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Event Sponsorships

DOWNTOWN EVENTS & CULTURAL ARTS

Overview

CITY OF GREENVILLE EVENTS

The City of Greenville is proud to present our Event Sponsorships opportunities - a unique collection of signature events that celebrate the vibrancy and energy of Main Street. Each of these events offer guests the opportunity to enjoy live entertainment and the company of friends while making memories amid Greenville’s award-winning downtown.

Sponsorship with the City of Greenville is a unique partnership opportunity for area businesses and corporations. We strive to maximize exposure, match you with your target audience and work closely with you to create an experience that is tailored to your specific needs.

City of Greenville Event Sponsorships affords the chance to engage new and existing clients, expand brand reach and/or introduce a new product or service. Additionally, these events are vital to business and economic development in Greenville and serve as a valuable networking tool for many patrons.

PARTNERSHIP OPPORTUNITES

There are many ways to partner with the City of Greenville through our Event Sponsorships. Each level of sponsorship delivers consistent turnkey solutions designed to meet the needs and goals of our partners. Sponsors can customize their marketing experience while taking full advantage of opportunities developed and structured by our experienced and dedicated event staff.

Thursday Friday DOWNTOWN ALIVE MAIN STREET FRIDAYS

Downtown comes alive every Thursday evening with an outdoor street party featuring live musical entertainment with varied sounds, including rock, blues, funk and cover bands. Main Street serves as the perfect backdrop to this free event series where people can unwind by meeting up with friends, to grab a drink and a bite to eat while networking & making new memories.

Arts After Dark is a partnership between Metropolitan Arts Council and PNG Downtown Alive! We present a dynamic art market where you can find local artists and makers showcasing and selling their craft every month. Immerse yourself in the local art scene and support talented, diverse artists, all while enjoying the energetic atmosphere of PNG Downtown Alive.

Sponsorship Levels

• Title Sponsor

• Presenting Sponsor

• Main Street Sponsor

• Stage Sponsor

• Ticket Booth Sponsor

Target Audience

• 25-65+ years old

Attendance

• 1,800+ weekly

• 45,000+ seasonly

METROPOLITAN ARTS COUNCIL

Downtown Alive serves as the single largest fundraiser for the Metropolitan Arts Council (MAC), a supporter of arts-related programs in Greenville and the Upstate. MAC is a registered non-profit organization with a 501 (c) 3 status.

A portion of your sponsorship may be tax deductible. More information is available should these benefits be of interest to your business.

Wind down the work week listening and dancing to the best musical entertainment performed by local, regional and national talent. Main Street Fridays is a 29-week free music series running every Friday from March through September. This Friday night tradition provides the perfect opportunity to enjoy downtown Greenville on our award-winning Main Street.

Each week throughout the event series features a variety of musical genres and styles, including beach, oldies, blues and party. In addition, special promotional events add to the family fun.

Be a part of the excitement every Friday night.

Sponsorship Levels

• Title Sponsor

• Presenting Sponsor

• Main Street Sponsor

• Stage Sponsor

• Ticket Booth Sponsor

Attendance

Target Audience

• 25 - 65+ years old

Attendance

• 2,000 - 2,500+ weekly

• 65,000+ seasonly

Saturday 4th of July SATURDAY MARKET FIREWORKS ON THE FOURTH

5:00 PM - 10:00 PM

The Saturday Market features the finest in locally grown fresh produce, gourmet foods and artisanal goods curbside on Main Street. The market is a free event open Saturdays, May through October, from 8:00 a.m. to 12:00 p.m.

Throughout the season, the market features live music and interactive events that appeal to a wide variety of customer interests. Market events include chef demonstrations, educational pieces including gardening and craft tips and healthy lifestyle tips for the entire family.

Sponsorship Levels

• Title Sponsor

• Presenting Sponsor

• Front Porch Sponsor

• Series Sponsor

• Bistro Sponsor

Target Audience

• 15-65+ years old

Attendance

• Apporximately 165,000+ annually

ATTRACTIONS

Front Porch Activities, Penske Touch-A-Truck (September), Autumn Harvest (October), Bistro Area

MARKET VENDORS

Over 75 total vendors selling the season's freshest produce, specialty foods and the area's most original, high-quality crafts.

Fireworks on the Fourth is Greenville’s newest premier 4th of July celebration, showcasing one of the state’s largest fireworks displays. A spectacle of colors illuminates the sky of downtown Greenville as families gather to enjoy live music and food trucks, while celebrating the patriotism of the Upstate community.

Fireworks on the Fourth presents sponsors with a remarkable opportunity to support a FREE patriotic event, enjoyed by approximately 25,000 people within Unity Park. Sponsors have long recognized the City of Greenville’s 4th of July celebrations as a unique way to showcase their brand, while enjoying a celebration that only happens once a year.

Sponsorship Levels

• Title Sponsor

Attendance

Target Audience

• Families

Attendance

• 25,000+ within Unity Park

Thursday MOONLIGHT MOVIES

Moviegoers can bring their picnic dinners, blankets and lawn chairs and enjoy classic films under the stars on Thursday evenings during the months of September and October. The free series held in Falls Park features classic movies of various genres.

SAMPLES OF MOVIES

Strangers on a Train, Star War: Return of the Jedi, The Wizard of Oz, The Magnificent Seven, Breakfast at Tiffany's, The Truman Show, Back to the Future

Sponsorship Levels

• Title Sponsor

SEPTEMBER - OCTOBER

Winter ICE ON MAIN

Target Audience

• 15-65+ years old

Attendance

• 3,000+ per season

The City of Greenville’s Ice on Main serves as Greenville’s only outdoor, seasonal ice rink. Set in the Village Green off Main Street, the popular rink is an attraction that truly adds to the city’s distinctive charm. Over the past 12 years, more than 195,000 skaters have enjoyed this wintertime tradition.

In addition to the day-to-day operations of the ice rink, multiple programming opportunities and promotional events are available to the public. These include, but are not limited to, discounted sponsor nights, season-long discount event and season passes. In addition, field trips, theme nights and birthday parties are available for programming of the rink.

Sponsorship Levels

• Title Sponsor

• Skate Shed Sponsor

• Ticket Sponsor

UNIQUE OPPORTUNITY

Due to its prominent location in the heart of downtown, the rink reaches a larger number of impressions throughout its two-month season. Additionally, the rink is located in close proximity to many tourist attractions, increasing exposure to Greenville tourists and locals alike. This unique event is sure to meet you at your needs, from community outreach to branding opportunities, and all of the skating fun along the way!

• Ticket Shed Sponsor

• Viewing Area Sponsor

• And more!

Attendance

Target Audience

• Everyone

Attendance

• 40,000 - 50,000 weekly

• 21,000+ attendance tickets

Breakdown

SPONSORSHIP LEVELS

Each event will deliver numerous points of activation for partners that will include personal interaction with event guests, brand and marketing opportunities, as well as hospitality benefits for use by sponsors. As a comprehensive effort targeted to maximize event participation, sponsor-value and brand reach, event partners will be fully integrated into the event platform and marketing elements.

• ONE-TO-ONE MARKETING:

Interact directly with thousands of customers & prospective clients.

• BRAND AWARENESS:

Increase your product’s visibility both onsite & through ads with our media partners.

• SAMPLING:

Provide direct product interaction & education to a targeted group of consumers.

• PROMOTIONAL OFFERS:

Distribute coupons, create sweepstakes or contests, etc. to maximize your return.

• RETAIL TRAFFIC:

Build promotions that increase store traffic.

• DATABASE BUILDING:

Integrate promotional elements that provide demographic & buyer behavior information.

• GOODWILL:

Enhance your perception in the community by partnering with the City of Greenville.

• EMPLOYEE RELATIONS:

Involve employees in event activities to build enthusiasm, teamwork, & loyalty.

• SOPHISTICATED PROMOTIONAL CAMPAIGNS:

Work with the City’s dynamic, experienced marketing department to develop fun & creative promotional campaigns aligned with specific events.

Sponsorships

DOWNTOWN ALIVE/MAIN STREET FRIDAYS

A dedicated 10x10 tent area for promotional/display use to showcase your company’s products/services at event

Sponsor logo included on event website & link to your website

Sponsor mentions on @gvilleevents social media (Instagram/Facebook/X)

Sponsor logo included on sponsor specific banners

Sponsor logo included on on-site event signage (i.e. pole banners, schedules, etc..)

# of beverage tickets for use throughout event series

Opportunity to speak from stage at event

Sponsor name and/or logo and brand identity integrated into stage promotion

Sponsor logo included on (2) stage banners

Sponsor logo included in media trade promotions including print, radio, & TV

Sponsor will provide verbiage for pre-recorded stage annoucements

Sponsor logo included on event logo

Sponsor name and/or logo and brand identity integrated into all event collateral

Opportunity to speak at event press conference

Category exclusivity

Sponsorships

SATURDAY MARKET

BENEFITS:

A dedicated 10x10 tent area for promotional/display use to showcase your company’s products/services at event

Sponsor logo included on event website & link to your website

Sponsor mentions on @gvilleevents social media (Instagram/Facebook/X)

Opportunity to speak at event press conference

Sponsor logo included on Front Porch signage — i.e. banners and directional signage

Sponsor name and/or logo and brand identity integrated into all event collateral

Sponsor logo included in on-site signage

Sponsor logo included in media trade promotions including print, radio and TV

Category exclusivity

Opportunity to speak from stage during event

Opportunity to facilitate presentation of colors

VIP tickets that includes food, beverages, private viewing area and indooor restroom access

Sponsor will provide verbiage for pre-recorded stage annoucements

Opportunity for sponsor to provide video/images for inclusion in movie pre-rolls

Sponsorships

FIREWORKS ON THE FOURTH MOONLIGHT MOVIES

BENEFITS:

A dedicated 10x10 tent area for promotional/display use to showcase your company’s products/services at event

Sponsor logo included on event website & link to your website

Sponsor mentions on @gvilleevents social media (Instagram/Facebook/X)

Opportunity to speak at event press conference

Sponsor logo included on Front Porch signage — i.e. banners and directional signage

Sponsor name and/or logo and brand identity integrated into all event collateral

Sponsor logo included in on-site signage

Sponsor logo included in media trade promotions including print, radio and TV

Category exclusivity

Opportunity to speak from stage during event

Opportunity to facilitate presentation of colors

VIP tickets that includes food, beverages, private viewing area and indooor restroom access

Sponsor will provide verbiage for pre-recorded stage annoucements

BENEFITS:

A dedicated 10x10 tent area for promotional/display use to showcase your company’s products/services at event

Sponsor logo included on event website & link to your website

Sponsor mentions on @gvilleevents social media (Instagram/Facebook/X)

Opportunity to speak at event press conference

Sponsor logo included on Front Porch signage — i.e. banners and directional signage

Sponsor name and/or logo and brand identity integrated into all event collateral

Sponsor logo included in on-site signage

Sponsor logo included in media trade promotions including print, radio and TV

Category exclusivity

Opportunity for sponsor to provide video/images for inclusion in movie pre-rolls

(20)

Opportunity to speak from stage during event

Opportunity to facilitate presentation of colors

VIP tickets that includes food, beverages, private viewing area and indooor restroom access

Sponsor will provide verbiage for pre-recorded stage annoucements

Opportunity for sponsor to provide video/images for inclusion in movie pre-rolls

Sponsorships

ICE ON MAIN

BENEFITS:

Opportunity for (1) branded theme night, or loyalty discount night

Sponsor logo included on event website & link to your website

Sponsor mentions on @gvilleevents social media (Instagram/Facebook/X)

# of admissions tickets to Ice on Main

# of invitations to VIP Night

Sponsor logo included on rinkside sponsor banners

# of nights of on-site activation during season

Opportunity for branded discount skate night. Addimission will be BOGO on pre-determined night mutally agreed upon by sponsor/City

Sponsor name and/or logo and brand identity integrated into respective on-site collateral

Sponsor recognition at event press conference

Logo included on (3) on-site heaters

Sponsor logo included on signage integrated within the Viewing Area

Sponsor logo included on a minimum of 5 benches within Viewing Area

Sponsor logo included on a minimum of 8 benches located at the front of the ice rink

VILLAGE SPONSOR: THEME NIGHT

VILLAGE SPONSOR: BOGO NIGHT

VILLAGE HEATERS SPONSOR

VIEWING AREA SPONSOR

BENCH SPONSOR

Sponsorships

ICE ON MAIN

Sponsor logo included on event website & link to your website

Sponsor mentions on @gvilleevents social media (Instagram/Facebook/X)

# of admissions tickets to Ice on Main

# of invitations to VIP Night

Sponsor logo included on rinkside sponsor banners

Sponsor name and/or logo and brand identity integrated into respective on-site collateral

Sponsor recognition at event press conference

# of nights of on-site activation during season

Logo included on front of Skate Scooter

Logo included on back of Admission Tickets (approx. 10,000)

Logo inclusion in digital ticket confirmation email

Logo included on Ticket Shed signage

Sponsor opportunity to host (1) private skate event for (75) guests

Sponsor logo integrated into Ice on Main logo

Opportunity to speak at press conference