
For details, write #103 on Free Info Page, page 168.
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For Details, write #104 on Free Info Page, page 168 CJ.Jan11_Midas.indd 2
27 Queen St, East, Suite 1100, Toronto, Ontario M5C 2M6 T: 416.955.9415 Toll Free: 800.216.0899 F: 416.955.9621 www.midasjewelryinc.ca Email: firstname.lastname@example.org
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Whether your needs are simple or elaborate, let Midas be your Source for select Wedding Bands. We specialize in custom orders, small or large, and are positioned to increase your sales margins. At Midas, we manufacture in all precious metals and also offer:
New 19K Extreme White© Displays Marketing Kits Buy-back Programs Incentive Programs Co-op Advertising
8/23/11 10:10:21 AM
Established1879 1879 January/february September/October 2011 – .Buyers’ EstablishEd 2011 • vol 132, no. 1Guide • vol. 132, no. 6 Olivier Felicio Editor-in-Chief | email@example.com Olivier Felicio Editor-in-Chief | firstname.lastname@example.org lucy holdenLucy Associate Publisher | email@example.com Holden Associate Publisher | firstname.lastname@example.org Carol besler Consulting Carlos Weigle EditorEditor | carlos@GOrgmGO.com Paul aguirreJessica Associate Editor | email@example.com Uniac Editorial Assistant | jessica@GOrgmGO.com Irina Lytchak Editoral Intern | intern@GOrgmGO.com scott Jordan Art Director | firstname.lastname@example.org Elena Viltovskaia Designer | email@example.com Michael N. Sinanan Art Director | michael@GOrgmGO.com stacy Karjala Designer | firstname.lastname@example.org Jacqueline D’Souza Production Coordinator | email@example.com Elizabeth Valiaho Production Coordinator | firstname.lastname@example.org Melanie Seth Controller & Operations | email@example.com Melanie seth Controller & Operations | firstname.lastname@example.org Leslie Witol Finance Administrator | leslie@GOrgmGO.com sunjoyo tanto Web Programmer | email@example.com Matthew Pompey Web Programmer | firstname.lastname@example.org Erin Poredos Sales Assistant | email@example.com Erin Poredos Sales Assistant | erin@GOrgmGO.com Marsha Miller Customer Service | customerservice@GOrgmGO.com CONtRibUtORs chris Davey, lorraine Depasque, Martin irving, John lamont, charles lewton-brian, Donna Jean Daniel Freitas, Richmond Lam, Sheilagh McEvenue, Duncan CONTRIBUTORS MacKinnon,Parker, Duncan parker, lihn pham, Dean Eden Rachminov, Phyllis Richard, Joe Sanders, Bonnie sanderson, bonnie Siegler, siegler. John Smith, Rory Tennenbaum, Sarah Vincett
salEs lucy holden AssociAte sales publisher telHolden . (416) 203-7900 ext. 6117 Associate publisher Lucy email firstname.lastname@example.org tel . (416) 203-7900 ext. 6117 email email@example.com Jeff Yamaguchi ADVertisiNG sAles tel . (416) 203-7900 ext. 6122 Sales ADVERTISING Jeff Yamaguchi email firstname.lastname@example.org tel . (416) 203-7900 ext. 6122 email email@example.com Karolann Cassman ADVertisiNG sAles tel . (416) 203-7900 ext. 6126 email firstname.lastname@example.org PUBLICATION PARTNERS CIRCULATION Garth Atkinson 345 Kingston Road, Suite 101 pArtNers Pickering, Ontario, L1V 1A1 CiRCUlatiON publicAtioN road, suite 101 free 1-877-547-2246 Garth atkinson 345 Kingstontoll pickering, ontario, l1V 1A1 email email@example.com toll free 1-877-547-2246 email firstname.lastname@example.org Head Office 60 Bloor Street West, Suite 1106 West, suite 1106M4W 3B8 Toronto, Ontario, head Office 60 bloor street toronto, ontario, M4W 3b8 tel . (416) 203-7900 fax (416) 703-6392 tel . (416) 203-7900 fax (416) 703-6392 Montreal Office 555 Chabanel Street West, Suite 1507 street West, suite 1507 Quebec, H2N 2J2 Montreal Office 555 chabanelMontreal, Montreal, Quebec, h2N 2J2 tel . (514) 381-5196 fax (514) 381-6223 tel . (514) 381-5196 fax1-888-358-8186 (514) 381-6223 ext. 6117 toll free toll free 1-888-358-8186 ext. 6117 Subscription Rates
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subscription Canada — one year, $185; two years, $175; three years $160. UnitedRates States — one year, US$205. Foreign — one year US$205 (Subscriptions include Buyers’ Guide iscanada — one year,sues.) $185;8% twoP.S.T. years, three years $160. united states one year, Foreign one year us$205 (subscriptions include is-subscriptions, $17.50 for$175; Newfoundland, New Brunswick and—Nova Scotiaus$205. residents. Single— copies — $25; Buyers’ Guide $40. Bulk ratesbuyers’ — six Guide or more sues.) 8% p.s.t. for Newfoundland, New brunswick and Nova scotia residents. single — $25;per buyers’ $40. bulk rates — six or more subscriptions, $17.50 percopies subscription year Guide (Canada only). per subscription per year (canada only). Change of Address Change of address telephone: 1-877-547-2246 fax: 905-509-0735 email: email@example.com email: firstname.lastname@example.org telephone: fax: 905-509-0735 or send your cover label and new address to Canadian Jeweller1-877-547-2246 c/o Publication Partners, 345 Kingston Road, Suite 101, Pickering, ON Canada L1V 1A1 or send your cover label and new address to canadian Jeweller c/o publication partners, Kingston 101, pickering, oN canada l1V 1A1 Published by345 Rive Gaucheroad, Mediasuite II Inc. Published by Rive Gauche Media ii inc. Canada Post Canadian Publications Mail Sales Product Agreement No. 40678000. The publisher does not assume any responsibility for the contents of any advertisement and any and all canada post canadian publications Mail sales product No. 40678000. theof publisher does not responsibility the contents anyto advertisement all representations or warranties madeAgreement in such advertising are those the advertiser andassume not of any the publisher. Thefor publisher is notof liable any advertiserand forany anyand misprints in advertising not representations or warranties such advertising are an those of the not of the publisher. not liable advertisercharge for anyformisprints in advertising not of this publication the fault made of thein publisher and in such event the advertiser limit of theand publisher’s liability shallthe not publisher exceed theisamount ofto theany publisher’s such advertising. No portion the fault of the publisher in such an event limit without of the publisher’s liability shall not exceed ofCanadian the publisher’s charge for such advertising. No portion of this publicationfor editorial consideration mayand be reproduced, in allthe or part, the express written permission of the the amount publisher. Jeweller magazine is pleased to review unsolicited submissions may be reproduced, inunder all orthe part, withoutconditions: the expressall written permission of for theeditorial publisher. canadian Jeweller magazineillustrations, is pleased towritten reviewtext unsolicited submissions editorial following material submitted consideration (photographs, in electronic or hard for copy format)consideration may be used by Canadian Jeweller under the following conditions: all material submitted for editorial (photographs, illustrations, written inwithout electronic hard copy format) may beofused by canadianto,Jeweller and their affiliates for editorial purposes in anyconsideration media (whether printed, electronic, internet, disc,text etc.) theorconsent of, or the payment compensation the party providing such and their affiliates formaterial. editorial Please purposes in any media (whether printed, electronic, internet, disc, etc.) without or the 60 payment of compensation to, the party providing such direct submissions to the Editor, Canadian. Return undeliverable items tothe Riveconsent Gaucheof,Media, Bloor Street West, Ste. 1106, Toronto, ON Canada M4W 3B8. material. please direct submissions to the editor, canadian. return undeliverable items to rive Gauche Media, 60 bloor street West, ste. 1106, toronto, oN canada M4W 3b8.
CMCA AUDITED Official magazine of JVC
For details, write #106 on Free Info Page, page 80
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CJ S e p t e m b e r / O c t o b e r 2 0w1 1w w. – Buyers’ Guide | www.canadianjeweller.com January/February 2011 c a n a d i a n j e w e l l e r. c o m
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h/>zKhZ&hdhZ>/Ed> 5NIQUE "IRTHSTONE #OLLECTION FOR BABIES AND YOUNG GIRLS WITH SUPERIOR QUALITY PRODUCTS THATAREDURABLE ATTRACTIVEANDSAFE,IFETIME WARRANTYONGOLDJEWELS
For details, write #106 on Free Info Page, page 168.
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You picked our cover!
As a matter of fact, 53 per cent of you chose our current cover over three other options. If you’d like to pick our next one, make sure to vote at canadianjeweller.com.
54 78 September/October 2011 – Buyers’ Guide
44. THE “OTHER” METALS STEP UP The soaring price of gold has made the industry look into more cost-effective options.
50. GOLD RUSH, part 1
60. THE MANY SHADES OF PROFIT Advise your customers on the next investment trend: fancy coloured diamonds.
68. FIND YOUR NICHE
Soaring prices mean new investments in mining communities.
54. HOUSE OF STYLE
Catering to less-explored markets, such as the gay & lesbian community, can put you ahead of the game.
74. SELLING AN EMOTION
Marco and Paola Miserendino transformed their store into a modern, high-end retail destination
Displays and store design should come together to create an emotional connection that engages customers.
78. WILD, WILD HOLIDAYS Black diamonds, bold shapes and insects are just some of the exotic trends that will dominate the season.
CJ S e p t e m b e r / O c t ob e r 2 0 1 1 – B u y e r s ’ G u i d e |
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A complementary approach
s )NSURANCE POLICIES CATERED TO YOUR BUSINESS AND CUSTOMERS