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EYEWEAR COLLECTION SP Y

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EYEWEAR COL L ECTIO N

Beware. Many ancient civilizations predicted this was the year the world ends. We say it will be the best year ever. Why, you ask? Let us elaborate. SPY is doing—and creating—rad shit. It’s been this way since day one, when we first put cool-looking shades on ourselves and our friends lurking along the shores, mountains, trails and tracks of Southern California. For nearly two decades now, we’ve managed to not take ourselves too seriously. This allows us the luxury of always putting the F-U in “FUN” while hanging with our crew of ridiculously talented athletes, designers and artsy-fartisans. The mash-up of our collective obsession with action sports, tech, youth culture and music, keeps us up late at night, noodling on new gear that works insane and has better style than the other guys’ stuff. So what have we learned during all this time? That we make incredible, high-quality products that go on your face, which allow you to see clearer, look cooler, perform better and be more comfortable while doing the things that make you feel most alive. Also, that we’re committed to supporting likeminded folk and the pastimes that inform who we are, what we do, why we do it. And we wouldn’t have it any other way. We know you will be as stoked on our new collections and color ways as we were when designing and building them with our crew - just for you.

02 ABOUT SPY (This history of us and the future of you)

04 PREMIUM COLLECTIONS (Black Ice)

06 SIGNATURE SPY+ SERIES (Alana Blanchard, John John Florence, Louie Vito, Ken Block, Matthew Busche, Dale Earnhardt Jr.)

08 PREMIUM COLLABS (Realtree, Keep A Breast, ANSI)

10  LOOK SERIES (Mayson, Flynn, Tron, Fiona, Borough, Bowery, Blok, Touring)

20 METAL SERIES (Parker, Kaori, Showtime, Weller, Wilshire)

02 / S P Y 1 2

26 ADDICT SERIES (Helm, Kubrik, Farrah, OMG!, Murena, Dirk, Tice, Haymaker, Eliza, Lacrosse, Hailwood)

38 STEADY SERIES (Dirty Mo, McCoy, Bounty, Kash, Logan, Hielo, Cooper XL, Nolen, Cleo, Cooper)

50 PERFORMANCE SERIES (Screw, Alpha, Quanta, Rivet, OTF, HSX, Diablo)

58 LENS & FRAME TECHNOLOGY (We only make the good stuff )

62 PRODUCT MATRIX EYEWEAR (See the entire SPY Eyewear line)

64 PRODUCT MATRIX RX (See the entire SPY RX line)

S PY

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S PY P R E M I U M

C O L L E CT I O N

Evolution is inevitable. Change is welcome. This unique colorway streams from another dimension—pulled from a gateway buried in the recesses of an imploded supernova. Expanding upon the strengths of matte black, the Black Ice collection delivers a new era of cool. Bending the very fabric of time and space with powers so dark, its unique blackness reduces the world around it to a sultry smooth combination of blooming violet. Beware: Transcendental translucence awaits. THE COLLECTION INCLUDES THE FOLLOWING FRAMES: Helm, Dirty Mo, Flynn, Tron, Blok, Murena, Dirk, Haymaker, Logan, Cooper XL, OTF.

04 / S P Y 1 2

S PY

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AT H L E T E S I GN AT U RE

SERI E S

SPY + MATT BUSCHE Matthew Busche kicked everyone’s ass at the 2011 USA Cycling Pro Road Race Championship, leaving him red, white, blue and on the short list for the 2012 RadioShackNissan-Trek team. With his big motor and SPY’s Matthew Busche model Screw, some star-spangled shit is in store this season. Wave the flag and grab a pair.

88 COLLECTION

A modern-day McCoy, Dale Earnhardt Jr. and his No. 88 Chevy only drop below 100 mph for food, fuel, new tires and hot chicks in tube tops. This Signature 88 eyewear offering complements his lifestyle as a modern-day American hero. SPY waved the green flag all crazy-like for this premium collection by Dale Jr.

SPY + LOUIE VITO

SPY + KEN BLOCK

Known for his double chuck and love for the streets, Louie’s inspiration comes from urban culture and the people who run amuck in it and bask in its limelight. His influence is dripping all over the SPY+LV Mayson this year, producing a primer-sprayed tortoise show that will leave Paparazzi rubber-necking. Louie’s shades won’t make you do doubles, but it may land you in the step-and-repeat shot.

Ken Block’s swagger and balls-out driving style helped shape the all new Helm. Ken asked for a vintage sunglass with aggressive lines and under his direction, we delivered.

SPY + JOHN JOHN FLORENCE Two first names are always better than one. Inspired by classic rock and life on The Rock, John John’s signature Kubrik features a matte black frame, matte grey temples with gunmetal accents and a bold black mirror lens. Native to the North Shore, he knows how to live the life.

06 / S P Y 1 2

ALANA/OMG! COLLECTION No island fever here, just great style and variety keeping sweet spice in paradise. Alana Blanchard designed her OMG! sunglass with classic cat-eye inspiration that makes every moment feel like one in the spotlight. She didn’t stop there, though. Inspired by vintage Hollywood, and the subtle nuances of Kauai’s natural wonders, her new tort collection delivers high-fashion on multiple frames.

S PY

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P R E M I U M C OLLA B

SERI E S ANSI-CERTIFIED OPTICS

Our shades make you look cool and help you see cool things, certainly, but they’re also designed to keep your eyeballs protected and in your head. That’s why we made sure this pair of specs was ANSI Z87.1 certified for lens retention and high mass impact resistance. That means if something hits you in the face (or if your face hits something), the lenses will resist ejecting, they won’t shatter, and the frame won’t break. One test these badass optics endured is a 1Ž4-inch metal ball blasted at the them at more than 100 mph. The other is a 1.1 lb. pointed projectile dropped on them from more than 4 feet up. They passed with high marks, so relax—the crap that the world might throw at your face is handled. We also made sure these sunglasses have good wrap-around coverage and clarity of view for your safety and visual enjoyment. We are pleased to be pleasing you. Available in Bounty and Quanta.

SPY + KEEP A BREAST Hands-down the coolest girls on the block, we are inspired by the ladies at Keep a Breast (KAB) and their point-of-view on educating youth and active involvement in action sports. SPY and KAB teamed-up on two sunglasses models this season that generate a $5-per-shade contribution to KAB awareness programs aimed at eradicating breast cancer through prevention, early detection and personal assistance. The SPY+KAB Helm is a new fashion mainstay made with eco-friendly materials. The SPY+KAB Screw is a top-of-the-line performance shade built for speed. Grab a pair… or both!

SPY + REALTREETM The success of the SPY+ RealtreeTM Dirty Mo for Dale Earnhardt Jr. led us to one conclusion: Let’s do more! Dale’s favorite Realtree® pattern, safety-orange logo hits, orange mirror and bronze lenses, and SPY’s signature DNA add-up to a super stealthy, 7-piece camo collection that any North Carolinian would covet. Suit-up, get in, kick some ass and disappear! Available in Dirty Mo, Alpha, Quanta, McCoy, Tron, Dirk, Kash.

08 / S P Y 1 2

S PY

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LO O K SERI ES

PREMIUM FRAMES.

MAYSON_ _04

COLORWAYS 01

672050384139 Army Tortoise Lens: Grey

02

03

672050062129 Black Lens: Grey

672050904069 Yellow Tortoise w/ Black Lens: Bronze

No dog. No pony. Just you, nodding to the past while telegraphing the future. These things say it proud and loud, but don’t need to shout to make their point.

FEATURES Built from acetate and forged Monel Alloy / 6-Base lenses / Durable metal hinges / Custom metal details / 100% UV protection.

04

FRAME MEASUREMENTS

LO O K SERIES 10 / S P Y 1 2 / NATE TYLER

WEARS THE MAYSON IN YELLOW TORT

672050971133 SPY + Louie Vito Lens: Grey Green Delivery 4/1

LOOK IS SPY’S PREMIUM SERIES. SHOWCASING OUR MOST FORWARD THINKING DESIGNS, WE EXPERIMENT WITH THE LATEST CUTTING EDGE TECHNOLOGIES AND USE ONLY THE FINEST MATERIALS. THIS IS WHERE WE EXPLORE NEW TERRITORIES AND EXERCISE OUR PASSION FOR PUSHING THE LIMITS OF ACCEPTED STYLING.

Frame measures: 55-18-133.

WHO WEARS IT Nate Tyler, Wade Goodall, Darrell Mathes.

S PY

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LO O K SERI ES

PREMIUM FRAMES.

TRON_

FLYNN_ _12

COLORWAYS 01

02

03

04

670323551139 Black Ice Lens: Grey w/ Purple Spectra™

670323064139 Black w/ Tortoise Lens: Grey w/ Black Mirror

670323090139 Black w/ White Lens: Grey w/ Red Spectra™

670323658139 Cedar w/ Black Lens: Grey w/Black Mirror

05

06

07

08

670323903121 Matte w/ Shiny Clear Lens: Grey Green w/ Blue Spectra™

670323340129 673016373129 673016989178 Black w/ Matte Black Matte Ebony w/ Ivory Messenger Lens: Grey Lens: Grey Lens: Grey w/ Orange Delivery 2/1 Spectra™ Delivery 2/1

09

10

Whether your thing is trance, techno, pop, or death, speed or black metal, you don’t need a passport to pimp these oversized Euro-rocker shades. Guy or girl, it doesn’t matter—just suit up in your favorite banana hammock or bikini and future shock the funk out of your face with these badass shades.

01

02

03

670805996121 MC ‘93 Helmet Lens: Grey w/ Blue Spectra™

670805986501 SPY + RealtreeTM Lens: Bronze w/ Orange Spectra™ Delivery 2/1

670805183815 Shiny Clear Lens: Bronze w/ Green Spectra™

FEATURES 01-06

11

12

Hand crafted from luxurious acetate revealing unexpected logo details / 4-base nylon mono lens / Five barrel hinge system / Custom metal details / 100% UV protection.

FEATURES 07-12 Built from bomb-proof Grilamid / Pin hinge / 4–base polycarbonate mono lens / Custom Metal Details / 100% UV protection

FRAME MEASUREMENTS Frame measures: 134-NA-140.

673016010811 Classic Fade Lens: Grey w/ Green Spectra™ Delivery 2/1

12 / S P Y 1 2

673016877133 Matte Camo Tort Lens: Grey Green Delivery 2/1

673016013130 Bohemian Lens: Grey w/ Red Spectra™ Delivery 2/1

673016271811 Bro In The Dark Lens: Grey w/ Green Spectra™ Delivery 2/1

_04

COLORWAYS

04

670805551727 Black Ice Lens: Grey w/ Purple Spectra™ Delivery 3/1

Greetings, Programs. Escape into the mainframe. Manipulate the physical laws of the digital world. Get your game on. While you are at it, get your game face on. Hack into some trouble. Mess some shit up. Reveal yourself. Be a User.

FEATURES Injected with resilient Epsylon™ / 6-base ARC® mono lens / Handset custom metal frame details / 8mm metal hinge / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 131-NA-129.

WHO WEARS IT Parks Bonifay, Vincent Gagnier, Jeremy McGrath.

WHO WEARS IT Shane Bonifay, Cody Thompson, Melissa Marquardt, Ricky Dietrich. S PY

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LO O K SERI ES

PREMIUM FRAMES.

FIONA_

BOROUGH_ _04

COLORWAYS 01

02

03

670299552044 Mint Chip Fade Lens: Bronze Fade

670299990133 Alana Collection Lens: Grey Green Delivery 4/1

670299468073 Classic Tort w/ Clear Brown Lens: Bronze Fade

04

670299090164 Black w/ Clear Lens: Merlot Fade

14 / S P Y 1 2

Every girl wants it and every man will give it to her—a really cute pair of shades that goes great with her shoes and handbag. The Fiona is bold and fun up front, sinewy with curves in all the right places round the back.

FEATURES Built from bomb-proof Grilamid / 6-Base lenses / Three barrel hinge system / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 61-13-130.

_06

COLORWAYS 01

02

03

673006384129 Cedar w/ Black Lens: Grey Green

673006990133 Alana Collection Lens: Grey Green Delivery 4/1

673006374154 Matte Black w/ Stripes Lens: Burgundy

04

05

06

673006904069 Matte Tortoise w/ Aqua Lens: Bronze

673006045129 Black Fade Lens: Grey

673006062133 Black Lens: Grey Green

Whether you get an apple martini in Manhattan, a slice in Queens, mugged in the Bronx, forgotten on Staten Island or just wanna chill in Brooklyn, the Borough will leave its mark on you. FEATURES Custom-built from high quality Propionate / 6-Base lenses / Durable metal hinges / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 54-16-145.

WHO WEARS IT

WHO WEARS IT

Alana Blanchard, Melissa Marquardt.

Melissa Marquardt, Alana Blanchard, Sarka Pancochova, Louie Vito, Darrell Mathes, Parker Coffin.

S PY

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BOWERY_ _05

COLORWAYS 01

02

03

673010062073 Black Lens: Bronze Fade

673010995133 Matte Army Tortoise Lens: Grey Green

673010994129 Matte Black/ Tortoise Lens: Grey Green

Whaddayoulookinat? You want summa dis? Fogettaboudit—You don’t have the stugots to wear something this cool. Like a Ramones back beat, this eyewear is so solid you can feel it from East 4th to Chinatown.

FEATURES Hand crafted from luxurious acetate / 6-base CR39 lenses / Custom metal details / 100% UV protection.

04_05

FRAME MEASUREMENTS 673010062129 Black Lens: Grey 673010062035 Lens: Grey Polarized

Frame measures: 54-18-145

WHO WEARS IT Eero Niemela, Wade Goodall, Darrell Mathes, Andre Villa, Kevin Windham.

16 / S P Y 1 2

KEVIN WINDHAM

/

WEARS THE BOWERY IN BLACK S P Y 1 2 / 17


LO O K SERI ES

PREMIUM FRAMES.

BLOK_

TOURING_ _05

COLORWAYS 01

02

03

670923551727 Black Ice Lens: Grey w/ Purple Spectra™ Delivery 2/1

670923374129 Matte Black Lens: Grey

670923256083 Black w/ White 80’S Lens: Bronze w/ Red Spectra™

It’s all about working the angles, and these lenses have many, along with temple pieces that are thicker than a Snicker. If you want your shades strong but smooth, like a shot of reposada tequila, then you’re gonna want to rock out with your Blok out.

FEATURES

04_05

_05

COLORWAYS 01

02

03

670795374877 Matte Black Lens: Grey w/ Blue Spectra™

670795316069 Brown Stripe Tortoise Lens: Bronze

670795062133 Black Lens: Grey Green

Know you got soul? If you didn’t, you wouldn’t be in here. You got it? Like James? Like Bobby? Like Maceo? These things are large and in charge, filled with power, so don’t turn it loose ‘cuz it’s a mother!

FEATURES Custom-built from high quality Propionate / 8 x 4 base toric ARC® lenses / 8mm hinge / Sturdy temples and metal details / 100% UV protection.

04_05

Custom-built from high quality Propionate / 6-Base lenses / Custom metal details / 100% UV protection. 670923062133 Black Lens: Grey Green 670923062801 Lens: Grey Green Polarized

FRAME MEASUREMENTS Frame measures: 57-16-123. ™

WHO WEARS IT

FRAME MEASUREMENTS

670795374129 Matte Black Lens: Grey 670795374135 Lens: Grey Polarized

Frame measures: 61-14.5-122.

WHO WEARS IT Antonio Cairoli, DCP.

Ben Bourgeois, Kevin Windham, Louie Vito, Mike Montgomery, Danny Harf.

18 / S P Y 1 2

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TIMELESS LINES, MODERN CONSTRUCTION.

M ETAL SERI ES

FPO - JON IS GETTING US HI

PARKER_ _05

COLORWAYS 01

02

03

672051905139 Antique Silver Lens: Grey w/ Black Mirror

672051280069 Gold Lens: Bronze

672051017133 Antique Gold Lens: Grey Green

No Parker posers allowed—if you wear these, you can’t have a 9-to-5 job and you gotta love the water or have a bit part on some daytime TV drama playing someone who does. If this isn’t you, then it’s back to your desk job in the valley or desert where you came from.

FEATURES

04_05

Forged Monel Alloy frame / Flared temple detailing / 6-Base lenses / 100% UV protection. 672051556133 Silver Lens: Grey Green

M E TA L SERIES PARKER COFFIN

20 / S P Y 1 2

/

WEARS THE PARKER IN SILVER

WE WANTED TO MAKE AN EYEWEAR COLLECTION THAT WOULDN’T FLY IN CORRECTIONAL FACILITIES, BUT POSSESSED CLASSIC LINES, SMOOTH GROOVES AND A “COULDN’T GIVE A SHIT” SWAGGER. THE SOLUTION WAS OUR METAL SERIES, FORGING TIMELESS DESIGNS WITH MODERN CONSTRUCTION THAT WILL TAKE YOU TO A PLACE WHERE THE OLD LOOKS NEW AGAIN AND THE PRESENT LOOKS LIKE A TARRANTINO FLICK.

672051556801 Lens: Grey Green Polarized

FRAME MEASUREMENTS Frame measures: 60-14-135. ™

WHO WEARS IT Alana Blanchard, Parker Coffin, Kevin Windham, Eero Niemela.

S PY

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TIMELESS LINES, MODERN CONSTRUCTION.

KAORI_

M ETAL SERI ES

SHOWTIME_ _04

COLORWAYS 01

02

03

670037141073 Gold w/ Cherry Red Lens: Bronze Fade

670037142073 Antique Brass w/ Brown Tortoise Lens: Bronze Fade

670037863164 Champagne Metal w/ Purple Marble Lens: Merlot Fade

Sometimes daytime shenanigans turn into nighttime hijinks and, dammit, you didn’t bring a toothbrush, face wash or a change of clothes. No worries, though, these classy sunnies will keep you looking and feeling fresh until the sun comes up again.

_04

COLORWAYS 01

02

03

672036996129 Matte Black w/ ‘93 Helmet Lens: Grey

672036274069 Gold w/ Classic Tortoise Lens: Bronze

672036905035 Antique Silver w/ Black Lens: Grey Polarized ™

It’s always show time when you’re 7x AMA Supercross Champion Jeremy McGrath. MC pulled inspiration from his classic signature helmet art, saturating these timeless sunglasses in enough swagger to fill your tank through a dozen motos. It’s good to be The King.

FEATURES 04

670037798044 Gunmetal w/ Black Marble Lens: Black Fade

Hand crafted from luxurious acetate and forged Monel Alloy / 6-Base lenses / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 61-12-125.

04

FEATURES Grilamid and forged Monel Alloy / 8 x 4 PC lenses / Custom metal details / 100% UV protection.

672036556133 Silver w/ Black Lens: Grey Green

FRAME MEASUREMENTS Frame measures: 54-18-145.

WHO WEARS IT Alana Blanchard, Melissa Marquardt.

WHO WEARS IT Jeremy McGrath, Alana Blanchard, Vicki Golden, Chard Sharpe.

22 / S P Y 1 2

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TIMELESS LINES, MODERN CONSTRUCTION.

WELLER_

WILSHIRE_ _02

COLORWAYS COLORWAYS 01

02

670626475133 Silver w/ Black Tortoise Lens: Grey Green

670626470069 Gold w/ Classic Tortoise Lens: Bronze

M ETAL SERI ES

Feeling well is good, but feeling good is Weller. These shades are what happens when Fear and Loathing meet Sundays in East Hampton, get supersized, and somehow wind up in Tahiti with an umbrella and guava slice in ‘em.

FEATURES Hand crafted from luxurious acetate and forged Monel Alloy / 6-Base lenses / Five barrel hinge system / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS

_04

COLORWAYS 01_02

03

04

670844561133 Silver Lens: Grey Green

670844279069 Gold Lens: Bronze

670844742139 Brushed Gunmetal w/ Silver Temples Lens: Black Mirror

670844561801 Lens: Grey Green Polarized

It’s a destination. Grand is where it starts, Ocean is where it ends, potholes and a-holes litter the road from Downtown all the way to the beach. That’s Wilshire. Why they put such great places on such a crappy road will forever remain a mystery. Why we made the perfect Aviator sunglass will be forever genius.

FEATURES Forged Monel Alloy frame / 8x4 base toric ARC® lenses / Aviator styling / 100% UV protection.

FRAME MEASUREMENTS

Frame measures: 64-13-140. Frame measures: 65-12-130.

WHO WEARS IT Kevin Windham, Wiley Miller, Torrey Meister, Stevie Bell.

24 / S P Y 1 2

WHO WEARS IT Wiley Miller, Melissa Marquardt, Andre Villa, Matt Crafton.

S PY

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ADDI CT SERI ES

THE CORE OF SPY OPTIC.

HELM_ _07

COLORWAYS

Forget the Heineken… It’s PBR, whiskey or nothing. Grab your dirtiest denim jacket and step up to the Helm.

01

02

03

673015374129 Matte Black Lens: Grey Delivery 2/1

673015808133 Classic Tort Lens: Grey Green Delivery 2/1

673015975727 Black Ice Lens: Grey w/ Purple Spectra™ Delivery 2/1

Built from bomb-proof Grilamid / 6-base PC lenses / Contrast logo detailing / 100% UV protection.

04_05

06

07

FRAME MEASUREMENTS

FEATURES

Frame measures: 57-18-140. 673015487810 SPY + Keep A Breast Lens: Grey w/ Pink Spectra™ Delivery 2/1

673015038129 Black Lens: Grey

A D D I CT SERIES KEN BLOCK 26 / S P Y 1 2/

WEARS THE HELM IN MATTE BLACK

THIS SERIES IS THE CORE OF SPY OPTIC. HIGH END MATERIALS AND FASHION FORWARD FORMS MAKE ADDICT THE SERIES THAT KEEPS THEM COMING BACK FOR MORE. TICE, KUBRIK AND MURENA MAY HAVE RAISED EYEBROWS WHEN INTRODUCED, BUT WERE CATALYSTS THEN AND STAPLES NOW.

673015038135 Lens: Grey Polarized Delivery 2/1

673015396129 Matte White Lens: Grey Delivery 2/1

WHO WEARS IT Ken Block, Eero Niemela, Sam Hill, Alana Blanchard, Melissa Marquardt, Alex Grey.

S PY

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ADDI CT SERI ES

THE CORE OF SPY OPTIC.

KUBRIK_

FARRAH_ Inspired by a passion for finding fantasy in the mundane, a nod to noir in full color.

_04

COLORWAYS 01

02

03_04

670413084139 SPY + John John Florence Lens: Grey w/ Black Mirror

670413075133 Dark Tortoise Lens: Grey Green

670413062129 Black Lens: Grey

_06

COLORWAYS 01

02

03

673011062035 Black Lens: Grey Polarized

673011062164 Black Lens: Merlot Fade

673011808069 Classic Tortoise Lens: Bronze

05

06

Bombshells cannot escape the photo op in this over-sized gem. Hot red bathing suits never run out of style, sitting glamorously poolside.

FEATURES

670413062135 Lens: Grey Polarized

Hand crafted from luxurious acetate / 6-Base lenses / Custom metal details / 100% UV protection.

FEATURES Custom-built from high quality Propionate / 8-Base PC lenses / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS

04

Frame measures: 55-21-140.

FRAME MEASUREMENTS Frame measures: 62-15-125.

WHO WEARS IT John John Florence, Wade Goodall, Evan Thompson, Grant Roberts.

673011412044 Mint Chip Fade Lens: Bronze Fade

673011490164 Sugar Plum Fade Lens: Merlot Fade

673011990133 Alana Collection Lens: Grey Green Delivery 4/1

WHO WEARS IT Alana Blanchard, Melissa Marquardt, Vicki Golden.

28 / S P Y 1 2

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ADDI CT SERI ES

THE CORE OF SPY OPTIC.

OMG!_

MURENA_ _07

COLORWAYS 01

02

03

673020038164 Black Lens: Merlot Fade Delivery 4/1

673020038135 Black Lens: Grey Polarized Delivery 4/1

673020808073 Classic Tortoise Lens: Bronze Fade Delivery 4/1

04

05

As hot, smooth, elegant and grooving as the Kauai Girl that inspired it, the OMG! will keep aloha in your eyes and inspire breathless adorations about you, dawn to dusk, town or country.

FEATURES Built from bomb-proof Grilamid / 6-base PC lenses / Durable metal hinges / Custom metal details / 100% UV protection.

_03

COLORWAYS 01

02

03

671012384133 Cedar w/ Black Lens: Grey Green

671012062133 Black Lens: Grey Green

671012551502 Black Ice Lens: Grey w/ Purple Spectra™

Grounded in the 80’s, Murena is a must-have for today’s scene. Old school lines define your go-to shades of the moment.

FEATURES Handcrafted from luxurious acetate / Crystal clear 6-base CR39 lenses / Durable metal hinges / Wirecore temples / Custom metal details / 100% UV protection.

06

FRAME MEASUREMENTS FRAME MEASUREMENTS 673020981073 Mint Chip Fade Lens: Bronze Fade Delivery 4/1

673020469044 Translucent Teal Lens: Black Fade Delivery 4/1

673020990133 Alana Collection Lens: Grey Green Delivery 4/1

Frame measures: 58-18-133.

WHO WEARS IT WHO WEARS IT

07

Frame measures: 58-17-140.

John John Florence, Ken Block, Duncan Adams.

Alana Blanchard, Melissa Marquardt, Sarka Pancocchova.

673020955073 Navajo Lens: Bronze Fade Delivery 4/1

30 / S P Y 1 2

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ADDI CT SERI ES

THE CORE OF SPY OPTIC.

DIRK_

TICE_ _12

COLORWAYS 01

02

Mama didn’t raise a yes man... Put some tough on your face.

01_02

03

_05

COLORWAYS 03_04

05

FEATURES 672052995069 Matte Camo Tortoise Lens: Bronze

672052045129 Black Fade Lens: Grey

672052396129 Matte White Lens: Grey

04

05

06

672052986074 SPY + RealtreeTM Lens: Bronze Polarized Delivery 2/1

672052903121 Matte Clear Lens: Grey W/ Blue Spectra™

09_10

11_12

672052374129 Matte Black Lens: Grey

672052130069 Bronze Fade Lens: Bronze

672052062129 Black Lens: Grey

32 / S P Y 1 2

672052130074 Lens: Bronze Polarized

FRAME MEASUREMENTS

672052551129 Black Ice Lens: Grey

07_08

672052374135 Lens: Grey Polarized

Built from bomb-proof Grilamid / Custom metal details / 8-Base lenses / Built-in hinge system / 100% UV protection.

672052062135 Lens: Grey Polarized

Vintage hipster styling meets eye to eye with the pioneers of rock ‘n‘ roll.

FEATURES 672014374129 Matte Black Lens: Grey

672014062129 Black Lens: Grey 672014038135 Lens: Grey Polarized

672014374135 Lens: Grey Polarized

672014865129 Black w/ Smoke Crystal Lens: Grey

Custom-built from high quality Propionate / 6-Base lenses / Three barrel hinge system / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS

Frame measures: 64-16-125.

Frame measures: 55-17-135.

WHO WEARS IT

WHO WEARS IT

JR Hildebrand, Torrey Meister.

Louie Vito, Wade Goodall, Danny Harf.

S PY

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ADDI CT SERI ES

THE CORE OF SPY OPTIC.

HAYMAKER_

ELIZA_ _05

COLORWAYS 01

02

03

670373551727 Black Ice Lens: Grey w/ Purple Spectra™ Delivery 2/1

670373374129 Matte Black Lens: Grey

670373210073 Coconut Crème Fade Lens: Bronze Fade

Designed with flavors of hip-hop and street cred. It screams its Italian design roots.

_03

COLORWAYS 01

02

03

670925867069 Brown Marble Lens: Bronze

670925863164 Royal Purple Marble Lens: Merlot Fade

670925062073 Black Lens: Bronze Fade

FEATURES Built from bomb-proof Grilamid / 6-base ARC® shield / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS

04_05

Plush luxury fit for a celebutante, Eliza is prepared for her photo op moment.

FEATURES Custom-built from high quality Propionate / 8 x 4 base toric ARC® lenses / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS

Frame measures: 125-NA-115. Frame measures: 59-18-121. 670373062129 Black Lens: Grey 670373062135 Lens: Grey Polarized

34 / S P Y 1 2

WHO WEARS IT Shane Bonifay, Eero Niemela, Tom Fooshee, Antonio Cairoli.

WHO WEARS IT Alana Blanchard, Melissa Marquardt.

S PY

1 2

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ADDI CT SERI ES

THE CORE OF SPY OPTIC.

LACROSSE_

HAILWOOD_

01_02

Stealthy, sleek and versatile lines keep your intentions a mystery. More coverage, strong wrap and an everyperson fit.

_06

COLORWAYS 03_04

05_06

_02

COLORWAYS 01

SPY’s family prodigy, the Hailwood boasts timeless lines and a classic fit.

02

FEATURES 670431374129 Matte Black Lens: Grey 670431374135 Lens: Grey Polarized

670431062129 Black Lens: Grey

670431062135 Lens: Grey Polarized

FEATURES

670431613069 Brown Stripe Tortoise Lens: Bronze

670431613074 Lens: Bronze Polarized

Custom-built from high quality Propionate / 8 x 4 base toric ARC® lenses / Custom metal details / 100% UV protection.

671063374135 Matte Black Lens: Grey Polarized

671063062135 Black Lens: Grey Polarized

Custom-built from high quality Propionate / 8-base ARC® lenses / 8 mm hinge / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS

FRAME MEASUREMENTS

Frame measures: 60-16-127.

Frame measures: 59-18-121.

WHO WEARS IT Colin Edwards, Chris Plouffe, Ricky Dietrich.

WHO WEARS IT Torrey Meister, Ben Bourgeois, Tucker Hibbert.

36 / S P Y 1 2

S PY

1 2

/ 37


STEADY SERI ES

EVERYDAY, ALL DAY.

DIRTY MO_ _10

COLORWAYS 01

02

03

670937302129 Grey Crystal Fade Lens: Grey

670937986074 SPY + Real Tree Lens: Bronze Polarized Delivery 2/1

670937638129 White Lens: Grey

04

05_06

Designed to Dale Jr’s specifications. The Dirty Mo is your first-place trophy no matter how you finish.

FEATURES Custom-built from high quality Propionate / 8 x 4 base toric ARC® lenses / Custom metal details / 8 mm stop hinge / 100% UV protection.

07_08

FRAME MEASUREMENTS Frame measures: 59-18-121.

670937316069 Black Ice Lens: Grey

ST E A DY SERIES

THE STEADY SERIES IS A COLLECTION OF SPY’S BEST-SELLERS, THE SHADES THAT LOOK GOOD ON EVERYONE, EVERYWHERE, AND SELL-OUT EVEN IN THE DARK OF WINTER. STEADY STYLES ARE SO COMPELLING YOU’LL PROBABLY BUY TWO OR THREE OF THEM AT A TIME, AFRAID WE’LL SELL OUT AGAIN. THAT’S OKAY, GO AHEAD, STEADY AS SHE GOES.

670937062135 Lens: Grey Polarized

/

WEARS THE DIRTY MO IN BLACK

670937374129 Matte Black Lens: Grey

670937374135 Lens: Grey Polarized

WHO WEARS IT Dale Earnhardt Jr. ™

09_10

670937316069 Brown Stripe Tortoise Lens: Bronze 670937316074 Lens: Bronze Polarized

DALE EARNHARDT JR. 38 / S P Y 1 2

670937062129 Black Lens: Grey

S PY

1 2

/ 39


STEADY SERI ES

EVERYDAY, ALL DAY.

McCOY_

BOUNTY_

01

02

03_04

673012986074 SPY + RealtreeTM Lens: Bronze Polarized Delivery 2/1

673012396129 Matte White Lens: Grey

673012130069 Bronze Fade Lens: Bronze

673012130074 Lens: Bronze Polarized

05_06

Speakeasies, fast cars and long nights fueled the birth of NASCAR racing. Smuggle a pair of these shades for yourself and the women will line up for a chance to hop in your ride.

_08

COLORWAYS

FEATURES ™

Custom-built from high quality Propionate / 8-Base PC lenses / Custom metal details / 100% UV protection.

07_08

01_02

03_04

05_06

673017374129 Matte Black Lens: Grey

673017038129 Black Lens: Grey

673017130069 Bronze Fade Lens: Bronze

673017374135 Lens: Grey Polarized Delivery 4/1

07

673012374129 Matte Black Lens: Grey

673012062129 Black Lens: Grey 673012062135 Lens: Grey Polarized

673012374135 Lens: Grey Polarized

673017038135 Lens: Grey Polarized Delivery 4/1

673017130074 Lens: Grey Polarized Delivery 4/1

Don’t go to bed with a price on your head. High impact tested ‘cuz you never know, the Bounty is always cool, brick house solid, and has you covered on all sides.

FEATURES ™

Built from bomb-proof Grilamid NZ / 8-base ARC® lenses / Durable metal hinges / Custom metal details / 100% UV protection.

08

FRAME MEASUREMENTS

FRAME MEASUREMENTS

Frame measures: 63-17-120.

Frame measures: 65-40-113.

WHO WEARS IT Dale Earnhardt Jr., Colin Edwards.

40 / S P Y 1 2

_08

COLORWAYS

673017396129 Matte White Lens: Grey Delivery 4/1

673017204140 Matte Smoke Tort Lens: Grey Delivery 4/1

WHO WEARS IT Matt Crafton, Kevin Windham.

S PY

1 2

/ 41


STEADY SERI ES

EVERYDAY, ALL DAY.

KASH_

LOGAN_ _07

COLORWAYS 01

02_03

672002986074 SPY + RealtreeTM Lens: Bronze Polarized Delivery 2/1

04_05

672002808074 Lens: Bronze Polarized

FEATURES

672002062129 Black Lens: Grey

672002808069 Classic Tortoise Lens: Bronze

672002062135 Lens: Grey Polarized

Money in the bank! All day styling in a low volume, medium fitting frame. Signature spy dna elevates classic design to a monetary level of cool.

Custom-built from high quality Propionate / 8-base ARC® lenses / Five barrel hinge system / Custom metal details / 100% UV protection. ™

01

02

03

04

670939551129 Black Ice Lens: Grey

670939551727 Black Ice Lens: Grey w/ Purple Spectra™

670939204143 Clear Smoke Lens: Grey w/ Silver Mirror

670939903815 Matte Clear Lens: Bronze w/ Green Spectra™

Delivery 2/1

Fits like a glove and follows you into the mix. In sleek injected Grilamid, the Logan is ready to get to work.

_14

COLORWAYS

FEATURES Built from bomb-proof Grilamid / 8-base ARC® lenses / Built-in hinge system / 100% UV protection.

Delivery 2/1

05

06

07

08

670939374130 Matte Black Lens: Grey w/ Red Spectra™

670939045129 Black Fade Lens: Grey

670939130069 Bronze Fade Lens: Bronze

670939959074 Special Ops Camo Lens: Bronze Polarized

FRAME MEASUREMENTS

06_07

FRAME MEASUREMENTS Frame measures: 61-15-125. 672002374129 Matte Black Lens: Grey 672002374135 Lens: Grey Polarized

42 / S P Y 1 2

WHO WEARS IT ™

Matthew Busche, Kevin Windham.

Frame measures: 60-15-121.5. ™

WHO WEARS IT Kevin Windham, Colin Edwards.

09_10

11_12

13_14

670939374129 Matte Black Lens: Grey

670939062129 Black Lens: Grey

670939638129 White Lens: Grey

670939374135 Lens: Grey Polarized

670939062135 Lens: Grey Polarized

670939638135 Lens: Grey Polarized

S PY

1 2

/ 43


STEADY SERI ES

EVERYDAY, ALL DAY.

HIELO_

COOPER XL_ An instant hitmaker, the bold and rectangular Hielo commands attention.

_08

COLORWAYS 01

03_04

02

_09

COLORWAYS 01

02

03

670036204143 Clear Smoke Lens: Grey w/Silver Mirror

670036551129 Black Ice Lens: Grey Delivery 2/1

670036551727 Black Ice Lens: Grey w/ Purple

A super sized version of the Cooper. Turn your shuffle off; this is the only piece you’ll need.

FEATURES 670375045129 Black Fade Lens: Grey

670375062135 Lens: Grey Polarized

05_06

Custom-built from high quality Propionate / 8-base ARC® lenses / 8mm hinge / 100% UV protection.

670375062129 Black Lens: Grey

670375474129 White Lens: Grey

Custom-built from high quality Propionate / 8-base ARC® lenses / 100% UV protection.

Spectra™

Delivery 2/1

FRAME MEASUREMENTS Frame measures: 56-19-125.

07_08

FEATURES

04_05

06_07

FRAME MEASUREMENTS

08_09

Frame measures: 59-17-142.

WHO WEARS IT 670375374129 Matte Black Lens: Grey

670375613069 Brown Stripe Tortoise Lens: Bronze 670375613074 Lens: Bronze Polarized

44 / S P Y 1 2

670375374135 Lens: Grey Polarized

Matt Crafton, JR Hildebrand.

670036062129 Black Lens: Grey 670036062135 Lens: Grey Polarized

670036316069 Brown Stripe Tortoise Lens: Bronze ™

670036316074 Lens: Bronze Polarized

670036374129 Matte Black Lens: Grey ™

670036374135 Lens: Grey Polarized

WHO WEARS IT Torrey Meister, Colin Edwards. ™

S PY

1 2

/ 45


STEADY SERI ES

EVERYDAY, ALL DAY.

NOLEN_

CLEO_

01

Low-pro classic style lives above and beyond the trends.

_04

COLORWAYS 02

03_04

_05

COLORWAYS 01

02_03

04_05

Clever and confident Cleo picks up where Abbey left off. Straight A’s can be sexy too.

FEATURES

670535374129 Matte Black Lens: Grey

670535210074 Coconut Crème Fade Lens: Bronze Polarized

Custom-built from high quality Propionate / 8-base ARC® lenses / 5 mm stop hinge / Rivets and metal temple detailing / 100% UV protection.

670535038129 Black Lens: Grey 670535038135 Lens: Grey Polarized

FRAME MEASUREMENTS Frame measures: 59-19-119.

FEATURES 671015863164 Purple Marble Lens: Merlot Fade

671015062129 Black Lens: Grey 671015062135 Lens: Grey Polarized

Custom-built from high quality Propionate / 8 x 4 base toric ARC® lenses / 8mm hinge / 100% UV protection.

671015315069 Bone Stripe Tortoise Lens: Bronze ™

671015315074 Lens: Bronze Polarized

FRAME MEASUREMENTS Frame measures: 59-17-122.

WHO WEARS IT Matt Crafton, Torrey Meister.

WHO WEARS IT Vicki Golden.

46 / S P Y 1 2

S PY

1 2

/ 47


COOPER_ _05

COLORWAYS 01_02

03

Calm and calculated with styling that commands respect.

04_05

FEATURES 670195613069 Tortoise Lens: Bronze

670195374129 Matte Black Lens: Grey 670195374135 Lens: Grey Polarized

Custom-built from high quality Propionate / 8-base ARC® lenses / 100% UV protection.

670195062129 Black Lens: Grey 670195062135 Lens: Grey Polarized

FRAME MEASUREMENTS Frame measures: 59-16-127.

WHO WEARS IT Blake Green.

48 / S P Y 1 2

WADE GOODALL S P Y 1 2 / 49


PERFORMANCE SERI ES

TECH FRAMES FOR THE MODERN ATHLETE.

SCREW_ _09

COLORWAYS 01

02

03

673019038084 Black Lens: Bronze w/ Silver Mirror Delivery 2/1

673019374129 Matte Black Lens: Grey Delivery 2/1

673019204148 Clear Smoke Lens: Bronze w/ Green Spectra™ Delivery 2/1

04

05

06

Pure performance without a pill. Fogfree and interchangeable for your pleasure, take your game straight to the front, spit’m out the back, and screw baby, screw. If your victory lasts more than four hours, consult a doctor. FEATURES Built from high quality Grilamid / Signature patented Scoop® Venting System / 7-Base ARC® (Accurate Radius Curvature) Impact Resistant Polycarbonate Lenses / Hytrel™ Rubber Nose Pads and Temple Tips / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 126-0-125.

PERFORMANCE

SERIES MATTHEW BUSCHE

/

WEARS THE SCREW IN HIS SIGNATURE RED

IT TOOK ONLY 3,000 SLEEPLESS HOURS TO MAKE GOOD-LOOKING EYEWEAR THAT’S VIRTUALLY INDESTRUCTIBLE AND MADE TO BE TESTED. ADD IN 16-PLUS YEARS OF R&D WITH OUR ATHLETES AND YOU GET THE PERFORMANCE SERIES, DESIGNED FOR SPEED JUNKIES, SPORT FREAKS AND PURE ATHLETES THAT AIN’T AFRAID OF THE CHALLENGE AND WANT TO SEE IT STRAIGHT-ON.

673019396077 White Lens: Bronze w/ Blue Spectra™ Delivery 2/1

673019227083 SPY + Matthew Busche Lens: Bronze w/ Red Spectra™ Delivery 2/1

673019038943 SPY + Keep a Breast Lens: Pink w/ Pink Spectra™ Delivery 2/1

07

08

09

673019409814 Matte Black • Rose Contact • Bronze Lens Delivery 2/1

673019204808 Clear Smoke • Bronze w/ Black Mirror • Rose Lens Delivery 2/1

673019396808 White • Bronze w/ Black Mirror • Rose Lens Delivery 2/1

REPLACEMENT LENSES • SPA00152 / Bronze w/ Silver Mirror / VLT 14.50 • SPA00153 / Grey / VLT 16.77 • SPA00154 / Bronze w/ Green Spectra™ / VLT 10.10 • SPA00155 / Bronze w/ Blue Spectra™ / VLT 8.85 • SPA00156 / Bronze w/ Red Spectra™ / VLT 11.11 • SPA00157 / Rose Contact / VLT 24.85 • SPA00158 / Rose w/ Black Mirror / VLT 29.3 • SPA00159 / Grey w/ Purple Spectra™ / VLT 20.20 • SPA00160 / Pink w/ Pink Spectra™ / VLT 42.7 • SPA00161 / Bronze / VLT 11.71 • SPA00162 / Rose / VLT 29.30 • SPA00163 / Clear / VLT 100.0 • SPA00164 / Yellow / VLT 31

WHO WEARS IT Matthew Busche, Jeremy McGrath, Mike Montgomery, Sam Hill, Troy Brosnan, Eero Niemela. S PY

1 2

/ 51


PERFORMANCE SERI ES

TECH FRAMES FOR THE MODERN ATHLETE.

ALPHA_

QUANTA_ You asked. We delivered. A goodlooking piece that’s virtually indestructible with lenses that are interchangeable, shatter-proof, and fog and glare resistant.

_11

COLORWAYS 01

02

03

04

672061632148 White Lens: Bronze w/ Green Spectra™ Delivery 4/1

672061374999 Matte Black Lens: Rose Contact

672061062139 Black Lens: Grey w/ Black Mirror

672061556121 Metallic Silver Lens: Grey w/ Blue Spectra™

05

06

07

08

FEATURES Built from high quality Grilamid / Signature patented Scoop® Venting System / 8-Base ARC® (Accurate Radius Curvature) Impact Resistant Polycarbonate Lenses / Hytrel™ Rubber Nose Pads and Temple Tips / 100% UV protection.

_10

COLORWAYS 01

02

03

673007204148 Clear Smoke Lens: Bronze w/ Green Spectra™ Delivery 4/1

673007703139 Matte Red Lens: Grey w/ Black Mirror Delivery 4/1

673014088999 Translucent Black Lens: Rose Contact

04

05

06

FEATURES Built from high quality Grilamid / Signature patented Scoop® Venting System / 8-Base ARC® (Accurate Radius Curvature) Impact Resistant Polycarbonate Lenses / Hytrel™ Rubber Nose Pads and Temple Tips / 100% UV protection.

FRAME MEASUREMENTS 672061374139 Matte Black Lens: Grey w/ Black Mirror

09

672061703139 Matte Red Lens: Grey w/ Black Mirror Delivery 4/1

672061986069 SPY + RealtreeTM Lens: Bronze Delivery 2/1

672061222083 Crystal Lens: Bronze w/ Red Spectra™ Delivery 4/1

10

672061062962 Black • Grey w/ Black Mirror • Rose Contact • Yellow

• SPA00006 / Bronze / VLT 10.6 • SPA00004 / Clear / VLT 100.0 • SPA00015 / Grey / VLT 15.3 • SPA00016 / Grey Polarized / VLT 13.3 ™ • SPA00001 / Grey w/ Black Mirror / VLT 13.0 • SPA00002 / Grey Polarized w/ Black Mirror / VLT 13.3 • SPA00007 / Grey w/ Blue Spectra™ / VLT 13.4 • SPA00005 / Rose w/ Blue Mirror / VLT 29.3 • SPA00003 / Yellow / VLT 31.0 ™

WHO WEARS IT Chris McDonald, Jeremy McGrath.

52 / S P Y 1 2

Frame measures: 64-18-125.

REPLACEMENT LENSES

11

672061062961 Black • Grey Polarized w/ Black Mirror • Rose Contact

FRAME MEASUREMENTS

Frame measures: 68-14-125.

672061702139 Matte Blue Lens: Grey w/ Black Mirror Delivery 4/1

This is what you get after 16 years of R&D: stylish, functional eyewear that can endure a world of abuse and won’t allow anything to get in the way of clear vision, fit or comfort.

673007222077 Crystal Lens: Bronze w/ Blue Spectra™ Delivery 4/1

673014986500 SPY + RealtreeTM Lens: Bronze w/ Orange Spectra™ Delivery 4/1

673014062139 Black Lens: Grey w/ Black Mirror

07

08

09_10

673007493129 Plum Lens: Grey Polarized Delivery 4/1

673014396815 Matte White Lens: Bronze w/ Green Spectra™

673014374129 Matte Black Lens: Grey

• SPA00013 / Bronze / VLT 10.6 • SPA00014 / Bronze w/ Green Spectra™ / VLT 11.8 • SPA00011 / Clear / VLT 100.0 • SPA00017 / Grey / VLT 15.3 • SPA00009 / Grey Polarized / VLT 13.3 ™ • SPA00012 / Rose Contact / VLT 29.3 • SPA00010 / Yellow / VLT 29.3

673014374135 Lens: Grey Polarized

REPLACEMENT LENSES

WHO WEARS IT Jonathan Page, Nicole Duke, Mike Montgomery, Melissa Marquardt. ™

S PY

1 2

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PERFORMANCE SERI ES

TECH FRAMES FOR THE MODERN ATHLETE.

RIVET_

OTF_

01

02

03

673028374129 Matte Black Lens: Grey Delivery 6/1

673028396821 Matte White Lens: Bronze w/ Blue Spectra™ Delivery 6/1

673028507884 Purple Haze Lens: Bronze w/ Purple Spectra™ Delivery 6/1

04

05

06_07

673028204129 Smoke Lens: Grey Delivery 6/1

673028222083 Crystal Lens: Bronze w/ Red Spectra™ Delivery 6/1

673028038129 Black Lens: Grey

08

Breathe, lean forward and assume the most comfortable place at the point of your saddle. Now go like hell. Engineered for every shade of long haul, the Rivet offers a convertible ride with more options than a Belgian ale house.

_08

COLORWAYS

673028038135 Lens: Grey Polarized Delivery 6/1

01

02

03

673018374129 Matte Black Lens: Grey Delivery 4/1

673018396077 Matte White Lens: Bronze w/ Blue Spectra™ Delivery 4/1

673018204815 Clear Smoke Lens: Bronze w/ Green Spectra™ Delivery 4/1

04

05

06

673018188069 Translucent Brown Lens: Bronze Delivery 4/1

673018975727 Black Ice Lens: Grey w/ Purple Spectra™ Delivery 4/1

673018556129 Silver Lens: Grey Delivery 4/1

FEATURES Built from bomb-proof Grilamid / 8-base ARC® lenses / Ventilated Scoop® technology / Comfortable Hytrel™ temple tips / 100% UV protection.

FRAME MEASUREMENTS ™

Frame measures: 68-17-120.

FEATURES Built from bomb-proof Grilamid / 8-base ARC® lenses / Ventilated Scoop® technology / Comfortable Hytrel™ temple tips / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 67-17-120.

WHO WEARS IT Nicole Duke.

Jonathan Page.

54 / S P Y 1 2

Going Off The Front takes big sack. No need to hide what you’re holding. Their underestimation is your biggest asset. These full-rim shades are packing miles of technical talent in an under-the-radar package. They won’t know what hit them ‘til it’s too late.

07_08

WHO WEARS IT 673028556815 Silver Lens: Bronze w/ Green Spectra™ Delivery 6/1

_08

COLORWAYS

673018038129 Black Lens: Grey 673018038135 Lens: Grey Polarized Delivery 4/1

S PY

1 2

/ 55


PERFORMANCE SERI ES

TECH FRAMES FOR THE MODERN ATHLETE.

HSX_

DIABLO_ _03

COLORWAYS 01

02

03

670949374135 Matte Black Lens: Grey Polarized

670949638135 White Lens: Grey Polarized

670949879143 Translucent Black Lens: Grey w/ Silver Mirror

Metal temple detailing, a grip of technology and superior style lines turn this fashion forward frame into your own personal bomb-proof antifog machine.

_04

COLORWAYS 01

02

03

FEATURES

670980567129 Smoke Gunmetal Fade Lens: Grey

670980613069 Tortoise Lens: Bronze

670980638129 White Lens: Grey

Built from bomb-proof Grilamid / 8 x 4-base toric ARC® lenses / Ventilated Scoop® technology / Custom metal details / Comfortable Hytrel™ temple tips / 100% UV protection.

04

Don’t let the name fool you. These post-modern, minimalist inspirations aren’t evil, they’re a wicked mix of style, function and technology.

FEATURES Built from bomb-proof Grilamid / 9-base arc® lenses / Ventilated Scoop® technology / Comfortable Hytrel™ temple tips / 100% UV protection.

FRAME MEASUREMENTS FRAME MEASUREMENTS Frame measures: 57-14.5-120.

670980374135 Matte Black Lens: Grey Polarized

Frame measures: 58-22-123. ™

REPLACEMENT LENSES REPLACEMENT LENSES • 080949000069 / Bronze / VLT 11.4 • 080949000074 / Bronze Polarized / VLT 11.9 • 080949000129 / Grey / VLT 12.8 • 080949000135 / Grey Polarized / VLT 13.6 ™ • 080949000140 / Grey Gradient w/ Silver Mirror / VLT 8.9

56 / S P Y 1 2

• 080980000069 / Bronze / VLT 11.4 ™ • 080980000074 / Bronze Polarized / VLT 11.9 • 080980000140 / Grey Gradient w/ Silver Mirror / VLT 8.9 • 080980000129 / Grey / VLT 12.8 • 080980000135 / Grey Polarized / VLT 13.6 ™ • 071007000809 / Yellow & Clear / VLT 29.3 & 100.0 (sold as a pair)

S PY

1 2

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LENS TECHNOLOGY

ARC® LENS TECHNOLOGY

LENS MATERIALS

SPHERICAL LENS CURVATURE

TORIC LENS CURVATURE

100% UVA, B & C PROTECTION

RX LENSES

The human FOV (field of view) is greater than 180 degrees. This means that we can actually see behind us! Our ARC® technology is important because it provides optically correct, distortion-free viewing at all angles. It also insures against discomfort and eyestrain. SPY performance eyewear is designed to provide all the protection, visual performance and extended wearing comfort that full eye coverage has to offer and takes full advantage of ARC® lens technology.

WITH TRIDENT POLARIZED

POLYCARBONATE. Shield glare while maximizing optical quality lenses that are ultra tough and shatter resistant. NYLON. Lightweight premium optical quality lenses that are virtually impervious to cracking. CR39. Rich color tinting and scratch resistance while keeping true optical accuracy.

WITHOUT TRIDENT POLARIZED

TRIDENT POLARIZED LENSES™ All of SPY’s polarized sunglasses feature premium injected Trident polarized lenses. Whether pedaling down the road at a blistering pace or just checking the surf, it’s important to clearly see what you are up against. Sunlight is one crazy mother—we’ve accepted this—but through Trident polarization we block sunlight’s hyperactive, glare-filled rays, filtering the chaos into a stream of clean, clear light. This effectively eliminates up to 99% of blinding glare, allowing you to see clearer and last longer in the elements.

Traditional spherical lenses have a consistent vertical and horizontal curve in the lens. If the edge of the lens were to continue around back to itself, it would form a spherical shape. All SPY lenses use this common method unless otherwise noted.

A Toric lens has differing horizontal and vertical base curves—meaning that vertically the curvature is different than the horizontal curvature. This shape of lens allows a unique appearance that is very wearable and gives larger, high-wrap frames a modern look and feel.

Trident polarization is layered and sealed within our injected ARC® lenses. This means your polarization will stay with you for the life of your glasses—no scratching, delaminating or hazing of your polarized filter. SPY’s been producing Trident polarization since 1996, bringing colors to life in ways forgotten since the ‘60s.

REPLACEMENT LENSES People have varying degrees of light sensitivity, color, and contrast preferences. It’s important to get the most preferred lens on your face for different kinds of light. We want you to feel confident that the lens you choose “feels right” outdoors. The right lens can brighten your day or turn you into a shady character. Truth is, as much as we love the sun, it is harmful to our eyes – that’s why our entire assortment of lenses is UVA, UVB, and UVC protected so you can worry about pushing your performance to the limit, not your eyes.

FULL SUNSHINE / VLT RANGE: 10-20 OVERCAST/PARTLY CLOUDY / VLT RANGE: 21-40 LOW-FLAT LIGHT / VLT RANGE: 41-80 NIGHT / VLT: 100

58 / S P Y 1 2

The Coroneo Effect has shown that the eye is very vulnerable to UV coming from high peripheral angles. SPY styles—their fit, Scoop® technology and ARC® lenses—help reduce exposure to UV at those angles, keeping you protected, comfortable and seeing clearly. Whether you’re old, young, genetically this or that, or you spend time in high UV environments, we want to help keep your eyes safe and your sight clear.

SPY is working hard to treat those who don’t have 20/20 vision and need correction. We strive to offer the same great styles, technologies, performance and feeling as our non-Rx products. We’re getting closer and closer (you will be able to see this if you put your Rx glasses on).

S PY

1 2

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FRAM E TECHNOLOGY

SCOOP® VENTING SYSTEM

Nothing messes-up your day like fogged lenses. The patented Scoop® system sets SPY Performance eyewear apart from other eyewear, especially close-fitting sport wrap designs that apply so-called anti-fog coatings or fog-up when you’re hammering. The Scoop® system forces air through holes at varying apertures to prevent fogging while blocking wind turbulence from the eyes.

GRILAMID NZ

Used in our SPY Performance series and other sports-friendly styles, Grilamid NZ is a flexible, plasticised, high-viscosity extrusion grade polymer that has high impact strength at both high and low temperatures. Incredibly lightweight and comfortable, this stuff can handle a load of beatings, outlasting other materials typically used in performance categories.

GRILAMID

Lightweight, durable and comfortable—like technical apparel, these traits are crucial to the look, feel and long-term wearing comfort of your shades. Grilamid is the lightest, most durable plastic engineered, ensuring you feel really good wearing products made from it. *AS SEEN IN THE OTF.

*AS SEEN IN THE BOUNTY.

PROPIONATE

The full, fancy word for this material is cellulose acetate propionate, a nylon-based plastic that is hypoallergenic. It’s lightweight and has more transparency and gloss than other plastics. The only thing you’ll be itching for in frames made out of this stuff is more time wearing them on the road or trails. *AS SEEN IN THE COOPER XL.

MONEL ALLOY

Monel is an engineered alloy of Nickel, Silver and Copper that creates a lightweight, yet extremely durable frame. Monel Alloy is malleable, corrosion-resistant and hypo-allergenic for well-fitting and longwearing shades. *AS SEEN IN THE WILSHIRE.

HYTREL™ RUBBER

Hytrel™ combines strength of plastic with comfort and flexibility of rubber, plus it’s hydrophilic so it doesn’t slip when you’re sweaty. Hytrel™ provides excellent flex fatigue (it doesn’t get tired after being used a lot) and remains strong and comfortable in a wide range of temperatures and moisture conditions. It offers strength and stiffness plus outstanding toughness while resisting hydrocarbons and many other fluids. Soft, durable and comfortable. Easy choice.

ANSI-CERTIFIED OPTICS

Our shades make you look cool and help you see cool things, certainly, but they’re also designed to keep your eyeballs protected and in your head. That’s why we made sure this pair of specs was ANSI Z87.1 certified for lens retention and high mass impact resistance. That means if something hits you in the face (or if your face hits something), the lenses will resist ejecting, they won’t shatter, and the frame won’t break. If they can stop a 1Ž4-inch metal ball blasted at the them at more than 100 mph, then the crap that the world might throw at your face is handled. We also made sure these sunglasses have good coverage and clarity of view for your safety and visual enjoyment. We are pleased to be pleasing you.

6

7

8

9

BASE CURVATURE

SPY eyewear maximizes base curvature to accommodate face shapes and for protection, vision, comfort and your particular style. Pick your poison.

60 / S P Y 1 2

S PY

1 2

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SUNGLASS MATRIX

ADDICT SERIES

LO O K SE R I ES

MAYSON_

FLYNN_

TRON_

FIONA_

PAGE 11

PAGE 12

PAGE 13

PAGE 14

BOROUGH_

BOWERY_

BLOK_

TOURING_

PAGE 15

PAGE 16

PAGE 18

PAGE 19

META L S ER I ES

PARKER_

KAORI_

SHOWTIME_

WELLER_

PAGE 21

PAGE 22

PAGE 23

PAGE 24

ELIZA_

LACROSSE_

HAILWOOD_

PAGE 35

PAGE 36

PAGE 37

DIRTY MO_

MCCOY_

BOUNTY_

KASH_

PAGE 39

PAGE 40

PAGE 41

PAGE 42

LOGAN_

HIELO_

COOPER XL_

NOLEN_

PAGE 43

PAGE 44

PAGE 45

PAGE 46

CLEO_

COOPER_

PAGE 47

PAGE 48

STEADY SERIES

WILSHIRE_ PAGE 25

A DD I CT S E R I ES

PERFORMANCE

SERIES

HELM_

KUBRIK_

FARRAH_

OMG!_

PAGE 27

PAGE 28

PAGE 29

PAGE 30

MURENA_

DIRK_

TICE_

HAYMAKER_

PAGE 31

PAGE 32

PAGE 33

PAGE 34

62 / S P Y 1 2

SCREW_

ALPHA_

QUANTA_

RIVET_

PAGE 51

PAGE 52

PAGE 53

PAGE 54

OTF_

HSX_

DIABLO_

PAGE 56

PAGE 57

PAGE 55

S PY

1 2

/ 63


OPTICAL MATRIX

S PY O P T I CA L

BIXBY_

BRADEN_

BRANSON_

FINN_

HAYDEN_

KELLAN_

Handmade zyl front with brushed metal temples

Fashioned from handmade zyl acetate.

Handmade zyl construction with a neo-retro sensibility.

Fashioned from handmade zyl acetate.

Full rim stainless steel front with handmade zyl acetate temples.

Handmade zyl front with brushed metal temples.

• Spring hinges • Custom logo and tip details • Frame measures: 53-16-140

• 5-barrel metal hinges • Custom metal details • Frame measures: 49-20-145

• 3-barrel metal hinges • Custom SPY logo and tip details • Frame measures: 50-16-140

• Spring hinges • Custom logo and tip details. • Frame measures: 54-16-145

• Spring hinges • Silicon nose pads • Custom logo and tip details • Frame measures: 53-17-140

• Spring hinges • Custom logo and tip details. • Frame measures: 54-17-140

CARTER_

COLTON_

DALTON_

KYAN_

LANDON_

MILES_

Fashioned from handmade zyl acetate.

Conventional metal front with acetate temples.

Metal front with acetate temple tips.

Fashioned from handmade zyl acetate.

Conventional metal front with acetate temples.

Stainless steel top bar with back soldered eyewire.

• Spring hinges • Custom logo and tip details • Frame measures: 54-18-140

• Spring hinges • Silicon nose pads • Custom logo and tip details • Frame measures: 53-17-140

• 3 barrel monoblock hinges • Silicone nose pads • Custom logo and tip details • Frame measures: 52-16-135

• Spring hinges • Custom logo and tip details. • Frame measures: 56-13-145

• European spring hinges • Silicon nose pads • Custom logo and tip details. • Frame measures: 54-16-140

• Tooled metal logo • Spring hinges • Silicon nose pads • Custom tip details • Frame measures: 52-17-145

DAMIAN_

DORIAN_

FELIX_

TRENTON_

VAUGHN_

ZANDER_

Semi-Rimless metal construction.

Fashioned from handmade zyl acetate.

Semi-Rimless stainless steel front with handmade zyl acetate temples.

Stainless steel top bar with back soldered eyewire.

Fashioned from handmade zyl acetate.

Fashioned from handmade zyl acetate.

• Spring hinges • Custom logo and tip details • Frame measures: 57-17-145

• Spring hinges • Silicon nose pads • Custom logo and tip details. • Frame measures: 52-17-140

• Handmade zyl acetate temples • Spring hinges • Silicon nose pads • Custom logo and tip details. • Frame measures: 55-16-140

• Spring hinges • Custom logo and tip details • Frame measures: 54-16-135

• Spring hinges • Custom logo and tip details • Frame measures: 55-16-140

• Spring hinges • Silicon nose pads • Custom logo and tip details • Frame measures: 54-17-135

64 / S P Y 1 2

S PY

1 2

/ 65


S PY T E A M

RIDER S

SURF. John John Florence / Nate Tyler / Wade Goodall / Alana Blanchard / Parker Coffin / Ben Bourgeois / Torrey Meister / Cody Thompson / Jared Mell / Alex Gray WAKE. Parks Bonifay / Shane Bonifay / Tom Fooshee / Danny Harf / Jimmy La Riche / Chad Sharpe / Melissa Marquardt WAKE SKATE. Travis Doran / Grant Roberts MOTORSPORTS. Dale Earnhardt Jr. / Ken Block / Collin Edwards / JR Hildebrand / Boris Said / Matt Crafton MOUNTAIN BIKE. Sam Hill / Mike Montgomery / Troy Brosnan / Shaun O’Connor / Kyle Thomas CYCLING. Matthew Busche / Jonathan Page / Nicole Duke MOTO. Jeremy McGrath / Kevin Windham / Grant Langston / Antonio Cairoli / Andre Villa / Babbitts Monster Energy Kawasaki Arenacross Team / Ricky Dietrich / Chris Plouffe / Tyler Bereman / Amanda Maheu / Vicki Golden SNOWBOARD. Louie Vito / Darrell Mathes / Eero Niemela / David Carrier Porcheron / Stevie Bell / Will Lavigne / Phil Jacques / Danny Larsen / Sarka Pancochova SKI. Ahmet Dadali / JF Houle / Wiley Miller / Adam Delorme / Charles Gagnier / Duncan Adams / Vincent Gagnier / Corey Vanular / Kelly Sildaru / Logan Imlach SNOCROSS. Tucker Hibbert

SPY USA Orange 21 North America Inc. 2070 Las Palmas Drive Carlsbad, Ca 92011 USA Ph 760.804.8420 • Ph 800.779.3937 • Fx 760.804.8421

SPY EUROPE Orange 21 Europe Inc. Via Vajone 2 - 21020 Galliate Lombardo (Va) Italy Ph (39) 0332.949.833 • Ph (00) 800.0103.2004 • Fx (39) 0332.968.334

66 / S P Y 1 2

JOHN JOHN FLORENCE S P Y 1 2 / 67


68 / S P Y 1 2


SPY Eyewear 2012  

SPY Eyewear 2012

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