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GCSE Media Studies

Unit 2 Project

Understanding the Media Music Video

Assignment Brief: Research, Planning and Presentation (15 marks) Produce a written analysis of one music videos using Goodwin terminology and the key media concepts; To submit storyboard sheets ; To film test footage; To present song lyrics with annotations and ideas/sketches. Construct and Evaluate (30 marks) To produce an original 3 minute music video for an existing track of your choice. Confidence in handling technology can be demonstrated by: 1. Careful framing of shots 2. Editing appropriate to the nature of the production and audience 3. Evidence of consideration being given to lighting, mise-en-scene and sound Music video conventions could include performance, narrative, interpretation, lip-synch, animation, symmetrical framing, shot-composition, cross-cutting. Evaluation You must produce a 700-800 word evaluation which should reflect upon: 1. How the aims of the production have been met; 2. How the music video applies appropriate codes and conventions and uses appropriate media language; 3. How the music video represents people, places or events; 4. Where and when the music video would be viewed ; 5. What regulations and controls might be applied to your music video and how these have been taken into consideration (copyright, You Tube Terms of Service); 6. The strengths and weaknesses of your music video in terms of meeting the needs of the target audience.

NAME:___________________________________________________

DEADLINE:_______________________________________________


Final Cut London Fenton House 55-57 Great Malborough Street London, W1F 7JX

CALLING ALL MUSIC VIDEO DIRECTORS Final Cut London is a cutting-edge creative editorial company, which services clients in the commercial, television, feature film and music video arenas. Final Cut have produced music videos for Robbie Williams, The Streets and Jay-Z. They are always on the look-out for talented up-and-coming music video directors. They have set you a task. They want to see whether you can plan and produce an interesting, engaging and lively 3 minute music video for an established artist. They are happy for you to choose the artist; the artist can be from any genre of music. What they are really interested in is your interpretation of the track. Your tasks are as follows: Research & Planning: Research and analyse one music videos of your choice using Andrew Goodwwin’s terminology and the key media concepts (approximately a 500 word report); Distribute and collate questionnaires – find out what elements people like in music videos, where they access music videos; Produce sketches, plans, test footage and storyboards for your music video. Construction: Produce an original 3 minute music video for an existing track of your choice The team at Final Cut will be impressed if you can demonstrate the following: 1. Careful framing of shots; 2. Editing appropriate to the nature of the production and audience; 3. Evidence of consideration being given to lighting, mise-en-scene and sound. Evaluation: Final Cut also want you to write a 700-800 word report which explains: • How the aims of the production have been met; • How the music video applies appropriate codes and conventions and uses appropriate media language; • How the music video represents people, places or events; • Where and when the music video would be viewed;

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What regulations and controls might be applied to your music video and how these have been taken into consideration (copyright, You Tube Terms of Service); The strengths and weaknesses of your music video in terms of meeting the needs of the target audience;

Yours Faithfully,

Suzy Davis Suzy Davis


Final Cut London


GCSE Project 3