Issuu on Google+

MINE 4 EXPOSURE // SPONSORSHIP PROSPECTUS


MINING 4 EVERYONE The 2014 CIM Convention will be held in Vancouver, British Columbia, from May 11 to 14, 2014. Sponsorship of this esteemed event provides value well beyond a dollar amount – it will help you to position your brand at the forefront of an ever-changing industry as a true leader, and to grow your audience base within the global mining community. CIM represents history, growth and vision, and in aligning your brand with our organization, your company will ensure its prominence across a multitude of print, web and other innovative communication channels. 2013 was a record-breaking year for CIM Convention participation thanks, in part, to the success of our extensive social media reach; the potential for your brand’s visibility is substantial. CIM draws over 6,000 mining professionals from over 49 countries at this must-attend annual convention of industry experts. Three solid days of robust technical programming, high tech Expo! exhibits, symposia and networking opportunities ensure superior and broad exposure to your target audience – before, during and after the convention. 2

VANCOUVER2014.CIM.ORG

In fact, year round! CIM continues to be the leading society of professionals in the Canadian minerals, metals, materials and energy industries. The theme of this year’s event is “MINING 4 EVERYONE”, a pertinent interpretation of the modern mining climate. The CIM Convention technical program is widely recognized and features groundbreaking papers presented by the industry’s top experts. Our Expo! unites suppliers and decision-makers across all fields of the industry, offering delegates and visitors alike the opportunity to stay on the cutting edge of recent technologies and practices. The very successful Mining for Society (M4S) show, the increasingly popular Women in Mining forum and the 7th edition of our Management and Finance Day will complete our program of conferences, workshops and field trips. Livestreaming of our plenary session allows us to broadcast beyond the convention walls and expand our reach on a global scale.

MINE 4 EXPOSURE 2013 sponsors have the exclusive first right of refusal to rejoin our “Community for Leading Industry Expertise” and its 2014 success. To ensure maximum visibility for your company, we would like to reconfirm your presence in the coming weeks. For first-time sponsors, we offer a variety of sponsorship options and look forward to working with you to establish the best package that aligns with your business objectives. Sponsorship opportunities are available in an array of levels and ranges. Distinguish yourself as a Platinum, Gold, Silver or Copper sponsor. Become a Friend or an “À la Carte” sponsor. Each of these opportunities will ensure the visibility of your company’s name before, during and long after the Convention. We will contact you in the near future to further discuss our sponsorship program and how we can help your company contribute to the success of the CIM 2014 Convention in Vancouver. Sincerely, JEAN VAVREK, CIM Executive Director jvavrek@cim.org


BUILDING ON SOLID GROUND SINCE 1898 The Institute was incorporated by an Act of the Parliament of Canada in 1898 as the Canadian Mining Institute. In 1920, it became the Canadian Institute of Mining and Metallurgy, and in 1990, the Canadian Institute of Mining, Metallurgy and Petroleum. Today, CIM counts over 14,700 members, 10 technical societies and more than 38 branches and nd student chapters; since 2005, our membership has doubled. Our members, who hail from industry, academia d mia and and government, gov gover ernm nmen entt, help to shape, lead and connect Canada’s anad da’s mining industry. Corporate and student memberships broaden the Institute’s reach even further and add exciting new dimensions of expertise and interests. Although the backgrounds of CIM members may be diverse, they share a common goal – the sustainable discovery, production and utilization of minerals, metals and petroleum.

PURPOSE The core purpose of CIM is to serve minerals, materials and petroleum industries and professionals around the world. We achieve this by: • Being the preferred source of knowledge and best practices.

“The success of the CIM conference and nd the benefit I derived deri d from f om networking and in it in network orking an wide range showing ng the wid ran ange of the natural natura ral resources resou ources has no equal.” of Guinea ah

• Facilitating learning and continuous professional development. • Facilitating collaboration among constituents. alll co al cons nsti titu tuen ents ts. • Providing leadership in the development develo elopment and use of industry standards. s. • Promoting omoting our industries to society. lence and and • Recognizing excellence outstanding achievements. • Providing networking opportunities.

CIM maintains three key objectives for its Annual Convention: facilitating the exchange of knowledge and technology, fostering fraternity, and celebrating excellence. Members and other industry professionals value these opportunities, as do the exhibitors, delegates, and visitors. CIM members enjoy a sense of community within the Canadian mining, metals and energy industries by participating in the various ventures of the organization. They network and stay on top of the latest technological innovations, thereby shaping the entire future of the industry. 3


48%

OF CIM PARTIC C IPANTS INFLUENCE O R HAVE G P OWER BUYING

4

VANCOUVER2014.CIM.ORG VANC NCOUVER2014.CIM.ORG

SOME OF THE MANY HIGH-PROFILE CONVENTION PARTICIPANTS COME FROM:

3M Accenture AECOM Aecon Mining AMEC Atlantic Industries Limited Atlas Copco Barrick Gold Corp. BHP Billiton I c Caterpillar, Inc. Cementation Canada Inc. CEMI DMC Mining Services Emerson Festo Inc. FLSmidth GE Mining GMC Global Hatch Jebco Industries Joy Global Ledcor Group Mammoet Canada Multicrete Systems Inc. Newalta Corporation PotashCorp ProMinent Fluid Controls Sandvik Mining & Construction Siemens SKF Canada Limited SMS Equipment SNC-Lavalin Inc. Suncor Energy Inc. Teck Resources Ltd. Tetra Tech Wajax Westpro Machinery Inc. Xstrata Canada Ltd.


REACH 6,000+ CIM CONVENTION PARTICIPANTS PRODUCTS OF INTEREST

39% 15% 13% 11% 10%

ATTENDANCE BY PRIMARY JOB FUNCTION

NEW N EW PRODUCTS

25%

OTHER

ENGINEER

MINING EQUIPMENT

22%

MATERIAL HANDLING ENGINEERING, CONSTRUCTION & MINING SERVICES

PRESIDENT / VP VP / GENERAL MAN N AGER MANAGER

11% SALES / MARK MARKETING K ETING

INDUSTRY CATEGORY

24%

SURFACE MINING

20%

SERVICE SE ERVICE & SUPPLIES SUPPLIES

19% UNDERGROUND U NDERGROUND MINING

CONSULTANT RESEARCH PRODUCTIONS PRO O DUCTIONS OPERATIONS ONS

10% ACADEMIA 7% EQUIPMENT SUPPLIES 7

“Best conference I have ever attended. All the programs were excellent. CIM Convention is certainly a great place for networking and knowledge purposes.” 

5


SPONSOR 4 MAXIMUM EXPOSURE CIM E-REPORTER (5 DAYS)

Get maximum exposure with the five-issue CIM E-Reporter, our daily digital Convention news blast.

DAILY E-REPORTER SENT TO OVER

14,700 + 6,000 CIM MEMBERS

CONVENTION PROGRAM (FEBRUARY ISSUE) + PRELIMINARY CONVENTION EXPO! GUIDE (MARCH ISSUE)

OFFICIAL SHOWGUIDE

GUIDE OFFICIEL DU SALON

Distributed to all magazine subscribers ahead of the Convention.

ON-SITE PARTICIPANTS OVER 5 DAYS

= 103,000 DAILY IMPRESSIONS

CIM CONVENTION WEBSITE: VANCOUVER2014.CIM.ORG

25,824 VISITS PER MONTH

29,035* CIM CONVENTION CONGRÈS DE L’ICM Global Leadership – the Courage to Change Leadership mondial : Oser le changement MAY 5 TO 8, 2013 . 5 AU 8 MAI 2013 Metro Toronto Convention Centre | Palais des congrès du Toronto métropolitain

6

VANCOUVER2014.CIM.ORG

READERS PER ISSUE * Publishers Sworn Statement, September 2013.

201,083 PAGEVIEWS


CONVENTION ONLINE AND OFFLINE PROMOTIONAL CAMPAIGN EXTENDS YOUR GLOBAL REACH VISITS FROM 204 COUNTRIES & TERRITORIES

CIM.ORG WEBSITE

296,232 1,069,579

Canada

VISITORS (PAST 12 MONTHS)

Australia

7,086

United Kingdom

5,093

PAGEVIEWS

188,568

United States

38,934

WEBSITE TRAFFIC | PEAKS DURING CONVENTION WEEK

CIM CONVENTION PROGRAM & EXPO GUIDE

OFFICIAL SHOWGUIDE

GUIDE OFFICIEL DU SALON

Place your company in the hands of

CIM CONVENTION PLENARY LIVESTREAM Amplify your visibility on-site and beyond the Convention walls. Reach a global audience.

6,000+ CIM CONVENTION CONGRÈS DE L’ICM

CONVENTION PARTICIPANTS ON-SITE OVER 5 DAYS

Global Leadership – the Courage to Change Leadership mondial : Oser le changement MAY 5 TO 8, 2013 . 5 AU 8 MAI 2013 Metro Toronto Convention Centre | Palais des congrès du Toronto métropolitain

550

ON-SITE PARTICIPANTS

112

REMOTE PARTICIPANTS

14

COUNTRIES

7


SOCIAL MEDIA

Social media has an extensive global reach at representation. and potential for repeat

CONVENTION COMMUNITY

LINKEDIN FOLLOWERS

11,400

LINKEDIN GROUP MEMBERS, 25% IN SENIOR POSITIONS

265

FACEBOOK FANS

1,500+

TWITTER FOLLOWERS

39+

COUNTRIES

995

FACEBOOK FANS

41+

COUNTRIES

LINKEDIN CONNECTIONS

526

TWITTER FOLLOWERS

Place your brand in the hands of delegates for repeat exposure in the interactive Convention program.

CIM COMMUNITY

859

1,043

CONVENTION MOBILE APP

1,242 UNIQUE USERS

3,094 VISITS

30,572 PAGE VIEWS

 8

VANC VANCOUVER2014.CIM.ORG NCOUVER2014.CIM.ORG


“The CIM Convention was well worth the price of admission. The networking opportunities were exceptional. The entire venue from the entertainment to the displays was truly a class act” “The CIM Convention, in my opinion, is the premier mineral conference in North America. It meets the needs of the mining, oil and gas industries of governments, First Nations, Inuit, Métis, and other stakeholders who have a stake in the future development of the he rich mineral-resource potential in Canada.” ON-SITE With numerous opportunities for customized visibility material, including signage, branded items, technical session sponsorship and more.

“The CIM Convention is on my top-five list of worldwide mining tradeshows to attend. If you’re involved in the Canadian mining industry, don’t miss this event, because, if you can mine in Canada, you can mine anywhere in the world.” 9


“CIM Magazine is undisputedly ndisputedly Canada’s leading mining publication. As one of Canada’s largest and most successful uccessful underground mining and contracting companies, we select CIM to reach key mining ning industry leaders. Superior quality, breaking news and geographical circulation make CIM Magazine a valuable tool and a must-read.”— Gaétan Malette, Vice-President, ent, Asset Management & Marketing, Dumas Contracting Ltd.

82% DISTRIBUTION TO OVER 80 COUNTRIES.

78%

REFER TO MULTIPLE ISSUES EVERY YEAR**

OF READERS ARE IN A MANAGEMENT POSITION. OUR READERS ARE DECISION-MAKERS!**

2.4 READERS PER COPY FOR A TOTAL AUDIENCE OF

WHO ARE OUR READERS?** 91% HAVE A UNIVERSITY DEGREE 84% GRANT FINAL PURCHASE RECOMMENDATION / APPROVAL 59% MANAGE A BUDGET OVER $1M 10

VANCOUVER2014.CIM.ORG

29,035 READERS PER ISSUE*

* Publishers Sworn Statement, September 2013. ** Based on 2012 CIM Magazine Reader Survey.


SPONSORSHIP OPPORTUNITIES

PLAT PLATINUM A INUM

DIAMOND

GOLD

SILVER L

COPPER

FRIEND

$50,000

$30,000

$20,000

$12,000

$6,000

$3,000

Logo and link to company’s website on the Convention website

x

x

x

x

x

x

Logo in pre-convention program in CIM Magazine

x

x

x

x

x

x

Company name in news releases and e-blasts

x

x

x

Recognition on Convention’s social media networks

x

x

x

x

Logo on sponsorship banner (sized to sponsorship level)

x

x

x

x

x

x

Logo on registration desk back panels

x

x

x

x

x

x

Logo in the Convention program

x

x

x

x

x

x

Delegate bag insert (Provided vided by sponsor)

x

x

Sponsor ribbon on badge

10

5

3

150-word article in the CIM E-Reporter

x

Acknowledgement at opening ceremony

x

Table for 8 at Monday’s awards gala

x

Invitations to Tuesday’s WIM & VIP Reception

10

5

2

Luncheon tickets on The Expo! floor per day

3

2

1

Tabletop certificate of sponsorship at booth

x

x

x

Drink tickets for the welcome reception on The Expo! floor

5

2

1

Special registration fee for clients and key contacts

5

2

1

Business class Convention registrations

3

2

1

Promotion in mobile App

x

x

x

Recognition on social media

x

x

x

x

x

x

Logo in CIM Magazine – post-Convention issue

x

x

x

x

x

x

Logo on the CIM website throughout the year of the Convention

x

x

x

x

x

x

Logo on following year’s Convention website

x

x

x

x

x

x

Logo in Annual Report

x

x

x

x

50%

40%

30%

20%

RECOGNITION BENEFITS PER LEVEL

PRE-CONVENTION

AT T A THE HE CONVENTION

1

POST-CONVENTION

PREMIUM SPONSORS BENEFIT FROM THE FOLLOWING DISCOUNTS ON UNIQUE OPPORTUNITIES (percentage off regular price)

10%

11


NEW OPPORTUNITIES S

Details

Price

Max no. of sponsors

Each item is available at a set cost. May be shared with other er sponsors. Guaranteed exposure to increasingly global stakeholders and delegates from over 40 countries.

12

Convention Mobile Application + Social Media Lounge

Your name and logo ogo at top of mobile app and on Social Media panels on-site; production costs covered byy CIM

$20,000

Exclusive

Convention & Expo! Printed Program

1/2 page ad Preliminary Convention Program am (CIM Magazine Feb Issue) + 1/2 page ad in Preliminary Expo! Guide (CIM Magazine March Issue)) + Back cover ad in Printed Final Convention Program

$17,000

Exclusive

Convention Photography

Logo watermarked in the bottom right hand corner of every photo with the exception ception of sponsored events; photos circulated on social media and online for purchase; Entire photo album available on next year’s Convention website

$12,000

Exclusive

WIFI in Convention Building

Logo on login screen to access Free WIFI; Saturday to Wednesday

$12,000

Exclusive

Hotel Room Drop-offs

Item for delivery provided by sponsor; delivered to all CIM participants representing 3,000 room nights

$10,000

Exclusive

International Delegates Lounge

Logo on signage; exposure to participants from 40 countries

$5,000

Exclusive

Connexion Lounges on The Expo! Floor

Fully furnished lounge; 2 floor decals in the lounge; table centerpiece with your logo incorporated; your brochure replenished on coffee tables; Exclusive package $15,000

$5,000

4

E-Reporter

Electronic Convention daily eblast sent to over 20,000 recipients including on-site attendees and social media communities; banner ad and feature article in your day’s edition; Exclusive package $20,000

$5,000

5

Convention Info Counter

Info desk co-branded with CIM and your company logos/graphics

$5,000

Exclusive

Internet Access + Charging Stations

Logo on desktop and screen saver: 4 stations for 3 days on EXPO! floor; Charging Stations: Saturday to Wednesday in Convention Foyer; Exclusive package $8,000

$5,000

2

Interactive Locator Board on The Expo! Floor

Logo and rotating ad on 2 interactive screens used to locate exhibitors on The EXPO! floor; Exclusive package $13,000

$4,000

4


UNIQUE OPPORTUNITIES

Details

Price

Max no. of sponsors

Pre-Awards Gala Cocktail Reception

Logo on signage and / or on screen during the event

$26,000

Exclusive

Logo on Expo! Aisle Signage

Logo on hanging aisle signs during The Expo!

$22,000

Exclusive

Delegate Bags

Logo on delegate bags, insert in each bag; bags are provided by CIM

$16,500

Exclusive

Opening Plenary Session + Livestream

Welcome introduction by sponsor and signage on stage; Logo on Livestreaming yearround and exposure to mining experts in over 15 countries

$15,000

Exclusive

Lanyards

Logo on convention lanyards; lanyards provided by CIM

$15,000

Exclusive

Student-Industry Networking Luncheon

Logo on signage and / or on screen during the event

$12,000

Exclusive

Women in Mining & VIP Reception

Logo on signage and / or on screen during the event, welcome address by your company

$10,000

Exclusive

Wine and Centerpieces at the Awards Gala

Logo on Gala printed menus plus logo on card incorporated in centerpiece at every table

$10,000

Exclusive

Hotel Key Cards

Logo on each host hotel’s key card; CIM covers production cost of $3,000

$12,000

Exclusive

Branded Water Bottles

Logo on water bottles; sponsor must provide 1,500 bottles

$8,000 $8 ,000 000

Exclusive Excl Ex clus usiv ive e

Job Fair Aisle on Expo! Floor

Logo on hanging signage above the Job Fair

$6,000

Exclusive

Business Class Lounge

Logo on desktop and screen saver; exposure to increasingly high-profile stakeholders

$5,000 $5 ,000 000

Exclusive Excl Ex clus usiv ive e

Women in Mining Workshop

Welcome introduction by sponsor and signage on stage

$5,000

Exclusive

Lunch and Drinks on The Expo! Floor

Logo on paper napkins and every food station & bar on The Expo! floor: 2 days; Exclusive package $15,000

$5,000

4

Management & Finance Day

Logo on signage and / or on screen during the event; welcome address by sponsor; Exclusive package $6,000

$4,000

2

Convention Notepads

Notepads with logo to be inserted in each delegate bag; sponsor must provide 1,500 notepads

$3,500

Exclusive

Convention Pens

Pens with logo to be inserted in each delegate bag; sponsor must provide 1,500 pens

$3,500

Exclusive

Workshops

Logo on signage and / or on screen during the events; price per workshop

$2,500

Exclusive

Coffee Stations - Technical Sessions

Logo on signage at the coffee stations; 6 breaks over 3 days

$2,000

4

Coffee Stations - Management & Finance Day

Logo on signage at the coffee stations and a welcoming address from sponsor

$1,500

Exclusive

Technical Program Streams

Logo on electronic signage / Session opening slide: 3 days, multiple rooms

$1,200

6

IMPORTANT NOTE: A sponsor, regardless of category or item sponsored, has the first right of refusal to sponsor the said category or item for the following year’s Convention.

ALL SPONSOR LOGOS ARE FEATURED ON THE: • CIM Website • Signage at Convention site • Thank you ad in CIM Magazine • Convention & Expo! printed program • Link to sponsor page of Convention website from E-Reporter • Sponsor mention on CIM Convention social media community • Next year’s Convention Sponsorship Prospectus

13


M4S GREETS 5,000 STUDENTS AND TEACHERS AS WELL AS 1,500 GENERAL PUBIC VISITORS. THE M4S SHOW IS ADVERTISED IN REGIONAL MEDIA WITH SPONSORS’ LOGOS.

Details

Price

Max no. of sponsors

Diamond M4S Sponsorship

Same benefits as Diamond Convention sponsors plus 30% discount on items below

$30,000

4

M4S Pavilions

Logo on M4S signage and pavilions plus 20% discount on items listed below

$15,000

4

M4S Printed Program

Logo on Convention and M4S printed program cover, signage and pavilions; Exclusive package $20,000

$12,000

2

M4S School Buses

Logo on M4S signage and buses; Exclusive package $30,000

$10,000

4

M4S Students’ and Teachers’ Bags

Logo on tote bags, insert in each bag; bags provided by CIM; Exclusive package $13,000

$8,000

2

M4S Photo Booth

Students are photographed as miners; Photo Booth attached to Safety Pavilion; Logo watermarked on photograph

$7,500

Exclusive

M4S Staff T-Shirt

60 staff conducting activities during 3 days; Custom T-shirt provided by CIM

$4,000

Exclusive

M4S OPPORTUNITIES

CIM‘s highly acclaimed M4S exhibition is in its ninth year of educating the general public about mining and its impact on our daily lives. The 4 M’s stand for Mines, Minerals, Metals and Materials. This exhibition is provided free of charge to school groups as well as members of the general public. It can accommodate several visiting groups at a time and transportation assistance can be provided to schools who wish to attend but cannot afford the transportation.

M4S is also the place people come to learn about the wide variety of exciting careers in this industry. By highlighting the opportunities and dispelling the myths today, we can help secure a robust future for the industry for the generations to come. Our industry is facing a human resources shortage. Over the next decade, 100,000 jobs will need to be filled Canada-wide. Attendance to M4S has been growing every year. Feedback from both attendees and participants has been consistently and enthusiastically positive. We invite you to be a part of this exciting and rewarding venture where the public comes to learn about the positive side of mining.

Vancouver Convention Centre | 1055 Canada Place | Vancouver, BC

14

VANCOUVER2014.CIM.ORG

GENERAL PUBLIC DAY

May 11 SCHOOLS

May 12-13 www.m4society.org


PRELIMINARY TECHNICAL PROGRAM VISIT VANCOUVER2014.CIM.ORG REGULARLY L FOR TECHNICAL PROGRAM UPDATES. UPDAT A ES.

WEDNESDAY, MAY 13

TUESDAY, MAY 12

MONDAY, AY, MAY 11

MINING 4 EVERYONE GLOBAL DIMENSIONS OF MINING

INNOVATIONS

AM

PM

HARNESSING OUR DIVERSE WORLD

MANAGING OPERATIONS MINE TO MILL

CONSTRUCTION TO PRODUCTION

Mining

Case Studies

Processing

Assessing the Construction Project

OPENING OPEN OP ENIN ING G PLENARY PLEN ENAR ARY Y Environment nvironment & nce Social Acceptance

Green Mining / Mining Innovations Council

NGOs - Partners in Development

Innovation on in Energy Minerals

Global Projects Update

Power Your Mine

force Maximizing the Workforce

Project Showcase

Women in Mining

Resource Nationalism

Safety & Reliability

Management & Finance Day

Integration for Optimization

Developing ng in Non-Mining Cultures Water Management

Mass Mining

Management & Finance Day

Safety

Lessons Learned

Now we’re talking

Management & Finance Day and Closing Lunch

Diversity 101

AM

PM

AM

NOON to 2 PM

ca.linked din n.com/in/cimconvention

@AnnualCIM PM

#AnnualCIM

Management & Finance Day

AN ETHICS IN MINING SYMPOSIUM WILL BE HELD AS THE 6 TH STREAM OF THIS PROGRAM. 15


CIM CONVENTION NTION SPONSORSHIP AGREEMENT Platinum $50,000 Diamond $30,000

OUR COMPANY CONFIRMS OUR PARTICIPATION IPATION AS A PREMIUM SPONSOR IN THIS CATEGORY:

Gold

$20,000

Silver er

$12,000

Copper

$6,000

Friend

$3,000

AND/OR AS AN À LA CARTE SPONSOR Item Description

Item Description

Price

Price

Applicable Discount

Applicable Discount

Total

Total

I understand that I must provide our company logo in high-resolution images in BOTH .jpg and .eps formats (suitable for web and print) with a minimum resolution of 300 dpi and fonts converted to outlines. Sponsor must also provide an EXACT web address for linking purposes.

Company Name

Contact Person

Mailing Address

Authorization Signature Telephone Number Email Address

Please complete this order form and send either by fax (514-939-2714) or by scanned .pdf to sponsorship@cim.org

16

VANCOUVER2014.CIM.ORG

Name of delegate to receive all tickets and ribbons in their registration bag If applicable


THANK YOU TO OUR 2013 SPONSORS PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS 速

COPPER SPONSORS

FRIENDS SPONSORS


vancouver2014.cim.org VANCOUVER 2014 ORGANIZING COMMITTEE President General Chair Technical Program Chair Plenary Chair Workshops/Field Trips Management & Finance Day M4S Chair Sponsorship Co-Chairs The Expo! Guest Program Social Program Student Program CIM National Lead Marketing

Bob Schafer, Hunter Dickinson Group Patty Moore, Tetra Tech Greg Rasmussen, Xstrata Technology Bob McCarthy, Snowden Claudia Lopez / Chantal Murphy Carlos da Costa / Richard Jundis Laurie Ashley / Lucie Vincent Sean Waller / Jean Vavrek / Bob Schafer Martin Bell Patti Schafer / Deb Waller CIM National Andrew Crook / Brent Hilscher Chantal Murphy / Lise Bujold Lise Bujold

VANCOUVER 2014 SPONSORSHIP CONTACTS

Jean Vavrek

Sean Waller

514.939.2710 ext. 1301 jvavrek@cim.org

604.689.1957 swaller@candente.com


Sponsorship Prospectus - CIM Convention 2014