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Porto Alegre


Tradition and technology History and future Economic force and life quality Urban space and natural wonders Culture and sports Diversity e multiplicity Leisure and work



Porto Alegre, multicultural by nature Porto Alegre was founded in 1772 by Portuguese Azorean couples. Along the following centuries, it welcomed immigrants from all around the world, and particularly from Germany, Italy, Spain, Africa, Poland and Lebanon, among them Catholics, Jews, Protestants and Muslins. The result of this composition is a set of multiple expressions, of a variety of faces, ethnic and religious origins, which makes the state of Rio Grande do Sul a unique place, where contrasts and differences are always appreciated and welcome.

That is what Porto Alegre is like, multicultural by nature, land of great authors, intellectuals, artists and politicians who marked the history of Brazil. Being able to produce and hold big events, with national and international expression, it is also the capital which launched from the State of Rio Grande do Sul to the world great soccer players such as Ronaldinho and Pato, Olimpic champions such as Daiane dos Santos and

The Jo達o Derly, and celebrities State Gateway for tourists at only such as the 端bermod120 kilometers from el Gisele B端ndchen. the pleasant Serra Ga炭cha, Porto Alegre is a bustling hub of services and infrastructure of recognized quality. Great national and international companies are headquartered in the city and it is one of the main destinations in Brazil

The best structure for tourism and business events in the south of the country 2



Porto Alegre definitely entered the international

also carry the brand of Porto Alegre, which is also

circuit of big events after experiencing the Global

a dynamic center of events in the medical field.

Social Forum that was held here, between 2001 and 2005, and the World Conference on the De-

This role is linked to the entrepreneurial environ-

velopment of Cities, in 2008. Today, the capital

ment and to the economical profile of the city, a

from Rio Grande do Sul is among the cities in

hub in trade of goods and services par excellence.

Brazil which receives most international events

This sector represents 86% of the local economy

and it is one of the most visited by foreign tour-

and it offers an extremely favorable environment

ists in business trips, seminars and congresses.

for the logistic solutions of event organizers, who

Among other accomplishments, the Mercosur Vi-

are able to find facilities that are unmatched for

sual Arts Biennial, the Global Forum of Tourism

their productions.

and the International Forum of Free Software


Economic data Gross Domestic Product (GDP): R$ 36.774 billion (18 % of the state GDP) Source: 2008/IBGE The sector of services represents 86% of the GDP of the municipality, followed by the industrial sector, with 13%*. Porto Alegre’s per capita GDP: R$ 25.712 mil (2008) *in



calc ulatio

tage n, excluding the percen

a of t

xe s

Industrial and technological region The main capital city in the South of Brazil is an economical, financial, political, cultural and administrative center, and the Center of 31 satellite cities which form the Metropolitan Region of Porto Alegre - an area with 3.9 million inhabitants and a thriving and modern, industrial and technological center, with a strong exporting profile.

This status is ensured by big national and international names, such as Ger-

Porto Alegre dau, General Motors, Dell is among the first Computers, Braskem, Brazilian cities which Petrobras, Doux Frangooffer more facilities sul, International, Marcofor business activities, polo, Tramontina, Pirelli, according to a report by the World Bank – Doing Basf, ALL América Latina Business in Brazil – Logística, Thyssenkrupp conducted together with and Nestlé. the Movimento Brasil Competitivo (MBC).

Venues and services: quality for events 2 11

The Events Center at the Rio Grande do Sul Industry Federation (FIERGS) is one of the most technologically prepared in Latin America for congresses and conventions, fairs, shows and receptions. There are 36 thousand square meters, with a capacity to hold 7 thousand people in modular and conditioned spaces and a modern theater with 1,790 seats. The structure of the city can also count on options such as the Events Center at PontifĂ­cia (PUCRS) and the Hotel Plaza SĂŁo Rafael Convention Center.

Salgado Filho International Airport, a 15 minutedrive from the center of the city, serves an average monthly movement of more than 500 thousand passengers. In the public transportation system, a fleet of 1,572 buses, 403 jitneys and a service of taxi with 3,925 vehicles are in operation. The surface metro, with six boarding stations, quickly connects the capital to cities in the Metropolitan Region.

Digital Capital Porto Alegre is among the first Brazilian capital cities to make a free public network available for wireless Internet Access and it offers a wide coverage of WiFi Zones, through its Infoway. In public facilities and parks and around them, in places such as bars, restaurants and hotels, the tourists may have

Comfort and good service in hotels

access to the web from their own mobile devices, without any restriction.

In Porto Alegre, the tourist is welcome and it is possible to notice the quality of products and services consumed, starting from the accommodation. In the hotel network, international brands such as Sheraton, Accor (�bis, Novotel, Mercure), Blue Tree and InterContinental Hotels Group (Atlântica) operate. There are 250 accommodation types and 14 thousand beds.





The chimarrão ritual The chimarrão is one of the most traditional and singular cultural manifestations of the south of Brazil. Its preparation and consumption are the ritual: the infusion is done with ground leaves and twigs of mate herb, accommodated in a “gourd” and sipped through a pump, a kind of straw that is normally made of silver. A genuinely native drink, the chimarrão is the most popular habit among

gaúchos. To offer it to a visitor is, for a gaucho, a gesture of hospitality.


Tradition and modernity make the profile of the capital of Rio Grande do Sul Situated in the geographic Center of the Southern Cone region, Porto Alegre is in the region

Legitimate local culture in unique experiences

formed by broad plains that dominate the landscape in Southern Brazil and part of Argentina

History, tradition and folklore from Rio Grande

and Uruguay. This is the scenario of Pampas, of

do Sul stand out in the Brazilian scenario. Habits

pastoral tradition, where the gaucho, a historical

and beliefs of the gaucho show up in music, poetry,

character, was born, a character endowed with

literature, dance and gastronomy. Porto Alegre of-

bravery and fighting spirit.

fers a rich experience of this cultural universe in about 50 Gaucho Tradition Centers (CTGs). The

Porto Alegre is the Center for preserving and

environment is the right place for you to try a

spreading this kind of culture. It is also, histori-

chimarrao, a typical beverage from the region, to

cally speaking, a vanguard city. It was the cradle

follow the steps of music, dance and rhythm of

of great Brazilian political movements in the past

the vanerão, chamamé, milonga and chimarrita,

century and of the first environmental move-

and to taste the churrasco, a barbecue with beef

ments in Brazil, in the 1970’s.

cooked over the heat of charcoal fire.



Land of world champions and host of the World Cup

Cultural options in multiple spaces

Porto Alegre is one of the host cities of the World

Culturally rich, Porto Alegre is an important

Cup 2014 and football (soccer) is one of its main

hub for the production of drama, music, litera-

attractions. It is the only Brazilian city to count

ture, cinema and fine arts. It also stands out as a

on two clubs that are certified world champions

destination for large national and international

after winning the Libertadores Cup: Sport Club

productions of Latin-American cultural events.

Internacional and Gr棚mio Foot-Ball Porto Aleg-

There are 13 centers of culture, more than 30

rense. And it is proud to be the land that launched

theaters, 63 movie theaters, concert halls and

world soccer stars such as Ronaldinho, Pato, Fal-

about 50 museums, memorials, art galleries,

c達o, Emerson, Dunga and the coach Felip達o.

among other spaces.

Internationally acclaimed athletes, such as Daiane dos Santos, in the Olympic gymnastics,

13 cultural centers

the twice world champion Jo達o Derly and the

30 theaters

champions Mayra Aguiar and Tiago Camilo in

63 movie theaters

judo, are also talented people from Porto Alegre.

50 museums, memorials and art galleries


Contemporary Art Porto Alegre is the first city in the continent to receive the works of the vanguard artist Álvaro Siza. The bold concepts of the awarded Portu4

guese architect are in the building of the museum of Fundação Iberê Camargo (FIC). With a Golden Lion from the Venice Architecture Biennial, the project gathers environmental concepts and is integrated to the Guaíba Lake landscape, at the South Region of the city, a new point for art and tourism in the Capital.

Technological theme park A real theme park which stimulates the scientific curiosity and the senses of adults and children, this is the PUC-RS Science and Technology Museum one of the most respected ones in the country. There are three floors of pure interactivity in more than 800 scientific and technological experiments, distributed in a 17.5 thousand square meter area. The space is a reference in Latin America.

Mobility and life quality in the Southern metropolis


Considered the number one Brazilian Metropolis


in life quality by the United Nations (UN) three

0.865 (The capital with the best indices of education, longevity and income in Brazil/UN 2000)

times, Porto Alegre is also one of the cities in Latin America with the best indices in the main areas of the Human Development Index (HDI):

Life expectation:

health, sanitation, education, environment and

71.59 years (2000)

economy. It has 23 university institutions, almost 97% of the population is literate and the life ex-

Infant Mortality: 12.37 by a thousand born alive

pectation is of 71.59 years.

Population growth: Situated at the Banks of a lake, the GuaĂ­ba, and

1.25% per year

surrounded by 40 mountains, Porto Alegre keeps

Literate population:

a green area index per inhabitant that is higher


than the one recommended by the World Health Organization (WHO). Walking is a pleasure to

Illiteracy rate: 3.45%

share in the city, which is one of the greenest ones in the country. There are about 1.3 million trees only at the public streets, almost one for each one of the 1.4 million inhabitants.

Sewage services: 87% Water supply: 100% Electric power supply: 99.8% Garbage collection: 100%

There are about 1.3 million trees only at the public streets, almost one for each one of the 1.4 million inhabitants


Guaíba Lake Porto Alegre has in the Guaíba Lake its strongest geographical expression. Its 72 kilometers of river shores, partly urbanized and optimized for leisure and entertainment activities for a population that values life outdoors.

Redenção Park Eight parks form a real oasis in the urban bustle of the capital of the state of Rio Grande do Sul. The most traditional and popular is the Redenção Park, whose official name is Farroupilha Park. At weekends, more than 70 thousand people circulate through its green area where there are more than eight thousand native and exotic trees. On Sundays, the park receives the Brique, a crowded flee market with handcraft and antique goods.

Pure nature in the attraction of Caminhos Rurais (rural tour) The Rio Grande do Sul metropolis has the rare privilege of counting on typically rural places and just a few minutes from the city center. In this 142.5 km² area is the route Caminhos Rurais, a differentiated touristic product for those who are visiting the city. Those are small agro-ecological properties that produce grapes and wine, they offer accommodation, colonial gastronomy, leisure areas and many other attractions.


From barbecue to international cooking, gastronomy is a pleasure to share 4


Porto Alegre reveals its multiculturalism also

offers an exquisite tour through high interna-

in the flavors of gastronomy. There are 3.8 thou-

tional cuisine in ethnic restaurants which serve

sand restaurants and fast food places, bars and

food from Japan, Thailand, Italy, Germany, Spain,

cafes with environments for the most diverse

Portugal, Uruguay, Arabia, China and specialties

public. In classical or innovative addresses, qual-

from Brazil.

ity is the strong point of the Rio Grande do Sul state capital cuisine. Starting with the real and

In the historic district, the neoclassical building

juicy barbecue, the main dish from their regional

of the Public Market, built in 1869, coexists with

cooking prepared with different beef cuts and

the daily motion of 100 thousand people. In this

served abundantly in tradi-

democratic and popular environment, there are

tional steakhouses.

centenarian restaurants that serve regional food, cachaรงaria with the best national production,

Furthermore Porto


stalls with spices from international gastronomy, handcraft and Afro-Brazilian religious products.


The night vibrates Cultural events, bars, pubs, breweries, cafes a nd concert halls c ompete i n the Porto A legre n ight scene in a variety of r hythms and styles. The Cidade B aixa ( Low City), o ld n eighborhood w ith Azorean architecture, is the most bohemian point in t he c ity w ith eclectic public a nd underground places. T he n ight life options i n the Bom F im, traditional Jewish n eighborhood, are t he f avorite ones for the alternative public. The most g lamorous c ircuit i s in t he pubs and cafes of the “Calçada da Fama” (sidewalk of fame), in the Moinhos de Vento neighborhood. The informal atmosphere p revails i n the bars a nd restaurants of Ipanema beach, in the South Region, which has as a backdrop the city lights on the Guaíba. At the end of the day, Ipanema is one of the many places o n the shore which offer Porto A legre’s sunset show of c hanging colors, a unique e ffect afforded by the climatic diversity of the southernmost capital city in Brazil.


Usina do Gas么metro

Porto Alegre has a privileged location. It is a strategic point in the Mercosur and the geographic center of the main routes in the Southern Cone, midway from the main axis Buenos Aires (1,.063 kilometers) and Montevidéu (890 kilometers), São Paulo (1,109 kilometers) and Rio de Janeiro (1,558 kilometers). The city is interconnected by the Federal highways BR-290 and BR-116, which enable the link to other States in the country, with Uruguay and with Argentina.

26th March 1772 Situated: Latitude S - 30º Longitude W - Greenwich 51º

Demographic density: 2,837.90 inhabit/km2 (FEE/2010) Climate: four seasons in a year. The rainy season is during

The southernmost capital city of Brazil.

the months of June and August.

Altitude: 10m

Temperature: Annual average of 19.5º C

Area: 496.8 km²

Summer (Dec to Mar) - between 25ºC and 35ºC

Landscape: The city occupies a plain area

Autumn (Mar to Jun) - between 10ºC and 25ºC

surrounded by 40 mountains which encompass

Winter (Jun to Sept) - between 02ºC and 20ºC

65% of its area. It is limited by the lakeshore of

Spring (Sept to Dec) - between 15ºC and 30ºC

the Guaíba, 72 kilometers long.

Sunset: In spring, the sun sets at 6:45 pm;

Population: 1,409,939 inhabitants

in summer, at 8:15 pm (Brazilian summer time);

(Source: Fundação de Economia e Estatística/2010) in autumn, at 5:40 pm, and in winter, at 5:30 pm.

Dudu Leal/FIERGS, Divulgação Sheraton, ³ Elias Eberhardt

Porto Alegre  
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