how to write effective website It is common to see that portals will forget this critical chapter when building a page trying to use SEO. Those webmasters often do not remember that the elements of the portal makes a difference directly as much as keyword usage or linking. At present there are search engine spiders that take the whole site into account. Search engines have started to look for the complete language rather than just words and will be capable of measuring the utilization of sentences on the webportal and some sentence structures. Utilizing good writing and using that writing in the right form has become much more important than before. Be natural Many things have to do with the success of a website however an element that is known to be valuable for persuasive SEO creative writing is emplying natural language and patterns of speech to transmit info. After just inserting keywords on a page no longer makes that page "substantial" in the eyes of most search engines, SEO contests for a way to naturally and cogently put in practice these words in context. The algorithms of these search engines are doubtful of looking over and checking the volume of natural language within a wbepage. Some asserve that Google is now taking counts of the volume of the diverse parts of speech within a website like, for example nouns, verbs, pronouns, and adjectives and exploiting those numbers as part of page rank. What is substantial is that the speech within a page be mostly everyday, written text rather than just singular words or phrases. Keywords should be used in a natural context. Just to give an example, if the keyword is "birds," then this keyword, toghether with related keywords, should be used in natural speech. The word "bird" should also be used in titles and headings. Everyday speech is not only helpful to audience, search engines go after this trying to rank a page. Keywords will be discussed at greater length in the next paragraph. Just listing keywords in not a normal way, commonly utilized a method to artificially inflate a site's ranking, will get a lower rating or a ban from search engines. Only listing words related to the keyword, for example, listing car related words, or just listing keywords not even related to cars, isn't using natural language. On the contrary, a sentence like, "There are tons of people driving cars as taxis in America", puts the keyword into natural language. So, why is natural language important? As previously discussed, the amount of natural language on a website is, based on the opinions of SEO experts, being measured by search engine algorithms as part of page rank. Why do the search engines bother measuring natural language in the first place? In the early days of search engine technology, before the super complicated algorithms of the present, all a page would have to do to obtain high page rank for a certain keyword is just use that phrase over and over, without any real, usable content. Today public know that websites like that can not be trusted for the quality of their content, so search engines try to weed out these results, rank them poorly, or remove them from rankings altogether. If you are interested in SEO and online marketing, just surf Oliale online store for more data.