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Marks for the AS G321: Foundation Portfolio in Media: Research and Planning (20 marks) You are marked on your research into similar products and potential target audience; organisation of models, props, photo-shoots, bands/artists; drafting and screen grabs from Photoshop that illustrate how your ideas have developed; time management and ability to meet deadlines; use of digital technology or ICT in the presentation of results. *All research and planning must be presented digitally and uploaded to your blog.

Construction (60 marks) For this category you are marked for the main task only. The aim of the two preliminary tasks is to give a sense of progression and to prepare you for the main task. As such the preliminary tasks need not have a high degree of ‘finish’ nor will it detract from the overall mark.

However, in the event of the preliminary task not having been undertaken, you will be marked out of 60 using the OCR marking criteria and then have 15 marks deducted as a penalty for not completing the preliminary tasks. This is an OCR requirement and can be found on page 57 of OCR specification Appendix B: Sample Marking Criteria (go to www.tinyurl.com/lgxasq and hit on specification link).

Evaluation (20 marks) You will evaluate your main task electronically. The evaluation MUST contain audience feedback – either questionnaires and/or a filmed focus group. In addition you must address the following questions set by OCR in your presentation.

The questions that must be addressed in the evaluation are: 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. How does your media product represent particular social groups?

3. What kind of media institution might distribute your media product and why?

4. Who would be the audience for your media product?

5. How did you attract/address your audience? (Include evidence of audience feedback) 6. What have you learnt about technologies from the process of constructing this product?

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

You must use Powerpoint for your evaluation presentation; the evaluation is NOT and extended essay; the presentation must include screen grabs of your work and notes under the key evaluation questions with examples from your creative work to illustrate your points. Remember that we are working in a visual medium. You cannot just cut and paste a word essay and read it out to the class! You are welcome to