Marketing Cincinnati - Enquirer Media Web Kit

Enquirer Media is the region’s most trusted source for local news, features and commentary, and a leading multi-media advertising and marketing solutions company. Our portfolio of more than 50 print and digital brands provides easy access to the news and information that matter most to our readers.

We’re a proven solution to help your business connect with highly engaged audiences.

Our Purpose: We serve the greater good of the Cincinnati and Northern Kentucky communities.

Our Vision: We envision a world where Greater Cincinnati and Northern Kentucky are growing and thriving because of the difference we make every day.

Our Mission: We are on a relentless quest to provide trusted news and information and to actively support the people and businesses of Greater Cincinnati and Northern Kentucky.

Enquirer Media is a vibrant and valuable contributor to our local community. We are committed to providing even richer and more engaging content for our readers, and innovative and productive solutions for our business customers to reach those readers.

In-Depth

We provide more local content, on more subjects, than any other media organization.

Relatable

We are keenly focused on our communities—the places and people that shape our region.

Accessible

Our content is accessible to readers in print, web, mobile and coming soon, tablet — any time, any place.

Committed

Enquirer Media has more than 150 journalists in the community to find and report the news and tell the stories. We will be where no other media agency goes.

B a n ner 9.5’’ x 1.5’’

Only Enquirer Media helps you: • Define a winning strategy.

• Create an integrated campaign with the message and creative that resonates with your audience.

• Deploy your campaign through print and digital advertising solutions.

• Enhance your advertising campaign with a full suite of proven marketing services.

Our rich product mix provides the most powerful way to reach and engage your customers — more than 8 out of 10 local adults each week*—when you deploy an integrated campaign through our print and digital advertising solutions. Or, build a precisely targeted campaign to engage your best customers.

The process consumers go through to make a purchase hasn’t changed, but the information consumers have available to them at each step in the process is dramatically different — even versus 5 years ago. That means the way you connect with your potential customers has to change, too. That’s where we come in. We’re experts on the consumer shopping process, and provide the right solution to engage your customers at every stage in the buying cycle to move them from awareness to purchase to advocacy.

Print Advertising Solutions: Our readers have a long-standing relationship with The Enquirer. Through that relationship, we introduce them to local companies like yours that provide products and services our readers need. Almost half of local adults read The Enquirer every Sunday. Or if you’re looking to connect with local families, The Community Press & Recorder papers reach more than 284,000 local adults.* When you advertise among highly local content, your ads become even more relevant.

Digital Advertising Solutions: No matter what you need your digital ad to do, we have a solution. From expanding ads and in-banner video, to engagement options such as incorporating live Twitter feeds and links to all social media channels in your ads, your digital advertising investment will work harder for you.

Digital Marketing Services: Add email marketing, social media marketing, search engine marketing or website development to your advertising campaign to make the return even greater.

• Search Engine Marketing: Paid search campaigns and search optimization • Email Marketing: Targeted email campaigns, opt-in systems, self-serve email solutions

• Social Marketing: Facebook page/custom tab creation, Facebook advertising, Twitter development and execution, applications, content development • Website Development: Template development, custom websites, landing pages • Mobile websites and landing pages *2010 Scarborough Market Study

When you want to reach loyal customers and get them to take action, newspaper advertising works. People continue to turn to their newspaper to plan shopping and make buying decisions. Maximize your advertising by placing it where it will be seen, where it will be used and where it will motivate readers to act.

$ 54% clip a coupon

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46% buy something

!

37% visit a website

20% try something new

Source: NAA, 2011 *Based on the past month.

4 in 5 adults take action because of newspaper advertising.*

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Dear Advertisers, I’m very pleased to introduce you to your new Enquirer.

We have talked with literally thousands of readers and with advertisers about what they want from their Enquirer, in content, form and appearance. We created, revised, adapted and recreated until we had a newspaper people said they will love to read, and that will be an unmatched and high-impact marketing resource for you.

We’ve shared the new print edition with readers, and their feedback has been extremely positive. They love its new size and flexibility, telling us “it fits my life.” They like that the paper fits into a briefcase or bag while traveling, and that it’s easier to hold and read when and where they want. Readers like the bold colors and headlines. They found the organization of pages simple to follow. And importantly, they said the ads had more impact. Consistently, readers recalled ads significantly more often in the new format than in the current broadsheet size.* It’s been an incredible journey, and I’m thrilled to be able to share this first peek at the new Enquirer with you. Take a look inside – you’ll find a lot that’s new, and a good bit of what we’ve been doing for a very long time that’s helped keep our long-time readers and begin to bring new readers to our pages.

And, we’re not stopping now. We’ll continue to invest in refining the Enquirer in the coming months.

In the meantime, please let me know what you think.

*Ad Impact (Research and Analysis of Media) April 2012

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Best,

Margaret E. Buchanan, President and Publisher Enquirer Media mbuchanan@enquirer.com

Easy to hold and carry with you Try putting this paper on the breakfast table next to your cereal bowl and coffee — it fits. And it’s easy to read from top to bottom. If you don’t get through all the great content, just tuck this portable size right in your briefcase or bag and take it with you.

Organized Pages are well organized and easy to navigate. Standard ad sizes help contribute to a page where it’s easy to find what you’re looking for — including the advertisements.

Bold From the very first, the new Enquirer’s bold personality shows. Strong headlines, larger photos and informative graphics help tell the stories.

Responsibility to report what others aren’t Our readers value Investigative Journalism over everything else we do. When asked about quality over quantity, readers resoundingly want “more in-depth articles” over total number of pages. We’re committed to delivering on that expectation with more “Enquirer Exclusive” and “Enquirer In-Depth” stories. We bring you new angles, shed light on local stories you won’t read elsewhere, and tell you how global and national issues affect you.

Topics reflecting the community’s passion We asked our readers what they’re passionate about so we could provide the content and information they want most. In the new format, you’ll see even more stories about places around our area we all love. You’ll find profiles of people in our community who are putting ideas into action. You’ll be inspired by reports of entrepreneurs and innovators who are creating exciting things. And you’ll learn about local events that directly affect you and your family.

Stories with purpose One of our greatest responsibilities, and greatest privileges, is to be a platform for the voices in our community — whether they’re calling for change or celebrating change. We augment the message of those who speak, and we’re a voice for those who can’t. We write about people in our community who are making a difference every day.

Enquirer In-Depth stories Enquirer Exclusive stories you won’t get anywhere else

Stories with purpose

Dedicated pages for In-Brief and In-Depth World and National news keeps readers up to date

Topics reflecting the community’s passions Organized and easy to read

Section fronts with multiple story summaries tell readers what they’ll find inside

Bold headlines Larger photos help tell stories

New options for creative advertising

Sunday: Good News Main TV Book Local Comics Sports Weather Business A&E Forum

Wednesday: Main Local Sports Weather Food Comics

Thursday:

Friday:

Main Local Sports Weather Business Healthy Living Comics

Main Local Sports Weather Business Weekend Comics

Saturday: Main Cars.com Local Sports Weather Business Home & Style Comics

Just one ad in Sunday’s Enquirer reaches nearly half of local adults.

Advertise all week and reach nearly

6 out of 10.* *Source: 2010 Scarborough Market Study

The Cincinnati.com network delivers (monthly) an average of:

37.1 Million page views

3.1 Million

unique visitors

6.4 Million visits

Source: Omniture site catalyst, January-April 2012

Our mobile site and apps are experiencing explosive growth, delivering an average of

5.1 Million

page views each month.

Source: Omniture site catalyst, May-July 2012

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Each month, you can reach these key audiences and others through Enquirer Media products:

affluent adults:

93%

Young Professionals:

91%

MOMS:

83%

Boomers Ages 45-64:

81%

Women Ages 35-49:

Target groups defined as: Affluents (adults with household incomes 100K-plus), Young Professionals (adults 25-39 with college degrees), Moms (women 25-44 with kids under 12).

Contact an Account Executive to discuss how we can help you reach your best audience. *Source: 2010 Scarborough Market Study

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79%

D o u ble Truck 20’’ x 13.25’’

D o u ble Truck 20’’ x 13.25’’

1.

Our solutions provide great results for thousands of local businesses.

2.

We reach more online readers than any other local news website.*

3.

The Enquirer has provided news and information readers need for more than 170 years.

4.

We help you make sense of it all.

5.

Your ad will have more impact in the new Enquirer format.

6.

We make sure your campaign is optimized along the way.

7.

Our Account Executives know this market and your customers.

8.

We immerse ourselves in your business to help you find the right solution for your unique objectives.

9.

We offer more than 50 distinct print and digital products to help you take your customers from awareness to advocacy.

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10.

We help you: Define.

Create. Deploy. Enhance. * Source: 2010 Scarborough Market Study

We asked readers about ads in the new print edition, and specifically, if they recalled them. In all cases, readers recalled ads in the new print edition more often than their equivalent “share of page” ads in the broadsheet format.

All ads saw higher recall (increase of more than 10 percentage points) in the new print edition. The increases in recall were seen regardless of the size, section, presence of color, business segment or advertiser.

Source: Ad Impact Research (Research and Analysis of Media), April 2012.

ad impact lift Size

Impact recall %

Recall change

Impact lift %

Full Page

63%

+19 pts

43%

Half Page

57%

+28 pts

96%

Quarter Page

61%

+29 pts

84%

Strip

70%

+27 pts

62%

Unique Shape

58%

+19 pts

48%

Small Space

48%

+15 pts

45%

(broadsheet to impact)

Source: Ad Impact Research (Research and Analysis of Media), April 2012.

Average ad recall

• 8 out of 10 like the new format.

• 9 out of 10 say it’s easy to read.

37%

BROADSHEET

59%

• 8 out of 10 like the new size.

NEW format

Source: Ad Impact Research (Research and Analysis of Media), April 2012.

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F u l l Page 9.5’’ x 13.25’’

Need to know what’s happening at Enquirer Media?

EnquirerMedia.com is your resource to learn about the variety of advertising and marketing options we have to take your customers from awareness to advocacy.

EnquirerMedia.com

Our Advertising and Marketing Team is here to help you solve your toughest marketing challenges. As one of our Account Executives put it, “I always ask one more question, because it just might be the question that helps me get to my customer’s deepest challenge.”

That’s what we’re here for, to help you solve your toughest marketing challenges.

You have an elite team of specialists at your service to help you Define, Create, Deploy and Enhance your campaign.

We have the experience to understand your unique marketing challenge, combined with the deep knowledge of advertising and marketing solutions to help you make sense of it all.

Our experts spend the time to understand your business — to help you find the best solution to reach your goals.

We’re with you — to strategize, create, to find the Big Idea that’s going to break through. And then, we follow through after the sale to make sure your campaign is optimized for better ROI. You won’t just work with your Account Executive, you’ll have a full team including digital advertising specialists, email marketing experts, social media marketing masters, Gannett Client Solutions creative experts and many more.

So, sleep better tonight knowing your marketing and advertising is in good hands.

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Starting this fall, readers will subscribe to our content, across platforms, for 24/7, anywhere-they-want-it access. Subscribers will have full access to Cincinnati.com on their desktops, tablet computers and mobile devices. Plus, they will be able to add their choice of frequency for home delivery of the print edition Enquirer. These strategic changes will enable us to strengthen our ability to deliver the high-quality journalism, local storytelling and information our readers want — when, where and how they want it.

Cincinnati.com Breaking news, local investigative reporting, professional video and photo coverage, exclusive databases and interactive features.

Tablet-optimized version of Cincinnati.com Unlimited access to Cincinnati.com’s tablet version with a rich, interactive experience.

Mobile site and iPhone, Android and Kindle Fire apps Improved and optimized mobile experience, bringing you breaking news, sports and traffic when you are on the go.

Digital replica of the Enquirer E-Newspaper and daily highlights newsletter The print experience online with our e-Newspaper, plus daily highlights email with content chosen specifically for our subscribers.

Full access including home delivery All the benefits of the digital subscription including these additional features: • The convenience of print home delivery • Coupons in a familiar format • Special advertising inserts

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They’re searching, signing up for email, asking their social networks and reading your website. Make sure they find you by enhancing your advertising campaign with a full suite of Digital Marketing Services.

Almost half of adults have shopped for a product or service online in the past 30 days.* If you’re not connecting with potential customers at every phase in the buying cycle, you risk losing business. That’s where Digital Marketing Services can help.

We recognize consumers today don’t just wait for information to come to them, they seek it out — they search, request email, review company websites and ask their friends. No matter where your customers are, we can reach them — even interrupt them when they aren’t specifically asking for your solution. That’s how we can make a difference in your business.

Search Engine Marketing & Optimization Almost 8 out of 10 Internet users conduct product research online*. When it comes to search marketing, you can convert more customers by making sure your business appears in Paid, Organic and Map results. We help you start or enhance your paid search campaign, optimize your website to improve organic search results, help you manage your reputation online and make sure you appear correctly in map and directory search results.

Social Media Marketing Whether you’re just beginning to establish your presence, are already using social media as a marketing tool and have a goal of driving more engagement, or have a strong social media following and want to increase loyalty to your company through social media channels — we have a package that fits your needs.

Website Design and Development – Desktop and Mobile When customers search your site, are they finding what they need to help them choose your product or service?

If your site isn’t working hard for you, we can help. We can build your site from the ground up or update your current site content and design. We can also help you create a mobile site or landing page so you can take advantage of your customers searching for you on their mobile devices.

Email Marketing We offer both targeted email campaigns, using our list of opt-in subscribers, and self-service options using your list.

For targeted email campaigns, we provide custom artwork and can target by demographic or geography. After your email is sent, we provide comprehensive open-and-click reporting so you know how your email performed. We also offer a self-service system where emails are sent to your list of opt-in subscribers, and we provide customized templates, services that capture and manage your subscribers, and full reporting. * Source: PEW Internet & American Life Project, 2010

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Circle

Triangle

Goal Post LEFT

Goal Post RIGHT

L Shape

Side 7

Peel Back

Creative Strip Left

Creative Strip Center

Creative Strip Right

Diamond

Full Page Double Truck

1/2 Page Double Truck

3/8 Page Double Truck

1/4 Page Double Truck

Center Court

• Creative ad shapes require additional production and layout time as well

as extended page space beyond the mechanical image area.

• To maintain exclusivity, creative ad shapes are limited to one design/style

per section of the newspaper.

• All ad material MUST be received by deadline—no exceptions.

• Actual sizes, rules and dimensions for all creative ad shapes are available

from your Account Executive.

Print advertisements can be purchased in standard units as shown below. Standard ad units create better-organized, easier-to-read pages that mean better impact for your ads.

1. Select your ad size.

2. Determine your annual spending level.

3. Choose the right frequency for your campaign.

AD SIZE dimensions

FULL PAGE 9.5 in. X 13.25 in.

3/4 PAGE 7.09 in. X 13.25 in.

2/3 PAGE 9.50 in. X 9 in.

AD SIZE dimensions

1/2 PAGE V 4.68 in. X 13.25 in.

1/2 PAGE H 9.5 in. X 6.60 in.

1/2 PAGE IMPACT 7.09 in. X 9 in.

2/5 PAGE 4.68 in. X 11.25 in.

3/8 PAGE 7.09 in. X 6.60 in.

1/3 PAGE V 4.68 in. X 9 in.

AD SIZE dimensions

1/4 PAGE 4.68 in. X 6.60 in.

1/4 PAGE V 2.27 in. X 13.25 in.

1/4 PAGE H 7.09 in. X 4.5 in.

BANNER 9.5 in. X 1.5 in.

1/6 PAGE 4.68 in. X 4.5 in.

1/9 PAGE 4.68 in. X 3 in.

AD SIZE dimensions

1/12 PAGE V 2.27 in. X4.5 in.

1/12 PAGE H 4.68 in. X 2.25 in.

AD SIZE dimensions

AWARENESS B 2.27 in. X 1.5 in.

AWARENESS C 1.13 in. X 2.25 in.

AWARENESS D 2.27 in. X 2.25 in.

AWARENESS E 1.13 in. X 3 in.

AWARENESS F 2.27 in. X 3 in.

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Welcome to your new Enquirer.

The new print edition will: • Be an easy-to-handle size.

• Be well organized and easy to read.

•

Include more options for color advertising.

•

Provide more impact to readers and for your advertisements.

We’ll continue to deliver the content readers want: exclusive reporting, topics people are passionate about, stories with purpose. We’ll provide the stories in a bold and organized format that makes your ads stand out even more. Research has shown more than 8 out of 10 people like the new Enquirer format. And your advertising has even more impact! All ads tested saw increases in recall in the new format versus their equivalent “share of page” ads in the current broadsheet edition.* We’re there from start to success to help you build your business. Our advertising executives are committed to helping you solve your toughest marketing challenges.

And with proven print and innovative digital advertising solutions, plus a full suite of marketing services to enhance your campaign, we provide everything you need to take your customers from awareness to advocacy.

It’s an exciting time at Enquirer Media. We thank you for your business, and look forward to being your full-service advertising and marketing solutions company.

Source: Ad Impact Research (Research and Analysis of Media), April 2012.