SEMINAR SECOND SCREENS REPORT 2012
/SEMINAR SECOND SCREENS
The revolution is waiting for the broadcasters Marc Goodchild, Alex Moore, François-Xavier Cardon and moderator Greg Childs There’s no question the presence of the second screen is massive. During this year’s Superbowl finale and UK Olympics it was used to generate additional advertisement revenue and estimates on usage claim more than fifty per cent of viewers have a second screen nearby when watching TV, be they tablets or smart phones or laptops. That begs the question what the 2nd screen has to offer children’s media? Leading content producers set out their views on the medium’s future at the 2nd Screens Seminar. The question’s not if but rather how and how fast. Another question: Is it really the 2nd screen or is it actually the first screen, moderator and Children’s Media Conference Editorial Director Greg Childs put before his guests. ‘That doesn’t mean TV isn’t a phenomenally powerful medium. But TV has always been passive. Now we have an interactive screen. If there’s no direct connection between the different screens, it’s no wonder people leave the TV screen.’ Ironically, it’s the broadcasters who are hesitant to use 2nd screen technology. It’s them who have to be persuaded to push ahead with investments. Zodiak Media’s Alex Moore – whose presentation was delivered by Ipdipskyblue TV’s Marc Goodchild and Greg Childs – collected some examples of 2nd screen applications. - Zeebox is an app for iPhone, iPod Touch, iPad, Android phones and the web. In fact it’s a virtual couch. It’s social, connecting the viewer with others but mainly, it identifies hat you’re watching and delivers context data. The app’s got ‘some good stuff’ according to Goodchild, ‘but it’s designed for an adult world and doesn’t offer a rich emotional experience’. - Xtra Factor app for X Factor Rate performances, interact with fans and get backstage access. When you're not watching and voting for your favourite contestants, explore on-demand video, news, bios and more. Goodchild: ‘The plus side of this app is that Cinekid for Professionals 2012
it keeps it simple. You can either boo or clap and it plays on the enthusiasm of the show. Always connect to the core editorial of the show. And create a simple user interface.’ - Other examples http://pinterest.com/chadisrad/the-2nd-screen/
Horrible Histories: Gory Games ‘How can we bring the emotional experience to the 2nd screen’, asked Goodchild when conceptualising and developing an application to go with BBC’s Horrible Histories: Gory Games show. ‘First we took the program apart. We observed children watching the show and we noticed there were no interaction moments during the first five minutes of the show. We noticed when they were nodding off, when they were getting bored. And what we realised was that we needed a lot more interaction happening to make it worthwhile having the app open. So now the kids can see the inner voice of the presenter on the 2nd screen, just in the form of text bubbles. We tried doing it in video but we found that it completely contradicted what you were seeing in the main screen. So again simplicity turned out to be what they liked.’ At the BBC they were very suspicious that we could add interaction on the 2nd screen without unpicking the narrative of the show on TV. But we showed it’s possible. There were enough moments in the show to add in extra questions on the 2nd screen.
further. They recently sold their Les Imbattables interactive program to Swiss broadcaster RTS who will air it on December 17th on Arte Switzerland. Developed in collaboration with Virdual, Backup Productions and French TV, this new program, targeting 6 to 12 year olds, will include a synchronized app on tablets and computers to go with the show. Les Imbattables is an interactive game in which two pairs of contestants compete by testing their general knowledge in the studio. Children at home can use the app to create an avatar and – in the weeks before The result is an app that synchronises with the TV show and through which kids at home the actual TV show – compete against other play the same show as children in the studio. avatars. The best are selected to appear in the TV show – virtually (!) – and compete They can compete with other children using the app creating a live experience to go with against live players in the studio. All the a pre-recorded show. Goodchild is now trying other avatars can sit in the audience. The avatars can be made to look like the actual to persuade the BBC not to just use the 2nd medium just for individual shows in the pro- person and their mouths move in accordance with the text spoken by kids behind the app gramming schedule but to create a block of shows all offering 2nd screen interaction. ‘So through use of the microphone. ‘But this is just the beginning’, said Cardon. ‘This is level it becomes your interactive hour. Becomes 2 and we can go to level 10. But we have to part of the routine of the channel.’ go step by step. Otherwise the broadcasters won’t go with it. RTS is making a major step Les Imbattables Virdual’s Francois-Xavier Cardon went even forward now.’
Cinekid for Professionals 2012
/COLOPHON Cinekid 2012 has been made possible Stichting Cinekid with the financial support of: Phone: +31 20 531 7890 Amsterdams Fund for the Arts, City of AmsterKleine-Gartmanplantsoen 21 dam, Fiep Westendorp Foundation, Fund for CulFax: +31 20 531 7899 tural Participation, MEDIA programme of the 1017 RP Amsterdam European Union, Ministry of Education, Culture Email: email@example.com and Science, Dutch Film Fund, SNS Reaal Fund, The Netherlands Mondriaan Fund. www.cinekid.nl Board of Directors: Michiel Buitelaar (Chairman), Niels Baas, Eline Danker, Paul van der Linden, Sabine Veenendaal Festival Director / Festival Programmer - Film: Sannette NaeyĂŠ Co-Programmer Film / Project Manager Film: Erik Tijman Festival Programmer - Television: Fleur Winters Festival Programmer - New Media / Crossmedia: Paulien Dresscher Project Manager: Elly Engel Business Executive: Jurriaan Rammeloo Marketing and Communication Officer: Dennis van Rijswijk Cinekid for Professionals 2012 Head Cinekid for Professionals: Fleur Winters Senior Producer Junior Co-production Market: Allison Cody Head of the Guest Department: Mirte Engelhard Conference Co-ordinator & Producer CfP: Cathelijne Berghouwer ScreeningClub Co-ordinator: Fred de Haas Producer ScreeningClub: Lotte van den Berg Junior Producer: Patrick Evertse Junior Producer: Sanne Scholing Co-ordinator Expert Meeting: Jenny Booms Production Manager: Cro Lampe Guest Desk: Amber Nefkens Car service: Sanne Bais Main Sponsors Cinekid 2012 Bernard van Leer Foundation, De Volkskrant, Zapp, Mondriaan Fonds. Sponsors Cinekid 2012 Art Support, PlayMais, Beamsystems, CamA-Lot, Cineco, Eye international, Fedex, Festival tickets, Fiep Westendorp Foundation, Film*Techniek Rotterdam, High5!, H&S Computerservices, IJsfontein, Lloyd Hotel, NPO Sales, NTR, Virtueel Platform, Westergasfabriek, Wim Pel Productions, UPC Nederland, Zapp.
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Cinekid for Professionals 2012 is supported by: The Dutch Film Fund and the MEDIA Programme of the European Union. Cinekid for Professionals 2012 has been made possible by: Bernard van Leer Foundation, Wim Pel Productions, IJsfontein, NTR, Virtueel Platform, Eye International, Zapp, NTR, DDG, Lloyd Hotel, Netwerk Scenarioschrijvers, Norwegian Film Institute, ACE, The Childrenâ€™s Media Conference, Power to the Pixel, EAVE, Mijn Kind Online, AIM, Primehouse. Conference report text: Ronald Rovers photography and DTP: Cathelijne Berghouwer
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