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Liveability – Reports

Ordinary Meeting - 12 February 2014

Advertising and media articles appeared locally with regard to how the community could make their suggestions. Entries closed on 30 April, 2013. Some 250 submissions were received either by email, online or in hardcopy. These names were then assessed against the Victorian Government’s Geographic Names 2010 Version 2 process before being distributed amongst key project stakeholders for shortlisting. The names were refined into four categories representing key creative elements: 1. Architectural:

Tower Theatre

2. Indigenous:

Ulumbarra Theatre

3. Theatrical:

Rosalind Theatre

4. Historic:

Sandhurst Theatre

These names were further refined to two by the Bendigo Theatre Project Control Group after a branding exercise was undertaken to ensure the proposed names were applicable for marketing. The selection of Tower Theatre and Ulumbarra Theatre were then reviewed again by the project’s key stakeholders including Council with all indicating their preference for the new community theatre to be named Ulumbarra Theatre. Ulumbarra in the language of the indigenous Dja Dja Wurrung people means gather together or meeting place which was deemed significant as the new theatre will be one of the region’s premier meeting places for the community to gather together. A large number of submissions through the public process had called for either Ulumbarra or an appropriate indigenous name. Consultation took place with both staff and Board Members from the Dja Dja Wurrung Clans Aboriginal Corporation with formal support finalised in October 2013. The announcement of the proposed name took place at the Dja Dja Wurrung’s Settlement Ceremony in November 2013. Comments from key stakeholders at the time included: Deputy Prime Minister and Minister for Infrastructure and Regional Development, Warren Truss - said the theatre development was an exciting one for the wider Bendigo region as when completed would provide the wider Bendigo region with a fantastic new asset to attract performances and events to the region. He believed the new name had been well chosen, had a connection to the land and would allow the theatre to be positively marketed.

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