26 / ANNUAL REPORT 2013
STRATEGIC PLANNING
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E UR
We, in Grupo SURA, continue to make progress with the transformation begun several years ago when we first began to expand. We understand the needs of a changing environment which is why we strive to constantly evolve with such. Our prime purpose is to inspire trust based on long-term relationships and provide added value to all those investments that make up our portfolio, particularly those that form the core of our business in the financial service sectors. Our input with regard to our strategic investments HILOSOPHY P shall allow us to provide a more comprehensive S S E AN range of financial solutions based on strategic SIN D U CU B guidelines such as: D LT E R • Excellence in handling human talent A Synergies for greater competitiveness and business sustainability. Market • Our corporate reputation being one of our Development Innovation prime assets. and Expansion • Firm commitment to sustainable development. GENERACIÓN • Competitiveness based on efficiency and productivity. • International expansion in all those Human Talent Corporate countries that form part of our strategic Training and Governance focus. Development • Extending existing markets. • Identifying and evaluating trends that impact our business. • Strengthening our technological Strengthening Sound Corporate capabilities. the Company’s Reputation • Investing in research, development and Equity Position OM Robust Brand innovation. L
DE VALOR
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E MI NT EV D ME LE NT T O SUSTAINAB